资源简介

UNIT-6 The Media
第一部分 单元整体设计
“探究单元不同课型之间的关系，把握单元主题意义在文本中的延伸，拓展建构起不同文本，基于主题意义的结构化链接，让单元主题意义伴随教学内容有序渐次呈现，体现单元教学内容，在主题意义探究过程中的综合性与关联性。”（王勇 2021）
Analysis of Unit 6
北师大版新教材选修第二册第三单元The media (媒体)，整个单元围绕媒体的形式、媒体的运作方式，它们如何改变人们的生活方式和思维方式，以及现代媒体如何影响传统媒体而展开，在“人与社会”和“人与自身”的主题语境下，探讨媒体的发展变迁，让学生对媒体的发展有一个大致的认识，了解媒体的变化如何影响相关的企业、人们的生活方式和思想。学生可以更清楚地了解媒体报道的内容，包括他们的优势和劣势。从而对广告本身有一个正确的态度。
单元内容思维导图
Recombination and rearrangement of Unit 6
明确单元大观念，构建单元框架图
Analysis of students
学生已有：学生对本单元话题比较熟悉，能简单地谈论媒体，发表自己的观点。
学生缺乏：通过对文本阅读的学习，深润了解媒体，谈论媒体的优缺点，赏析部分文体特征。
学生期望达到：在教师的引导下，能够谈论媒体的优缺点，并对媒体的使用有正确的的态度，以及使用媒体能够解决日常生活中遇到的问题。
Arrangements of unit teaching periods课时安排与单元目标
单元教学目标 课题与课时（11课时）
了解媒体的形式、功能 谈论身边的媒体，以及它的功能 Topic Talk（第1课时）
了解作者对于书改编成电影的态度，广告业发展的历史变迁过程，以及现代网络对人们生活的影响 Lesson 1 (第2、3课时） Lesson 3 (第4、5课时） Lesson 2+ Viewing Workshop(第6、7课时
谈论对于某一部电影的态度 Writing Workshop (第8课时）
深度理解：了解媒体的优缺点 Reading club 1(第9课时） Reading club 2（第10课时）
树立对于媒体的正确的态度 做电影剪贴簿 Project（第11课时）
核心素养在单元目标中的体现
核心素养在单元目标中的体现 语言能力 了解媒体的功能，合理表达媒体的优缺点，恰当表达自己的观点
学习能力 通过写影评和做剪贴簿，保持对英语学习的热情
思维品质 了解媒体发展变迁，判断什么样的广告是好的，提高分析和批判思维能力
文化意识 积极面对生活中的问题，擅于使用媒体解决问题，形成对媒体的正确态度观。
第二部分课时教学设计
Lesson-3The Advertising Game
主题：人与社会
教学内容分析：
本节课是高中英语选修第二册Unit 6 The Media的第三课The Advertising Game，课型是阅读课。本文是一篇说明文，按照时间顺序介绍了广告竞争中的五种广告，分别是经典广告、当代广告、改进中的当代广告、进一步改良当代广告和公益广告。
I.Teaching Design Philosophy
1.Guiding theory
English-learning activities view put forward in the new curriculum features the integration of six elements guided by the theme. It is pointed out that activities are the basic form of English learning and that the aims of activities are to help students participate, think and practice, and then promote their linguistic competence, learning capacity, cultural consciousness and thinking quality. So teachers should consider the reasonability and effectiveness of the teaching plan so as to design situational, structural and hierarchical English learning activities.
2.Teaching material analysis
① In this unit:
As the third period of the whole-unit teaching design, it focuses on reading and thinking skills. Having talked about the media before, students will read an expository text.
② In this period:
What: with the theme "Human and society", this section introduces the fundamental purpose of advertising industry is explained at the very beginning and then comes a process of change the advertisements have gone through over the years along with the social economic and technological developments,including classic ads, modern ads, improved modern ads, further improved modern ads and public ads.
Why: Through the introduction, students know the advertising is also a kind of media. By understanding the development of advertisements, students will be aware of the functions of advertising. Besides, they will set up a proper attitude towards advertising in their daily life. Hopefully, by the end of this period, students will be able to introduce one of their favorite advertisements to others based on what they have learned.
How: This text is organized clearly in two parts with the first paragraph as Part 1 introducing the purpose and main idea of the passage, and the rest paragraphs as Part 2 explaining one type of advertisement in each paragraph. The language is vivid and persuasive, using the techniques of making comparison and contrast, giving examples, analyzing cause and effect, etc. All these present readers a general picture of the development of advertising and the functions of it. Based on the structure, the title and the language features, students can identify the text type, which will help them to analyze the text better.
Learner’s analysis
Senior two students are active and prefer to take part in cooperative learning activities. They can easily locate specific information through reading but their ability to integrate information is relatively weak. Some students can express themselves in English freely while most of them have to discuss with their peers to get prepared. Students are familiar with the topic, but do not know much about the development of advertisements.
II. Teaching objectives:
By the end of this period, Ss will be able to:
Language ability objectives 1. scan for the key information and summarize the main idea; 2. acquire specific information about the development of advertisements.
Thinking quality objectives finish the exercises by thinking, analyzing, estimating and expressing.
Cultural character objectives 1. develop a better understanding of the knowledge of advertisements; 2. set up a proper attitude towards advertising in their life.
Learning ability objectives 1. get the general and specific information individually; 2. promote the awareness of functions of advertising.
II
III. Teaching important points
Get all the detailed information about the development of advertising and tell the meanings if the new words and phrases concerning the topic.
IV. Teaching Difficult Points
1. Ss may not know some relevant words.
2. Ss may have trouble designing a public poster.
V. Teaching Aids
CAI（Computer-assisted Instruction）
VI. Teaching Methods
1.Activity-based Teaching Approach
2.Whole-language Teaching Method
VII. Teaching Procedures
Activities Intentions
Step I Pre- reading 1.Ask students what brand of clothes or shoes do you wear and discuss the brands’ slogan with students to lead in the topic. 2.Preparing for reading the text. Activate the students’ background knowledge of this topic, and promote their ability of critical thinking.
Step II While- reading Fast reading Read the passage quickly and answer the following questions. What is the text type of the passage What is the passage about How have the ads type been developing 1.Students know the text type of the passage. 2.Ss get the main idea of the passage. 3.Students find out the ads type themselves.
Intensive reading Find out the feature, purposes and problems of each advertisements. 1.Ss have an overall understanding of The Advertising Game. 2.Ss grasp the specific information.
Step III. Post- reading 1.Discuss to design a public ad poster. 2Watch a video of a public ad and summarise. Ask students their feeling about watching the video. To guide students to know how to make a poster deeply. To develop students’ good habits of wearing the helmet.
Homework Bring one of their favourite advertisements to the classroom. Ss have a deep consolidation about what they have learnt.
IV. Blackboard Design
V. Reflection ---To be written after class as soon as possible.

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