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课 题 Unit 4 Corporate Culture (Listening and Speaking) 课 型 Listening and Speaking 课 时 2
授课班级 授课时间 90mins 授课教师
教材分析 本课教学内容选自《英语 拓展模块》第四单元“Corporate Culture”听说板块（Listening and Speaking）。本板块内容以企业文化为主题，通过介绍知名企业的企业文化，引出本单元主题，使学生对企业文化有初步认识和了解，同时激活学生关于企业、产品、服务等相关内容的语言知识和生活常识。该板块内容要求在讨论企业文化的语境中，学生能够听懂对话中讨论的企业文化、简述企业文化的内容；口头简单介绍某企业的企业文化，简述其对企业的影响；向同伴介绍某行业工作的特点。
学情分析 学生在基础模块中有涉及到培养企业文化意识的话题，学习过的句型“Would you like to ... ”“Can you give us some ideas for ... ”等，并涉及到的一些职场礼仪,但学生积累的话题语言素材较少，词汇量积累程度不够，难以达成表达的目的，因而教师在课堂上通过简单对话模拟访谈企业文化相关的信息表达方式，由易及难，不断增强学生表达的自信心，提高表达能力。先进行理解模仿，再到替换练习，脑中构建职业场景，最后能够完成有关企业文化的对话内容。
学习目标 Knowledge objective Master the useful expressions about corporate culture, such as style、brand、service、history、simplicity、creative、culture、design；go forward、aim high、China’s Time-Honored Brand、cultural and creative、technological innovation Ability objectives Be able to understand talks about choosing appropriate products; Be able to ask for and give information about corporate culture. Emotional objective Understand the importance of corporate culture.
学习重难点 Teaching key point: Master the vocabulary and sentence patterns in talking about corporate culture.
Teaching difficult point: Be able to complete the conversation about corporate culture-related issues and nd the characteristics of working in a certain industry..
教学方法 小组讨论法、任务教学法、情景教学法
课前准备 PPT课件、语音素材、视频和图片
教学媒体 PPT课件、多媒体设备、语音素材、拓展资源包等
教学过程
教学环节 教师活动设计 学生活动设计 设计意图
Step 1： Warming up Brainstorm Do you know which -famous companies in the world Think and answer Do you know what the corporate cultures of some companies are Students read the questions and look up the information to answer the questions. 通过头脑风暴，让学生对世界著名企业有更好的理解和认识，同时了解这些企业的企业文化，并为后面学习做铺垫。
Step 2: Listening Activity 1: Listen and match Ask students to scan activities to underline the key words, and predict the content of the dialogue. Then play the listening materials. Activity 2: Listen and choose Ask students to scan the questions and answers and draw the key words such as what (what, when), nouns (art,culture, history, souvenirs, products) etc. . Students actively predict the dialogue content, develop their ability to predict the listening content based on key information known. Activity 3: Listen and complete Ask students to scan the information in the interview notes form and fill in the blanks. Guide the students to draw the key information in the table. Then play the recording. Finish the listening activities “Listen and match, Listen and choose and Listen and make a choice.. 本部分以文化创意和技术创新为核心理念的企业文化为主要话题，通过信息匹配、选择、填空等题型的听力对话内容，为学生创设话题情境，在熟悉话题的基础上，提升学生根据已知信息获取关键信息的能力，深刻理解文化创意产品对传承中华优秀传统文化的意义，实现对学生核心素养的培养。。
Step 3: Dialogue learning Activity 4 Read and underline Read and translate each option, underline the key words of each option. Then complete the dialogue. Listen and check Read the dialogue after the recording to underline the sentences about corporate culture. Then check the answers. Language points Teach the important points of the recording such as corporate culture，China’s Time-Honored Brand，aim high go forward，focus on，local culture，cultural and creative ... Listen and complete the dialogue. Understand the important points and take notes. 通过补全对话让学生对文本有进一步的了解。学习文本的重点词句，夯实长难句，为后面的口语输出做铺垫。
Step 4: Speaking Activity 5: Imitate and practice Students skim the dialogue and the contents of the options, understand the situation and general content of the dialogue, and draw the key information of the text. Students gives the answers and teachers organize students to read aloud in groups. Teacher invites a group of students to conduct a dialogue presentation. Teachers gave comments and encouragement. Activity 5: Act and practice Students choose the situation and do group oral practice and demonstration. Students in small groups further read contextual information, familiarize themselves with the language situation, and prepare for dialogue and communication. Teacher select some groups of students on the two topics for dialogue sharing, organized students to evaluate, and instructed students to pay attention to the completeness of the content and the correctness of the expression Imitate activity 4 and make up a new dialogue and then practice with partners. Know how to talk about asking for adn giving information about a school club and a course. 本环节主要是口语练习活动，主题为技术创新为核心理念的企业文化等内容，这些话题与学生的日常生活和未来职场生活息息相关，学生有体验和需求。通过模仿文本，替换文本信息进行话题练习，培养学生知识迁移能力。最后通过拓展话题，根据情境进行对话编排和演练的综合性口语表达活动，提升学生职场语言应用能力，促进知识的内化吸收，引导学生树立终身学习的信念，让学生意识到企业文化对企业发展的重要性。
Step 5： Summary I have mastered the following words and expressions: corporate culture China’s Time-Honored Brand aim high go forward focus on local culture cultural and creative slogan souvenir characteristic simplicity manage product design general style major influence I have mastered the following sentence structures: How about the meeting with Mr. Black, their general manager Could you give me some suggestions Their service makes me feel at home. These kinds of products really bring Chinese culture to life. I think a notebook and a bookmark would be perfect.
Step6： Homework 1. Recite the useful expressions. 2. Preview the text of the reading part.
板书设计 同总结部分。
教学反思 （留白）
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