资源简介

Unit 9 Advertisement
Advertising (language study)
Teaching aims:
1, Ss learn and master the usage of these key words and expressions: public, effect, paint, appear, selected, attention, design, by means of, more or less, play an important role in, a great deal of, in fact, make sure.
2, Ss can understand long and complex sentence with the help of knowledge on language.
3, Be confident when they face troubles.
Important and difficult points:
1. The key words and expressions
2. How to understand long and complex sentence
Teaching aids: PPT. textbook
Arrangement: 1period
Teaching procedure:
Step1 Greeting and Revision
Step2 Language Study
1，Advertisements are used to send commercial information about some commodities or services to the public.
be used to do 被用于 The money will be used to repair the road.
be used to doing 习惯做 You have to be used to driving on the left when in HongKong .
the public 公众，民众 public adi. 公共的，公众的。
in public area 公共场所
2, If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
Walk n. 步行，走，散步 a 15-minute walk from here
v. 步行，走，散步 赶着（牵着）
Jack often walks his dog near the lake.
Means v. mean的第三人称单数，意思是意味着
n. 方法，手段 by means of 用------方法
We can communicate with each other by means of WeChat.
3,Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on．
bring ---to the attention of 引起…的注意，使……成为关注
The teacher’s talk brought the English reading skill to the attention of the students.
4. Brochures can contain a great deal of information if designed well.
a great deal of 许多，大量 （只修饰不可数名词）如：a great deal of money / data ，an amount of / amounts of, much
表示许多，大量，只修饰可数名词
a good/great many books (of) ，a number of=many
表示许多，大量，既可修饰可数名词又可修不可数名词
a lot of / lots of ，plenty of，a large quantity of，quantities of
5. Mails can be sent directly to selected customers.
selected 过去分词做定语。意为 “挑选出来的”
Select v. 挑选，选拔 You can select the best one from these apples.
6, Interesting colorful ones will appear new to passers-by.
Appear vi. 出现，显得，似乎， 出庭， 登场
When night falls, stars appear.
He suddenly appeared at the wedding .
7. But it is said that ads on TV have a very good effect because TV is becoming more and more popular.
it is said （that） “据说” It is said （ that ）he was a famous writer.
have a good effect 有很好的效果 effect n. 效果，作用
have an effect on 对…有影响；对……起作用，产生效果
This kind of milk will have good effect on your skin.
affect v. 影响 I was badly affected by the noise
8. Ads can more or less make consumers change their attitudes toward some products or services.
more or less 或多或少，多多少少
eg: So far, they are all more or less on track.
She is more or less excited.
attitude toward 对------的态度 Eg. attitude toward life
All we can change is our attitude toward them.
9. Advertising plays an important role in the commercial business.
plays an important role 起到重要作用
Food plays an important role in our life.
Sharks play an important role in the food chain.
10. However, it is known that some ads give false information to mislead consumers.
it is known that 众所周知 mislead v. 误导 ( misled misled)
Don’t be misled by appearances, he’s a good worker.
11. In fact, what they want is just to make us pay more money.
In fact 事实上， 实际上 In fact, he is the liar.
what they want 这是一个主语从句 他们想要的是-------
What I want is a birthday party.
What they want to do is to travel abroad.
12. So, it is necessary that we make sure what is real and what is false in the ads.
make sure 确保，证实 （后跟从句）
Make sure （that ）the door is locked before you leave.
I need to make sure （that ） everything is ok.
what is real and what is false 宾语从句
Step3 Consolidation and homework
Have Ss do Exercises of Language Study on the text book.

展开更多......

收起↑