资源简介

(共88张PPT)
世纪商务英语
综合教程 基础篇 ⅱ
Learning Objectives
In this unit, you are required to:
know the functions and effects of corporate hospitality events;
learn to organize a corporate hospitality event;
understand the two reading passages and master the important words and expressions in them;
develop skills in using subjunctive mood in clauses of condition;
learn to write an English résumé;
understand the effect of corporate hospitality on team building and internal cohesion within a company.
Corporate Hospitality
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Unit6
Practical Writing
Real-Life Practice
　　(1) Please describe the corporate hospitality event shown in the video in your own words.
　　(2) What are the benefits of organizing the corporate hospitality event at Wimbledon Tennis according to the video
　　(1) Name each kind of the following corporate hospitality events in the pictures and describe their characteristics.
　　(2) How would you plan and organize each kind of the following corporate hospitality events to impact the employees and clients
Script
Back
W: Hello, Alberto Catering. How may I help you today
M: Yes, I'm with the ISA Corporation. We're having a company party next Friday afternoon, and I need you to arrange for all the food and drinks.
W: OK. How many people do you expect to entertain And will it be an indoor or outdoor affair
M: About 100 employees will be there. And we'll hold it indoors in one of our large conference rooms.
W: OK, got it. Your order for the office party Friday afternoon should be ready by Friday morning.
M: Oh good. Is it all right if I pick it up on Thursday I'll be in a meeting on Friday morning.
W: I wouldn't recommend doing that. The food will spoil. We could deliver it to you at noon, if you want. That way it will stay fresh.
M: Good idea! That would be super! Thank you.
Q1. What does the man plan to do
Q2. Why does the man call the woman
Q3. Where will the party be held
Q4. What will the man do on Friday morning
Q5. What does the woman offer to do for the man
Script
bonding
socialization
a feeling of unity
new concepts
products
memorable
and welcoming
cooperative work skills
professional networking
positive impression
　　When planning team building events of any sort, corporate hospitality can be a critical component. Corporate hospitality can be as simple as a company day out or as lavish as private entertainments. Corporate hospitality is a critical aspect of team building, allowing bonding, socialization, and a feeling of unity as team members work together toward a common goal. Corporate hospitality, whether in the form of tickets to a sporting event or concert or larger group activities can be a positive bonus for employees and a morale booster in the workplace.
　　Corporate hospitality is also a fine choice for PR events, product launches and more. Introducing new concepts, plans and products at a corporate hospitality event like a sporting event, concert, outdoor gathering or other team building event can be a memorable and welcoming choice. Creating a positive environment for training courses and seminars will help your clients or employees to remember the material and integrate it into their professional lives in a positive and beneficial way.
　　Even serious corporate meetings and seminars can benefit from corporate hospitality and team building activities. Integrating a game night, themed activities or treasure hunt into your training courses, seminars, or general annual meetings can help cement the professional bonds between colleagues and clients. These team building events can even help teach cooperative work skills. Corporate hospitality and team building activities can make your seminars or events more than just educational opportunities for professional networking, but also events that leave both clients and employees with a positive impression of the conference or event.
Back
Script
on the left side
at the back
　　Can I have your attention please Welcome to the annual International Business Conference. If you have not yet registered for the conference, go to the tables on the left side of the room. Be sure to have picture identification ready. We accept cash and credit cards only, no checks please. If you have pre-registered, go to the tables at the back of the room to pick up your conference badge and information packets. You must wear your badge for admittance to all conference sessions. If you have registered and already have your badge and information packet, please proceed to the blue ballroom for the welcoming speech. Go through the doors in the back, and down the hallway to the right. If you have any questions or need special assistance, there is an information booth in the back corner of the room. Look for the blue sign. It's our pleasure to have you here, and we hope you enjoy the conference.
Back
Script
picture identification
conference badge
information packets
blue ballroom
blue sign
　　Can I have your attention please Welcome to the annual International Business Conference. If you have not yet registered for the conference, go to the tables on the left side of the room. Be sure to have picture identification ready. We accept cash and credit cards only, no checks please. If you have pre-registered, go to the tables at the back of the room to pick up your conference badge and information packets. You must wear your badge for admittance to all conference sessions. If you have registered and already have your badge and information packet, please proceed to the blue ballroom for the welcoming speech. Go through the doors in the back, and down the hallway to the right. If you have any questions or need special assistance, there is an information booth in the back corner of the room. Look for the blue sign. It's our pleasure to have you here, and we hope you enjoy the conference.
Back
Read the passage about corporate hospitality and answer the following questions.
(1) What is Corporate Hospitality
(2) Why was the sports business not considered much of a corporate event a few decades ago
(3) What boosted the rise of the sports business in corporate events
(4) What tightened the growth of corporate sports events again
(5) Which kind of sports would you choose if you were to plan a corporate event Why
How Corporate Hospitality Took over the Sports Business
　　A decade ago entertaining a client could have involved a football season ticket and a parking pass, perhaps even a few beers. But the corporate event industry has undergone a massive transformation. Demand for hospitality services throughout Britain is higher and more sophisticated than ever.
　　Sports clubs and event management companies have come together to offer some of the most exclusive and premium corporate experiences imaginable. Corporate access to the sports and entertainment industry has proven to be a valuable commodity that has surpassed all expectations.
　　The sports industry in the UK is worth nearly 20 billion a year. The industry supports nearly 450,000 jobs. It’s big business which is why it’s ironic that a few decades ago business and sports would rarely be mentioned in the same breath. For a start, external funding was limited, stadiums were old and the crowd was unmanageable. Football and rugby stadiums were probably never on a list of venues for a corporate event. In fact, the stadiums were so unsafe due to hooliganism that only the most passionate football fans would consider going. Something like the corporate sports packages now on offer would have been unimaginable.
　　The rise of corporate sponsors and the demand for corporate hospitality may have helped the sports industry grow and diversify. Small and mediumsized businesses began hosting events to retain staff, attract clients, and establish their brands. Informal settings at sports events were better suited to networking than formal roundtable dinners. Events have taken on a business objective and the trend is spreading across the world.
In Silicon Valley, for example, startup funds like Rothenberg Ventures host informal parties (think wine tours and free tickets for baseball matches) throughout the year to help entrepreneurs and investors meet and strike deals. Meanwhile, Twickenham rugby hospitality packages include a chance to meet some of the celebrities of the game.
　　Growth in corporate hospitality was relentless until the 2008 recession. As businesses across the world tightened their purse strings, the corporate hospitality market took a beating. According to research group Key Note, the size of the industry fell 2.5% to 1.2 billion over the course of four years since the financial meltdown.
　　The Bribery Act in 2011 tightened the noose around corporate sports events. The new regulations made it harder for businesses to organize events or accept invites. The Act recognizes the need for hospitality while doing business but sets limitations and conditions on what’s acceptable as legitimate business expenses. As a result, businesses need to be more careful with hospitality spending.
　　But slowly and steadily the industry seems to be regaining its footing. Corporate hospitality is bigger and better regulated than ever before. It’s now an integral part of the sports industry.
Part 1 Choose the best answers according to the passage.
(1) Which kind of corporate hospitality has turned out to be the most valuable
　　A. Food and beverage. 　　　B. Sports and entertainment.
　　C. Event management. 　　　D. Football tickets and parking passes.
(2) Which one of the following is not the reason why sports and business were rarely mentioned at the same time before
　　A. External funding was limited.
　　B. Stadiums were old.
　　C. Stadiums were unsafe due to hooliganism.
　　D. Many people would consider going to the stadiums.
(3) What kind of companies began hosting events to keep staff and build brands with clients
　　A. Large-scale businesses. 　　　B. Small-scale businesses.
　　C. Small and medium-sized businesses. 　　　D. Medium-sized businesses.
(4) What are informal settings at sports events better for
　　A. Networking. 　　　B. Negotiation.　　　C. Striking deals. 　　　D. Business talk.
(5) What affected the growth in corporate hospitality in history
　　A. Startup funds. 　　　B. 2008 recession.　　　C. The Bribery Act in 2011. 　　　D. Both B and C.
Part 2 Fill out the following table about the purposes of corporate sports events according to the fourth paragraph of the passage.
was terrified
small and medium sized
Retain
clients
their brand
networking
entrepreneurs and investors
strike deals
celebrities of the game
Part 1 Match the words on the left with the definitions on the right.
Part 2 Complete the following sentences with the words given in the box. Change the form where necessary.
(1) This system can _________________ the temperature of the room.
(2) Honeybees use one of the most _________________ communication systems of any insect.
(3) He was more than a football superstar—he was a _________________.
(4) Our group will have _________________ use of a 60-foot boat.
(5) Rituals and festivals form an _________________ part of every human society.
(6) The college biology department has _________________ by adding new courses in biotechnology.
(7) We should concentrate on sharply reducing interest rates to pull the economy out of _____________.
(8) The quarterly sales figures have _______________ everyone’s expectations.
regulate
sophisticated
celebrity
exclusive
integral
diversified
recession
surpassed
Translate the following sentences into Chinese.
　　(1) Demand for hospitality services throughout Britain is higher and more sophisticated than ever.
_______________________________________________________________________________________________
　　(2) Corporate access to the sports and entertainment industry has proven to be a valuable commodity that has surpassed all expectations.
_______________________________________________________________________________________________
　　(3) Something like the corporate sports packages now on offer would have been unimaginable.
_______________________________________________________________________________________________
　　(4) The rise of corporate sponsors and the demand for corporate hospitality may have helped the sports industry grow and diversify.
_______________________________________________________________________________________________
　　(5) But slowly and steadily the industry seems to be regaining its footing.
_______________________________________________________________________________________________
整个英国对企业社交服务的需求比以往任何时候都更高、更复杂。
企业进入体育和娱乐业已被证明是一种超过了所有期望的有价值的商品。
类似现在削价销售的企业体育套餐在以前是不可想象的。
企业赞助商的兴起和对企业社交的需求可能有助于体育产业的发展和多样化。
但缓慢而稳定地，这个行业似乎正在重新站稳脚跟。
条件句中虚拟语气（Subjunctive Mood in Clauses of Condition）
一、非真实条件句
　　英语条件句有真实条件句和非真实条件句。真实条件句所表示的假设是可能发生和实现的，句中的条件从句和结果主句都用陈述语气。非真实条件是指假设的情况可能性很小或是完全不存在，句中的条件从句与结果主句则用虚拟语气。和英语时态相似，气的变化也主要通过动词发生变化得以实现。
　　用于非真实条件句中的虚拟语气具体如下：
1. 与现在事实相反的虚拟语气
　　If I were you, I would accept the offer.
　　假如我是你的话，我会接受这个提议。（事实是我不是你，我不能接受这个提议）
　　If they had money, they would buy the house.
　　如果他们有钱，他们就买那座房子了。（事实是他们没钱，没买那座房子）
2. 与将来事实相反的虚拟语气
　　If it snowed tomorrow, our trip would be canceled.
　　如果明天下雪的话，我们将取消我们的行程。（事实是明天很可能不会下雪，行程也很可能不会取消）
　　If the manager should come tomorrow, we could have a staff meeting.
　　如果经理明天来了，我们要开员工会议。（事实是经理明天很可能不来，员工会议很可能不能召开）
3. 与过去事实相反的虚拟语气
　　If I had known that you were coming, I would have picked you up at the bus station.
　　如果我知道你要来，我会到车站去接你。（事实是我不知道你来，所以没去接你）
　　I wouldn’t have served the seafood if I had been told he was allergic.
　　如果有人告诉我他对海鲜过敏，我就不会上海鲜了。（事实是我不知道他过敏，所以上了海鲜）
二、错综时间条件句
　　当条件从句与结果主句所表示的时间不一致时，这时的动词形式要按照各自的时间做相应的调整，这就是错综时间条件句。错综时间条件句中，常通过时间状语或上下文表示主从句动作发生的时间不一致。
　　If you had followed the doctor’s advice then, you would be all right now.
　　如果你那时听了医生的劝告，你现在就没事了。（从句是对过去的情况的假设，主句是对现在的情况的假设）
　　If you hadn’t fi nished your homework yesterday, you would pick it up tomorrow.
　　如果你昨天没把作业完成，明天你就要接着做。( 从句表示与过去事实相反，主句表示与将来事实相反)
三、含蓄条件句
　　在表示假设的情况中，有时并不用从句来表达，而用其他方式表示条件，这样的句子叫含蓄条件句。
1. 通过with, without, but for 等介词短语、分词短语或独立主格来表示条件
　　We might have died without your help.
　　如果没有你的帮助，我们就丢掉性命了。
　　But for your suggestion, we would have failed.
　　如果不是你的建议，我们就失败了。
2. 通过上下文来表示条件
　　I would have invited you to dinner, but I didn’t know how to contact you.
　　我本要邀请你共进晚餐，但我不知道如何联系到你。
　　We would have helped you, but we were so busy then.
　　我们应该帮你的，但我们当时太忙了。
A Sample from the Passage:
　　Something like the corporate sports packages now on offer would have been unimaginable.
Translate the following sentences from Chinese to English using subjunctive mood.
　　(1)要是我是你的话，我会尽力抓住这次机会
_____________________________________________________________________________________
　　(2)如果在学校学习刻苦的话，我现在也会是一名工程师了
_____________________________________________________________________________________
　　(3)要是他认识她的话，他肯定已经去问候她了
_____________________________________________________________________________________
　　(4)要是没有你的指导，我不会取得如此大的进步
_____________________________________________________________________________________
　　(5)要不是他的帮助，我们还在兼职打工呢
_____________________________________________________________________________________
If I were you, I would try my best to grasp the chance.
If I had worked hard at school, I would be an engineer, too.
If he knew her, he would have greeted her.
Without your instruction, I would not have made such great progress.
But for his help, we would be doing a part-time job now.
After learning this passage, you may have got more ideas about corporate hospitality. Now, work in pairs. Suppose you’re the PR Manager and would like to organize a corporate hospitality sports event. Discuss with your partner how to organize the event successfully.
After-dinner Speakers Add Value to Any Event
　　Whether you are planning a corporate dinner or charity banquet, you want the guests to leave having a deep impression of the evening. These events often serve an even larger purpose and that is to give or cause exposure and build brand recognition for your company. By hiring some renowned after-dinner speakers such as sports stars Barrie McDermott, Robbie Glen, Steve Daley, Steve Kindon or Terry O’ Conner you can add the extra punch to the evening and a little bit of press.
　　Great after-dinner speakers are experienced professionals with some renown such as the famous Dr. Kevin Jones. He is a consultant physician and would be great speaking to a mixed audience with a non-serious look at medicine and with a hilarious line in hospital humour. David Gunson would be a good choice for humorous and smooth narration of his experiences in the job as an air traffic controller. These men are motivational and relevant to the movements happening all over the world today. People look up to people who have been in the spotlight or have great reputations in their fields. The bigger the fish the greater the impact and the more impressed the guests will be.
　　Most management companies have several big names on their rosters and it might just be a great idea to team up with one of these companies before your next big event. If you are planning an annual business dinner, then you would do well to hire a speaker from the business sector. Someone who is extremely successful and who will share his/her experience with your audience with humor and insight.
　　This is not the after-dinner speaker you would necessarily hire for an employee training program. For this you would look for someone who is a motivator and knows about the value of teamwork. Someone who can be humorous and yet get the message across is a good bet for this type of event.
　　Charity events are a sure bet for any of these events. They can guarantee some media coverage and the events will see record attendance. Having a famous name attached to an event will bring out the star gazers and this will ensure that the charity brings in more money.
　　The benefits of adding after-dinner speakers to the event program are so numerous that the cost is certainly justified. It will cost you a lot if you hire after-dinner speakers who make four figures or better per engagement. The rates start as low as 500 and can get as high as 100,000 or more.
　　When hiring an after-dinner speaker you want to go with a veteran speaker, one who has been tested and has a solid reputation for being able to hold an audience. It is also best to work closely with the speakers so that they are sure to incorporate information that is important to you in their speeches. Even though your guests will have dined on a scrumptious meal and maybe had a drink or two they will still need to be entertained. They came to your event with high expectations, and the after-dinner speakers will ensure that they get what they came for.
Fill out the following table about after-dinner speakers.
professionals
some renown
motivational
the movements
in the spotlight
great reputations
extremely successful
share his/her experience
humor and insight
motivator
the value of teamwork
humorous
the message
has been tested
a solid reputation
hold an audience
Match the words on the left with the definitions on the right.
Translate the following sentences into English with the help of the English words in brackets.
　　(1)我们一定要去参观一下那家举世闻名且精彩有趣的汽车博物馆。(renowned)
_______________________________________________________________________________________________
　　(2)我们第一次听说此事时，觉得很好笑。(hilarious)
_______________________________________________________________________________________________
　　(3)希望这次谈话能使你对我们正在开展的工作有一些较深入的了解。(insight)
_______________________________________________________________________________________________
　　(4)汤姆想出了一种能言简意赅地表达自己意思的方法。(get across)
_______________________________________________________________________________________________
　　(5)病人一旦给自己的症状贴上某种标签, 病情便随之加重。(attach to)
_______________________________________________________________________________________________
We must go to visit the fascinating and world-renowned Motor Museum.
We thought it was hilarious when we first heard about it.
I hope that this talk has given you some insight into the kind of the work that we’ve been doing.
Tom has come up with a way to get his message across while using as few words as possible.
The moment a patient has a label attached to the symptoms, the illness deepens.
　　(1) Corporate hospitality events often give or cause exposure and _____________________for your company.
　　(2) By hiring some renowned after-dinner speakers such as sports stars, you can_______________________ to the evening and a little bit of press.
　　(3) Great after-dinner speakers are _________________________with some renown.
　　(4) People admire those who have been ______________________or have great reputations in the fields.
　　(5) The bigger the star _________________________and the more impressed the guests will be.
Part 1 Complete the following statements with no more than 4 words according to the passage.
build brand recognition
add the extra punch
experienced professionals
in the spotlight
the greater the impact
Part 2 Make a presentation on the effects of after dinner speakers based on the information given in Part 1.
简历（Résumé）
　　简历是你需要为求职准备的一份重要文件。在写英文简历的时候，首先，你应该了解格式，特别是地址的顺序，这与中文地址有很大的不同；第二，只写出关键词句，因为完整的句子太长了；最后，根据你申请的职位来强调你的优势。
Part 1 Complete the following résumé based on the Chinese in brackets.
Name: Jack Jones
Present Mailing Address:__________________________（中国，西安，案板街10 号）
Post Code: 721000
Mobile Phone: 13528803517
E-mail: goodjack2012@
Gender: ___________（男）
Nationality: _________________________（中国）
Objective: To obtain _________________________（秘书的职位）
Strength:
My special knowledge covers . _____________________________________________（打字、写作、良好的沟通技巧）
Working Experience:
July, 2012 Huanghe Company Offi ce Clerk
Education Background:
Sep, 2008~July, 2011 Henan University ______________________（中国文学）
Other Information:
English Skills: _________________________（通过CET-4)
Computer Abilities: _______________________________________________________（熟练掌握Word、Excel 等办公软件）
Self-evaluation: confi dent, full of patience, ________________（细心）
Hobbies: ________________________________________（唱歌、跳舞、下棋）
10 Anban St. Xi’an, China
Male
Chinese
a position of secretary
typing, writing and good communication skills
Chinese literature
passed CET-4
Excellent in using office software such as Word, Excel, etc
careful
Singing; Dancing and playing chess
Part 2 Suppose you will graduate in three months, and you would like to work in the Sales Department of ABC Software Company after graduation. Write a résumé to the HR. The position you are applying for is the manager assistant.
Setting: X Company is a sportswear company based in New York, US. X Company is going to hold a product launch of its new sports jacket series. Tracy, the PR Manager of X Company, is negotiating with a sports star Mike to discuss the possibility of being an after-dinner speaker of the corporate hospitality event. Mike is a famous basketball star who used to endorse the products of X Company and has rich motivational experiences in sports field.
massive [ m s v] a. 大量的；大规模的
e.g. We need to reskill our workforce to cope with massive technological change.
我们得让工人学习新技能，以应对巨大的技术变革。
e.g. He devoted a major section of his massive report to an analysis of US aircraft design.
在他的长篇报告中，他用了很大的篇幅来分析美国飞机的设计。
e.g. The Agency's budget simply did not allow for such a massive increase.
该机构的预算根本没有将如此大额的超支计算在内。
Collocations:
massive argument/row 大量的争论 / 争吵
transformation [ tr nsf me n] n. 变化；转换
e.g. In the last five years he’s undergone a personal transformation.
过去 5 年里他整个人发生了转变。
e.g. Risk is an important factor in restricting the transformation of scientific achievements.
风险是制约科技成果转化的一个重要原因。
e.g. The way in which we work has undergone a complete transformation in the past
decade.
在过去的十年里，我们的工作方式经历了彻底的变革。
Collocations:
transformation from sth. to/into sth. 从某物转化为某物
transformation of ……的转变
undergone...transformation 经历了……转变
sophisticated [s f st ke t d] a. 复杂的；精致的；富有经验的
e.g. The electronics aboard the new aircraft are very sophisticated.
安装在新飞行器上的电子器件非常精密。
These people are very sophisticated observers of the foreign policy scene.
这些人是外交政策领域非常老练的观察家。
e.g. The airplane has a highly sophisticated electronic guidance system.
这架飞机有一套非常尖端的电子导航系统。
Collocations:
highly sophisticated 非常复杂的
exclusive [ k sklu:s v] a. 专用的；高级的；排外的
e.g. Many of their cheeses are exclusive to our stores in Britain.
在英国，他们生产的奶酪很多只在我们商店出售。
He is already a member of Britain’s most exclusive club.
他已经是英国最高级俱乐部的成员了。
e.g. The hotel has exclusive access to the beach.
这家旅馆有通向海滩的专用通道。
Collocations:
exclusive access/rights/use 独家访问 / 权利 / 使用
exclusive to 专为……所独有
exclusive of sth. 不包括……
premium [ pri:mi m] a. 高昂的；优质的
e.g. This brand is the most popular premium ice cream in this country.
这个品牌是这个国家最受欢迎的优质冰激凌。
e.g. As a result, I am still confident with our premium packaging business.
鉴于此状况，我仍然对我们优质的包装业务非常自信。
e.g. We are producing premium quality products with excellent workmanship and
finishing.
我们正在生产优质的产品，具有优良的工艺和润色。
Collocations:
premium quality 第一流的质量
premium price/rate 溢价 / 费率
surpass [s pɑ:s] vt. 超过；优于；胜过
e.g. Young people surpass old men in strength.
年轻人在气力上胜过老年人。
e.g. He hopes one day to surpass the world record.
他希望有一天能刷新世界纪录。
e.g. You seem to surpass yourself in this painting.
你在这幅画的创作上似乎超越了你自己。
Collocations:
surpass yourself 超越你自己
ironic adj. 具有讽刺意味的；冷嘲的
e.g. He is in the marriage bureau business, which is mildly ironic seeing that his dearest
wish is to get married himself.
他从事婚姻介绍工作，这多少有点讽刺意味，因为他最大的愿望就是自己能结婚。
At the most solemn moments he will flash a mocking smile or make an ironic remark.
在最庄严的时刻他脸上会闪现嘲弄的微笑或说一句讽刺挖苦的话。
e.g. At the most solemn moments he will flash a mocking smile or make an ironic remark.
在最庄严的时刻他脸上会闪现嘲弄的微笑或说一句讽刺挖苦的话。
e.g. It's ironic that one can be more at peace in the virtual world.
有讽刺意味的是 , 人在虚拟的世界中更容易心平气和。
Collocations:
It’s ironic that ……很讽刺
hooliganism n. 流氓行为；流气
e.g. Football hooliganism is now reaching epidemic proportions.
足球比赛中恣意闹事现在已经达到愈演愈烈的地步。
e.g. The boys were accused of hooliganism.
这些男孩被指控犯流氓罪。
e.g. Violence is not at the level of the hooliganism at European and South American soccer
games.
在欧洲和南美的足球比赛中，暴力不是流氓行为。
diversify [da v :s fa ] vi. 使多样化，多样化
e.g. Farmers are being encouraged to diversify into new crops.
目前正鼓励农民兼种新的农作物。
Hills and woods diversify the landscape.
山陵和树木点缀景色。
e.g. People should diversify their investments.
人们应分散投资在几家公司。
Collocations:
diversify (away) from 远离……（使）多样化
diversify into 扩大业务范围
entrepreneur [ ntr pr n :(r)] n. 企业家；主办人
e.g. The entrepreneur takes business risks in the hope of making a profit.
企业家为追求利润而冒险。
e.g. An entrepreneur should attach great importance to brand strategy and bring it into
effect.
企业家应当十分重视组织实施品牌战略。
e.g. He’s an entrepreneur who made his money in computer software.
他是一个在计算机软件上赚钱的企业家。
celebrity n. 名人；名气
e.g. In 1944, at the age of 30, Hersey suddenly became a celebrity.
1944 年，30 岁的赫西一夜成名。
Joanna has finally made it to the first rank of celebrity after 25 years as an actress.
乔安娜当了 25 年演员后，终于跻身一线女明星之列。
e.g. Tom found himself something of a celebrity.
汤姆意识到自己已小有名气了。
Collocations:
celebrity chef/gardener 名人厨师 / 园丁
minor celebrities 小名人
relentless adj. 不懈的；坚韧的，不屈不挠的
e.g. The pressure now is relentless.
压力现在没完没了。
e.g. The traffic noise is relentless.
交通车辆的噪音一刻也不停止。
e.g. Most primary energy sources are converted into electricity to meet relentless demands.
大多数主要能源被转化为电能 , 以满足对能源的迫切需求。
recession n. 经济衰退，不景气
e.g. The economy remains deep in recession with few signs of a pick-up.
经济仍深陷衰退之中，几乎没有好转的迹象。
e.g. We should concentrate on sharply reducing interest rates to pull the economy out of
recession.
我们应该着力大幅下调利率以使经济走出衰退。
e.g. Never before has the industry had to cope with war and recession at the same time.
这个行业以前从未有过必须同时应付战争和萧条的经历。
Collocations:
economic recession 经济衰退
deep recession 深度衰退
into/out of recession 进入 / 走出衰退
meltdown [ meltda n] n. 彻底垮台
e.g. Emergency cooling systems could fail and a reactor meltdown could occur.
紧急冷却系统有可能失灵，核反应堆有可能发生核心熔毁。
Urgent talks are going on to prevent the market from going into financial meltdown during
the summer.
正在进行紧急会谈，以防止市场在夏季出现金融危机。
e.g. It was the discounts offered to get this stock moving that caused the financial
meltdown.
降价解决了存货的销路 , 也造成了巨大经济损失。
noose [nu:s] n. 套索；束缚
e.g. They put him on the back of a horse and looped a noose around his neck.
他们把他放在马背上，并用绳索套住他的脖子。
The rebels are tightening the noose around the capital.
叛乱分子正在收紧对首都的包围。
e.g. His debts were a noose around his neck.
债务就像套在他脖子上的一条套索。
legitimate adj. 合法的，合理的；正当的
e.g. We only married in order that the child should be legitimate.
我们结婚纯粹是为了给孩子一个合法身份。
The New York Times has a legitimate claim to be a national newspaper.
《纽约时报》有理由称自己是一份全国性报纸。
e.g. These systems aim to protect and facilitate legitimate trade.
这些管制制度旨在保障和利便正当工商业的经营。
Collocations:
perfectly legitimate 完全合法
regulate [ regjule t] vt. 调节，调整，控制
e.g. The powers of the European Commission to regulate competition are increasing.
欧盟委员会对竞争的监管权越来越大。
This system can regulate the temperature of the room.
这种系统能调节室内温度。
e.g. So it demands immediate attention to regulate the administration of road traffic safety.
因此 , 以法律规范道路交通安全管理刻不容缓。
integral [ nt gr l] a. 完整的
e.g. Community involvement is now integral to company strategy.
参与社会活动如今已是公司战略中必不可少的内容。
All rooms have a flat-screen TV with integral DVD-player.
所有房间都装有内置 DVD 播放机的平板电视。
e.g. Pharmacy management system is an integral part of the hospital.
药房管理系统是医院不可或缺的部分。
Collocations:
be integral to 是不可或缺的
in the same breath 同时
e.g. They are not to be mentioned in the same breath.
他们不可同日而语。
e.g. Jill said she couldn’t afford new clothes, yet in the same breath described the new
outfit she'd just bought.
吉尔说她买不起新衣服，然而与此同时她又描绘起她刚买的那套新衣服。
e.g. She praised and criticized him in the same breath.
她赞扬他的同时也批评了他。
on offer 削价出售
e.g. He took all the freebies that were on offer.
他取了可得的全部免费品。
e.g. I bought these cups at the supermarket — they’re on offer this week.
我在超级市场买的这些茶杯——它们本周削价出售。
e.g. That shop has chairs on offer at 10 dollars.
那家商店里有椅子廉价出售，每把十美元。
strike a deal 达成协议
e.g. The member countries aim to strike a deal by the end of this year.
成员国打算在今年年底前达成一项协议。
e.g. Takeover money has been deposited in a bank account, in expectation of striking a
deal before tomorrow.
接管资金已存入银行账户，期望在明天之前达成协议。
e.g. The company initially had struck a deal with Motorola.
公司最初与摩托罗拉达成了一项协议。
take a beating 损失惨重；挨打，受打击
e.g. I hope he doesn’t take a beating.
我希望他别赔钱。
e.g. Technology stocks of all sizes continued to take a beating.
各种规模的科技股继续遭受打击。
e.g. The Dodgers took a real beating on Saturday.
道奇队在星期六遭受了一次真正的打击。
regain one’s footing 重新站起来
e.g. A former priest seemed a natural choice to help the country regain its footing.
从前的牧师似乎成了帮助国家重新站稳脚跟的自然选择。
e.g. I slipped and struggled to regain my footing.
我滑了一下，但挣扎着站稳了脚跟。
e.g. She paused on the edge, trying to regain her footing.
她在边缘上暂停下来，努力站稳脚跟。
charity [ t r ti] n. 慈善（行为）； 施舍，捐助
e.g. She made huge donations to charities.
她给慈善机构捐了很多钱。
He visits homeless shelters out of charity.
出于仁慈，他走访了无家可归者的收容所。
e.g. The hostel is heavily reliant upon charity.
这家收容所在很大程度上依赖赞助。
Collocations:
charity event/walk/concert 慈善活动 / 步行 / 音乐会
go to charity （捐）给慈善机构
accept charity 接受慈善
out of charity 出于仁慈
banquet [ b kw t] n. 宴会，盛宴
e.g. Last night he attended a state banquet at Buckingham Palace.
昨晚他出席了在白金汉宫举行的国宴。
e.g. He entertained me with a banquet.
他办大宴款待我们。
e.g. The banquet is being held in an atmosphere of friendship and cordiality.
宴会在热情友好的气氛中进行着。
exposure n. 暴露；揭发；公开
e.g. All the candidates have been getting an enormous amount of exposure on television
and in the press.
所有候选人都在电视和报刊上频频亮相。
You should always limit your exposure to the sun.
你应该尽量少晒太阳。
e.g. Daniel's early exposure to motor racing did not excite his interest.
丹尼尔早期与摩托车赛的接触并没有激发他的兴趣。
Collocations:
exposure to 曝光；受到；显露
exposure of ……的暴露
renowned adj. 有名的，享有盛誉的；有声望的
e.g. James was renowned as a forward thinker.
詹姆斯以其前瞻性的思想而负盛名。
e.g. This restaurant is renowned for its cuisine.
这家餐馆以其精美的饭菜而闻名。
e.g. The products of that country's mechanical industry are renowned for their high quality.
那个国家的机械工业产品以高质量闻名。
Collocations:
renowned for 以之闻名
renowned as 被誉为
renowned author/actor/photographer 著名作家 / 演员 / 摄影师
punch [p nt ] n. 冲击力
e.g. She gave him a punch on the nose.
她朝他的鼻子打了一拳。
It’s a well-constructed crime story, told with speed and punch.
这篇描写犯罪的故事构思精巧，情节紧凑，引人入胜。
e.g. He made a speech with plenty of punch.
他作了一次有吸引力的发言。
Collocations:
punch sb. on/in sth. 打某人某部位
hilarious [h le ri s] a. 欢闹的； 非常滑稽的
e.g. The party got quite hilarious after they brought more wine.
在他们拿来更多的酒之后，派对变得相当热闹。
e.g. There were hilarious scenes when the pig ran into the shop.
猪闯进商店以后 , 滑稽情景令人啼笑皆非。
e.g. This is a humorous pun, or play on words for hilarious effect.
这是一个幽默的双关语或是俏皮话来达到欢愉的效果。
narration [n re n] n. 叙述，故事
e.g. The richness of his novel comes from his narration of it.
他小说的丰富多彩得益于他的叙述。
He has recorded the narration for the production.
他录制了这部作品的解说词。
e.g. Narration is a basic speech act upon which people tell and retell their experience.
叙事是人类最基本的一种言语活动 , 是人们借以组织和重述人生经验的主要模式。
motivational adj. 让人激动的
e.g. Goals with financial rewards have strong motivational power.
有经济回报的目标具有很强的推动力。
e.g. This objective deals with the affective aspect of learning, especially with motivational
concerns.
这个目标是关于学习的情感方面的 , 尤其是与动机相关。
e.g. He shares the lessons he learned from his suffering as a motivational speaker.
他也成为励志演说家 , 把自己从那场苦难中学到的经验、教训和感悟传播给更多的
人。
Collocations:
motivational speech 励志演讲
motivational speaker 励志演说家
spotlight [ sp tla t] n. 聚光灯；公众注意或突出显著
e.g. The spotlight followed her round the stage.
聚光灯的光圈随着她在舞台上转。
This week the spotlight is on the world of fashion.
本周引人瞩目的是时装界。
e.g. Webb is back in the spotlight.
韦布又重新成为焦点。
Collocations:
under the spotlights 在聚光灯下
in/into the spotlight 成为焦点
roster [ r st (r)] n. 花名册； 勤务簿
e.g. The teacher checked the roster to see whom he would teach this year.
老师查看花名册，想了解今年要教的学生。
e.g. The team roster will be bulletined at the end of the week.
队员名单将在本周末公布。
e.g. Now the coaching staff has the tough decision to name the final roster for the
Olympics.
现在教练组会在确定奥运会参赛名单上做出困难的决定。
Collocations:
on a roster 在名册上
roster of ……的名册
insight [ nsa t] n. 洞察力，洞悉
e.g. The project would give scientists new insights into what is happening to the earth’s
atmosphere.
该项目将使科学家对地球大气层的状况有更新的深入了解。
He is a man with considerable insight.
他是个富有洞察力的人。
e.g. Good teachers have insight into the problems of students.
好的教师能洞察学生的问题。
Collocations:
insight into 洞察……
provides...insights 提供……洞察力
bet n. 被下赌注的对象；可能性
e.g. She had a bet on the race.
她参与了比赛投注。
My bet is (that) their baby will be a girl.
我敢肯定他们的孩子会是个女孩。
e.g. Your best bet would be to sell the shares.
你最好的选择就是卖掉股票。
Collocations:
bet on 在……打赌
place/put/lay a bet 下注
your best bet 你最好的选择
a good/safe bet 一个好的 / 安全的赌注
guarantee [ g r n ti:] vt. 保证，担保
e.g. Surplus resources alone do not guarantee growth.
仅有富余的资源并不能确保发展。
All students are guaranteed campus accommodation for their first year.
保证安排所有的学生第一年在校内住宿。
e.g. Many shopkeepers guarantee satisfaction to customers.
许多店主对顾客保证满意。
Collocations:
guarantee (that) 保证……
guarantee sb. sth. 担保某人某事
guarantee to do sth. 保证做某事
gazer ['ge z ] n. 凝视者
e.g. On the other side of the lake the star gazer saw a beautiful castle, splendidly
illuminated.
望星人看见湖对岸有一个灯火辉煌的美丽城堡。
e.g. Participants were explicitly informed that the presented face became fearful simply
because the gazer had made a mistake.
在该实验中，明确告知被试人脸露出的恐惧表情只是虚惊。
e.g. However, alarms are sometimes false. The gazer can express fear because s/ he has
mistaken a rope for a snake.
然而，警报并非总是正确的，对方恐惧可能只因将井绳误看成蛇。
veteran [ vet r n] a. 老练的，资深的，经验丰富的
e.g. It is understood that the veteran reporter had a heart attack.
据悉，那位资深记者心脏病发作。
e.g. The veteran teacher accumulated rich teaching experiences.
那位老教师积累了丰富的教学经验。
e.g. The veteran soldier has fought many memorable battles.
这个老兵参加过许多难忘的战斗。
Collocations:
veteran journalist/actor/goalkeeper 资深记者 / 演员 / 守门员
scrumptious [ skr mp s] a. < 口 > 可口的，美味的
e.g. These scrumptious chocolates are so hard to resist.
这些可口的巧克力令人难以抗拒。
e.g. We had a scrumptious lunch.
我们吃了一顿很棒的午餐。
e.g. May I have another helping of that scrumptious salad
我可以再吃一客那道美味的色拉吗？

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