资源简介 Unit 4 Customer Service教学设计(一)第一、第二课时 Listening and Speaking教材分析1.总体分析本课教学内容选自高等教育出版社出版的“十四五”职业教育国家规划教材,《英语3基础模块》中Unit 4 Customer Service的Warming up和Listening and Speaking部分,要求学生能在听的过程中提取双方的问题和态度,能以顾客的身份表达诉求,和以服务者的身份处理投诉,培养职场语言沟通能力,思维差异感知能力,提升职业素养。2.语篇分析主题 “人与社会”主题范围下关于“投诉和处理投诉”的话题语篇类型 对话语言知识 表达投诉的词汇和短语,如: complaint/apology/refund /inconvenience/patience/even if/be sorry for /under guarantee... 表达投诉和处理投诉的句子,如: The dish is too... It is the wrong... There is something wrong with ... I’d like to have...repaired. Excuse me, I’d like to make a complaint. I am calling to complain about... I’m sorry for the inconvenience caused. Thanks for your patience. 状语从句的表达,如: Even if I charge it for a whole night,it still doesn’t work. Would you please show me your receipt so that we can check whether it is still under guarantee 文化知识 关于“customer first”的理解,以及诚信经商的意义和按专业程序办事的职业原则。语言技能 学生能从熟悉的、发音清晰的对话中识别对话的主题,提取对话的细节信息。语言策略 根据图片和已给信息预测语篇内容,小组活动促进交流和分享。二、学情分析知识基础经过关于购物话题的学习,学生基本能掌握购物时顾客与服务员常用的一些语言,关于购物方式的表达等等,但还不熟悉关于售后服务的表达;对于顾客表达自己的诉求和服务者处理投诉的表达很不熟悉,还需要进一步学习。认知能力学生对于日常投诉和处理投诉有一定了解,但是对语境中如何礼貌而有效的实现投诉和处理投诉,缺乏相应的语言储备和迁移能力。学习特点学生英语基础较弱,但是思维活跃,喜欢在“真实的情景中”进行语言学习。教师应采取由浅入深的教学策略,先为学生扫除词汇障碍,然后通过听力积攒语言的输入,再由机械模仿到语境运用实现语言的输出,逐步引导学生达到本节课的学习目标。教学目标After leaning this lesson,students can通过本课的学习,学生能够1. elicit customer complaints and perceive their attitude;提取顾客的投诉和感知他们的态度;elicit the solutions and deal with complaints ;提出解决办法和处理抱怨;improve their listening skills by scanning the task beforelistening and taking notes while listening.通过听前浏览听力任务和听中记笔记来提升听力策略。make a complaint as a customer and deal with the complaint as a servicepersonnel in different situations;结合不同情景以顾客的身份进行投诉和以服务者身份处理投诉;5.Perceive customer-oriented service attitude and the professionalprinciple of handling affairs according to professional procedures.了解顾客至上的服务态度和按专业程序办事的职业原则。6.recognize the value of honesty in doing business.认识到在做生意中诚信的价值。四、教学重点、难点分析教学重点:能运用顾客投诉和服务人员处理投诉的基本表达。教学难点:能在情景任务中熟练灵活运用表达投诉和处理投诉的常见句型。五、教学过程Step 1 Warming Up*1. 铺垫活动: Brainstorm.T: What after-sale problems have you had in your life ( Wrong delivery, package delay, packet loss, quality problem, price change, return and exchange ...)(设计意图:激活词汇储备:学生说出售后常见问题的英文表达,教师可适当提供图片作为提示以激活学生思维,为后续的听说活动做准备。)2. Look and match.处理教材活动1。Have you met these problems in the pictures What happened in the pictures 教师点名让学生描述图片内容。教师呈现关于售后问题描述的常用句型,学生将活动1中的图片与句型相匹配。The dish is too salty.It is the wrong size.There is something wrong with the mobile phone battery.There is no hot water again.3. Think and tick.(1)处理教材活动2。学生个人活动,阅读并勾选出投诉时会用到的语句;(2)全班活动,教师点名检查并给予反馈;(3)引导学生按照以下信息要素归纳常见句型;信息要素 常用句型提出投诉 Make a complaint The dish is too ... It is the wrong ... There is something wrong with ... There is no ...again. I’d like to have ... repaired. Excuse me, I’d like to make a complaint. I am calling to complain about...售后问题 After-sale problems The dish is too salty. It is the wrong size. There is something wrong with the mobile phone battery. There is no hot water again. I’d like to have my mobile phone repaired.教师可重点讲解以下表达。have my mobile phone repaired:让我的手机被维修(have sth done,过去分词作宾补表示被动含义)make a complaint 提出投诉(complaint 是名词,complain是动词)complain about 投诉(设计意图:本环节旨在激活学生关于常见售后问题的词汇储备,并在有句型提示的情况下,熟悉相关表达,为下一环节的听力活动做语言储备。)Step 2 Listening图片呈现手机,并在大屏显示手机组成:The mobile phone is a part of all of our lives now.Can you express the components of a mobile phone in English (the screen of the mobile phone, battery, camera ...)1. Listen and choose.处理教材活动3。Why did Tim go to the service center 学生在听前读选项,预测听力内容。然后听录音,结合选项做出选择,并对听力材料从整体上进行把握和判断。听后教师检查并反馈。2. Listen and tick.处理教材活动4。Tim went to the service center to have his mobile phone exchanged. The staff recorded the problems on the maintenance record sheet. Do you know what the elements of a mobile phone repair list are (name of the customer, item, problem, time of purchase, solution ...)学生首先阅读手机维修记录,进行初步判断。然后听第二遍录音,关注顾客姓名、产品购买时间、产品出现的问题和解决方法等细节信息,勾选出正确的选项。听后教师点名检查并反馈。3. Listen and complete.处理教材活动5。学生先浏览对Tim 经历的描述的短文,尝试根据之前掌握的信息初次填空,再听录音,根据听力内容完善自己的答案。在听力结束后,教师检查并核对答案,呈现听力文本,并简要解析其中关键信息。(设计意图:本环节旨在训练学生根据已有的信息预测听力内容,在听的过程中获取和归纳关键信息,并能以第三人称的角度完成信息转述,培养学生交流沟通能力和逻辑表达能力。)Step 3 Speaking1. Listen, read and underline.(1)处理教材活动6。Tim had another problem. Listen and repeat the dialogue.教师介绍对话背景,学生听录音并跟读,注意模仿语音语调,随后请两位学生进行对话展示。(2)学生用下划线标出投诉和回应的重点交际语句,教师点名检查并反馈。说话者 功能句型工作人员 staff What can I do for you What’s the problem I am sorry for the inconvenience caused. Would you please show me your receipt so that... We’ll get...checked immediately. Thanks for your patience. Sorry, we can’t refund it. But we have exchanged a new...for you.顾客 customer I’d like to have ...refunded. It seems to have a problem. It always has ...*(3)拓展活动:教师简要讲解以下重点词组与句型。1. I’d like to have this sports watch refunded.(“have this sports watch refunded”是过去分词作宾补,属于“have sth done”句型)2. Even if I charge it for a whole night, it still doesn’t work.( 句中Even if 引导让步状语从句,翻译为“即使”,表示假设的情况,而even though引导让步状语从句则表示已经发生的事。)3. I’m sorry for the inconvenience caused.(caused 是过去分词作定语,修饰名词inconvenience。)4.Would you please show me your receipt so that we can check whether it is still under guarantee (“so that”在此引导目的状语从句,同“in order that”用法一样;under guarantee表示在保修期内。)5.We’ll get your sports watch checked immediately.(“get sth done”的用法同“have sth done”,意为让某事被做。)6.Thanks for your patience.(“thanks for” 因某事感谢某人, 而“thanks to”则表示多亏,幸亏。)Imitate and practice.处理教材活动7。iSmart 平台跟读对话。*(1)铺垫活动:学生合上课本,在教师的引导下回忆活动6的交际句型。(2)双人活动:学生两人一组,通过图片所提供的信息和活动 6 的交际框架,进行替换关键词的模仿对话练习。请学生示范,教师点评。参考答案:Staff: Good morning! What can I do for you, madam Customer: I’d like to have this smart watch exchanged. I just bought it, but it seems to have a problem now.Staff: What’s the problem Customer: It’s alarm doesn’t work now.Staff: When did you buy it Customer: I bought it two days ago.Staff: I’m sorry for the inconvenience caused. Would you please show me your receipt so that we can check whether it is still under guarantee Customer: Ok. Here you are.Staff: We will get your smart watch checked in no time. Please wait a minute.(After a while)Staff: Thanks for your patience. We have exchanged a new smart watch for you. Is that ok Customer: Thank you.Staff: It’s my pleasure. Please check the watch and sign your name here.3. Role play.(1)处理教材活动8,可分两步:假设你现在正处于图中的场景,根据所给信息,结合所学的相关句型与同桌编造对话。① Discussion:组织学生结合所给情境,围绕以下两个问题,展开讨论:What does the man complain about How to solve the problem properly ② 根据所给情景,灵活选用合适的句型与同桌一起编造对话,并在班上表演。③ 全班活动,教师选出部分学生进行展示,然后引导学生互评并给予反馈。Checklistfor the staff: Welcomed the customer. Apologized for the inconvenience Listened to the customer patiently. Checked the receipt. Negotiated solution to the problem. Demonstrated good attitude. Made the customer satisfied with the service. for the customer: Expressed purpose first. Described the problems. Expressed expectation for solution.参考答案:Staff: Good morning, sir. Can I help you Tim: I’d like to have this computer refunded. I just bought it, but it seems to have a problem now.Staff: What’s the problem Tim: It always restarts automatically.Staff: When did you buy it Tim: I bought it one month ago.Staff: Sorry for the inconvenience caused. Would you please show me your receipt so that we can check if it is still under guarantee Tim: Ok. Here you are.Staff: We will get the computer checked immediately. Please wait a moment.(after a while)Staff: Thanks for your patience. Sorry, we can’t refund it. But we’ve exchanged a new computer for you. Is that OK Tim: Thank you.Staff: It’s my pleasure. Please check the computer and sign your name here.*(2)拓展活动:请同学们联系自己的购物经历,编一个有关投诉和处理投诉的对话,然后和搭档录制视频,并发给教师。教师收到后做点评和在班上推荐播放。(设计意图:本环节通过跟读范本中重点句型、替换关键词模仿练习等活动,使学生掌握关于投诉和处理投诉的基础语言表达。在此基础上,根据学生的语言基础,将语言知识和口语表达技能迁移到实际的语境中,培养学生职场语言沟通能力,明白服务人员要有诚信和顾客至上的服务态度,同时要遵守工作程序办事的职业原则;通过对话场景和人物角色的设定,培养思维差异感知能力,提升职业素养。)Step 4 Conclusion引导学生归纳在投诉和处理投诉时,角色扮演者应该考虑到哪些核心素养的具体要求和体现。As a staff: Sentences:Welcome the customer. What can I do for you, sir Apologize for the inconvenience. I’m sorry for the inconvenience caused.3)Listen to the customer patiently. What’s the problem 4)Check the receipt. Would you please show me your receipt so that we can check whether it is still under guarantee 5)Negotiate solution to the problem. We can’t refund it. But we’ve exchanged a new ...for you. Is that OK 6)Demonstrate good attitude. Thanks for your patience.As a customer:1)Express purpose first. Excuse me, I’d like to make a complaint. I am calling to complain about...2)Describe the problem. It seems to have a problem now.It always has a black screen.3)Express expectation for solution. I’d like to have this ...refunded.Step 5 Homework复习本部分的教学内容,朗读背诵活动6的对话,读记本课重要词汇和表达。*2. 拓展作业: 根据下列提示和搭档拍摄一段投诉和处理投诉的视频,并回传至学习平台或班级群。(1) have you experienced any after-sales service problem (2) What problem did you have with it (3) How did you express your expectation to the staff (4) How did the staff deal with your complaint Unit4 Customer Service教学设计(二)第三、第四课时 Reading and Writing教材分析1.总体分析本课教学内容选自教材《英语3基础模块》中Unit 4 Customer Service的Reading and Writing,要求学生通过阅读文章,能判断如何处理投诉,概括文章的主题、梳理投诉信息、推测投诉者的投诉内容,并能使用恰当的词汇与句型完成投诉经历的描述,回复投诉信。2.语篇分析主题 “人与社会”主题范围下关于“投诉和处理投诉”的话题语篇类型 应用文语言知识 回复投诉信的词汇和短语,如: deliver/ mention/ leaflet/ inconvenience/ sincerity/ request/ due to/ in charge of/ work out/ reduce...by/ ... 状语从句的表达,如: Since we have been partners for so long, we’ll try our best to work out a better solution for you. Even though you didn’t express such a request, we will reduce the price of the leaflets by 15%.文化知识 在阅读回复投诉时能感知中西方文化差异,培养学生跨文化意识;能感知商家的诚意和良好的态度,锻炼学生职场语言沟通能力。语言技能 能通过阅读回复信件,推测投诉内容;侧重培养学生概括、提炼、分析关键信息的阅读能力和逻辑思维能力。语言策略 能根据语篇和话题,推断出相关表达的意义,借助思维导图和信息技术等资源辅助理解语篇。二、学情分析经过听说内容的学习,学生已能根据情境选用得体的用语进行常见的投诉,能够使用常见句型处理投诉。通过阅读一封投诉信的回信,学习清晰地描述向其合作客户表达歉意,并解释原因和给出解决问题的方法表达和沟通,引导学生分析中西方的投诉信的不同,进一步培养概括、提炼、分析关键信息的阅读能力,以及职场语言沟通能力和思维差异感知能力。通过写作夯实语言基础,描述投诉经历,回复顾客的投诉信,培养逻辑表达能力。教学目标After leaning this lesson,students can通过本课的学习,学生能够1. summarize the theme of the article, sort out the complaintinformation and content;概括文章主题、梳理投诉信息和投诉内容;complete the description of the complaint experience and reply to the complaintletter with appropriate vocabulary and sentence patterns;使用恰当的词汇和句型完成投诉经历的描述并回复投诉信。identify logics of complaint letters;识别出投诉信的逻辑;Write an email to deal with customer complaints;写一封处理顾客投诉回复信件;recognize the value of honesty in doing business.形成诚信的价值观。四、教学重点、难点分析教学重点:在理解文本内容的基础上,描述投诉经历,培养学生概括文章大意、提炼和分析关键信息的阅读能力;能够简单回复顾客的投诉信。教学难点:能通过提取阅读文段中的关键信息,培养逻辑思维能力,通过对比中英文投诉信的异同提升思维差异感知素养;在回复顾客的投诉信中能做到用词准确,逻辑通顺。五、教学过程Before class:* 1. 课前准备: 学生课前完成关于处理投诉的视频的拍摄与上传,教师推荐其中比较优秀的作品在全班分享,并请同学们投票选出“最佳口语组合”、“最佳服务态度组”等作品。During class:Step 1 Preview* 1. 复习巩固:邀请获奖的作品获奖者依次在全班展示,师生点评。Step 2 Pre-readingDiscuss and answer. 处理教材活动9。What will you do in the following situations You received incorrectly delivered goods.The delivery of your order is delayed.The delivery man placed a wrong address sheet on your package.小组活动,思考如何处理选项中关于投诉的问题;全班活动,教师点名提问或学生主动分享,教师及时给予反馈。(设计意图:本环节是读前活动,学生通过回答问题,锻炼审辩性思维能力,为后续的阅读活动做语言和信息的铺垫。)Step 3 While-reading1. Read and Choose.处理教材活动10,可分两步:学生快速浏览信件,选出主题。*(2)拓展活动:进一步找出该主题的支撑信息,教师检查并给予反馈。(...the leaflets incorrectly delivered to your company. I’d like to express our sincere apology for the inconvenience due to our carelessness.)2. Read and complete.处理教材活动11。学生再读文段,梳理信中有关投诉和解决方案的信息。学生仔细阅读信件,根据关键词Problem, Cause, Solution等关键词找寻相关信息,完成思维导图填充。What’s the problem according to the reading material What caused the problem What solution does the staff give 教师点名提问,并给予反馈。(设计意图:本环节借助根据关键信息、寻找支撑语句、梳理信件中的投诉信息和解决方案信息等一系列活动,侧重培养学生在阅读过程中通过快速阅读寻找关键词,细读分析和提炼关键信息的能力,以及逻辑思维能力。)3. Read and tick. 处理教材活动12。学生再细读信件,根据其内容推测并勾选Mr. Smith的来信内容。学生阅读信件并独自思考选项内容;小组讨论,推测来信的投诉内容,并在阅读材料中找出所勾选项的支撑句;教师点名检查并给予反馈。(设计意图:本环节通过阅读投诉信的回信,在此基础上推测投诉信的内容,培养学生寻找和分析关键信息,进行推理判断的能力。)Step 4 Post-reading总结投诉信的结构2. Discuss and compare. 处理教材活动13。学生阅读教师提供的一篇中文投诉信,对比中西方投诉信表述逻辑的差异,分析差异反映了什么不同的思维。*(1)教师提供一篇中文投诉信;(2)头脑风暴:学生对比中英文投诉信的差异;(3)学生小组讨论,教师点名分享。参考答案:Differences between Chinese and English complaint letters:Chinese people are usually more euphemistic(更委婉)and considerate , while westerners like coming to the points directly.(设计意图:本环节是开放性讨论活动,要求学生通过对比中英文投诉信的差异,提升思维差异感知的素养,从而感知中西方文化差异。)Step 5 Writing1. Read and describe. 处理教材活动14。(1)根据图片和提示信息,描述Mary投诉的经历;(2)教师点名检查并给予反馈。*(3) 讲述Mary的故事,可以稍作拓展。2.Write and practice.处理教材活动15。(1)学生认真审题:假设你是店里的员工,根据活动14里的投诉,回复一封电子邮件;(2)小组讨论回复投诉信的逻辑,完成思维导图:学生根据框架独自完成投诉信的回复;Dear Madame,First of all, I want to express our sincere apology for the delayed delivery, even if it was due to the bad weather. As you mentioned on the phone, some apples were damaged, so we decided to send you another box of apples. And we promise to give you a 15% discount for future orders.Hope you will support us as always.Yours sincerely________(4)学生互评,教师展示部分回信并反馈。(设计意图:本活动是写作练习,要求学生根据上下文含义及逻辑关系,完成投诉信的回复。在提出解决办法时,学生应区分什么是解决顾客当下问题的方案,什么是稳定长期合作的方案,从而锻炼学生职场语言沟通能力和逻辑思维能力。)Step 6 Conclusion.教师引导学生围绕投诉信的回复,总结本课所学:Review the important words and expressions.How to reply a complaint letter Step 7 Homework.读记本节课中的重点单词和表达;熟读阅读材料,掌握关于回复投诉的重点句型;*3. 拓展作业:根据以下情景,写一封投诉信的回复。(假设顾客李明,一个月前从你所工作的商店购买了一台电脑,但是最近电脑总是会自动开机,于是写信到公司要求退款或换新。)Suppose you are a customer service manager, please write a response complaint letter to your customer.Unit 4 Customer Service教学设计(三)第五课时 Language Practice & Vocabulary一、教材分析本节课的主要内容为教材Language Practice 和Vocabulary板块,针对让步状语从句、原因状语从句和目的状语从句,及本单元的重点词汇。为帮助学生理解和掌握状语从句,强调学生的探究能力,及在具体语境中的应用能力,不仅呈现了听力和阅读板块中已学习的语言,也会呈现新的语法应用,旨在为学生呈现较完整的语法体系。单元重点词汇来自本单元听力和阅读材料,学生通过在具体语境中的运用,巩固夯实重点词汇,从而达到真正运用的目的。二、学情分析状语从句是较难的一个语法项目,学生经过以往的英语学习,对状语从句虽然也有了一定的认识,但是不够深入。状语从句难在种类较多,而学生碎片化、不够系统的语法知识也会严重影响到他们对该部分知识的吸收和运用。因此,怎样帮助学生搭建起状语从句的结构,从而能更准确地掌握让步、原因和目的这三种状语从句是教师在教学中要重点思考并努力去解决的问题。对于词汇学习,教师要注意情景创设,帮助学生掌握词汇的灵活运用。三、教学目标After learning this lesson, students can通过本课的学习,学生能够use concession adverbial clause, cause adverbial clause and purpose adverbialclause, such as even if/ though、 since and so that;使用比如even if/ though、since和so that代表的让步状语从句、原因状语从句和目的状语从句的基本用法;2. accurately use key words in specific contexts;能在具体语境中准确使用重点词汇;3. cultivate the good habit of using language correctly in daily life through the study and practical application of grammar.通过语法知识的学习与实际运用,能培养日常生活中形成正确使用语言的良好习惯。四、教学重、难点分析重点:掌握原因、让步和目的状语从句中even if/ though、since和so that的基本形式及用法,并对其进行实际运用。难点:能在具体语境中准确灵活运用状语从句。五、教学过程Step 1 Warming-upBrainstorm:学生根据已给的两个句子,加上适当的连接词将之任意组合成一句通顺完整的话,教师将例句板书。I got up early.I got(didn’t get)to school on time.学生讨论,将上面三个状语从句分类。I got up early so that I could get to school on time. 目的状语从句Even though I got up early, I didn’t get to school on time. 让步状语从句Since I got up early, I got to school on time. 原因状语从句*3. 学生观看第四单元配套语法微课视频。(设计意图:(设计意图:帮助学生列举状语从句的相关知识,为下一步系统化这一些碎片知识做好知识上的准备,通过可视化方式,为接下来学习让步、原因和目的状语从句的句型及用法做铺垫。)Step 2 Presentation1. Read and group.处理教材活动16,可分三步:学生阅读教材语法方框中的句子,发现它们的共同点。找出斜体的连接词,将斜体的连接词和所引导状语从句的类型连线。Even ifSinceSo thatEven though学生标出教材活动16中八个句子中的连接词;学生理解句子含义,并按照功能将句子分类,填写在表格中。教师核对答案,进行讲解。Even if/though Since So that2 1,7 5,8*(4)教师引导学生将不同类型状语从句的连接词进行拓展:原因状语从句:since,because,as,for...让步状语从句:even if/though, though,although,while,as...目的状语从句:in order that, so that, in case...(设计意图:本活动要求学生通过观察、对比分析、归纳总结,得出不同语境中连接词的语用功能,并能根据三种状语从句的基本分类和用法来判断所写的句子应该选择哪个连接词。)Step 3 Practice1. Read and match.处理教材活动17,可分两步:(1) 学生将左右两栏匹配,并加上适当的连词,组成完整的句子;(可以将此题设置在希沃白板等有匹配功能的平台,便于学生操作和核对答案。)(2) 教师点名检查,并给予反馈。学生通过回答巩固状语从句的重点知识。2. Read and complete.处理教材活动18,可分三步:(1) 学生先粗读短文,了解大概内容;(2) 学生仔细阅读横线的前后文,并在横线上填上恰当的连接词;(3) 分组讨论,教师点名检查,并给予反馈。(设计意图:本环节要求学生通过在具体的语境中准确选择连接词,对三种状语从句的知识加以巩固,同时提高语言综合运用能力,并养成准确使用语言的习惯。)Step 4 VocabularyDiscus and decide.处理教材活动19,可分两步:(1)师生一起复习本单元关于投诉和回复投诉的相关词汇,重点复习教材活动19练习中的划线词的意思。(2)学生根据划线词的意思,判断下面的陈述是否正确,教师点名检查并给予反馈。2. Read and complete.处理教材活动 20,可分两步:(1)学生浏览框里的四个词组,并选择合适的单词,用其适当形式补全句子。全班共同核对答案。*(2)学生根据重点词汇翻译句子意思。3.Read and complete处理教材活动21,可分两步:学生根据不同的情境,补全对话或海报;小组讨论,教师点名检查并给予反馈。(设计意图:本活动提供的具体文本语境,让学生在语篇情境中依据句子含义和逻辑关系选择合适的单词或短语进行填空。学生需要看懂图片情境、补全对话或海报内容,不仅巩固了相关词汇,提升了灵活运用重点表达的能力。)Step 5 Conclusionsince引导原因状语从句,另外,引导原因状语从句的连词还有because,as,for等。since还可以引导时间状语从句,意为“自从”。2. so that引导目的状语从句,意为:“为了,以便于”,还有in order that, in cas也可以引导目的状语从句。另外,so that也可以引导结果状语从句,意为“结果是;以至于”。3. even if、even though引导让步状语从句,意为“尽管、即使”,另外,though,althoughwhile,as也可以引导让步状语从句。(设计意图: 总结回顾本堂课所学内容,加深印象。)Step 6 Homework结合本节课内容,设计原因、让步和目的状语从句,以及本单元重点词汇的思维导图。*2. 拓展作业:尝试写出更多的状语从句例句,或者编造一篇含有不同状语从句的小短文。Unit 4 Customer Service教学设计(四)第六课时 Culture Understanding & Group Work一、教材分析本节课整合了教材的Culture Understanding与Group Work板块。Culture Understanding板块介绍了世界不同国家的商务礼仪和文化差异,涉及对待时间和约定的不同态度,反映了不同的价值观、文化和思维方式,了解不同职场文化的同时,拓宽了学生的国际视野。Group work板块则是运用本单元所学完成真实任务,通过完成一份整理投诉信信息的报告,检验本单元所学相关词汇、短语、句型和语法。通过实践任务进一步提升学生职场语言沟通、思维差异感知、跨文化理解和自主学习目标达成情况。二、学情分析由于学生的生活经验所限,文化理解中的商务礼仪和文化差异是学生的知识背景缺陷,可以提前布置学生预习,为文化学习做好铺垫。Group Work活动课向来是中职英语课堂比较难于处理的课型。要上好活动课,就需要老师提前为本单元的活动设计更小的阶梯,做好充足的准备,帮助学生们扫除活动中可能出现的困难,精心设计学生们易于完成的活动任务,提升其自信心。教学目标After learning this lesson, students can通过本课的学习,学生能够1. read about business etiquette and culture in different countries by extensive reading, so as to broaden cultural vision;通过泛读,阅读不同国家的商务礼仪和文化,拓宽文化视野;write a report about complaints from customers, and make recommendations torespond to complaints;写一份整理投诉信息的报告,并提出回应投诉的建议;3. form good learning habits and improve their language learning and application ability through self-evaluation.通过自我评价,养成良好的学习习惯,提高语言学习和应用能力。四、教学重难点分析重点:了解不同国家的商务礼仪和文化,了解不同的价值观、文化和思维方式,进一步拓宽文化视野。难点:写一份整理投诉信息的报告,并提出回应投诉的建议。五、教学过程During class:Step 1 Warming-upDiscuss and fill学生提前查阅关于不同国家的商务礼仪和文化,并讨论出关键词,教师整理并呈现。(或者播放一段介绍不同国家商务礼仪的短视频,学生归纳关键词)What is the business etiquette in different countries America polite; punctual; elegant; don’t get too close...Germany strict; punctual; efficient; formal; don't cross talk or whisper ...Britain pay attention to clothes; polite; keep one’s words; don’t smoke...(设计意图:让学生课前查阅相关信息能帮助学生进一步了解不同国家的商务文化,为课堂进一步的学习做好充分准备。)Read and answer处理教材64页的Culture Understanding,可分三步:学生阅读文章,完成表格填写;Country Business EtiquetteChina be well prepared for business meetings; be on time for business activitiesTurkey have enough patienceFrance act in a reserved manner; avoid sharing personal informationGermany greatly value appointmentsthe Philippines place a high value on trust; make arrangements ahead of time学生阅读文章,理解不同地区的商务礼仪和文化,选出答案;教师点名检查,教师给予反馈;4)全班开展讨论下列三个问题,通过反思帮助学生形成良好的职业素养:What qualities do you think are very important when doing business all overthe world What should we pay attention to when we do business with foreigners Do you think it important to do as Romans do Step 2 Group workWarming up.Suppose your company has received many complaints letters from customers, and now your manager asks you to write a report and put forward suggestions to solve the complaints.全班讨论:What should be included in such a report (problems; requests of the customer; causes; suggested solutions.)处理教材Group work 活动1。学生阅读三份投诉信,并汇总记录投诉的主要问题。Memo 1 Memo 2 Memo 3Complaint 1 2 3Problems delayed delivery price changed from 128 yuan to 98 yuan the screen of the mobile phone was brokenRequest of the customer pay for loss fill the price difference have the phone exchangedCauses delivery way of promotion violent deliverySuggested solutions pay for the loss fill the price difference send them a new one and give them a discount for future orders处理教材Group work 活动2。小组合作,每组选择一个案例进行分析,汇总解决建议。Dear manager,We’ve read through the complaints. We think the main problem is our deliveryand act of promotion. So we are responsible for it since the customers complained about the delayed delivery and damage caused to the goods during the course of delivery, we think we should pay for their loss, for example, send them new ones or give them a discount for future orders. As for the price difference, we think we should fill it for the customers.These are our suggestions. Looking forward to your reply.Yours sincerely,________3. 小组活动,完成本组的报告,可以采用小组在班上口头的方式,或者张贴报告的方式在小组间互相阅读评价。(设计思路:本活动要求学生在掌握本单元所学的基础上,运用语言知识在具体的情境中完成仿真任务,学生阅读理解投诉信,整理记录信息,总结投诉来信的原因并提出解决方案,完成一份报告。通过实践任务进一步提升学生职场语言沟、思维差异感知、跨文化理解和自主学习的能力与素养。)Step 3 ConclusionSelf-assessment1. 看词汇云,检查自己对本单元单词及词组等语言知识的掌握情况。2. 借助五级检测表,学生根据本单元所学,填写表格对自己的表现进行评价。(设计思路:学生借助词汇云,可以对照检测对本单元单词及词组等语言知识的掌握情况。找出存在的不足,强化自主学习意识,在进行自我评价、总结和反思的同时,根据自身特点制定学习计划,养成良好的学习习惯,促进语言学习与学习能力的可持续发展。)Step 4 Homework1. 各组完善自己小组投诉信息的报告,并发到班级群,投票选出优秀作品。2. 设计关于中西方商务礼仪和文化异同点的手抄报。1 展开更多...... 收起↑ 资源预览