资源简介

Unit 4 Everyday Economics 单元检测
一、阅读理解
Singles’ Day, also called Double Eleven, began as a day for unmarried or uncoupled people to celebrate their lives on November 11, 1993. In China, however, Singles’ Day has become the biggest online shopping day in the world, which was created in 2009 by Alibaba’s CEO, Daniel Zhang to increase online sales. Since then, it has grown into a cultural phenomenon.
China Singles’ Day, as a shopping day, takes place on November 11 each year. At present, an increasing number of people are attracted by it. There are sharp discounts and other promotions designed by Alibaba to attract online customers. In 2015, E-commerce giant Alibaba broke records with sales of $14.3 billion on China Singles’ Day, with online sales increasing 60 percent from last year, according to Alibaba. “Most people shop on mobile phones or ipads and online shopping has become a comfortable channel for most consumers”, said Kitty Fok, China manager for market research. “China is a big market with close to one billion smart, connected device users. It is good news for both Alibaba and their competitors,” she said.
The company is focusing on international e-commerce for future Singles’ Days, reported Reuters. “Within the next five years, we expect China will become the world's largest e-commerce market for overseas products,” President Michael Evans told reporters on Wednesday. Daniel Zhang said that Singles’ Day would mean that “the whole world will see the power of Chinese consumption.” Over 130 million users visited Alibaba’s marketplace app, Taobao, reported the BBC．
1．What does Alibaba expect to do on Singles’ Day
A．Celebrate single lives. B．Increase online sales.
C．Develop firm cultures. D．Defeat competitors.
2．What is the meaning of the underlined word “discount” in the second paragraph
A．Low prices. B．Crazy buying. C．Smart products. D．More advertisements.
3．What’s the second paragraph mainly about
A．How Singles’ Day came into being. B．Who first celebrated Singles’ Day.
C．When Singles’ Day was started. D．Why Singles’ Day became popular.
4．What attitude does President Michael Evans hold toward the future of China Singles’ Day
A．Doubtful. B．Positive. C．Negative. D．Uncertain.
In Flanders, the best advice to give a confused cyclist is: Keep calm and check your numbers. Many riders have a string of numbers with them, preprinted or handwritten on a piece of paper. The numbers are a roadmap to the route.
Nearly 220 miles of cycling paths go through the region in northern Belgium. Each path is numbered, and before setting out, cyclists can check an interactive map to create a sequence(排列顺序)that’s unique to their route. Arrows point riders in the right direction on their way across villages, forests, and fields. And as they ride, cyclists look at the blue signs and then their string of numbers to ensure they’re on the right track.
The network opened in 1990, after being proposed by Belgian mining engineer Hugo Bollen. In the early 20th century, the region experienced an economic boom(繁荣), particularly in the province of Limburg, which mined coal. But by the 1980s, those businesses started to close, and towns needed something else to restart their economic engines. Bollen came up with an idea to develop tourism by depending on another natural resource that was plentiful in the region: astonishing landscapes. He suggested a bike network—and because names of villages and towns could be hard to remember, he proposed a system based on numbers.
The routes are organized around themes designed to inspire and are not necessarily meant to be the most efficient path from one destination to another. These paths celebrate the journey and the scenic spots along the way. Cyclists can choose to ride through strawberry fields, for instance, or around a brewery(啤酒厂)known for its high quality beer. History lovers can choose paths that link up with various sites of historic battles from both World Wars, particularly near the border with France. Besides, there are still signs of the region’s mining heritage(遗产)across Limburg.
Over the years, the region’s tourism agency has added some new attractions along the route, while still highlighting nature and local ecosystems. Kate Vandy, a cyclist from the U.K., said “You’ll soon lose yourself in shades of green, and the white of apple flowers.”
5．How can cyclists avoid getting lost in Flanders
A．By staying clear of forests and fields.
B．By remembering the names of those villages.
C．By matching their numbers with the blue signs.
D．By following the one-way arrows along the route.
6．Why did Hugo Bollen propose the cycling network
A．To market mining products. B．To preserve rural landscapes.
C．To promote an active lifestyle. D．To rebuild the local economy.
7．What is the fourth paragraph mainly about
A．Special features along the paths. B．The inspiration from the spots.
C．Major challenges for cyclists. D．The natural heritage of Belgium.
8．What do Kate Vandy’s words mean
A．It is easy to get lost in the route.
B．It is enjoyable to cycle in the route.
C．You will feel confused during the journey.
D．There are too many trees and flowers there.
Last year, 138,000 San Francisco residents used Airbnb, a popular app designed to connect home renters and travelers. It’s a striking number for a city with a population of about 850,000, and it was enough for Airbnb to win a major victory in local elections, as San Francisco voters struck down (否决) a debatable rule that would have placed time restrictions and other regulations on short-term rental services.
The company of Airbnb fiercely opposed the rule, Proposition F. It also contacted its San Franciscan users with messages urging them to vote against Proposition F.
Most people think of Airbnb as a kind of couch-surfing app. The service works for one-night stays on road trips and longer stays in cities, and it often has more competitive pricing than hotels. It’s a textbook example of the “sharing economy”, but not everyone is a fan.
The app has had unintended consequences in San Francisco. As the San Francisco Chronicle reported last year, a significant amount of renting on Airbnb is not in line with the company’s image. Middle-class families rent a spare room out to help make ends meet. Backers of Proposition F argued that this trend takes spaces off the conventional (传统的), better-regulated (监管更好的) housing market and contributes to rising costs.
San Francisco is in the middle of a long-term, deeply rooted housing crisis that has seen the cost of living explode. Located on a narrow land overlooking the bay, San Francisco simply doesn’t have enough space to accommodate the massive inflow of young, high-salaried tech employees flocking to Silicon Valley. Consequently, the average monthly rent for an apartment is around $4,000.
As the Los Angeles Times reported, some San Francisco residents supported the rule simply because it seemed like a way to check a big corporation. Opponents of Proposition F countered that the housing crisis runs much deeper, and that passing the rule would have discouraged a popular service while doing little to solve the city’s existing problems.
9．The intention of Proposition F is to ______.
A．place time limits in local election B．set limits on short-term rental
C．strike down a debatable rule D．urge users to vote against Airbnb
10．What negative effect does Airbnb have on San Francisco
A．It reduces the living space of middle-class families.
B．Users are taken advantage of by the service financially.
C．It helps regulate the house market effectively.
D．It indirectly leads to high house rental price.
11．What causes the housing crisis in San Francisco
A．Explosion of the living cost. B．Its historic characteristics.
C．Inflow of migrant population. D．Development of local economy.
12．What is the author’s attitude toward Proposition F
A．Objective. B．Optimistic C．Subjective. D．Indifferent.
What is a six-letter word that immediately comes to mind when you need some information on the Internet You probably thought of Google. But Google wasn’t always the name of the famous search engine. In fact, the original name was BackRub!
BackRub was the name two graduate students gave to the new search engine they developed in 1996. They called it BackRub because the engine used backlinks to measure the popularity of Web sites. Later, they wanted a better name — a name that suggests huge quantities of data. They thought of the word googol. (A googol is a number followed by 100 zeros.) When they checked the Internet registry of names to see if googol was already taken, one of the students misspelled the word by mistake, and that’s how Google was born.
Google is just one example of a name change in the business world. Many other companies have decided to change their names or the names of their products. Here are some more examples:
Jerry Yang and David Filo, two young computer specialists, developed a guide to Internet content in 1994. They called it “Jerry and David’s Guide to World Wide Web.” But they soon realized that this wasn’t a very catchy name, so they searched through a dictionary and found a better one: “Yahoo.”
Sometimes companies change their names because of the popularity of one of their products. In 1962, a young runner named Phil Knight started a company called Blue Ribbon Sports. In 1971, Knight decided to design and manufacture his own brand of shoes. He named the shoes after the Greek goddess of victory — Nike. Nike shoes became so well known that Knight changed the name of the whole company to Nike.
13．According to the text, Google .
A．has been famous since 1996
B．is a result of a spelling mistake
C．means a number followed by 100 zeros
D．is the original name of the search engine
14．Jerry and David changed the guide’s name to Yahoo because the original name .
A．had been registered B．had been forgotten
C．was not attractive D．was too short
15．The company Nike got its name from .
A．its founders B．its customers
C．its popular products D．its advanced techniques
16．Which of the following can be the best title for the text
A．The name changes B．The history of Google
C．How to choose a name D．Why are names important
How to Write a Good Résumé (简历)
Vicki Salemi, a career expert, said a résumé is a foot in the door of your career. Do you want to impress your employers with your skills or experiences, without flooding them with too much information 17
Decide which skills to stress
Typically, companies will list the most important skills and responsibilities needed for the job in the advertisement. If the job description isn’t clear, turn to people at the company or those who work in the same industry for specific information about the required skills. 18 This will make your résumé stand out among hundreds of competitors.
Keep a balance between soft and hard skills
Soft skills are the set of behaviors and personalities that you use every day, such as cooperation and problem–solving. Hard skills are technical like computer programming. Both of them are important. But you can only keep the skills section of your résumé limited to between six and eight skills. 19 In this way you will definitely impress the employers with enough skills.
20
Don’t just show a résumé with a list of skills and job titles. You also have to support them with concrete evidence. When describing a previous job, include any related achievements. For example, if you’re stating that you’re a salesman, you should talk about whether you won salesman of the month or how much you devoted to increase the sales. These specific details will help to convince the employers you are a qualified person.
Develop the skills you’re lacking
Don’t get discouraged if you’re lacking certain skills that are key for the position you’re applying for. 21 For example, if you want to have a job at a hospital, try to get online classes for key software skills like patient scheduling. Hard skills are easier to learn, but even soft skills can be developed over time. You just need to find an effective way to learn them and get that across in your résumé.
A．Back skills up with evidence
B．Instead, work on developing them.
C．Share details of your life experience
D．You should include as many skills as possible.
E．Here are some tips for an eye-catching résumé.
F．Then you need to highlight (突出) these skills on your résumé.
G．If you want to include more, put your soft skills into the professional history.
二、完形填空
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 22 , words of wisdom are soon forgotten. Once companies have attracted customers they often 23 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 24 that the customer remains a customer. 25 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 26 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 27 implications. Cutting down the number of customers a company loses can make a big 28 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 29 increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 30 never returns, is losing the company thousands of dollars in 31 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 32 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 33 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 34 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 35 , and may provide free word-of-mouth advertising. Retaining customers also makes it 36 for competitors to enter a market or increase their share of a market.
22．A．in particular B．in reality C．at least D．first of all
23．A．emphasize B．doubt C．overlook D．believe
24．A．denying B．ensuring C．arguing D．proving
25．A．Moving B．Hoping C．Starting D．Failing
26．A．markets B．tastes C．prices D．expenses
27．A．culture B．social C．financial D．economical
28．A．promise B．plan C．mistake D．difference
29．A．cost B．opportunity C．profit D．budget
30．A．as a result B．on the whole C．in conclusion D．on the contrary
31．A．huge B．potential C．extra D．reasonable
32．A．beliefs B．loyalty C．habits D．interest
33．A．altering B．understanding C．keeping D．attracting
34．A．Assumed B．Respected C．Established D．Unexpected
35．A．agreeable B．flexible C．friendly D．sensitive
36．A．unfair B．difficult C．essential D．convenient
三、书信写作
37．假定你是李津，近期你校要举行以“青春与活力(Youth and Vigour)”为主题的校运动会开幕式，请你写一封电子邮件邀请留学生朋友Bill来观看。要点如下：
1. 写信目的；
2. 开幕式时间和地点；
3. 特色节目(学生表演等)。
注意：1.词数不少于80；
2. 可以适当增加细节，以使行文连贯。
Dear Bill,
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours sincerely，
Li Jin
四、语法填空
语法填空
Today, the action of sharing takes on extra meaning. It’s not just about sharing sweets or 38 (frustrate); it has expanded to almost every aspect of our lives—the whole world seems to be into 39 (share).
The sharing economy 40 (take) off in all sorts of areas. It is creating new ways of thinking and providing services to people when and where they want them.
This wealth of ways of sharing is a response 41 our increasing demand for quality goods and services at competitive prices, all delivered at 42 click of a button.
But the sharing economy is not without its problems. 43 is often the case all over the world with new areas of economic activity, the sharing economy is developing 44 (fast) than existing regulations or ongoing supervision. Some 45 (company) are taking unfair advantage of this situation to expand their share of the market. In addition, the sharing economy is subject to abuse of trust. 46 (final), personal data, the heart of the sharing economy, is not yet secure.
Nonetheless, what is in no doubt 47 (be) that the sharing economy is increasingly relevant to our daily lives as well as to the global economy. The most interesting question of all is what type of society with all this sharing take us to
五、书面表达
48．阅读下面材料，根据其内容和所给段落开头语续写两段,使之构成一篇完整的短文。
I was 28 years old, the age when most young people have their eyes firmly fixed on the promise of success but I was a failure. Six years earlier, fresh from college, I had joined a dramatic producing company, and had been going into small towns and rural communities producing country style musical comedies. But, in the summer of 1940, the country was in a depression, radio had changed people’s tastes, and part time shows weren’t all that big any more. So, jobless and with nothing else in sight, I went back home. Later I got a job as a recreation room director in my hometown. It paid $50 a month, for which I was grateful, but it sure was a dull job.
I felt so frustrated with my plan to be a dramatic star. Restless and dissatisfied though I was, it was nice, in a way, to be back home. I tried to teach some of my town’s children music and drama. And when I got a chance, I’d try my luck as a performer myself. I’d dress up as a country girl and tell little stories and jokes that I’d picked up during my years living around country folk. I gave this country girl a name — Minnie Pearl.
One October afternoon I was in the recreation room, waiting for the children when a banker friend, Jim Walker, came in and said, “We’re going to have a bankers’ meeting here. I understand you’ve been teaching some children dramatics and dancing and singing. Would you let the children entertain the bankers ” I said, yes. Suddenly, he turned and added, “Oh, by the way, the speaker from Chicago is flying here. If he’s late, would you mind doing that Minnie Pearl thing ” I told Jim I’d do it.
That night the children sang and danced to old time, popular songs when I was backstage. After we finished the performance, Jim came to me. “The speaker’s not here yet. You’ll have to help us.” “All right,” I told him, “just give me a minute to dress up.”
注意：1.续写词数应为150左右；
2．请按如下格式作答。
Then I went out in front of the hundred or so men in the audience.
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Then I walked off the stage into the audience, and a banker greeted me.
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
参考答案：
1．B 2．A 3．D 4．B
【分析】本文是一篇说明文。讲述的是“双十一”购物节的由来及人们对于中国电子商务的乐观评价。
1．细节理解题。根据第一段中“In China, however, Singles’ Day has become the biggest online shopping day in the world, which was created in 2009 by Alibaba’s CEO, Daniel Zhang to increase online sales.(然而，在中国，“双十一”已经成为世界上最大的网上购物日，该节日是由阿里巴巴首席执行官张勇在2009年创立的，目的是增加网上销售)”可知，阿里巴巴希望在“双十一”增加网上销售。故选B。
2．词句猜测题。根据划线词后文“and other promotions designed by Alibaba to attract online customers”可知，阿里巴巴通过低价格和其他促销活动来吸引在线客户。划线词意思是“低价格”。A. Low prices.低价格；B. Crazy buying.疯狂购物；C. Smart products.智能产品；D. More advertisements.更多广告。故选A。
3．主旨大意题。根据第二段“China Singles’ Day, as a shopping day, takes place on November 11 each year. At present, an increasing number of people are attracted by it. There are sharp discounts and other promotions designed by Alibaba to attract online customers. In 2015, E-commerce giant Alibaba broke records with sales of $14.3 billion on China Singles’ Day, with online sales increasing 60 percent from last year, according to Alibaba. “Most people shop on mobile phones or ipads and online shopping has become a comfortable channel for most consumers”, said Kitty Fok, China manager for market research. “China is a big market with close to one billion smart, connected device users. It is good news for both Alibaba and their competitors,” she said.(中国的“双十一”作为一个购物日，在每年的11月11日。目前，越来越多的人被它所吸引。阿里巴巴推出了大幅折扣和其他促销活动来吸引在线客户。据阿里巴巴称，2015年，电商巨头阿里巴巴在中国“双十一”创下了143亿美元的销售额，在线销售额比去年增长了60%。中国市场研究经理Kitty Fok表示：“大多数人在手机或ipad上购物，对大多数消费者来说，网上购物已成为一种舒适的渠道，中国是一个巨大的市场，拥有近10亿智能互联设备用户。这对阿里巴巴及其竞争对手来说都是好消息。”)”可知，第二段主要讲的是为什么光棍节变得流行。故选D。
4．推理判断题。根据最后一段中““Within the next five years, we expect China will become the world's largest e-commerce market for overseas products,” President Michael Evans told reporters on Wednesday.(该公司总裁Michael Evans周三对记者表示：“在未来五年内，我们预计中国将成为全球最大的海外产品电子商务市场。” )”可推知，Michael Evans总裁对中国“双十一”的未来持积极态度。故选B。
5．C 6．D 7．A 8．B
【导语】本文是一篇说明文。文章介绍了在比利时人们开创了富有特色的自行车路线，本文介绍了自行车道的来源、特点和影响或意义。
5．细节理解题。根据第二段“And as they ride, cyclists look at the blue signs and then their string of numbers to ensure they’re on the right track. ”（骑自行车的人在骑行时，先看蓝色标志，然后看他们的一串数字，以确保他们在正确的轨道上。）可知骑自行车的人可以在佛兰德斯通过将他们的号码和蓝色标志相匹配来避免迷路。故选C项。
6．细节理解题。根据第三段“Bollen came up with an idea to develop tourism by depending on another natural resource that was plentiful in the region: astonishing landscapes. He suggested a bike network—and because names of villages and towns could be hard to remember, he proposed a system based on numbers.”（博伦提出了一个想法，即依靠该地区另一种丰富的自然资源发展旅游业：惊人的风景。他建议建立一个自行车网络，因为村庄和城镇的名字可能很难记住，所以他提出了一个基于数字的系统。）可知Hugo Bollen建议自行车网络是为了重建当地经济。故选D项。
7．段落大意题。根据第四段“The routes are organized around themes designed to inspire and are not necessarily meant to be the most efficient path from one destination to another. These paths celebrate the journey and the scenic spots along the way.”（这些路线围绕旨在激发灵感的主题进行组织，并不一定是从一个目的地到另一个目的地最有效的路线。这些小径庆祝了旅程和沿途的风景名胜。）以及后文内容，可知此段主要讲述了道路沿线的特殊功能。故选A项。
8．推理判断题。根据最后一段“Kate Vandy, a cyclist from the U.K., said “You’ll soon lose yourself in shades of green, and the white of apple flowers.””（英国自行车手凯特·范迪说：“你很快就会迷失在绿色和白色苹果花的阴影中。”）可知在这条路上骑自行车很愉快。故选B项。
9．B 10．D 11．C 12．A
【导语】这是一篇议论文。主要讲述了旧金山提出了一项 F 提案限制房子短期租赁，这使得短期租赁软件 Airbnb 的很多用户反应激烈。文章介绍了 Airbnb 软件的影响和 F 提案支持者和反对者的看法。
9．细节理解题。根据第一段中“It’s a striking number for a city with a population of about 850,000, and it was enough for Airbnb to win a major victory in local elections, as San Francisco voters struck down (否决) a debatable rule that would have placed time restrictions and other regulations on short-term rental services.”（对于一个人口约85万的城市来说，这是一个惊人的数字，也足以让Airbnb在地方选举中赢得重大胜利，因为旧金山选民否决了一项有争议的规定，该规定将对短期租赁服务设置时间限制和其他规定。）可知，F提案的目的是限制短期租赁。故选B项。
10．细节理解题。根据第四段中“Backers of Proposition F argued that this trend takes spaces off the conventional (传统的), better-regulated (监管更好的) housing market and contributes to rising costs.”（提案F的支持者认为，这一趋势占用了传统的、监管更完善的房地产市场的空间，并导致成本上升。）可知，Airbnb对旧金山的负面影响是它间接导致了高房价。故选D项。
11．细节理解题。根据倒数第二段中“Located on a narrow land overlooking the bay, San Francisco simply doesn’t have enough space to accommodate the massive inflow of young, high-salaried tech employees flocking to Silicon Valley.”（旧金山位于一片可以俯瞰海湾的狭窄土地上，根本没有足够的空间容纳大量涌入硅谷的高薪年轻科技员工。）可知，流动人口流入导致了旧金山的住房危机。故选C项。
12．推理判断题。根据第二段中“The company of Airbnb fiercely opposed the rule, Proposition F.”（Airbnb公司强烈反对这项规定，即F号提案。）和最后一段中“Opponents of Proposition F countered that the housing crisis runs much deeper, and that passing the rule would have discouraged a popular service while doing little to solve the city’s existing problems.”（反对F提案的人反驳说，住房危机要严重得多，通过这项规定会阻碍一项受欢迎的服务，同时对解决该市现有的问题也无济于事。）可知，作者呈现了F提案反对者的观点。以及第四段中“Backers of Proposition F argued that this trend takes spaces off the conventional (传统的), better-regulated (监管更好的) housing market and contributes to rising costs.”（提案F的支持者认为，这一趋势占用了传统的、监管更完善的房地产市场的空间，并导致成本上升。）可知，作者呈现F提案支持者的观点。因此在本文中，作者呈现了F提案反对者和支持者的相关观点。但是作者自己没有明确表示自己的立场。因此作者对F提案的态度是客观的。故选A项。
13．B 14．C 15．C 16．A
【分析】试题分析：这篇文章主要讲了各个公司名字的改变。有的是拼写错误的结果，有的是公司的名字来源于它最受欢迎的产品。
13．理解题：根据When they checked the Internet registry of names to see if googol was already taken, one of the students misspelled the word by mistake, and that’s how Google was born. 可知Google是拼写错误的结果，故选B。
14．细节题：根据Jerry Yang and David Filo, two young computer specialists, developed a guide to Internet content in 1994. They called it “Jerry and David’s Guide to World Wide Web.” But they soon realized that this wasn’t a very catchy name, so they searched through a dictionary and found a better one: “Yahoo.”可知他们把名字改成Yahoo，是因为最初的名字不吸引人，故选C。
15．细节题：根据He named the shoes after the Greek goddess of victory — Nike. Nike shoes became so well known that Knight changed the name of the whole company to Nike.
可知Nike公司的名字来源于它最受欢迎的产品，故选C。
16．主旨题：这篇文章主要讲了名字的改变，故选A。
考点：考查文化类阅读
17．E 18．F 19．G 20．A 21．B
【分析】本文为说明文。本文主要介绍了如何写出一份好的简历。
17．根据上文“ Do you want to impress your employers with your skills or experiences, without flooding them with too much information ”你想用你的技能或经验在不给他们灌输太多的信息的情况下给你的雇主留下深刻印象吗？和设空处所在的位置，以及从上下文衔接角度可知，本文的话题是如何写好简历，下文将要给出写好简历的一些建议，因此选项E. Here are some tips for an eye-catching résumé. (以下是一些吸引眼球的简历小贴士)符合语境。some tips呼应各个小标题。故选E。
18．根据本段副标题Decide which skills to stress(判断哪些技能需要强调)和上文“If the job description isn’t clear, turn to people at the company or those who work in the same industry for specific information about the required skills.( 如果职位描述不是很明确，可以向公司里或者同行业的人询问具体所需技能的信息。)”可知，接下来，你需要在你的简历上强调出你所拥有的公司要求的那些技能。故选F。
19．根据本段副标题Keep a balance between soft and hard skills(在软技能和硬技能之间保持平衡)和上一句“But you can only keep the skills section of your résumé limited to between six and eight skills(但是在简历中的技能部分你只能写出有限的6到8条)”可知，你要平衡硬技能和软技能，当你拥有的硬技能有限的时候，那就把你的软技能写进去，这样你会因为你拥有足够多的技能给雇主们留下深刻印象，选项G. If you want to include more, put your soft skills into the professional history. (如果你想在简历中增加更多的内容，那就在简历中加入你的软技能。)符合语境，故选G。
20．本题为副标题项，根据本段第一句“Don’t just show a résumé with a list of skills and job titles. You also have to support them with concrete evidence.(不要只是展示一份列有技能和职位的简历。你还必须用具体的证据来证实它们。)”可知，你要用证据来证实你所拥有的技能，故选A。
21．根据本段副标题Develop the skills you’re lacking(要培养你所缺乏的技能)和上文“Don’t get discouraged if you’re lacking certain skills that are key for the position you’re applying for.(如果你缺少某些对你申请的职位很关键的技能，也不要灰心。)”可知，相反要通过学习努力培养它们。故选B。
22．B 23．C 24．B 25．D 26．A 27．C 28．D 29．D 30．A 31．B 32．B 33．C 34．C 35．D 36．B
【导语】这是一篇说明文。主要介绍了很多公司把很多精力放在了吸引顾客的方面，而很少去关注如何留住老顾客，并说明留住老顾客的重要性。
22．考查介词短语辨析。句意：但事实上，智慧的话语很快就会被遗忘。A. in particular特别地；B. in reality事实上；C. at least至少；D. first of all首先。根据上文“It sounds simple and achievable. But”可知，此处表示事实上这并不那么简单。故选B。
23．考查动词词义辨析。句意：公司一旦吸引了顾客，他们常常忽略故事的另一部分。A. emphasize强调；B. doubt怀疑；C. overlook忽略；D. believe相信。根据下文“the second half of the story”以及“They forget what they regard as the boring side of business— ___3___ that the customer remains a customer.”可知，在成功吸引顾客之后，公司常常会忽略另一部分。故选C。
24．考查动词词义辨析。句意：他们忘记了他们认为业务中令人厌烦的一面——确保顾客仍然是顾客。A. denying拒绝；B. ensuring确保；C. arguing争吵；D. proving 证明。根据下文“that the customer remains a customer.”可知，此处表示确保顾客不会流失，顾客仍然是顾客。故选B。
25．考查动词词义辨析。句意：未能像吸引顾客那样留住顾客每年都会使企业花费巨额成本。A. Moving移动；B. Hoping希望；C. Starting开始；D. Failing未能。根据下文“costs business huge amounts of money annually.”可知，此处表示未能像吸引顾客那样留住顾客，fail to do sth.表示“未能做某事”。故选D。
26．考查名词词义辨析。句意：在持续变化的市场中，这并不令人吃惊。A. markets市场；B. tastes味道；C. prices价格；D. expenses花费。根据上文“It has been estimated that the average company loses between 10 and 30 per cent of its customers every years.”以及常识可知，此处表示公司所处的持续变化的市场。故选A。
27．考查形容词词义辨析。句意：直到现在，组织才开始意识到那些失去的机会，并计算其对财务的影响。A. culture文化的；B. social社会的；C. financial财务的；D. economical经济的。根据下文“Research in the US found that a five per cent decrease in the number of defecting customers led to ___8___ increases of between 25 and 85 per cent.”可知，组织意识到失去的机会对于财务的影响。故选C。
28．考查名词词义辨析。句意：减少一个公司失去的顾客数量会对它的业绩产生重大影响。A. promise承诺；B. plan计划；C. mistake错误；D. difference区别。根据上文“Cutting down the number of customers a company loses”可知，减少失去的顾客数量会对公司业绩产生重大影响，make a difference表示“有影响”，符合语境。故选D。
29．考查名词词义辨析。句意：美国的研究发现，流失的顾客数量减少5%，会导致预算增加25%至85%。A. cost费用；B. opportunity机会；C. profit利润；D. budget预算。根据下文“____13____ customers tend to buy more, are predictable and usually cost less to service than new customers.”可知，原有顾客的服务成本更低，所以顾客流失会导致预算增加。故选D。
30．考查介词短语辨析。句意：一个顾客在第一次访问时收到了质量较差的产品或服务，结果再也没有回来，这将使公司损失数千美元的潜在利润（如果你考虑到他们可能会告诉多少人他们的糟糕经历，这会更多）。A. as a result结果；B. on the whole总体来讲；C. in conclusion总之；D. on the contrary相反。根据上文“A customer who receives a poor quality product or service on their first visit”可知，此处表示结果是顾客再也不会回来。故选A。
31．考查形容词词义辨析。句意：一个顾客在第一次访问时收到了质量较差的产品或服务，结果再也没有回来，这将使公司损失数千美元的潜在利润（如果你考虑到他们可能会告诉多少人他们的糟糕经历，这会更多）。A. huge巨大的；B. potential潜在的；C. extra额外的；D. reasonable合情合理的。根据下文“more if you consider how many people they are likely to tell about their bad experience”以及常识可知，此处表示公司会失去潜在的顾客，损失潜在的利润。故选B。
32．考查名词词义辨析。句意：培养顾客忠诚度背后的逻辑是不可否认的。A. beliefs相信；B. loyalty忠诚；C. habits习惯；D. interest兴趣。根据下文“Research suggests that there is a close relationship between retaining customers and making profits.”可知，此处表示留住顾客，培养顾客的忠诚度。故选B。
33．考查动词词义辨析。句意：实际上，大多数公司的营销努力都集中在吸引顾客上，而很少注意到如何留住顾客。A. altering改变；B. understanding理解；C. keeping留下；D. attracting吸引。根据上文“most companies’ marketing effort is focused on getting customers, with little attention paid to”可知，公司会努力吸引顾客，但是很少注意到如何留住顾客。故选C。
34．考查形容词词义辨析。句意：与新顾客相比，老顾客倾向于购买更多、可预测且通常服务成本更低。A. Assumed假定的；B. Respected受尊重的；C. Established已建立的；D. Unexpected意想不到的。根据下文“than new customers”可知，此处表示已经建立的顾客，即老顾客。故选C。
35．考查形容词词义辨析。句意：此外，他们往往对价格不太敏感，可能会提供免费的口碑广告。A. agreeable一致的；B. flexible灵活的；C. friendly友好的；D. sensitive敏感的。根据上文“____13____ customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price”可知，此处介绍老顾客的优势，他们对价格敏感度不高。故选D。
36．考查形容词词义辨析。句意：留住顾客也使得竞争对手很难进入一个市场或增加他们的市场份额。A. unfair不公平的；B. difficult困难的；C. essential重要的；D. convenient方便的。根据下文“for competitors to enter a market or increase their share of a market.”以及语境可知，此处表示留住顾客会使得竞争对手进入市场增加市场份额很困难。故选B。
37．Dear Bill，
Our school sports meet will take place next month. So I’d like to invite you to come and enjoy its opening ceremony with the theme of Youth and Vigour.
The opening ceremony is to be held on 15th March on the playground of our school. It will be much different from previous ones since it is aimed to show the enthusiasm and vigour of our young students. Chosen students dressed in costume will give us excellent performances, including singing, dancing and so on. In addition, a mysterious performance will be given by our lovely teachers, which must be one of the most attractive parts. These special performances are sure to impress everyone present.
I do hope you’ll accept my invitation.
Look forward to your early reply.
Yours sincerely，
Li Jin
【导语】本篇书面表达属于应用文，要求考生写一封电子邮件邀请留学生朋友Bill来观看你校要举行以“青春与活力(Youth and Vigour)”为主题的校运动会开幕式。其内容包括：写信目的、开幕式时间和地点以及特色节目(学生表演等)。
【详解】1.词汇积累
举办：take place →hold/sponsor
旨在：be aimed to→be meant to
杰出的：excellent →outstanding
此外：in addition→additionally
2.句式拓展
简单句变复合句
原句：So I’d like to invite you to come and enjoy its opening ceremony with the theme of Youth and Vigour.
拓展句：So I’d like to invite you to come and enjoy its opening ceremony whose theme is Youth and Vigour.
【点睛】【高分句型1】 It will be much different from previous ones since it is aimed to show the enthusiasm and vigour of our young students.（运用了since引导的原因状语从句）
【高分句型2】 In addition, a mysterious performance will be given by our lovely teachers, which must be one of the most attractive parts. （运用了which引导的非限制性定语从句）
38．frustration 39．sharing 40．is taking 41．to 42．the 43．As 44．faster 45．companies 46．Finally 47．is
【导语】本文为一篇说明文。讲述了整个世界都进入了共享时代，且以共享经济为例，说明了共享时代优点和缺点。
38．考查名词。句意：这不仅仅分享糖果或者挫败感。根据句子分析可知，此处应用名词“frustration”作宾补，故填frustration。
39．考查动名词。句意：它几乎扩展到了我们生活的方方面面——整个世界似乎都进入了共享。根据句子分析可知，此处应用动名词“sharing共享”作宾语，故填sharing。
40．考查时态。句意：共享经济已经在各个领域蓬勃发展。根据句子分析可知，此处the sharing economy作主语，为单数，且根据后文的“It is creating”可知，此处应用正在进行时，故填is taking。
41．考查介词。句意：分享方式的丰富是对我们日益增长的对高质量商品和服务的需求的一种回应，所有这些执行需要点击一个按钮就可以。根据句意可知，此处意为“.…..的回应”，表达为a response to，故填to。
42．考查冠词。句意：同上。根据句意可知，此处意为“点击，轻触”，表达为at the click of，故填the。
43．考查定语从句连词。句意：正如世界各地新的经济活动领域经常出现的情况一样，共享经济的发展速度比现行法规和正在进行的监管更快。根据句子分析可知，此处应用as引导非限制性定语从句，意为“正如，就像”，故填As。
44．考查形容词比较级。句意：同上。根据空后的than可知，此处应用副词的比较级faster，故填faster。
45．考查名词的数。句意：一些公司正在利用这种不公平的优势来扩大它们的市场份额。根据句子分析可知，“company公司”为可数名词，此处为名词作主语，且根据空后的are可知，此处应用名词的复数形式作主语，故填companies。
46．考查副词。句意：最终，作为共享经济的个人数据还不安全。根据句子分析可知，此处应用副词“finally最终，终于”作状语，故填Finally。
47．考查动词的时态和主谓一致。句意：尽管如此，毫无疑问的是共享经济与我们日常生活以及全球经济越来越相关。根据句子分析可知，空前是what引导的主语从句，故此处谓语动词应用三人称单数形式，且此处陈述客观事实，故应用一般现在时，故填is。
48．Then I went out in front of the hundred or so men in the audience. I said,“I’d like to give you my performance of a country girl.” I started telling them about the wonderful stories and jokes. And the bankers were laughing and applauding. When I ran out of stories, I looked over at Jim Walker, and he shook his head. So I started singing old country songs. At the end of the second song, Jim came over to me and said,“The speaker’s here. You can stop now.”
Then I walked off the stage into the audience, and a banker greeted me. He told me that my performance was very interesting and recommended me to a manager of the great country music station. The manager had me come up for an interview and offered me a good job. That changed my whole life. It was the beginning of Minnie Pearl, and, to me, the end of my “failure” and the beginning of a new way to share fun with others and look at things.
【导语】本文以人物为线索展开，讲述了作者刚从大学毕业的我加入了一家戏剧制作公司，并一直在小城镇和农村社区制作乡村风格的音乐喜剧，后来作者失业后在家乡找到了一份娱乐室主任的工作，作者认为那很枯燥，有一天作者正在娱乐室等孩子们，一位银行家朋友Jim Walker走进来，说要开一个银行家会议，让作者帮忙接待一下那些银行家，给他们带去欢乐。
【详解】1.段落续写：
①由第一段首句内容“然后我走到大约一百名男性观众面前。”可知，第一段可描写作者如何表演。
②由第二段首句内容“然后我走下舞台，走进观众席，一位银行家向我打招呼。”可知，第二段可描写那位银行家给作者提供好工作，让作者有了新开始。
2.续写线索：作者开始表演——银行家笑和鼓掌——开始唱乡村音乐——银行家推荐工作——找到工作——感悟
3.词汇激活
行为类
①表演：give my performance/stage my performance
②鼓掌：applaud/clap
③提供工作：offer me a job/provide me with a job
情绪类
①笑：laugh/smile
②乐趣：fun/enjoyment
【点睛】[高分句型1] When I ran out of stories, I looked over at Jim Walker, and he shook his head. (由when引导的时间状语从句)
[高分句型2] He told me that my performance was very interesting and recommended me to a manager of the great country music station. (由that引导的宾语从句)

展开更多......

收起↑