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汽 车 专 业 英 语
（第3版）
　　　　　　　　　　　
陈淑芬 袁 亮 主 　编
李 磊 杨二杰 王利平 副 主 编
朱 军 丛 书 总 主 审 　
全国中等职业学校课程改革规划新教材
汽车商标
汽车及其历史
汽车发动机
汽车底盘
单元一
单元二
单元三
单元四
汽车电气设备
汽车车身
汽车使用说明书及维修手册
汽车检测与维修设备
单元五
单元六
单元七
单元八
汽车维护
汽车检测与维修
新能源汽车概述
汽车商务接待
单元九
单元十
单元十一
单元十二
单元一
活塞连杆组故障诊断与修复
汽 车 商 标
学习目标
完成本学习任务后，你应该能：
1.了解汽车商标的含义；
2.掌握部分汽车商标的发展和寓意；
3.对相关内容进行阅读和翻译；
4.对汽车商标英文单词或词汇进行辨认；
5.正确完成课后练习。
建议学时
4 学时
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A car should have appropriate signs to indicate its manufacturer，model，engine power，load quality，engine and vehicle factory number，etc.The signs can help sellers，users，maintenance staff，traffic administrative organ discriminate its “identification”.According to China's traffic regulations，these signs must be checked during a new vehicle's registration and annual inspection.The marks of an automobile are usually made up of trademark or factory standard，product label，engine model and serial number，vehicle model and serial number and vehicle identification code and so on.
Car Logo
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Automobile trademark (Fig.1-1) or emblem mark is an important indicator of motor vehicles.It is divided into two major categories as patterns and letters. Pattern logo often has some historical implication.For example,Benz trident star logo implies that three private companies were merged into Mercedes-Benz company.Also as for BMW logo,letter BMW is on behalf of the Bavarian Aircraft Engine Manufacturing company,the blue and white pattern shows a rotating aircraft propeller.Letter mark is very easy to understand.It is generally the acronym of an auto company founder.For example,Rolls-Royce is founded by brothers ROLLS and ROYCE，so its mark is letter RR.H-Model of Honda is acronym of Soichiro Honda ,a founder of Honda Motor Corporation.Letter VW is an abbreviation for Volks Wagen.In short,pattern-logo implies the establishing history of an automobile company and letter mark is an abbreviation for the name of a vehicle corporation.
Car Logo
Text
Car Logo
Fig.1-1 Automobile trademark
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Conventionally,in the front of car radiator hood or bonnet generally stands a clear and permanent mark.Most of car manufacturers use the factory standard as the car trademark,some using unique model trademarks,such as “Toyota Crown Royal” ,“Ford Mustang GT” (Fig.1-2) ,“Nissan President ”(Fig.1-3) and so on.In addition,in rear of an automobile (especially cars),generally equipped with car brand label and trademark expressed in words.In a word,automotive trademarks often make great impressions on people.So automobile manufacturers work on marks by well-designing,carving secret agents,repeating scrutiny,amending many times to represent their corporate images. Also car logo demonstrates different national culture and art style,records the history of an automobile company.Now let's look back to the development of automotive trademarks,enjoying a variety of joys and dreams that automotive trademarks bring to us.
Car Logo
Text
Car Logo
Fig.1-2 Ford Mustang GT
Fig.1-3 Nissan President
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Mercedes Benz
In June，1909，Daimler company applied to register in a 3-fork star(Fig.1-4) as its car flag，symbolizing mechanization of the land，water and air. In 1916，a circle circled the star，4 small stars were mounted on the top of the circle，under which was the written word “Mercedes”.“Mercedes” implies happiness or good fortune，that is to say，Daimler vehicles would bring happiness and good luck to its owners.
Car Logo
Fig.1-4 Mercedes-Benz
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BMW
BMW (Fig.1-5) is the abbreviation of Bayerische Motor en Werhe AG (German).The blue and white pattern among BMW logo signifies the blue sky，white clouds and a rotating propeller，implying a long history of BMW Motor Company.It is not only a symbol of the past leadership of the company in aviation engine technology，but also a symbol of the company's principle aim and purpose.In the vast space and time，the company depends on its advanced technology and new ideas to meet customers' needs.It meanwhile reflects the vigorous momentum and ever-changing new look of the company.
Car Logo
Fig.1-5 BMW
Text
Volks Wagenwerk
In German，Volks Wagenwerk (Fig.1-6)，meaning their automobiles are provided for the broad masses of people to use. The VW logo is the heading letters for the full name. The pattern mark is made up of three “V” formed by middle fingers and index fingers，which symbolizes Volks Wagen company and its products will win-win-win.
Car Logo
Fig.1-6 Volks Wagenwerk
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Toyota
Lincoln
Lincoln logo (Fig.1-7) is the second brand Ford Motor Company owned. The cross-shaped star circled by a rectangle embedded in the front centre is a symbol of dignity and solemnity.Lincoln Motor Company，which was purchased by Ford Motor Company in 1922，was founded by Henry Leland in 1907. Ford Motor Company developed its initial industry based on aircraft engines. Lincs，the first brand in the name of president，are luxury cars specially made for president and heads of state. As its outstanding performance，elegant style and unique comfort，Lincs has been elected as the presidential limousine to the White House since President Franklin Roosevelt used it in 1939.
Car Logo
Text
Toyota
Lincoln
Toyota's three oval logo (Fig.1-8) is used from the beginning in early 1990. The large oval sign is on behalf of the earth，the medial two sets into a T-vertical combination is on behalf of Toyota company. The whole mark symbolizes its confidence and ambition to the future and its guarantee to the customers. It's a symbol of user's heart and that of manufacturer linking with a sense of mutual trust. It also implies Toyota's superior technology and innovation potential.
Car Logo
Text
Toyota
Lincoln
Car Logo
Fig.1-7 Lincoln
Fig.1-8 Toyota
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Rolls-Royce
Rolls-Royce logo(Fig.1-9) adopts two overlapped “R” s to symbolize that “You have me” and “I have you”，reflecting a cordial and harmonious relationship between Charles Stewartrolls Rous and Henry Royce. In addition，there is also a famous flying goddess flag which was designed by an art master named Charles Sekers . The creative idea was derived from a victory goddess statue stood in the Louvre art corridor in Paris with two thousand years of history. Her dignified and noble posture is the source of passion artists can produce.
Car Logo
Fig.1-9 Rolls-Royce
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Hyundai
In 1947，Chung Ju Yung created Hyundai Motor Company. It now has become Korea's largest automobile manufacturers and entered the ranks of world famous cars corporations after 50 years of development. Its trademark is the use of italics “H”in an oval (Fig.1-10). “H” is the first capital letter for Hyundai Motor Company. Firstly，“Hyundai ”embodies the concept of “take-off in the world in 2000，Hyundai Motor Company”；secondly，it is also a symbol of harmony and stability in development. The oval mark which represents the car's steering wheel and can also be regarded as the earth，together with the intervened “H”，represents exactly Hyundai cars can go all over the world.
Car Logo
Text
Hyundai
Car Logo
Fig.1-10 Hyundai
Text
koda
The huge circle symbolizes ?koda (Fig.1-11) vehicles are impeccable products around the world. Bird wing symbolizes its technological products are marketing all over the world. The arrow flying towards right is a symbol of advanced technology. The outer ring in black color symbolizes the ?koda company has a tradition over a hundred years. The centre-covered green color expressed ?koda people's stress on resource-recycling and environment-protecting.
Car Logo
Text
koda
Car Logo
Fig.1-11 koda
参考译文
汽车应当具有相应的标志，用以表明汽车的生产厂家、车型、发动机功率、装载质量、发动机及整车的出厂编号等。它的作用是便于销售者、使用者、维修人员、交通管理部门识别车辆的“身份”。按我国交通法规规定，新车登记和年度检验时，都要检查这些标志。 汽车标志通常包括汽车的商标或厂标、产品标牌、发动机型号及出厂编号、整车型号及出厂编号以及车辆识别代号等。
汽车的商标或厂标（图1-1），是汽车的重要标志。汽车的标志分为图案和字母两大类。图案车标大都具有一定的历史含义，比如奔驰三叉星标志就是寓意当时创办梅赛德斯奔驰公司时由三家私人公司合并组建而成；宝马公司的标志代表巴伐利亚飞机发动机制造公司，蓝白相间的图案代表飞机螺旋桨在旋转。字母车标就很容易理解了，一般是汽车公司创始人名字的首字母缩写，如劳斯莱斯，就是ROLLS 和ROYSE兄弟创立的，所以车标是RR；本田的H形车标是本田汽车公司创始人本田宗一郎（HONDA）的首字母；大众的VW标志就是VOLKS WAGEN的首字母缩写。简单地说，图案车标代表汽车公司创办的历史，字母车标就是汽车公司名称的缩写。
汽 车 标 志
参考译文
汽 车 标 志
图1-1 汽车商标
参考译文
按照惯例，在汽车前部正面的散热器罩上或发动机舱盖上，一般都装有一个明显的、永久性的商标。多数汽车使用厂家的厂标作为汽车的商标，也有一些汽车使用该车型独有的商标，如丰田的“皇冠”、福特的“野马”（图1-2）、日产的“总统”（图1-3）等。此外，在汽车（特别是轿车）的后部，一般装有汽车商标名称的标牌和以文字形式表示的商标。总之，汽车的商标往往会给人们留下深刻的印象，因此汽车厂家都精心设计、精雕细作、反复推敲、多次修改，以代表企业形象。汽车的标志也展现了各国的民族文化，艺术风格，记载着各汽车公司的创业史。让我们一起回顾汽车商标的发展，体会汽车商标给我们带来的种种欢乐与梦想。
汽 车 标 志
参考译文
汽 车 标 志
图1-2 福特“野马”
图1-3 日产·总统
参考译文
梅赛德斯—奔驰
1909年6月，戴姆勒公司申请登记了三叉星（图1-4）作为轿车的标志，象征着陆上、水上和空中的机械化。1916年在它的四周加上了一个圆圈，在圆的上方镶嵌了4个小星，下面有梅赛德斯“Mercedes”字样。“梅赛德斯”是快乐和好运的意思，意为戴姆勒生产的汽车将为车主们带来快乐和好运。
汽 车 标 志
图1-4 梅赛德斯—奔驰
参考译文
宝马
BMW（图1-5）是Bayerische Motor en Werhe AG(德语)三个单词的首字母缩写。标志中间的蓝白相间图案，代表蓝天，白云和旋转不停的螺旋桨，喻示宝马公司渊源悠久的历史，象征该公司过去在航空发动机技术方面的领先地位，又象征公司的一贯宗旨和目标：在广阔的时空中，以先进的精湛技术、最新的观念，满足顾客的最大愿望，反映了公司蓬勃向上的气势和日新月异的新面貌。
汽 车 标 志
图1-5 宝马
参考译文
大众
大众汽车公司的德文Volks Wagenwerk标志（图1-6），意为大众使用的汽车，标志中的VW为全称中头一个字母。标志像是由三个用中指和食指作出的“V”组成，表示大众公司及其产品必胜—必胜—必胜。
汽 车 标 志
图1-6 大众
参考译文
林肯
林肯车标（图1-7）是福特汽车公司拥有的第二个品牌。镶嵌在车头正中长方形围绕的十字星，象征着尊严和庄重。林肯汽车公司是亨利·利兰先生于1907年创立的，1922年被福特汽车公司收购。初期以生产飞机发动机为主业。林肯汽车是第一个以总统的名字命名的品牌，是专为总统等国家元首生产的高档轿车。由于其杰出的性能、高雅的造型和无与伦比的舒适，自1939年美国的富兰克林·罗斯福总统以来，林肯汽车一直被白宫选为总统专车。
汽 车 标 志
图1-7 林肯
参考译文
丰田
丰田公司的三个椭圆的标志（图1-8）是从1990年初开始使用的。标志中的大椭圆代表地球，中间由两个椭圆垂直组合成一个T字，代表丰田公司。它象征丰田公司立足于未来，对未来的信心和雄心，还象征着丰田公司立足于顾客，对顾客的保证，象征着用户的心和汽车厂家的心是连在一起的，具有相互信赖感，同时喻示着丰田的高超技术和革新潜力。
汽 车 标 志
图1-8 丰田
参考译文
劳斯莱斯
劳斯莱斯汽车的标志图案（图1-9）采用两个“R”重叠在一起，象征着你中有我，我中有你，体现了两位创始人查理·劳斯和亨利·莱斯融洽及和谐的关系。除此外，还有一个著名的飞人标志。这个标志由汽车艺术大师查尔斯·塞克斯设计，其创意取自巴黎卢浮宫艺术品走廊的一尊有两千年历史的胜利女神雕像，她庄重高贵的身姿是艺术家们产生激情的源泉。
汽 车 标 志
图1-9 劳斯莱斯
参考译文
现代
1947年，郑周永创建现代汽车公司，经50多年的发展，它已成为韩国最大的汽车生产厂家，并进入世界著名汽车大公司行列。其商标（图1-10）是在椭圆中采用斜体字“H”，“H”是现代汽车公司英文名“Hyundai”的第一个大写字母。“现代” 首先体现了“2000年在世界上腾飞的现代汽车公司”这一概念；其次还象征现代汽车公司在和谐与稳定中发展。商标中的椭圆既代表汽车的转向盘，又可以看作是地球，与其间的“H”结合在一起恰好代表了现代汽车遍布全世界的意思。
汽 车 标 志
图1-10 劳斯莱斯
参考译文
斯柯达
巨大的圆环象征着斯柯达（图1-11）汽车为全世界无可挑剔的产品；鸟翼象征着技术进步的产品行销全世界；向右飞行着的箭头，则象征着先进的技术；外环中朱黑的颜色象征斯柯达公司百余年的传统；中央铺着的绿色，则表达了斯柯达人对资源再生和环境保护的重视。
汽 车 标 志
图1-11 斯柯达
Vehicle Identification Number(VIN)(Fig.1-12) is a group of determined code a vehicle manufacturer designated to a vehicle in order to identify it. It is a car's fingerprint. It sets your car apart from millions of vehicles. The VIN is reflected by 17-digit characters. It displays a car's uniqueness and manufacturer. Vehicle identification number，which can be used to track recalls，registrations，warranty claim，insurance claims after they were stolen，provides a convenient conditions for sales，users，maintenance staff，traffic management to identify a vehicle's ID.
Vehicle Identification Number
Reading Material
Vehicle Identification Number
Fig.1-12 Vehicle Identification Number
Reading Material
In the mid 1950's，American automobile manufacturers began stamping and casting identifying numbers on cars and their parts. The obvious purpose was to give an accurate description of the vehicle when mass production numbers were starting to climb in very significant numbers.
In the early 1980's，the National Highway Traffic Safety Administration (U.S.Dept.of Transport) required that all road vehicles must contain a 17-character VIN. This established a fixed VIN system for major vehicle manufacturers. It meanwhile established a unique “DNA” style number for each unique vehicle which rolled off the assembly line.
Vehicle Identification Number
Reading Material
A Vehicle Identification Number (VIN) is a unique 17-character number. VINs are used in New Zealand，Australia，Europe，the United States and other countries. They're the main way vehicles are identified for administrative purposes.
New vehicles must have a VIN attached before they're sold，and it's manufacturer's or importer's responsibility to supply the numbers.
Some imported second-hand vehicles have VINs attached. As long as the number conforms with the approved standard (and is unique) it will be accepted as the required identification. When an imported vehicle already has a VIN number，it's importer's responsibility to give the sufficient information to decode it.
Vehicle Identification Number
Reading Material
As the number of theft growing，manufacturer's put more and more VIN number stickers to many parts of the vehicle. With the new vehicle tracking system，police can track a stolen vehicle within hours，giving the thief no time to remove all the VIN number stickers that are in many places and hidden somewhere in car.
Vehicle Identification Number
Reading Material
The VIN number can be found by looking at the dashboard on the driver side of the vehicle. If the VIN cannot be found，open the driver side door and look at the door mon locations of the vehicle identification number (VIN) vary but the following are available for reference：
?Firewall of the vehicle
?Radiator Support Bracket
?Dash by windshield
?Drivers door or post on passenger side
?Guarantee & Maintenance Book
?Machined Pad on front of engine
?Rear window of the vehicle
Vehicle Identification Number
Reading Material
参考译文
车辆识别代号（图1-12）是车辆制造厂家为了识别车辆而给一辆车指定的一组确定的代码。它是汽车的指纹。VIN码有17位字符。它代表着一辆汽车的唯一性和生产厂商。所以，车辆识别码为销售者、使用者、维修人员、交通管理部门识别车辆的“身份”提供了方便的条件，可用于追踪召回、注册登记、认领担保、被盗后保险理赔。
车辆识别代号
图1-12 车辆识别代号
参考译文
20世纪50年代中期美国汽车生产厂商开始在汽车和部件上冲压、铸造识别代号。目的显然是为了当生产量开始大幅攀升时，能对车辆进行精确的分类。
20世纪80年代初，国家公路交通管理局（美国运输部）要求所有行驶车辆必须有一个17位字符的车辆识别代号。这就为主要汽车制造商确立了固有的VIN系统。同时，也为每一辆从装配线上生产出来的汽车确定了一个唯一的“DNA”式的编码。
一个车辆识别代号是一个独有的17位编码。VIN码被广泛使用于新西兰、澳大利亚、欧洲、美国和其他国家。它们是进行管理及车辆识别的主要途径。
新车在销售出去之前必须有一个VIN码，提供这些代码是生产厂商或者进口商的责任。
一些进口的二手车已经拥有VIN码。只要这个码与认可标准一致（并且是唯一性的），它就可以作为必需的识别码被认可。当一辆进口车已经具备了VIN码，进口商就有责任提供详尽的解码信息。
车辆识别代号
参考译文
随着盗窃案件数量的上升，生产商在汽车的很多部位安放了越来越多的VIN码标签。借助新型车辆跟踪系统，警察数小时之内就能跟踪到一辆被盗车辆，使小偷没有时间去除汽车零部件上很多部位和随处隐藏的VIN码标签。
在车辆驾驶员侧的仪表板处可以找到VIN码。如果没有找到，打开驾驶员侧的车门查看车门上的标记即可。VIN码的一般位置各有不同，但是以下所列可供参考：
?车辆的发动机舱内壁。
?散热器支撑架。
?风窗玻璃边的仪表板。
?驾驶员车门和乘客侧的标记。
?保证书和维修手册。
?发动机前面的机座。
?车辆后风窗玻璃。
车辆识别代号
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