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Unit 2 Wildlife Protection
Reading for Writing
Make an effective poster
Learning Objectives
1. Get the main content and writing characteristics of the
poster by reading the poster.
2. Learn to write posters in appropriate language and format.
3. Cultivate students' ability of self-study and cooperative
learning, and guide students to learn actively.
4. Cultivate students' critical thinking, that is, guide students
to think critically about wildlife protection.
Lead in Do you konw what is a poster
poster
Title
The title should be concise and attractive.
Description
Lead the topic
and list the reasons.
Pictures
Ending
Attract readers' attention with powerful pictures and words.
Make an appeal and express expectations.
Activity 1
Acquisition and Perception
Make an effective Poster
Look at the posters below. Which emotions do the photos communicate?
{5C22544A-7EE6-4342-B048-85BDC9FD1C3A}Opinion
poster on the left
poster on the right
I think it's ...
I think it's a little frightening! It doesn't look friendly and its teeth look sharp!
I think it's a lovely picture. The koalas are cute. They look soft and gentle.
● funny ●surprising ● frightening ●sad...
Activity 2
Acquisition and Practice
Read the posters again and write a one-sentence summary for each.
Give Ugly a Chance:“Ugly”animals are just as important as cute animals because nature needs variety to function properly.
Activity 2
Acquisition and Practice
Read the posters again and write a one-sentence summary for each.
Don’t Make Paper with My Home: Cutting down trees to make paper destroys the natural habitat of many animals.
Read and Discuss
Activity 3
Look at the posters again. Discuss the questions in groups.
What does each poster use to stir up emotions?
Who do you think is the intended audience for each poster? Why do you think so?
What does each poster want people to do? How do you know?
In your opinion, which poster is more effective? Why?
How to write a poster? What parts should a poster include?
Read and Discuss
Activity 3
1. What does each poster use to stir up emotions?
The first poster uses an ugly picture of an animal to get a reaction from the reader, but then makes the point that this reaction is part of the problem, because all animals should be protected, not just ones we think are cute. The ugly rodent is also framed by a Mickey Mouse outline, showing the difference between how we see them in cartoons and how they really are. The second has a cute picture and the headline is written as if the koalas were speaking to the reader which may make them more sympathetic.
Read and Discuss
Activity 3
2. Who do you think is the intended audience for each poster? Why do you think so?
The posters are intended for everyone because they appeal to protecting our planet which we all live on, and to our paper consumption which we all rely on.
Read and Discuss
Activity 3
3. What does each poster want people to do? How do you know?
The first poster wants us to consider “ugly” animals as just as important as cute ones, because it asks us directly to do that. The second wants us to be aware of our paper consumption. It doesn’t tell us to change directly, but it appeals to our emotions to change because what we are doing is not fair to animals like koalas.
Read and Discuss
Activity 3
4. In your opinion, which poster is more effective? Why?
I think the “Give Ugly a Chance” poster is more effective, because the viewer will react to the ugly animal first, but then read that this reaction is part of the problem that needs to be dealt with.
Practice?Exercises
Activity 4
How to make an effective poster?
Skills preparation and Vocabulary preparation
image
Choose eye- catching colors and images.
Headline
Choose an attractive headline
Contents
Use clear, brief and vivid language
Practice?Exercises
Activity 4
How to make an effective poster?
Skills preparation and Vocabulary preparation
话题词汇
1. lovely/cute　　　　可爱的
2. endangered species 濒危物种
3. evolution 进化
4. habitat 栖息地
5. decrease 减少
6. extinct 已灭绝的
话题词汇
6. extinct 已灭绝的
7. fur 皮毛
8. feather 羽毛
9. feed on 以……为食
10. a food chain 食物链
11. cruel 残忍的
12. reserve 保护区
Choose one of the animals (South China Tiger and Yantze River Dolphin),read the fact sheet, and talk about image(s), title,the key information and facts, tell the readers what you want them to think or do,and so on.
Practice?Exercises
Activity 4
South China Tiger
Why is it endangered? Habitat loss; hunted for
its skin and fur
What is being done? A plan is being carried
out to increase the
number of wild tigers.
What can we do? Do not buy fur or other
tiger products!
Practice?Exercises
Activity 4
Yangtze River Dolphin

Reserves are
being built
for them ,and
they are being
searched for
in the wild.
What can we do? Clean up the
rivers!
What is being done?
Why is it endangered?
Habitat loss
Practice and Writing
Sample Writing
Protect These Gentle Giants!
The Eastern Lowland gorilla is critically
endangered.
They are threatened by human activity.
They are hunted for their meat. Their
natural habitat is being destroyed by
farming, mining, and logging.
There are less than 4,000 left in the wild.
You can help by spreading the word
about their plight and supporting
charities that work to protect them.
Activity 5
Group Work
Activity 6
Exchange posters in groups of four and assess each other's work according
to the checklist.
1.Does the poster include key information about the animal?
2.Does the poster explain why it is endangered?
3.Does the poster support its information with facts?
4.Is the message of the poster clear?
5.can you tell clearly what the designer wants the reader to think or do?
6.Is the image on the poster effective?
Thinking and Summary
habitat loss
hard reproduction
What problems are the wildlife facing to?
Habitat is being destroyed/polluted…
The baby panda is hard to live.
Why is the wildlife endangered?
habitat loss
hard reproduction
How to solve the problems?
Carry out plans to increase the number of it
Do research to increase reproductive success.
Reserves are being built
Raise people’s awareness of protecting the environment.
Follow these steps to organise a poster.
Write a title that is simple, interesting, and unusual,
and then collect the information you need.
Write the name of the species and why it is endangered.
Use a powerful image to attract the readers’attention
to the facts and problems.
Tell the readers what you want them to think and do.
Migration and Innovation
大熊猫主要栖息地是中国四川，陕西和甘肃山区。在地球上生存了至少800万年，被誉为“活化石”和“中国国宝”。现某组织举行海报评选活动。请您制作一份英文海报，让国内外更多的人意识和参与大熊猫的保护中来。
Title: _____________
Content:
(what)____________
(why)_____________
(how)_____________
Migration and Innovation
Put up the poster in the classroom or in a public place
1.Learn from each other.
2.Ask each group to recommend a student's poster.
Homework

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