资源简介

(共44张PPT)
Unit 5
Buying and Selling
Lesson 29
How to Push a Product
Pair-work
What is important for pushing a product
…
If you had your own product to sell, how would you push it
Warm-up
The market is like a battle which has many people to compete in.
battle [ b tl]
n. 战斗；战役
Lead in
He created many inventions for people.
create [kri e t] v. 创造
creation n. 创造
creative adj. 有创造性的
The ad is very important to push a product.
ad [ e di ] n. 广告
customer [ k st m ]
n. 顾客
The customers are paying for their things.
similar [ s m l ]
adj. 相像的；相仿的；类似的
Lily is similar to Lucy in many ways.
The volunteers offer much help to the old in the community.
offer[ f ] v. 提供；供给
offer sb. sth.=offer sth. to sb.
给某人提供某物
The sun is shining brightly in the sky.
shine [ a n]
v. (shone/shone)发光；反射
Don’t worry! You will succeed some day.
succeed [s k si d] v. 成功；做成
success n. 成功
successful adj. 成功的
successfully adv. 成功地
succeed in doing sth. 成功地做某事
New words
battle
create
ad
customer
already
similar
sample
n. 战斗；战役
v. 创作；创造
n. 广告
n. 顾客；主顾；客户
adv. 已经
adj. 相像的；相仿的；类似的
n. 样品；样本
New words
offer
shine
quality
surely
succeed
v. 提供；供给
v. 发光；反射
(shone/shone)
n. 质量；品质
adv. 当然；确信无疑
v. 成功；做成
push a product
stand out
catch one’s eye
have an interest in
推销产品
出色；杰出；更为重要
吸引某人的目光
在……方面有兴趣
Expressions
Listen to the passage and fill in the blanks.
1. You need to make your product ___________.
2. Go to trade _________ and present your product.
3. People get to know the _________ of your product after they experience using it.
Listening
stand out
shows
advantages
Text
After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out.
Reading
Text
So tell people what is special about it. How can you do that Here are a few suggestions.
Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Text
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
Text
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed.
Learning Tip　
If you “push” a product, what are you doing
Well, if it’s a push pin, you may be really pushing it.
But if you’re “pushing” a product, you are trying to sell it.
There is a push-pin holding up this piece of paper.
1. Remember, you need to make your product stand out.
stand out 出色；杰出
e.g. Amy stands out among those girls.
埃米在那些女孩当中特别出众。
stand构成的短语还有：
stand for 代表；拥护；容忍
stand by 支持；遵守
Language Points
2. Create an ad.
create v. 创作；创造
关联词汇：
creator n. 创造者
creation n. 创造；创建
creative adj. 有创造(力) 的
creature n. 生物
3. Find ways to catch their eye.
catch one’s eye 吸引某人的目光。此处eye为“目光”的意思。
同义短语：draw one’s eye/attention
e.g. His behavior caught the teacher’s eyes.
他的行为引起了老师的注意。
4. People coming to trade shows already have an interest in similar products.
already adv. 已经。一般位于be动词、助动词之后，行为动词之前，也可位于句末加强语气。
e.g. The workers have already built many roads.
工人们已经修了许多路。
I have seen the film already.
我已经看过这部电影了。
He hasn’t been there yet.
他还没有去过那。
辨析：already, yet与still
already “已经”, 常用于肯定句中, 有时用于疑问句和否定句, 表示惊讶。
yet “已经；尚未”, 用于否定句或者疑问句中，谈论预期发生的事或某事是否已发生。
still “仍然；还”，表示某事仍在继续， 一般位于句中。
have an interest in 在……方面有兴趣，后可接名词、代词或动名词作宾语。
与其含义类似的短语：
take an interest in 对……有兴趣
show an interest in 对……表现出兴趣
be interested in 对……感兴趣
5. Offering samples and deals will get you more customers.
offer v. 提供；供给
offer+ sth. 提出某事
offer to do sth. (主动)提出做某事
offer sb. sth. = offer sth. to sb. 提供给某人某物
e.g. I offered some cookies from my mom.
我提供了妈妈做的甜饼。
She offered to help clean the playground.
她提出帮助清理操场。
The boss offered us some drinks.
老板提供给我们一些饮料。
辨析：offer与provide
offer “提供，供给”，表示主动提供服务、工作等，侧重愿意给予。
provide “提供, 供给”，provide sb. with sth.=provide sth. for sb. 给某人提供某物；仅仅出于责任提供，没有主动慷慨之意。
e.g. The government provided houses for the homeless people. 政府为无家可归的人们提供了房子。
6. With a good quality product and excellent advertising, you will surely succeed.
succeed v. 成功；做成
succeed in doing sth. 成功地做了某事
Our city has succeeded in creating many companies. 我们的城市成功地创办了许多公司。
succeed的变形：
(1). success n. 成功；have a success in 在某方面成功。
The festival party had a success. 美食节成功了。
(2). successful adj. 成功的；
be successful in 在某方面成功。
Bob has successful in making a model plane.
鲍勃成功地做了一个飞机模型。
(3). successfully adv. 成功地
China has sent many spaceships into universe successfully.
中国成功地发射了许多宇宙飞船到太空。
1. Read the lesson and write true (T) or false (F).
1). Making your product is just half the battle. (　　)
2). There are only three ways to push a product. (　　)
3). Customers learn the advantages of a product by using it. (　　)
4). Only excellent advertising can help you succeed.(　　)
T
T
F
F
Let’s Do It!
2. Write down the topic sentences of paragraph 3, 4 and 5.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
Let’s Do It!
3. Complete the passage with the correct forms of the words or phrases in the box.
customer 　similar　offer　excellent stand out　catch one’s eye
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort.
similar
Let’s Do It!
customer 　similar　offer　excellent stand out　catch one’s eye
You should choose specific ____________, then create a perfect ad to ______________ . When they buy your product, _____ them good service. Remember, ________ advertising will always make your product __________.
customers
catch their eye
offer
excellent
stand out
Let’s Do It!
PROJECT
ADS FOR NEW PRODUCTS!
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
PROJECT
What does your product do
Who would want to buy it
What kind of ad would sell your product best A TV ad A radio ad A newspaper ad
How much money would people pay for your product
As a group, present your ad to the class.
Exercises
1. Dad offers ______ the people clean the roads with much ice.
A. help B. helps C. to help D. helping
2. —Have you ever been to Changsha _______
—Yes, I have _______ been there twice.
A. already; yet B. already; already
C. yet; yet D. yet; already
3. Jenny has _______ in selling out all her cakes.
A. success B. successful C. succeeded D. successfully
4. After comparing, the products in my company ________. And we received many orders.
A. stood up B. stood out C. sat up D. put up
5. Thanks to the teacher’s help, our team ________ a robot last week.
A. created B. creation
C. creative D. has created
Talk about how to push a product.
Group work
1. Review and recite the important points of this lesson.
2. Talk about the ways to push products.
3. Preview the next lesson.
Homework
Thank you!

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