资源简介

(共15张PPT)
*
Chapter 12
Tourism Research
*
Chapter 12
Tourism Research
Types of Research
The Research Process
*
Types of Research
Basic research
Basic Research = Pure research
Induction = repeated observation & analysis of data leads to formation of theories or models that link observations in a meaningful way (moving from specific to general)
*
Types of Research
Basic research
Basic Research = Pure research (con’d)
- Deduction = begins with an existing theory or model, and applies it to a particular situation to see if it is valid in that case or not (moving from general to specific)
*
Types of Research
Contemporary Issue – An Inductive Model of Indigenous Tourism
*
Types of Research
Basic research
*
Types of Research
Cross-sectional research
a ‘snap-shot’ approach to research that considers one or more sites at one point in time
*
Types of Research
Longitudinal research
trends-oriented approach to research that examines one or more sites at two or more points in time or, more rarely, on a continuous basis
*
Types of Research
Cross-sectional research
*
Types of Research
Quantitative research
*
Types of Research
Primary research
Research that involves the collection of original data by the researcher
Techniques include:
Surveys
Focus groups
The Delphi technique
Observation
Content analysis
*
Types of Research
Primary research - surveys
*
Types of Research
Secondary research
involves use of previously collected data
Academic journals
Academic books
Statistical compilations
Trade publications
Newspaper and magazines
Internet
Topographical maps & remotely sensed images
*
The Research Process
*
The Research Process
Question formation
Description
Explanation
Prediction
Prescription

展开更多......

收起↑