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Unit 1 The mass media
Extended reading & Project 教学设计
科目：英语 课题：Extended reading & Project 课时：1课时
教学目标与核心素养：
知识目标：了解杂志文章的主旨大意和每段段意,获取广告的定义、广告与大众传媒的关系、广告的功能、广告的工作理、广告的现状和未来发展趋势等细节信息。
能力目标：学习与广告相关的语言,尝试为某件产品设计广告词。
情感目标：讨论新闻报道具备的要素,了解其“真实、准确、具体、精炼、易懂、形象”等特点。
教学重难点：
教学重点：了解杂志文章的主旨大意和细节信息；学习撰写新闻报道，描述某一事件,力求准确、真实。
教学难点：了解广告的劝说力量及吸引顾客所采用的技巧。
课前准备：多媒体，黑板，粉笔
教学过程：
一、Pre-reading
1. Greeting
2. Leading-in
教师活动：提出问题，让学生讨论他们每天如何获取新闻。
How do you get news every day
I mainly watch the news on TV during dinner every day. I do not have much time for reading news online or in newspapers.
I read newspapers in the school newspaper gallery during the breaks between classes.
I read news stories on my mobile phone. There are always a lot of news stories, so I often read just the headlines, except the ones that I'm particularly interested in.
二、While- reading
教师活动：让学生看文章标题，进行预测。
What will be talked about in the article
教师活动：让学生阅读文章，获取段落大意。
Para.1: In short, it refers to the activity of promoting a product or service.
Para.2: The history of advertising has always been closely linked with that of the mass media.
Para.3: Because the mass media reaches so many people, it is a perfect vehicle for advertisers.
Para.4: A common technique to make an impact is to create a memorable slogan.
Para.5: Another technique advertisers often employ is to link their company or product to a "brand ambassador"—a famous actor, a sports star, or even a fictional character.
Para.6: Of course, some advertisements are not so obvious: product placement is typically used in films with huge box-office success and TV shows with high ratings.
Para.7: In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.
教师活动：让学生仔细阅读文章，判断正误。
（）1.The history of advertising has hardly been linked with that of the mass media.
（）2.As advertisements have grown in number and type, so have media channels.
（）3.A huge number of people will know about the product or service it is advertising if an advertisement appears on a popular website or on TV at peak times.
（）4.Slogans use complicated and impressive language to make us remember the product or service being advertised.
（）5.Advertisers often link their company or product to a "brand ambassador".
（）6.It is common for sports video game series to feature different in-game equipment with real brand names.
答案:FFTFTT
教师活动：指导学生分析文中句子所含语法
Anaylze the sentences
1. As media channels have grown in number and type so have advertisements.随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。
(1)“so+be动词/助动词/情态动词十主语”表示前面所述的肯定情况也适用于后者,意为“……也一样”。
I like helping others, so does Li Hua.我乐于助人,李华也是如此。
(2)“neither/nor+be动词/助动词/情态动词+主语”表示上文所述的否定情况也适用于后者，意为“……也不……”
I haven't been to New York before and neither has Jane.我以前没有去过纽约,简也没去过。
(3)“so+主语+be动词/助动词/情态动词”表示同意上文所述内容，意为“确实如此，的确如此”。
——Li Hua will speak at the meeting tomorrow李华明天将在会上发言。
——So he will. 确实如此。
2.The more we like the brand ambassador, the more we will be attracted to buy the product. 我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。
"the+比较级(+主语+谓语)，the+比较级(+主语+谓语)"
(1).the+比较级(+主语+谓语),the+比较级(+主语+谓语)表示“越……，就越……”前一部分为表示条件的状语从句，后一部分为主句。
The more, the better.越多越好。
(2).比较级+and+比较级 表示“越来越……”
Tennis is getting more and more popular in Shanghai.网球在上海越来越受欢迎。
学生活动：完成表格。
Advertising refers 1._______ the activity of promoting a product or service. It tries to persuade people 2. _______ (buy) a product or service.
The history of advertising has been closely linked with 3._______of the mass panies often launch 4._______ mass media advertising campaign to promote a product or service.
Slogans 5._______ (use) simple but 6._______ (impress) language to make us remember the product or service 7._______ are being advertised. Advertisers often link their company or product to a "brand ambassador".
Product placement is 8. _______ (typical) used in films and TV shows.
In the future, advertising will be even more about understanding individual 9. _______ (customer) and sending them advertisements that 10. _______ (tailor) to specific needs.
答案：1.to 2.to buy 3.that 4.a 5.use 6.impressive 7.which/that 8.typically 9.customers
10.are tailored
三、After-reading
教师活动：提出问题，让学生思考回答。
What is your favourite advertisement
What techniques does it use to promote the product or service
What is your attitude towards advertising tailored to individual customers’ needs
教师活动：带学生学习如下tips，自己写一篇新闻。
Including quotes in a news report
Using quotes adds authority and accuracy to a news report. When using a quote, always introduce who you are quoting. In direct speech, use the exact words that they said. In reported speech, remain faithful to what was said though you do not need to use the exact wording, and remember to use reporting verbs like say, tell or ask.
学生活动：写一篇新闻报道，并展示。
四、Homework
复习本节内容，完成同步练习。

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