资源简介

(共41张PPT)
Everyday economics
Unit 4
Using language—Listening
1. Read and understand the theme and type of the text;
2. Get the information of Zhang Yue and her business;
3. Have a better understanding of how to start business
and make dreams come true.
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
1. What options do college students have after graduation
Lead-in
Read the charts and answer the following questions.
①From 2009 to 2015, the percentage of university graduates who started a business rose.
③In 2017, the percentage declined.
②Between 2015 and 2016, the percentage remained almost at the same level, about 3.0%.
2. What does the chart below tell you about the trend of college graduates starting their own businesses
3.What are the possible reasons for the graduates’ decision to start their own business
Reasons for their decision
family financial
situation
government’s
policy
job market
public views
...
Pre-reading
Skim the title “Business Blossoms” and the pictures and predict what the passage may talk about.
Maybe it is about a young girl who starts a business of flowers.
Para. 1　 A. The reasons why Zhang Yue decided to return to her
home town and grow roses.
Para. 2 B. Zhang Yue has mixed feelings to other entrepreneurs.
Para. 3 C. Zhang Yue’s suggestions to other entrepreneurs.
Para. 4 D. Zhang Yue’s rose company is in a valley.
Para. 5 E. The time when Zhang Yue made up her mind to grow roses.
Para. 6 F. Zhang Yue was giving a presentation to get help.
Para. 7 G. Many young people choose to start their own businesses.
Para. 8 H. Although successful, Zhang Yue still has a lot to learn.
1. Match each paragraph with its main idea.
While-reading
Fast-reading
2. Complete the structure of the passage.
Part 1 (_________) :
General (1)________
of the company.
Part 2 (_________):
(2)__________ for starting a business in Zhang’s home town.
Part 3 (_________):
(3)__________ in the process of running her company.
Part 4 (_________):
Zhang’s (4)________ for young entrepreneurs.
situation
Reasons
Challenges
advice
Paras. 1-2
Paras. 3-4
Paras. 7-8
Paras. 5-6
3. What’s the type of the passage
A. An argumentation.
B. A feature story(专题故事)．
C. An exposition.
A feature story often appears on a magazine or newspaper.
It has varied subjects of human interest.
It can be a profile of someone or about some event, a pet, or local food.
A good feature story includes true aspects and impressive details to make it appealing and generally persuasive.
√
Nervous.
As she spoke, Zhang Yue put her hands behind her back to hide that they were shaking. She couldn’t, however, hide the line of sweat, which was caused partly by the heat of the television studio, but more by fear of the four people seated in front of her.
1.How did Zhang Yue feel when she gave her presentation Give your reasons.
Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentation.
We can apply the expressions to continuous writing.
Careful-reading
Paras. 1-2
2. Why did Zhang Yue speak to the four people
A. To seek investment.
B. To ask them for advice.
C. To join their companies.
D. To ask them to join her company.
The rose company is in a valley, a world away from
any television studio.
3. Where is Zhang Yue’s rose company
√
4. What does the saying “The early bird catches the worm.” imply in Paragraph 2
A. To make a success of the business, you need to face many challenges.
B. To pick the flower before sunrise, you need to get up early.
C. To succeed, you have to seize the opportunity and act early.
D. To become a successful entrepreneur, you need to learn as much as possible.
√
5. Organize information and fill in the chart.
Interviewee
Name Zhang Yue
Occupation (1)____________ of Rose Valley Co., Ltd
Favorite saying (2)___________________________.
Dream Turn a new and exciting business into a (3)__________ one.
Chairwoman
The early bird catches the worm
successful
1. Why did Zhang Yue decide to return to her home town after graduation
A. To take care of her parents.
B. To help her parents grow roses.
C. To surprise local villagers.
D. To start a business to benefit her home town.
Paras. 3-4
√
2. What did many people think of Zhang Yue’s decision
A. Admirable. B. Crazy.
C. Surprising. D. Absurd.
3. Which is TRUE about Zhang Yue according to the passage
A. She has dreamed of starting a business since she was a child.
B. She never thought she would end up growing roses in her home town.
C. She only used her own money to start her business.
D. She had to return to her home town to start a business because of her parents.
√
√
(3)______________________ her home town.
Experience the freedom of (2)_________________.
being her own boss
Giving something back to
(1)_____________ for growing roses.
An ideal place
Reasons for starting a business in her home town
4. Organize information and fill in the blanks.
She is not the only young person to have been bitten by the start-up bug.
1. Try to paraphrase the sentence.
There are a lot of young people attracted to start their own businesses.
2. Why do many young people choose to start their own companies
A. The growing economy provides more opportunities.
B. They don’t want to work for others.
C. They want to stay at home.
D. It is difficult for them to find a job.
Paras. 5-6
√
3. What is the biggest challenge at the original stage of Zhang Yue’s business
A. To get investment and the important input.
B. To persuade people to work for her business.
C. To get support from more experienced business people.
D. To know her own limits and those of the people she works with.
4. What does the word “nursing” in Paragraph 6 mean
Managing carefully.
√
5. What was the villagers’ attitude towards Zhang Yue at first
A. Supportive. B. Doubtful.
C. Indifferent. D. Disapproving.
√
Few in the village believed I could create a multi-million yuan business from flowers.
It was only then that the locals began to believe me.
2. What advice does Zhang Yue offer to people dreaming of success and independence
She advises people to be realistic and seek guidance from expert consultants before rushing into things.
1. How does Zhang Yue feel when seeing her peers dreaming of success and independence
Her feelings are complex/mixed.
Paras. 7-8
3. According to Zhang Yue, many factors matter on one’s road to success except .
A. luck
B. a sound business plan
C. access to capital
D. good management and negotiating skills
4. What’s the most important to succeed in business
Don’t be too ambitious and you should know your own limits and those of people working with you.
√
see the
(1)_______
get (3)_______
make a
(2) _______
start a (4)______
overcome
(5)_______
business blossoms
potential
decision
investment
business
obstacles
1. Figure out the timeline of Zhang Yue’s story.
return to home town
present her idea
a lot to learn
Exercises
2. Which words can best describe Zhang Yue
A. Potential and doubtful.
B. Passionate and devoted.
C. Diligent and experienced.
D. Realistic and pessimistic.
√
3. What is the main purpose of the passage
A. To help young people think more realistically before starting their own businesses.
B. To encourage all young people to start their own businesses after graduation.
C. To introduce the main reasons why young people choose to start their own businesses.
D. To analyse the pros and cons of young people starting their own businesses.
√
Post-reading
1. What do you think has contributed to Zhang Yue’s success？(Critical thinking)
From my point of view, she is passionate and devoted, which
contributes to her success. Besides, she has a good idea and
works so hard with a strong determination.
Discussion
I’d like to start my own business, because I can experience the freedom of being my own boss just like Zhang Yue and at the same time I can apply what I have learnt to practice.
2. Have you ever thought about starting your own business？Give your reasons.(Creative thinking)
dream big and start small.
To start our own businesses and make our dreams come true,
understand our own strengths.
follow our passion.
we should
Reflection
Zhang Yue, chairwoman of her own company, believes in the saying, “The early bird catches the worm.” After graduating from university overseas, she returned to her home town 1.________(grow) roses, 2.______ surprised many people around. She said she wanted to experience the 3.________(free) of being her own boss and also wanted to give something back to her home town. She chose a valley, a world away from any television studio to grow roses. Zhang was 4.______(luck) enough to get investment and the all-important input and support from more 5.___________(experience) business people.
to grow
which
freedom
lucky
experienced
Summary
During the process, she overcame a number of obstacles in 6._______(nurse) her business to the success it is today. The biggest challenge at the initial phase was to persuade people to work for her, which was 7._______(total) outside her experience. Seeing her peers who also dream 8.____ success and independence, Zhang Yue suggests that they should not be too ambitious and know their own 9.______(limit), because that can be 10.___ challenge for young people who have little life experience.
nursing
totally
of
limits
a
As she spoke, Zhang Yue put her hands behind her back to hide that they were shaking. She couldn’t, however, hide the line of sweat running down her forehead, which was caused partly by the heat of the television studio, but more by fear of the four people seated in front of her. They stared back, their blank faces giving no clue as to what they would say next. Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentation, “And that is why I need your help in turning my new and exciting business into a successful one.”
宾语从句
时间状语从句
现在分词短语作定语
非限制性定语从句
独立主格结构
宾语从句
现在分词短语作状语
时间状语从句
表语从句
关于
过去分词短语作定语
Analyze the key points of the text
Para. 1
Now chairwoman of her own company, Zhang Yue is fond of saying, “The early bird catches the worm.” The place where this happens is a valley, a world away from any television studio. Moving carefully through the darkness, she passes row upon row of rose plants. In an hour, these fields will be full of people, working quickly to pick the flowers before sunrise. “It has to be done then,” says Zhang. “These flowers are delicate.”
现在分词短语作状语
定语从句
同位语，对a valley进一步解释说明
现在分词短语作定语
喜欢
Para. 2
Zhang never thought that this was something she would end up doing. Surrounded by roses as she was growing up, she paid them little attention. It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential. “Conditions are ideal here,” she says. “This is a place where roses grow wild.”
时间状语从句
过去分词短语作状语
定语从句，修饰先行词something
宾语从句
it +be+被强调部分+that+...强调句型
定语从句
Para. 3
Zhang therefore decided to return to her home town and grow roses, which surprised many people. “I wanted to experience the freedom of being my own boss,” she said. “But I also wanted to give something back to my home town. As people say, ‘It takes a village to raise a child.’ ”
定语从句
it作形式主语，动词不定式短语作真正的主语
定语从句
Para. 4
She is not the only young person to have been bitten by the start-up bug. All over the world, an increasing number of enterprising young people are thinking of starting their own businesses, as the growing economy creates more opportunities. Like Zhang, they present their ideas in the hope of getting investment and advice, and they have the same passion and devotion. The majority meet with rejection. A few, like Zhang Yue, find themselves lucky enough to get investment and the all-important input and support from more experienced business people. The road to their success is however still a long and difficult one, with many challenges along the way.
动词不定式短语作定语
with复合结构
find+宾语+宾语补足语
Para. 5
As someone who grew up in the country, Zhang already knew about growing plants. However, like any entrepreneur who was just starting out, she still had a lot to learn. She has overcome a number of obstacles in nursing her business to the success it is today. “The biggest challenge at the initial phase was to persuade people to work for me, which was totally outside my experience. Few in the village believed I could create a multi-
定语从句
定语从句
动词不定式短语作表语
非限制性定语从句
Para. 6
宾语从句
million yuan business from flowers,” says Zhang. “After I went on TV， a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution. It was only then that the locals began to believe me. Now my product is one of the best in Asia. This year, I can pay all my fellow workers a decent bonus.”
it +be+被强调部分+that+...强调句型
Para. 6
Seeing her peers who also dream of success and independence, Zhang has mixed feelings. Though she welcomes the new entrepreneurial spirit, she advises that people be realistic and seek guidance from expert consultants before rushing into things.
现在分词短语作状语
让步状语从句
宾语从句
定语从句
Para. 7
“I love running my own business, but it’s not for everyone, ” says Zhang. “To succeed in business, you need more than a good idea, hard work and determination. What really matters is a sound business plan, access to capital, and good management and negotiating skills. Most of all, don’t be too ambitious. You should know your own limits and those of the people you work with. For young people who have little life experience, that can be a challenge.”
动词不定式短语作目的状语
主语从句
定语从句
Para. 8
Preview language points and recite the key points of the text.
Homework
本课结束

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