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2023年九年级暑期话题阅读天天练：商业活动
（共7题）
一、阅读理解题（共7题）
We see logos on signs, buildings, television, and even on the clothes we wear. Logos are used to stand for brands (品牌). There are logos such as the Nike "swoosh", the Apple logo and the colorful rings of the Olympic Games. All of these logos are designed to attract our attention. They also help us remember a product or service connected to the logo. However, research performed at the University of California, Los Angeles finds that remembering the details of logos is very difficult. The researchers try to explain this.
Logos are typically designed to be simple and easy to recognize. Yet the frequent exposure (频繁接触) to these logos can actually make our brains overlook the details of logos. It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to notice information that does not need to be stored. It allows the unimportant information to disappear gradually from our memory.
The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-catching logos. But there are still many business experts who believe in the importance of a recognizable logo.
Even though the brain is likely to pay no attention to unnecessary details, it is also programmed for recognition. When we see logos over and over again, we become familiar (熟悉的) with them. This repeated exposure leads our brains to remember the basic idea without all of the details. This general sense of memory has its own benefits. It can make us feel like we really know the product behind the logo. In fact, familiarity with a logo can even make people feel more comfortable about buying or using certain products.
Logos are everywhere we look today. Those people who create logos need to know that people will only remember what they believe is important. A clever design may be interesting, but most people will forget the details.
(1) In the first paragraph, the writer mainly _____.
A．introduces some famous brands
B．describes the design of some logos
C．shows the popularity of famous brands
D．explains the purpose of designing logos
(2) The word "overlook" in Paragraph 2 probably means "_____".
A．try to remember B．see the importance of
C．take no notice of D．fail to understand
(3) What can we learn from the passage
A．Business experts think the details of logos are unnecessary.
B．Our brains can choose which logos to notice and remember.
C．The repeated exposure to a logo can lead people to buy the product.
D．People know more about the products behind logos with more details.
(4) Which of the following would be the best title for the passage
A．What Makes a Good Logo
B．What Can We see in
a Logo
C．Why Is a Good Logo Important
D．Why Should Logos Be Recognizable
Sally is a waitress in a restaurant. Her job is to check people's delivery orders (外卖订单) on the Internet. Here is an order list on Friday, June 23rd, 2017. Phone number: 136-4355-6768.
Food/ Drinks Name Address Order time Delivery time (送达时间) Telephone number Pay
One small bowl of beef noodles (12 yuan)/ One gongbao chicken (20 yuan) Linda 12 Long Street 9:32 A.M. 10:25 A.M. 136-4533-9859 32 yuan
2 pancakes (14 yuan)/ 3 hamburgers (30 yuan)/ 3 potato salads (21 yuan) Lucy 66 Center Street 16:50 P.M. 17:35 P.M. 189-0032-5545 65 yuan
Two orange juices (20 yuan)/ One large bowl of beef noodles (15 yuan)/ One ice-cream (5 yuan) Peter 302 New Street 18:30 P.M. 19:05 P.M. 136-6767-9066 40 yuan
(1) There are _____ orders.
A．two B．three C．four
(2) _____ order the same kind of noodles in the list.
A．Linda and Lucy B．Lucy and Peter
C．Linda and Peter
(3) One pancake and one hamburger are _____ in Sally's restaurant.
A．22 yuan B．17 yuan C．21 yuan
(4) It takes _____ after Lucy orders her food.
A．45 minutes B．53 minutes C．35 minutes
(5) If the person orders gongbao chicken, the telephone number is _____.
A．136-4533-9859 B．136-6767-9066 C．189-0032-5545
It was yard sale time again, and everyone in the Jones family was getting ready.
Billy was clearing out his old toys. He put several old robots and games in his yard sale box. He also found some clothes that didn't fit.
Suzy decided to part with some soft toys from her collection. She also found some old books.
Regina had music CDs and some clothes to sell. She also had many clothes of the children to sell.
Dad had many things he could part with—some tools, some records he didn't listen to, some computer parts and a few old jackets and suits.
Mom had a few things to sell. She chose some handbags, some shoes and some clothes. She also found some old dishes.
Together, the five of them set up their tables and the sale began at 7:30 a.m. People came early and the buying and selling was fierce (激烈的). They hardly had time to a rest.
Many people brought young children, so Billy did well. He sold out his toys quickly. Girls liked Suzy's soft toys, and a few teenagers bought most of Regina's music CDs. Mom and Dad had the most things, so they took longer to sell them, they also made more money.
It was a wonderful day.
(1) Mom didn't bring _____ to the yard sale.
A．shoes B．dishes C．handbags D．music CDs
(2) Mom and Dad took longer to sell their things because they _____.
A．were bad at selling B．had the most things
C．had to prepare food and drinks D．had to take care of their children
How much do you want to pay for a CD by your favorite singer Jay Chou Five yuan for a pirated (盗版的) one, or more for a real one Wang Ye, 14, said she would like the real one although the pirated one is cheaper. "A real one is worth keeping for years," said the girl from No. 1 middle school in Wuhan, Hubei, "Real CDs always sound better to me."
What can we do People want to do more to help those like Wang to get real CDs.
This week the International Federation of the Phonographic Industry asked many countries to act against piracy (盗版行为).
In many places in China, the government is checking audio and video products. Pirated ones are broken into pieces.
Piracy is in your daily life. Don't believe it A study by 21st Century Teens found that more than 75 percent of juniors had listened to pirated music. They say this is because pirated products are usually much cheaper than the real ones.
Why are real CDs so expensive When a music company makes music, it needs to pay the song writers and singers. It costs a lot of money! This makes the price of the CDs go up. Piracy is like stealing. People who make pirated copies of CDs take away the writers' and singers' work without paying them. They even don't ask them if they can.
So next time you'd better keep your eyes brightened when you see cheap CDs. Remember you're helping someone to do something wrong if you buy them.
How do you know what's real
Already made up your mind to buy real ones Well, you should get to know what real CDs look like. A real CD has the name and trademark (商标) of the music company on the cover. The company's address, telephone number and fax number are on it.
If you open the CD box you'll see the singer's name and the album title. Most important of all, a real CD has a number from the IFPI on it.
But people who make pirated CDs only need the real CD and disks to copy them. That's why some CDs are only five yuan, but some sell for 150 yuan.
(1) Wang Ye would like a real CD because _____.
A．she is rich.
B．a real CD sounds better.
C．a real CD can be kept for years.
D．a real CD is more expensive.
(2) The price of the real CDs goes up because _____.
A．they need much decorations
B．many people are needed to make them
C．much money is paid to singers and writers
D．it takes much time to make them
(3) The underlined word "brightened" in Paragraph 7 probably means "_____".
A．sharp B．closed C．healthy D．moving
(4) A real CD has all the following things on the cover except _____.
A．the company's address
B．the album title
C．the trademark of the music company
D．the company's fax number
(5) Which of the following is Not True according to the passage
A．Many pirated CDs are broken into pieces by the government.
B．Pirated companies are doing something wrong.
C．People who make pirated CDs don't pay the writers and singers.
D．People who make pirated CDs are stealing real CDs.
(6) What does the passage mainly talk about
A．Pirated CDs. B．Buying real CDs.
C．Fighting against piracy. D．Piracy is like stealing.
Where would you like to live when you go out for a trip Here're three dream hotels for you.
The hotels in Switzerland is in the middle of the Alps (阿尔卑斯山). There is only a bed and two chairs in the hotel. It has no walls and no other people. Don't drink too much water before going to sleep. The washroom is 30 minutes' walk frown the hotel. You can only stay in the hotels in spring and autumn. It is also closed if there is rain.
There are lots of old caves (洞穴) in Turkey. Some of the caves are over 1,000 years sold. Look at the cave hotel! If you sleep in it, you will feel very cool and spend a great night. Here you can live in the cave like early humans (原始人). And you can play with your phone, watch TV and enjoy your good dinner at the same time.
Monkeys or birds usually live in the trees. But now you can do that, too. This yellow hotel is in a tree. It is in Canada. The tree house looks like a big ball in the air. In the hotel, you can enjoy all the modern activities like watching TV, playing computer games and so on. Look! There is also a long way from a tree to the house.
(1) According to the passage, the hotel in _____ has no TV.
A．Turkey B．China C．Canada D．Switzerland
(2) Which is NOT true about the cave hotel
A．It is very hot to live in the cave hotel.
B．People can live there like early humans.
C．It will make you feel very cool.
D．Some of the caves are very old.
(3) Which hotel is round (圆的)
A．The Alps hotel. B．The cave hotel.
C．The tree hotel. D．The ocean hotel,
(4) What can we learn frown the reading passage
A．The washroom is far away from the hotel in Switzerland.
B．People can't use their phones in the cave hotel.
C．Some monkeys and birds live in the tree hotel.
D．All the three hotels will open in the future.
(5) The passage tells us something about _____.
A．people's dream homes B．three dream hotels
C．the life in different hotels D．how to have fun during the trip
阅读下列短文，根据短文内容，从短文后各题所给的选项中，选择最佳选项。
Nowadays, the food that you buy comes from many different countries. Have a look in your fridge, cupboard, and fruit bowl and check the origins (来源) of the food. Perhaps there are apples from California, lamb from New Zealand, or potatoes from Egypt You will probably be surprised how far food travels to get to your plate. This journey, from "field to plate", is called "food miles". A food mile is the distance that food travels from the farmer's field to the person who buys the food. Nowadays, food often travels thousands of miles to get to the consumers. Why is this, and what are the effects of these long distances
Traditionally, farmers sold their food in the local market, so the food didn't have to travel very far. The consumers also did not travel very far because they went to their local market to buy the food. This was a good system for farmers and consumers. However, there were some disadvantages. For example, consumers could only buy food that farmers produced locally. In addition, they could only get food that was in season. Now, because of modern technology, food comes from all over the world. We do not have to wait for spring or summer to buy strawberries or tomatoes. They are available in winter if we want.
Some countries have to import (进口) most of their food. This is because they have difficult climates. The United Arab Emirates (UAE), for example, gets 85% of its food from other countries. Even food made in the UAE often uses imported material.
What is wrong with "food miles" Is this not a good way of increasing international trade I believe these miles are worrying for a number of reasons. First of all, because food travels such long distances, we need more planes, lorries and ships to move the food. This means we use more oil or petrol, so there is more pollution and more global (全球的) warming. In addition, food that travels a long way is not fresh and usually not very tasty. Tomatoes, for example, are picked early and stored for their long journeys. For this reason, they are usually tasteless when they get to the consumer. Local food has a better taste, and it also reduces the amount of global pollution. We need to buy more local food.
(1) What is called "food miles" according to this passage
A．The origins of the food.
B．The effects of long distances.
C．The journey from field to plate.
D．The disadvantages of imported food.
(2) The underlined word "available" in Paragraph 2 most probably means "_____"
A．easy to get
B．not busy
C．willing to talk
D．impossible to get
(3) Some countries, like the United Arab Emirates, have to import most of their food because of _____.
A．long distance B．difficult climates
C．fresh and tasty food D．modern technology
(4) The writer uses the last paragraph mostly to encourage readers to _____.
A．buy more local food B．increase international trade
C．travel long distances D．use imported material
(5) This passage is mainly about _____.
A．how local food travels from field to plate
B．what "food miles" is and its effects
C．how some countries import their food
D．where different kinds of food come from
The first newspaper was written by hand and put up on walls in public places. The earliest daily newspaper was started in Rome in 59 BC. In the seventh century, the world's first printed newspaper was published. Europe didn't have a regularly published newspaper until 1690, when one was started in Germany.
The first regularly published newspaper in English came out in London once a week. The first English daily newspaper was Daily Current. It appeared in March 1702.
In 1690, Benjamin Harris printed the first American newspaper in Boston. But not long after it was first published, the government stopped the paper. In 1704, John Campbell started the Boston Newsletter, the first published daily in American colonies (殖民地). By 1760, the colonies had more than 30 daily newspapers. After the country was established in 1776, the number of newspapers was growing bigger and bigger. There are now 1,800 daily newspapers in the United States.
Today, as a group, English language newspapers have the largest circulation in the world. But the largest circulation for a single newspaper is the Japanese newspaper Asahi Shimbun. It sells more than 11 million copies every day.
(1) The earliest daily newspaper started _____.
A．in 1702 B．in 1690 C．in 1704 D．in 59 BC
(2) The first regularly published newspaper appeared in _____.
A．Rome B．Germany C．America D．Britain
(3) Boston Newsletter was started by _____.
A．John Campbell B．Mark Twain
C．Benjamin Harris D．Shakespeare
(4) The underlined phrase "was established" probably means "_____".
A．was set off B．was set out C．was set up D．was published
(5) According to this passage, _____ is the single newspaper with the largest circulation.
A．China Daily B．Asahi Shimbun
C．The Thames D．Washington Post
答案
一、阅读理解题（共7题）
1. 【答案】
(1) D
(2) C
(3) C
(4) B
【解析】
(1) 此题是主旨大意题。答案出处：All of these logos are designed to attract our attention. They also help us remember a product or service connected to the logo. 所有这些标志都是为了吸引我们的注意而设计的。它们还能帮助我们记住与商标相关的产品或服务。第一段主要介绍了一些品牌的徽标，并解释了设计这些徽标的目的。
因此，正确答案是D。
(2) 此题是词义猜测题。答案出处：Yet the frequent exposure (频繁接触) to these logos can actually make our brains overlook the details of logos. 然而，频繁接触这些商标实际上会让我们的大脑忽略商标的细节。The details of product logos are just the kind of information our brains tell us we do not need. 产品标识的细节只是我们大脑告诉我们不需要的那种信息。由此可知，徽标的设计往往简单且容易识别。这些品牌徽标的细节是我们的大脑告诉我们的不需要的信息，所以即使经常看到，我们也会忽略细节。因此，画线词与C项意思相近，意为“忽略”。
因此，正确答案是C。
(3) 此题是细节理解题。答案出处：In fact, familiarity with a logo can even make people feel more comfortable about buying or using certain products. 事实上，熟悉一个标志甚至可以让人们在购买或使用某些产品时感到更舒服。由此可知，频繁接触徽标会让人们去购买这些产品。
因此，正确答案是C。
(4) 此题是最佳标题题。答案出处：全文。文章主要讲述了品牌徽标的作用以及它们是如何让人们记住的。B项“我们能在徽标中看见什么？”能概括文章大意，适合做本文的标题。
因此，正确答案是B。
2. 【答案】
(1) B
(2) C
(3) B
(4) A
(5) A
【解析】
(1) 本篇文章主要是提供了一张 2017 年 6 月 23 日星期五的外卖订单。
细节理解题，根据表格当中的第一列 Food/ Drinks 可知一共有三个订单。因此选择 B。
(2) 细节理解题，同样根据 Food/ Drinks 中可知 Linda 和 Peter 都点了 beef noodles。因此选择 C。
(3) 细节理解题，根据“2 pancake (14 yuan)”可知 obe pancake=7 yuan,“3 hamburgers (30 yuan)”可知 one hamburger=10 yuan。总共为 17 元，因此选 B。
(4) 细节理解题，根据 Lucy 的订单时间为 16:50 P.M. 送达时间为 17:35 P.M. 可知需要 45 分钟，因此选择 A。
(5) 细节理解题，根据表格中 gongbao chicken 所在一列的电话号码 136-4533-9859 可知选择 A。
3. 【答案】
(1) D
(2) B
【解析】
(1) 本文主要讲述了在庭院甩卖的时间，琼斯家的每个人都在如何做准备卖东西。
细节理解题。根据文章中第六段的第二句和第三句：She chose some handbags, some shoes and some clothes…some old dishes. 可知妈妈把一些手提包，一些鞋子，一些衣服和一些旧盘子拿来卖，但是文中并没有提到妈妈把 CD 拿来卖。
(2) 细节理解题。根据文章中的倒数第二段的最后一句：Mom and Dad had the most things, so they took longer to sell them… 可知妈妈和爸爸拥有最多的东西，所以他们花了更长的时间去卖。
4. 【答案】
(1) B
(2) C
(3) A
(4) B
(5) D
(6) C
5. 【答案】
(1) D
(2) A
(3) C
(4) A
(5) B
【解析】
(1) 根据第二段关于 Switzerland 的介绍可知没有 TV。
(2) 根据第三段可知，住在洞穴里很凉爽。
(3) 根据第四段第五句可知，tree hotel 是球状。
(4) 根据第二段倒数第三句可知洗手间很远。
(5) 根据首段最后一句话可知，是关于三个梦幻旅馆。
6. 【答案】
(1) C
(2) A
(3) B
(4) A
(5) B
【解析】
(1) 此题是细节理解题。答案出处：A food mile is the distance that food travels from the farmer's field to the person who buys the food. 食物英里就是食物从农民的田地到购买食物的人的距离。
因此，正确答案是C。
(2) 此题是词义猜测题。答案出处：Now, because of modern technology, food comes from all over the world. We do not have to wait for spring or summer to buy strawberries or tomatoes. They are available in winter if we want. 现在，由于现代科技，食物来自世界各地。我们不必等到春天或夏天才买草莓或西红柿。如果我们想要的话，冬天可以买到。由此可知，“available”指容易得到。
因此，正确答案是A。
(3) 此题是细节理解题。答案出处：This is because they have difficult climates. The United Arab Emirates (UAE), for example, gets 85% of its food from other countries. 这是因为他们的气候很恶劣。例如，阿拉伯联合酋长国(UAE) 85%的食物来自其他国家。
因此，正确答案是B。
(4) 此题是细节理解题。答案出处：We need to buy more local food. 我们需要买更多的当地食物。
因此，正确答案是A。
(5) 此题是主旨大意题。答案出处：Nowadays, food often travels thousands of miles to get to the consumers. Why is this, and what are the effects of these long distances 如今，食物往往要经过数千英里才能到达消费者手中。为什么会这样，这些长距离的影响是什么？由此可知，本文在讲什么是“food miles”和它的影响。
因此，正确答案是B。
7. 【答案】
(1) D
(2) B
(3) A
(4) C
(5) B

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