资源简介

(共48张PPT)
Part I: Warming-up Activities
2
Learning Objectives
1
5
Part II: Sample Study & Writing Tips
3
4
Part III: Vocabulary in Use
Part V: Key Sentences for References
6
Part IV: Practical Writing Tasks
1
Learning Objectives
To be proficient in
understanding knowledge of business reports;
using key terms, useful expressions and key sentences in business reports;
writing business reports;
Part I: Warming-up Activities
2
Translate the following phrases into Chinese.
1. Informal Report 2. Formal Report
3. Memo Report 4. Letter Report
5. Feasibility Report 6. Accident Report
7. Investigative Report 8. Progress Report
9. Trip Report 10. Proposal Report
Read the following passage about business report and discuss how business report is written.
Business report is defined as a kind of writing used for exchanging information by companies and enterprises. It provides relative information and data for reference. It is the medium of exchanging information in and among business as well as the basis for most major or decisive sales, investment and marketing actions.
Business report is usually made up of facts and arguments on a specific subject. In a report,
situations are analyzed, conclusions drawn, alternatives considered and recommendations made. It is widely used, involving finance, audit, profits and losses, investment, annual production, sales, market analysis, personnel, etc.
There are several ways to classify business reports. The most popular classification is by the degree of formality: Informal Report and Formal Report. Moreover, according to the form that a report takes, reports can be categorized as Memo Report, Letter Report and Short Document Report. According to the length of the reports, there are long report and short report. According to different contents, business reports can be classified into Feasibility Report, Accident Report, Investigative Report, Progress Report, Trip Report, Proposal Report, etc.
Answer the following questions, according to what you read.
1. What is the purpose of writing a business report
2. What is the layout of a business report
3. What are the different types of business reports
3
Part II: Sample Study &
Writing Tips
An accident report is used to gather and record the details of an accident such as time, place, and chain of events. It explores the cause of the accident and raises solutions to it if possible.
# Sample 1 Accident Report
# Writing Tips
There are a few standard rules for writing business reports that dictate what information should come in which section of the report. This format is followed in most of the business report examples that one may refer to. The most widely used format consists of the following standard sections:
Title Section: In a short report, this could be the first page bearing the title of the report, author name and date. The reason of making such a report could also be included in this section, so that the reader can establish an instant connection with the information in subsequent sections. In case of long reports, include the Table of Contents, Terms of References and so on.
Summary: Give a very clear and precise information about the problem or aspect of business that the report is analyzing. Also, include the main points, conclusions, recommendations and important results.
Methodology: List the methodologies used in your research, like if you interviewed focus groups or consulted research firms. Also, give the reason why you resorted to using a particular methodology.
Introduction: This is the first part of a proper report. Use this section to provide the background of the report. Highlight the reasons why the report is important for the readers. Include information about what is covered in the main body and the order in which the details are covered in the report.
Main Body: This is the heart of the report. Arrange all the information in order of priority, so that this section follows a logical sequence. Divide this section further into subsections. Lend greater order to the Main Body using sub-titles within each subsection. A paragraph about the relevance of the findings of the report can also be included in this section.
Data Tabulation: Another important factor when writing format of business report is data tabulation. Presenting your data in lists or tables can help in readily understanding the report. Also, data tabulation or listing, makes the report look professional and neat. So, accompany necessary lists or tables in your report whenever required. Make sure you use neutral colors to make tables and keep the list and tables looking neat and crisp.
Conclusion: Present logical conclusions for the topic investigated in the report. One can also suggest an option for the way forward. In case, discussion has not been included in the Main Body, include it in the conclusion. Otherwise keep this section small.
Recommendations: Include those solutions in this section. List them in bullets and numbered lists for easier comprehension.
Please try to complete the following report with the given Chinese.
# Sample 2 Investigative Report
Please try to complete the following report with the given Chinese.
# Sample 3 Periodical Report
4
Part III: Vocabulary in Use
manuscript /'m nj skr pt/ n. thing written by hand, not typed or printed 手稿
dictate /d k'te t/ v. state or order sth with the force of authority 强行规定；指令；指定
bear /be / v. be have 具有
subsequent /'s bs kw nt/ adj. later; following 后来的；随后的
methodology /'meθ 'd?l d i/ n. a set of methods and principles used to perform a
particular activity 方法学
resort /r 'z?:t/ v. make use of sth for help; adopt sth as an expedient 求助于或诉诸某事物；
采取某手段或方法应急或作为对策
highlight/‘ha la t/ v. give special attention to (sth); emphasize 予以特别的注意；强调
tabulation /'t bj 'le n/ n. a set or a list 表格
accompany / 'k mp ni/ v. be present or occur with sth 与某事物同时存在或发生
plank/pl k/ n. long flat piece of sawn timber 木板
helmet /'helm t/ n. protective head-covering 头盔
cornea /'k?:ni / n. transparent outer covering of the eye, which protects the pupil and iris 角膜
flextime /'fleksita m/ n. a system of working in which people work a set number of hours within
a fixed period of time, but can vary the
time they start or finish work 弹性工作时间
compile/k m'pa l/ v. collect (information) and arrange it in a book, list, report, etc 收集（资料）
并编辑（成书﹑ 表﹑ 报告等）
approximate / 'pr?ks m t/ adj. almost correct or exact but not completely so
近乎正确或精确的；大约的；大概的
contingency /k n‘t nd nsi/ n. event that happens by chance 偶发事件
rota /’r ut / n. list showing duties to be done or names of people to do them in turn 勤务轮值
表
rank-and-file adj. the ordinary members of an organization 普通成员
consolidate /k n's?l de t/ v. (cause sth to) become more solid, secure, or strong 使某事物巩固；
spine/spa n/ n. back part of the cover of a book, where the pages are joined together 书脊
1. Informal Report 非正式报告
2. Formal Report 正式报告
3. Memo Report 便函体报告
4. Letter Report 书信体报告
5. Short Document Report 简短的文件体报告
6. Feasibility Report 可行性报告
7. Accident Report 事故报告
8. Investigative Report 调查报告
9. Progress Report 进度报告
10. Trip Report 公差报告
11. Proposal Report 建议报告
12. supervising engineer 监理工程师
13. safety session 安全会议
Part IV:
Practical Writing Tasks
5
Practice 1: Terms
Match the following business English terms and phrases with their proper Chinese meaning.
Practice 2: Fill in the blanks with the words and expressions given bellow. Change the form where necessary.
The _______ of this study is to provide information to determine which aspects of shopping environment cannot satisfy the customers, and to propose improvement solutions.
This report investigates the reasons for the problem and _______ measures for improvement.
The overriding problem with these is the _______ to the corporate website.
These cases had a _______ impact on our sales and the reputation of our market operator.
Up till now, the e-business company mainly falls into three groups: B2B, B2C, and C2C. The three _______ are different in making a profit.
6. Most of the information in this report was gathered from a questionnaire _______ to 45
IT workers, and from interviews with ten of them. Valid feedbacks in writing and
interviews numbered 39.
7. The information of this report is gathered from interviews with directors of Bureau of
Education for the Dongcheng and Xuanwu Districts, Beijing, and a _______ interview
with 45 teachers from 15 schools in the two communities.
8. The cases _______ in the report was collected from some Chinese export and import
companies based in Beijing.
9. The customer service staff _______ and collected the survey forms.
10. The customers are analyzed in various _______ , such as their age, sex, monthly
income, and means of transportation.
Practice 3: Translation
I. Translate the following sentences from Chinese into English.
1. 本报告将介绍为实现这一目标而开设的有关课程。
2. 鉴于培训计划对实现公司的目的具有重要意义，我特此提出以下建议。
3. 这些问题还需要进一步的理解和协商，我们准备再次举行会议。
4. 此次出差的目的在于弄清 ABC 公司是否能够在一段时间内以固定的价格为我们提供橱柜。
5. 我准备起草一份会谈总结，将其以传真发给 ABC 公司，请他们做出修改后再用传真发回。
II. Translate the following sentences from English into Chinese.
These 50 interviews made in early July suggest that many aspects of the shopping environment in the Shopping City cannot satisfy the customers.
Facilities and services therefore need to be improved. The most noteworthy weaknesses are the lobby areas, toilet rooms, location signs, ventilating facilities, try-on cubicles and cashier services.
3. The visit was successful. The meetings and discussions with Yong Kang representatives
led to a mutual agreement on several important issues.
4. I have asked workers to examine boards of all ceilings and warned all the people from
this kind of accident.
5. The major finding from the questionnaires was that most of the working mothers needed
to be free from 3: 30 in the afternoons.
Part V: Key Sentences for References
6
※ A report has been requested by the Directors with the aim of finding possible ways to
improve the popularity of Pitbank Fun Park.
本报告应董事会的要求作出，目的是探索提升彼畔游乐园知名度的方法。
※ The report is to be presented to the Directors as soon as possible.
本报告须尽快呈送董事会。
※ This report tries to find out who are the customers of ABC Center and whether they are
satisfied with the services in the city.
本报告试图调查清楚谁是 ABC 中心的客户以及他们是否对本城市内的服务满意。
※ This report examines the extent of the problem of absenteeism among fourth-year
Information majors at the university.
本报告旨在调查大学四年级信息专业学生旷课情况的严重程度。
※ In the past three months the Service Department received more than 100 complaints from
surfers.
在过去的三个月中，服务部门收到了上网者 100 多个投诉。
※ From early this year, we have been receiving customer letters complaining about services
of our sales persons.
从今年较早的时候起，我们就收到了关于我们销售人员服务方面的投诉信。
※ It has been found that more and more customers, especially foreign consumers, returned
their goods bought in this supermarket.
我们发现已有越来越多的顾客，特别是国外顾客，退回在这个超市中购买的商品。
※ It is of vital importance to choose a suitable business mode and stay on it.
选择一种合适的模式并营运下来至关重要。
※ Some companies are inclined to change their business modes quite frequently, which
have resulted in a waste of resources.
有些公司轻易频繁地变换他们的商务模式，这导致了资源的浪费。
※ Another key factor to set up an e-business company is the lack of continued investment.
建立电子商务公司的另一个因素是缺乏资金的持续投入。
※ The introduction and Background information was gathered from the Annual Report on
China Export and Import.
导言和背景信息来源于中国进出口年度报告。
※ The information for this report was gathered from the questionnaires done by 100
students from University of International Business & Economics, who were chosen at
random, including both undergraduates and postgraduates.
本报告的信息来源于对国际商务与经济大学 100 名同学做的问卷调查，他们是随机
抽出的本科生和研究生。
※ The questionnaires were jointly designed by the marketing department, sales department
and customer service department of MWB Bookstore.
问卷由 MWB 书店市场部、销售部和客户服务部共同设计。
※ The report investigates the structure of the customer groups. It also looks at customers’
satisfaction and disaffection degree over the City’s infrastructure, price and service.
这份报告调查了客户群的结构。它也分析了顾客对城市基础设施、价格和服务的满
意和不满意的程度。
※ This report investigates the students’ attitudes towards setting up a night snack bar.
这份报告调查了学生们对设立夜市小吃店的态度。
※ This report collects some detailed information about setting up the night snack bar.
本报告收集了关于建立夜市小吃店的详细资料。
※ The services are examined in two aspects: One is the infrastructures and facilities, and the
other is the performance of shop assistants.
服务在两方面进行考查：一方面是基础设施和设备，另一方面是营业员的服务。
※ The three alternatives to fossil fuels considered in this report are solar energy, wind
power and hydropower.
本报告中考虑的石油的三种代用品是太阳能、风电和水电。
※ From the figures presented in the findings, it can be concluded that :
从调查结果中的数据可以看出：
※ Revenue from new customers accounts for over 80 per cent of new business by the end of
yesteryear.
到去年年末，来自新客户的收入占新业务的 80%。
※ Contracted sales agents have proved the most productive and cost effective in the direct
marketing sector.
已签约的销售代理在直销领域证明是最有成效和低成本的。

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