资源简介

(共63张PPT)
Unit 1 Introduction to Cross-border E-commerce
Acquire basic knowledge about cross-border e-commerce.
1
Know the benefits of cross-border e-commerce.
2
Know the basic models of cross-border e-commerce.
3
Learning Objectives
After studying this chapter, you are expected to：
Learn relative words and expressions.
4
Part 1 Lead-in
Part 2 Reading
Part 3 Oral Practice
Part 4 Comprehensive Tasks
Part 5 Supplementary Materials
PART ONE
Lead-in
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PART 1
Lead-in
1. Try to translate these Chinese phrases into English.
（1）跨境电子商务 ______________ （6）零售商______________
（2）物流_____________ （7）传统对外贸易 ______________
（3）反垄断______________ （8）电子商务平台 ______________
（4）批发商 ______________ （9）智能手机 ______________
（5）分销商 ______________ （10）关税壁垒_____________
logistics
cross-border e-commerce
antimonopoly
retailer
wholesaler
distributor
traditional foreign trade
tariff barrier
e-commerce platform
smartphone
PART 1
Lead-in
2. Answer the following questions.
Answer: The two models of cross-border e-commerce are cross-border B2C (Business-to-Consumer) and cross-border B2B (Business-to-Business) e-commerce.
（1）What are the two business models of cross-border e-commerce
（2）What are the advantages of cross-border e-commerce compared to traditional trade
Answer:
A. Consumers worldwide can compare prices, connect with other consumers via social media, discuss products and services, select a web shop independent of its location and transfer payments via their PC, laptop, mobile phone or tablet anytime, anywhere.
B. Not only consumers, merchants and payment service providers profit from the opportunities presented by global e-commerce.
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PART TWO
Reading
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PART 2
Reading
With the development of technology and the growth of the Internet, consumers from all over the world have been provided the ability to purchase products or services that may be unavailable in their own countries from Internet based platforms, also known as cross-border e-commerce.
Cross-border e-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction.
In terms of the subjects of the transaction, cross-border e-commerce can be mainly divided into cross-border B2B and cross-border B2C. Cross-border B2B (Business-to- Business) refers to the international business activities between companies in different customs areas, while cross-border B2C (Business-to-Consumer) involves the international business activities of companies in different customs areas, directly selling products or services to individual consumers through e-commerce platforms.
What is Cross-border E-commerce
译文
As a business model based on the Internet, cross-border e-commerce is rebuilding the international trade chain of SMEs (small and medium enterprises). By breaking the monopoly of foreign channels such as importers, wholesalers, distributors and retailers which exists in traditional foreign trade, cross-border e-commerce enables companies to contact with individual wholesalers, retailers and even consumers directly, which effectively simpli es the transaction and saves goods circulation costs.
Compared with traditional international trade model, cross-border e-commerce is less subject to geographical restrictions, less affected by national trade protection measures, and it involves fewer intermediaries. Thus the prices are lower, and profit margins are higher.
The increasing popularity of tablets and smartphones allows consumers worldwide to compare prices, connect with other consumers via social media, to discuss products and services, to select a web shop independent of its location and to transfer payments via their PC, laptop, mobile phone or tablet anytime, anywhere.
PART 2
Reading
Since domestic markets have become mature and saturated, cross-border e-commerce is the most logical way for future growth. Governments around the world have recognized e-commerce as an engine of future economic growth, especially in supporting SMEs to expand cross-border e-commerce.
China’s strong support for Cross-border E-commerce Comprehensive Experimental Zones, and the gradual improvement of taxation and regulatory policies have greatly boosted the growth of the industry. In the past, Chinese merchants were serving intermediates, and had no say in pricing power, but now they can participate in international competition under a transparent and fair environment created by cross-border e-commerce platforms.
PART 2
Reading
PART 2
Reading
China’s cross-border e-commerce is thriving, bringing about huge opportunities for Chinese enterprises. Globally, however, trade protectionism in forms of tariff barriers and antimonopoly investigations has posed negative in uence on the development of cross-border e-commerce, which also brings about new issues and challenges.
New Words
unavailable
英[ n ve l bl] 美 [ n ve l bl] adj.
1
New Word
e.g. Such luxuries are unavailable to ordinary people.
此等奢侈品普通百姓是难以获得的。
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Ⅰ.that cannot be obtained 无法得到；难以获得
Ⅱ.not able or not willing to see, meet or talk to sb
不能（或不愿）见面；不能（或不愿）交谈
e.g. The minister was unavailable for comment.
部长无法接受访问作出评论。
platform
英 [ pl tf m] 美 [ pl tf rm] n.
01
New Word
2
Ⅰ.the raised flat area beside the track at a train station where you get on or off the train （火车站的） 站台；月台
e.g. The train now standing at platform 1 is for Leeds.
停靠在1号站台的火车是开往利兹的。
Ⅱ.the type of computer system or the software that is used 计算机平台
an IBM platform
国际商用机器公司平台
a multimedia platform
多媒体平台
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transaction
[tr n z k n] n.
an instance of buying or selling; a business deal 交易；业务
New Word
3
e.g. In an ordinary commercial transaction a delivery date is essential.
在普通商业交易中，交货期至关重要。
e.g. The transaction is completed by payment of the fee.
交易在支付费用之后就完成了。
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deliver
英 [d l v (r)] 美 [d l v r] v.
New Word
4
Ⅰ. to take goods, letters, etc. to the person or people they have been sent to; to take sb somewhere 递送；传送；交付；运载
e.g. The Canadians plan to deliver more food to southern Somalia.
加拿大人计划向索马里南部运送更多的食物。
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e.g. She is due to deliver a lecture on e-commerce.
根据安排她要作一个关于电子商务的演讲。
Ⅱ. to give a speech, talk, etc. or other official statement 发表；宣布；发布
logistics
[l d st ks] n.
物流；后勤
5
New Word
e.g. My major is Logistics Management.
我的专业是物流管理。
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warehousing
[ we ha z ] n.
01
New Word
6
the practice or business of storing things in a warehouse
仓储；仓储业
e.g. We will ship out the packed cargo as soon as possible, unless the customer requires a special warehousing service.
除客人特别要求仓储服务外，我们会将已包装的物品尽快付运。
e.g. warehousing management and distribution
仓储管理与配送
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subject
[ s bd kt] n./adj.
New Word
7
II. (adj.) likely to be affected by sth, especially sth bad
可能受…影响的；易遭受…的
e.g. Over the past few years, some of the positions Mr. Smiths has adopted have made him the subject of criticism.
在过去的几年里，史密斯先生所采取的一些立场已使他成为了被批评的对象。
e.g. Flights are subject to delay because of the fog.
由于有雾，航班可能延误。
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I. (n.) 主体；中心实体
monopoly
[m n p li] n.
垄断；专营服务；被垄断的商品（或服务）
New Word
8
e.g. In the past central government had a monopoly on television broadcasting.
过去，中央政府对电视节目播放实行垄断。
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e.g. Electricity, gas and water were considered to be natural monopolies.
电、煤气和水垄断经营过去被认为是理所当然的。
wholesaler
[ h lse l ] n.
批发商
9
New Word
e.g. A businessman who sells goods in bulk is called a wholesaler.
一个大批量出售货物的商人被称作批发商。
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e.g. We are one of the largest wholesalers in China.
我们是中国最大的批发商之一。
distributor
[d str bj t ] n.
01
New Word
10
a person or company that supplies goods to shops/stores, etc.
分销商；经销商
e.g. sole distributor
独家分销商；总经销商；独家经销商
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retailer
[ ri te l (r)] n.
New Word
11
a person or business that sells goods to the public
零售商；零售店
e.g. The Future Group, India's largest retailer, has introduced "organized chaos" into its shops to make consumers feel at home.
印度最大的零售商Future Group将“有序的杂乱”引入商店，让顾客有宾至如归的感觉。
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circulation
[s kj le ( )n] n.
New Word
12
the passing or spreading of sth from one person or place to another 传递；流传；流通
e.g.The coins were taken out of circulation.
这种硬币已停止流通。
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e.g. blood circulation
血液循环
e.g. in circulation
在流通中
geographical
[ d i ɡr f kl] adj.
13
New Word
e.g. The survey covers a wide geographical area.
此项调查覆盖的地理区域非常广阔。
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地理的；地理学的
e.g. They studied the geographical distribution of the disease.
他们研究了这种疾病的地域分布情况。
restriction
[r str k ( )n] n.
01
New Word
14
I. the act of limiting or controlling sb/sth 限制；约束
e.g. The biggest restriction on our resources is the number of hours we can devote to something.
我们资源上的最大限制是我们可以投入到某件事情上的时间。
Ⅱ.a rule or law that limits what you can do or what can happen
限制规定；限制法规
e.g. Truck drivers at large don't like the new speed restriction on the highway.
大多数卡车司机不喜欢高速公路上新的限速规定。
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intermediary
[ nt mi d ri] n./adj.
New Word
15
e.g.Financial institutions act as intermediaries between lenders and borrowers.金融机构充当贷方和借方的中间人。
e.g. The transaction is completed by payment of the fee.
交易在支付费用之后就完成了。
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I. (n.) 中间人；仲裁者；调解者；媒介物
II. (adj.) 中间的；媒介的
e.g. intermediary services
中介服务
margin
[ mɑ d n] n.
New Word
16
Ⅰ. the empty space at the side of a written or printed page 页边空白；白边
e.g. She added her comments in the margin.
她在页边空白处加上了她的评语。
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e.g. a gross margin of 45%
45%的毛利
Ⅱ.( business 商 )= profit margin 利润，余裕
tablet
[ t bl t] n.
New Word
17
I. ( especially BrE ) a small round solid piece of medicine that you swallow 药片；片剂
e.g. Doctors use tablet computers for their work in hospitals.
医生们在医院里使用平板电脑工作。
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e.g. Take two tablets with water before meals.
每次两片，饭前用水冲服。
II. 写字板；平板电脑
transfer
[tr ns f ] v.
18
New Word
e.g. The film studio is transferring to Hollywood.
这家电影制片厂正迁往好莱坞。
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to move from one place to another; to move sth/sb from one place to another （使）转移，搬迁
e.g. How can I transfer money from my bank account to his
怎么才能把我账户上的钱转到他的账户上呢？
domestic
[d mest k] adj.
01
New Word
19
Ⅰ. of or inside a particular country; not foreign or international
本国的；国内的
e.g. Output consists of both exports and sales on the domestic market.
产量包括出口和国内市场销售两部分。
Ⅱ.used in the home; connected with the home or family
家用的；家庭的；家务的
domestic appliances
家用器具
domestic service
家政服务
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saturated
[ s t re t d] adj.
饱和的；渗透的
New Word
20
e.g. Snack food market is largely saturated.
休闲食品市场基本饱和。
e.g. saturated fat
饱和脂肪
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regulatory
[ reɡj le t ri] adj.
New Word
21
管理的；控制的；调整的
e.g. regulatory system
监管体系；监察制度；监管制度
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e.g. The profession is policed by its own regulatory body.
这个行业由其自律机构监督。
boost
[bu st] v. / n.
01
New Word
22
Ⅰ. (v.) to make sth increase, or become better or more successful
使增长；使兴旺
e.g. to boost exports/profits
增加出口；提高利润
Ⅱ. (n.) an increase in sth 增长；提高
a boost in car sales
汽车销售额的增长
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e.g. The movie helped boost her screen career.
那部电影有助于她银幕生涯的发展。
transparent
[tr ns p r nt] adj.
New Word
23
e.g. The company has to make its accounts and operations as transparent as possible.
该公司不得不尽力使它的帐目和运作一目了然。
e.g. The insect's wings are almost transparent.
这昆虫的翅膀几乎是透明的。
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I. (of glass, plastic, etc.) allowing you to see through it
(玻璃、塑料等)透明的；清澈的
(of an excuse, a lie, etc.) allowing you to see the truth easily
(借口、谎言等) 易识破的；易看穿的；显而易见的
tariff
[ t r f] n.
New Word
24
a tax that is paid on goods coming into or going out of a country 关税
e.g. America wants to eliminate tariffs on items such as electronics.
美国想要取消电子类产品的关税。
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Phrases & Expressions
in terms of
01
P&E
e.g. What does this mean in terms of cost
这在成本上意味着什么？
e.g. In terms of extra staff—how many will we need
就额外的员工来说，我们需要多少人？
Phrases & Expressions
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依据；按照；在…方面;从…的角度
01
P&E
02
be subject to
e.g. Prices may be subject to alteration.
价格可能会受变更影响。
Phrases & Expressions
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受支配，从属于；常遭受…；有…倾向的
P&E
03
bring about
Phrases & Expressions
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带来；导致；引起
e.g. Interest-rate cuts have failed to bring about economic recovery.
利率的降低未能带来经济的复苏。
Exercise 1
（　）（1）Cross-border e-commerce refers to online transactions between different
countries.
（　）（2）Trade protectionism has exerted positive influence on the development of
cross-border e-commerce.
（　）（3）Traditional foreign trade is increasingly favorable to the business
development of small and medium foreign trade companies.
（　）（4）Nowadays, on cross-border e-commerce platforms, Chinese merchants can
participate in international competition under a transparent and fair environment.
（　）（5）Cross-border e-commerce allows consumers to have more interactive
shopping experience.
Decide whether the statements are True (T) or False (F) according to the text.
T
F
F
F
T
Exercise 2
Match each word or phrase in the left column with its Chinese meaning in the right.
( )(1) profit margin
( )(2) domestic markets
( )(3) SME
( )(4) tariff
( )(5) laptop
( )(6) tablet
a. 中小企业
b. 利润空间
c. 笔记本电脑
d. 关税
e. 国内市场
f. 平板电脑
c
b
e
d
a
f
Exercise 3
（1）For further information, you can 　　　　 Chapter 4.
（2）How can I 　　　　 money from my bank account to his
（3）He is rich 　　　　 money but not in terms of happiness.
（4）Electricity, gas and water were considered to be natural　　　　 .
（5）This service will　　　　 your request.
（6）Have you ever worked in a　　　　 store before
（7）There was no 　　　　 for error.
（8）We　　　　 the number of students per class to 10.
Complete the following sentences with the right words or phrases in the box.
Change the form if necessary.
refer to
transfer
in terms of
be subject to
retail
margin
restrict
monopolies
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什么是跨境电商
随着科技和互联网的发展，世界各地的消费者可以通过互联网平台，也就是跨境电子商务，购买在本国无法购买的产品或服务。
跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。
就交易主体而言，跨境电商主要分为跨境电商B2B和B2C两类。 B2B是指分属不同关境的企业和企业之间进行的国际商业活动，而B2C则是指分属不同关境的企业通过电子商务平台直接面向消费者个人销售产品和服务的国际商业活动。
参考译文
作为一种基于互联网的运营模式，跨境电商正在重塑中小企业国际贸易链。跨境电商打破了传统外贸模式下如进口商、批发商、分销商甚至零售商等国外渠道的垄断，使得企业可以直接面对个体批发商、零售商，甚至是直接的消费者，有效减少了贸易中间环节和商品流转成本。
与传统的国际贸易模式相比，跨境电商受到地理范围的限制较少，受各国贸易保护措施影响较小，交易环节涉及中间商较少，因而价格低廉，利润率高。
平板电脑和智能手机的日益普及，使得世界各地的消费者可以方便地对比商品价格，通过社交媒体与其它消费者交流，讨论商品及服务的相关问题。无论商家在什么地方，买家都可以随意来往他们的网店，还可以随时随地通过电脑、笔记本、手机或平板进行支付。
参考译文
由于国内市场已经成熟和饱和，跨境电子商务是未来发展最合理的方式。世界各国政府都认识到电子商务是未来经济增长的引擎，尤其是在支持中小企业扩展跨境电商方面。
中国对跨境电子商务综合试验区的大力支持以及税收和监管政策的逐步完善极大地促进了该行业的增长。过去，中国商人是服务于中间商，没有定价权，但现在他们可以在跨境电商平台创造的透明、公平的环境下参与国际竞争。
中国跨境电商蓬勃发展，这为中国企业带来了巨大机遇，然而，从全球来看，关税壁垒和反垄断调查等形式的贸易保护主义对跨境电子商务的发展也产生了负面影响，这也带来了新的问题和挑战。
参考译文
PART THERE
Oral Practice
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PART 3
1. Use the following expressions you have learnt from the previous text to talk about the benefits of cross-border e-commerce.
Answer: Cross-border e-commerce enables consumers to shop globally. The increasing popularity of tablets and smartphones, allows consumers worldwide to compare prices, connect with other consumers via social media, to discuss products and services, to select a web shop independent of its location and to transfer payments via their PC, laptop, mobile phone or tablet anytime, anywhere.
Sample Dialogue
Situation: (Kate is talking with her friend Mary about cross-border online shopping.)
Kate: Hey, what a nice watch!
Mary: Thanks!
Kate: I would like to have a watch like that for myself. Where did you buy it
Mary: I bought it from Amazon.com — a cross-border e-commerce platform. I just did a
search online and found it. It was convenient and cheap.
Kate: But do you think it safe and reliable to shop on those platforms
Mary: It’s no problem. I often do my online shopping through cross-border e-commerce
platforms such as Amazon, eBay and Wish.
Kate: You are required to register a user name first on the website, aren’t you
Mary: Yes, and you also need a password and provide your personal information.
Kate: Does shopping on international platforms usually involve paying with a credit card
Mary: It depends. You can use International Alipay or a Visa dual currency credit card.
Kate: That’s great! I’ll have to check it out.
PART 3
2. Read the following dialogue and practice making similar dialogues according to the information given below.
Simulated Conversation
Situation:
(Kate is talking with her friend Mary about cross-border online shopping.)
Kate: What have you bought online
Mary: I have bought some books.
Kate: Can you give me the link to the website
...... (open)
PART 3
2. Read the following dialogue and practice making similar dialogues according to the information given below.
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PART FOUR
Comprehensive Tasks
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PART 4
（1）With the development of computer and e-commerce technology, huge impacts on traditional foreign trade are caused by the cross-border e-commerce.
___________________________________________________________________
（2）In 1998, the first group of cross-border e-commerce platforms represented by Alibaba B2B and Made-in-China emerged in China.
___________________________________________________________________
（3）These websites mainly released information, promoted deals and bridged sellers and buyers.
___________________________________________________________________
1. Translate the following sentences into Chinese.
随着计算机和电子商务技术的发展，跨境电子商务对传统外贸产生了巨大的影响。
1998年，中国出现了以阿里巴巴B2B、中国制造为代表的第一批跨境电商平台。
这些网站主要发布信息，推广交易，架起买卖双方的桥梁。
PART 4
（4）Since 2013, B2B enterprises began to offer services during and after the trading, covering logistics, storage and financing.
______________________________________________________________
（5）From the perspective of transaction modes, B2B was absolutely the dominant mode and such situation is expected to maintain due to its considerable and stable orders.
______________________________________________________________
1. Translate the following sentences into Chinese.
从交易模式上看，B2B绝对是占主导地位的交易模式，由于其订单数量可观且稳定， 这种情况有望保持下去。
从2013年开始，B2B企业开始提供交易期间和交易后的服务，涵盖物流、仓储和融资。
PART 4
2. Match each word or phrase in the left column with its Chinese meaning in the right column.
( )(1) browse
( )(2) update
( )(3) screenshot
( )(4) link
( )(5) webpage
( )(6) network store
( )(7) offline
( )(8) spreadsheet
( )(9) upload
( )(10) log in
a. 链接
b. 登录
c. 网店
d. 浏览
e. 网页
f. 线下的
g. 更新
h. 截图
i. 上传
j. 电子表格
h
c
e
a
f
d
g
j
i
b
PART 4
PART 4
（1）I clicked on the 　　　　 but it doesn’t show anything.
（2）Please show me your 　　　　 . I’ll go to search for it in your shop.
（3）What do you sell in your 　　　　
（4）I prefer to buy fruits in an　　　　 store.
（5）I　　　　 the items in my shop every day.
3.Fill in the blank with the words on the left in the preceding task. Change the form if necessary.
link
webpage
network store
update
offline
PART 4
（6）We　　　　 movies to servers for downloading by users to their computers.
（7）There are many new items in my store today. Take your time to 　　　　 around,
please.
（8）I can’t visit the webpage. Can you send me the 　　　　　 of the items
（9）I sent you an Excel 　　　　 　 . Please let me know when you check it out.
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PART FIVE
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China is an important country for both cross-border online imports and exports. Close to a third of active online shoppers in China have made purchases across borders. In 2013, according to the Ministry of Commerce (MOC), more than 200,000 companies are running cross-border e-commerce businesses in China via 5,000-plus e-commerce platforms.
Cross-border e-commerce has been developing rapidly to become a key channel for innovation in China. Boosting cross-border e-commerce will help create jobs, expand the market and bring new energy to the Chinese economy.
Since the year of 2015, the Chinese government has established cross-border e-commerce comprehensive experimental zones in many cities, including Hangzhou, Tianjin, Beijing and Shijiazhuang, etc. These zones will model themselves on Hangzhou, with its successful information-sharing mechanism between businesses, nancial institutions, and regulators, one- stop online nancial services, smart logistics and open e-commerce credit systems.
On April 8, 2016, China changed its tax rules on online retail goods to level the
PART 5
Cross-border E-commerce in China
Supplementary Materials
playing field for the e-commerce platforms and traditional retailers and importers. Retail goods purchased online will no longer be classi ed as “parcels”, which enjoy a “parcel tax” rate that is lower than that on other imported goods. Instead, online purchases from overseas will be charged on the same way as any other imported goods.
On the one hand, some industrial standardization policies have added a lot of uncertainty; on the other hand, international political and economic factors continue to shake the financial markets. The intensified volatility of the exchange rate brings more and more new opportunities and challenges to cross-border business. According to the G20 Trade Ministers Meeting held in Shanghai in 2016,“coordinating policies between G20 members, and promoting the facilitation and faster development of international e-commerce” was one of the top concerns.
However, from the perspective of China’s national strategic level —“Internet +”,“Free Trade Zones”, “Belt and Road” Initiative, and “Supply-side Reforms”— Cross-border e-commerce provides a perfect starting point. Supported by the dividend policy, cross-border e-commerce is bound to rise as an emerging industry in China.
PART 5
Supplementary Materials
中国是跨境进出口贸易的重要市场。在中国，有近三分之一的活跃网购人群曾购买过境外商品。据商务部统计，在2013年，中国有20多万家公司通过5000余个平台开展跨境电子商务业务。
跨境电商发展迅速，已经成为中国创新的重要阵地。发展跨境电商，可以创造就业，开拓市场，为中国经济注入新的活力。
自2015年以来，中国政府陆续在包括杭州市、天津市、北京市、石家庄市等在内的多个城市设立了跨境电子商务综合试验区。这些试验区将以杭州为模型，发展在杭州已经成功的企业信息共享机制、金融机构、监管制度、一站式线上金融服务、便捷的物流系统和开放的电商信用机制。
PART 5
Supplementary Materials
中国的跨境电子商务
参考译文
2016 年 4 月 8 日起，为了使线上线下贸易平衡发展，国家更改了在线零售商品的税收政策。在线购买的商品不再被归类为“包裹”，不用再缴纳数额较低的“包裹税”， 而是以与其他进口商品相同的税率缴纳税费。
一方面，部分行业标准化政策增加了许多不确定性；而另一方面，国际政治经济环境也使金融市场发生了变化。汇率的持续变动在为跨境电商带来很多新的机会的同时，也带来很多挑战。在 2016 年上海 G20 贸易部长会议提出的“加强 G20 成员国政策协调，促进贸易便利化，加快跨境电子商务发展”，仍是行业发展之重。
然而，站在中国国家战略高度，“互联网 +”“自由贸易区”“一带一路”倡议和“供给侧改革”等一系列政策的实施，对于跨境电商都是一个绝佳的起始点。在这些红利政策的支持下，跨境电商作为中国的新兴产业必将崛起。
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