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(共22张PPT)
Unit 6 The Media
Lesson 3
By the end of the class, you will be able to:
Skim to find out the main idea of the text and each paragraph.
Scan to find out the details about the developments of ads.
Introduce a type of your favorite advertisement using
“in order to/so as to do sth”, “whose purpose is to do sth” .
Lesson 3
The Advertising Game
What makes an advertisement attractive
Activate and Share
the name of the company
the spokesperson
the logo
the slogan
words of experts
What makes the following advertisements attractive
Activate and Share
the humorous language
the unusual idea
the concept the freedom
Activity 1: Skim through the text to get the main idea.
A different types of advertisements
B the development of advertisements
C different attitudes towards advertisements
Read and explore
Task 2: Underline the topic sentence of each paragraph.
Task 1: What is it mainly about Why
Task 1: What is it mainly about Why
A different types of advertisements
B the development of advertisements
C different attitudes towards advertisements
Read and explore
①
②
③
Read and explore
Task 2: Read again and underline the topic sentence of each paragraph.
①Classic ads
Read and explore
Task 2: Read again and underline the main idea of each paragraph.
②Modern ads
Read and explore
Task 2: Read again and underline the main idea of each paragraph.
③Improved modern ads
Read and explore
Task 2: Read again and underline the main idea of each paragraph.
④Further improved modern ads
Read and explore
Task 2: Read again and underline the main idea of each paragraph.
⑤Public ads
Read and explore
Purposes
Disadvantages
Activity 2: Scan the text to get the details about the developments of ads.
Task 3: Read paras 2-6 and complete the table.
①Classic ads give information about_____________________________________ to tell people ___
_______________
_______________
_______________
_______________ not suitable when _______________
_______________
_______________
not attractive
②Modern ads consist of______
______________ apply _________
______________ to show people __
_______________ to make ads_____
_______________ not enough to ___________
finding
pictures
or words from experts
modern
design techniques
what the company sells,
where they are located and the name of the product
how good the product is
visually attractive
products and services
are in direct competition
with each other
certain products
be noticed
Task 3: Read paras 2-6 and complete the table.
Read and explore
③Improved modern ads combine ______
______________
_________ with ______________ use concepts including ______
______________
______________ to stand out ___
_______________
_______________
_______________ to make people believe that ______
________________
________________ repeating old ideas
not __________
It does not matter_
________________
________________
________________
the
freedom,
effective
they “must” have
the product
of design
highest standard
creative ways
happiness, wealth and success
in a world of competitive
advertising
how attractive the ideas linked with the product is
Task 3: Read paras 2-6 and complete the table.
Read and explore
④Further improved modern ads use humour as well as ______
______________
_______________
_______________
_______________ _______________
_______________
_______________
_______________
to create sth. that has …and that people …interesting
to make people
forget that sb. is
trying to sell them
sth.
new and
unusual ideas
Task 3: Read paras 2-6 and complete the table.
Read and explore
⑤Public ads help to increase public knowledge and ___________
______________
______________
To encourage citizens to ______________________________ ______________________________
______________________________
To educate the public ____________
______________________________
______________________________
participate in improving their neighorhood, protecting the environment and helping other people .
make our
society a better place for everyone
on fighting
AIDS, saving water, helping the poor, giving up smoking, etc.
Task 3: Read paras 2-6 and complete the table.
Read and explore
Read and explore
Task 3: Read paras 2-6 and complete the table.
Features
Purposes
Disadvantages
Activity 3-Retell
Task 4: Choose one type of the ads and introduce it to your partner.
I like…best. features/purposes/disadvantages
①Classic ads It does sth (feature), whose purpose is to do sth (purpose). However, it …… (disadvantages 1,2)
②Modern ads/③Improved modern ads Firstly, it does sth (feature1) in order to do sth (purpose 1). Additionally, it does sth (feature 2) so as to do sth (purpose 2). However, it ….(disadvantage 1,2,…)
④Further improved modern ads/⑤Public ads It does sth (feature), whose purpose is not only to do sth (purpose1) but also to do sth (purpose 2)
Summary
Homework
Write a short passage to introduce your favorite type of ad.
谢谢观看

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