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Unit 3 Travel Agency and Tour Guide
Lesson 6 Tour Guide Service Ⅰ
Lesson 5 Travel Agency
Lesson 7 Tour Guide Service Ⅱ
Lesson 5 Travel Agency
Goal Learn the travel products and
services sold by travel agencies.
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A travel agency sells travel products and services for airlines, cruise lines, rail and bus transportation companies, hotels and auto rental companies. Here is a picture showing the relationship of these organizations. Please write down the name of each organization in the correct blank.
airline
rail transportation company
auto rental company
travel agency
cruise line
hotel
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Zoe是US trip旅行社的接待员，她正在向Luca推荐洛杉矶和旧金山的旅游路线。
Zoe: Hello, US trip travel agency, may I help you
Luca: Yes. I want to book a package tour for four people traveling from L. A. to San Francisco for 4 days. I’d like to know the itinerary, costs and service youragency offers.
Zoe: OK, sir. We have two types of 4-day package tours. The prices are $400 and $600.
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Zoe是US trip旅行社的接待员，她正在向Luca推荐洛杉矶和旧金山的旅游路线。
Luca: What’s the difference
Zoe: In the $600 package, we book you a better hotel and we offer you a chance to be in a special event.
Luca: I think both are too expensive.
Zoe: Sir, our travel agents do research for fare and schedule information in the off-season. Believe me, they are good prices.
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Zoe是US trip旅行社的接待员，她正在向Luca推荐洛杉矶和旧金山的旅游路线。
Luca: Do you offer rental cars I want to travel by ourselves.
Zoe: Yes sir. You can come to our agency or go to our website and rent a car online. We’ll also give advice about local weather conditions, customs and attractions for you.
Luca: Thank you very much.
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Candy是昆明青年旅行社的接待员，她正在为Jason推荐昆明的旅游路线。
Candy: Hello, Kunming Youth travel agency, what can I do for you
Jason: Hello. Can you recommend some of the scenic spots in Kunming, Dali and Lijiang I’d like to join a tour group.
Candy: Sure. There is a 5-day package tour. The route includes the Stone Forest in Kunming, Mount Cangshan, Erhai Lake, Butterfly Spring in Dali and the Ancient City Lijiang.
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Candy是昆明青年旅行社的接待员，她正在为Jason推荐昆明的旅游路线。
Jason: Sounds great. How much will it cost
Candy: 4, 000 yuan for each person.
Jason: What does it include
Candy: It includes your airfare, hotel accommodation and the meals.
Jason: OK.
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A. Fill in the blanks.
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package tour　　　special event　 　 off-season　　　　online
1. Hotels offer lower prices 　　　　　　　　 .
2. We’re planning to go on a（n） 　　　　　　　　 holiday to South Korea.
3. She had a problem with the 　　　　　　　　 booking system.
4. Another 　　　　　　　　 will take place during the night of August fteenth.
package tour
in the off-season
online
special event
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B. Choose the services of a tourist agency mentioned in the dialogue.
1. determine customers’ needs, such as schedules and costs （　）
2. plan and arrange tour packages （　）
3. calculate total travel costs （　）
4. book reservations for travel, hotels, rental cars, and special events （　）
5. give details on required documents, such as passports or visas （　）
6. give advice about local weather conditions, customs, and attractions （　）
7. focus on a speci c type of travel, such as adventure tours （　）
8. do some research for fare and schedule information （　）
9. offer an online booking system （　）
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Text 1　Evermore Tours 旅行社宣传册
Evermore Tours offers you the chance to show your love for one another in one of the world’s most beautiful locations. You say “I do” and we do the rest. The Virgin Islands are famous for their beautiful beaches and amazing scenery. We arrange the most important day of your life, and you are free to make the most of the experience and the cost of it might surprise you. And the price can be much less than a wedding at home.
Evermore Tours为您提供在世界上最美的地方彼此表达爱意的机会。您说“我愿意”，其他的事情由我们来操办。维尔京群岛以美丽的海滩和令人惊艳的景色而闻名。我们为您安排生命中最重要的一天，您可尽情享受，所需费用同样会给您惊喜。价格比在国内办婚礼要低得多。
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Text 2　如何制作旅游宣传册
1. Have an interesting sentence which gets the customers to read the rest of your brochure.
2. If it is something really expensive, give details about your product, then introduce the price.
3. Different customers have different travel goals. For example, Budget backpackers will have different travel goals with family travelers.
1. 使用有趣的句子吸引顾客读完宣传册。
2. 如果价格确实很贵，先给出产品的细节，然后标上价格。
3. 不同顾客旅游的目的不同，例如，经济型的背包客和亲子游的游客是不一样的。
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4. Highlight the main features. Point out the top features that will most attract your target audience and list in bullet points.
5. Use short sentences and many pictures.
6. Do not forget to include your agency contact information and business hours.
7. Choose eye-catching photos that tell a story about the destination. For example, show children’s destinations with bright colors.
4. 突出主要特征，指出最能吸引目标顾客的特点并用项目符号列出。
5. 使用简短句子和丰富的图片。
6. 别忘了写上你的旅行社的联系方式和营业时间。
7. 使用吸引眼球的图片来宣传旅游目的地。例如，用亮色调展示孩子们的旅游目的地。
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A. Match the English with the Chinese.
a. A: I’d like another drink.
B: Try to catch the waiter’s eye.
b. The target audience for this advertisement was mainly teenagers.
c. Put bullet points before each items.
3. A: 我想再来一杯。
B: 让服务员注意到你。
2. 每项前面加项目点。
1. 这个广告的对象主要是青少年。
B. Decide whether the statements are true or false according to the passage.
1. Evermore Tours offers services of wedding tours. （　）
2. Beaches are one of the tourist attractions in Virgin Islands. （　）
3. Evermore Tours charges tourists high price for the wedding tours. （　）
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Match the types of tours with pictures below.
adventure tours
cultural tours
cycle tours
cycle tours luxury tours food & wine tours
adventure tours cultural tours honeymoon tours
safari tours family tours holiday tours
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food & wine tours
family tours
honeymoon tours
cycle tours luxury tours food & wine tours
adventure tours cultural tours honeymoon tours
safari tours family tours holiday tours
luxury tours
holiday tours
safari tours
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airline ['erla n] n. 航空公司
auto [' to ] n. 汽车
rental ['rentl] adj. 租借的
L. A. [el e ] n. 洛杉矶（=Los Angeles）
itinerary [a 't n reri] n. 旅程安排
fare [fer] n. 交通费
schedule ['sked u l] n. 日程安排
online [ ɑ n'la n] adv. 在线地
custom ['k st m] n. 风俗
recommend [ rek 'mend] v. 推荐
route [ru t] n. 线路
airfare ['erfer] n. 机票价格
scenery ['si n ri] n. 风景
arrange [ 're nd ] v. 安排
wedding ['wed ] n. 婚礼
budget ['b d t] adj. 节省的，经济的
backpacker ['b kp k (r)] n. 背包旅行者
target ['tɑ rɡ t] n. 目标
audience [' di ns] n. 观众
bullet ['b l t] n. 弹丸，子弹
eye-catching　吸引眼球的
cruise line　游轮公司
special event　节事活动
in the off-season　在淡季
Mount Cangshan　苍山
Erhai Lake　洱海
Ancient City Lijiang　丽江古城
Butter y Spring　蝴蝶泉
Virgin Islands　维尔京群岛
target audience　目标观众
bullet point　项目符号
cycle tour　骑游
luxury tour　奢侈旅游
food & wine tour　美酒佳肴游
adventure tour　探险旅游
cultural tour　文化旅游
honeymoon tour　蜜月旅游
safari tour　狩猎旅游
family tour　亲子旅游
holiday tour　假日游
Lesson 6 Tour Guide Service Ⅰ
Goal Learn the job skills of tour guide and
learn how to meet guests at the airport.
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Write the correct term below each picture.
tour guide handshake gather guests’ baggage
credit card mobile phone airport pickup
mobile phone
credit card
handshake
gather guests’ luggage
tour guide
airport pickup
6
Smith一家在复活节那天到上海旅游。上海导游Tom负责接机。
Tom: Good morning Mr. Smith, Mrs. Smith and Little Tracy. Welcome to Shanghai. Did you have a nice trip
Mrs. Smith: Yes. Thank you for arriving on time. This is the rst time that my family visits Shanghai. We are very excited.
Tom: Today is Easter. Here are some Easter eggs and a toy bunny for Tracy.
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Smith一家在复活节那天到上海旅游。上海导游Tom负责接机。
Mrs. Smith: Thank you very much. You have a strong cross-cultural awareness and your English is so fluent.
Tom: Thank you Mrs. Smith. Cross-cultural awareness and fluent English are basic communication skills we tour guides should have. Is all your baggage here And please put all your valuable belongings in your case and make sure your case is locked.
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Smith一家在复活节那天到上海旅游。上海导游Tom负责接机。
Mrs. Smith: No problem. You are very careful. Pudong International Airport is so huge. I almost lost my way.
Tom: Don’t worry. I am your GPS now.
Mrs. Smith: Ha-ha, you really have a sense of humor.
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Smith太太询问Tom咖啡厅、洗手间和充电插座在哪里。
Tom: Mr. and Mrs. Smith, could you please be seated on the chairs over there We need to wait for other tourists in our group.
Mrs. Smith:No problem. Where is the café We have the jet lag and need some coffee.
Tom: There it is. It’s on your left hand side.
Mrs. Smith: Thank you. Where is the restroom
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Smith太太询问Tom咖啡厅、洗手间和充电插座在哪里。
Tom: Walk straight on and take the rst turn on your right.
Mrs. Smith: Thanks. And where can I charge my cell phone
Tom: There are outlets under the chairs on the oor.
Mrs. Smith: Thanks.
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A. Reorder the letters
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uality
onfident
ocation
assion
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B. Match the terms with the pictures.
strong communication skills　　　　　 sense of humor
be on time　　　　　　sense of direction　　　　　a good storyteller
sense of direction
be on time
a good storyteller
strong communication skills
sense of humor
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Text 1　机场接机注意事项
A tour guide is the rst face guests will see at a destination. The guide not only represents his/her agency, but also becomes the image of a tour destination. Here are some guidelines for a tour guide to keep in mind.
1. Prepare to Greet
Call ahead to check on the flight. You should be very clear about the scheduled time and ight number and show up at the airport at least 30 minutes earlier. Prepare all the items needed including ID card, a ag of your company, the tourists’ name list, business card, etc.
导游是游客在旅游目的地见到的第一副面孔。导游不仅代表了所在旅行社，而且还代表着旅游目的地的形象。以下是导游必须牢记的一些导则。
1. 准备接机
提前查看航班。你必须对时刻表和航班号非常清楚，提前30分钟到达机场。准备好所需的一切物品，包括身份证、公司的旗帜、游客名单、名片等。
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2. Contact the Driver
The driver must have your mobile phone number so you two can keep in touch.
3. Dress Properly
Wear uniform with a badge.
4. Greet Guests
Greet everyone politely with a rm handshake.
5. Gather Guests’ Baggage
Get the whole group and all baggage together in a proper position.
6. Deliver a Welcome Speech
Make a welcome speech and let guests know you.
2. 联系司机
司机必须有你的电话，这样你们可以保持联系。
3. 着装得体
穿制服，带工作牌。
4. 迎接游客
握手欢迎每位游客。
5. 收集游客的行李
在合适的地点召集整队游客并收集所有的行李。
6. 致欢迎词
致欢迎词，让游客认识你。
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Text 2　致 欢 迎 词
Hello everyone. My name is Jane. On behalf of Suntan Tours I’d like to welcome you all to Los Cabos, Mexico. This is a beautiful, quiet city where you can relax, sit by the beach, enjoy great meals and feel very safe.
Our travel agency, Suntan Tours, offers a variety of special discounts. We have golf packages and guided whale boat tours.
大家好，我叫简。我代表Suntan Tours旅行社，欢迎大家来到墨西哥的洛斯卡沃斯。这是一座美丽、宁静的城市。在这里，您可以坐在海边，放松自己，享受美食，并感到很安全。
我们的旅行社，Suntan Tours提供多种专项优惠。我们有高尔夫包价游和配备导游的观鲸游。
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If you need to exchange your dollars into pesos, please use a bank or money exchange. Or, if you prefer, you can always use your credit cards.
We’re going to pull up to the hotel in just a few minutes. Javier, the other local guide, will be meeting us at the bus to help you with your bags. Please double check to make sure your bags have been taken off the bus. I hope to see you tomorrow at the information session.
如果您要将美元兑换成比索，请去银行或货币兑换机构。或者，如果您愿意，您可以使用您的信用卡。
我们几分钟后就到酒店了，哈维尔和另一名地陪会上车帮助您搬运行李。请再次确认您的行李全部拿下车。明天在信息中心恭候各位。
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A. Choose the items that tour guides should prepare to meet guests at the airport.
Answer:
①②③④⑤⑥
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B. Match the English with the Chinese.
a. I’d like to exchange some pounds for dollars.
b. —Can I pay by check or credit card
—Sorry, we only take cash.
c. Here is your change of 5 Yuan. Please double check it.
1. 我想把一些英镑兑换成美元。
3. ——我能用支票或信用卡付费吗？
——很抱歉，我们只收现金。
2. 这是您的五元零钱，请再核实一下。
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Here are some samples of airport pickup signboard（welcome board）. Please have a look at them and try to make a signboard for picking up international students of your school.
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baggage ['b ɡ d ] n. 行李
credit ['kred t] n. 信用
dollar ['dɑ l r] n. 美元
airport ['erp rt] n. 机场
Easter ['i st r] n. 复活节
bunny ['b ni] n. 兔子
awareness [ 'wern s] n. 意识
uent ['flu nt] adj. 流利的
valuable ['v lju bl] adj. 贵重的
belonging [b 'l ] n. 随身行李
case [ke s] n. 箱子
locked [l kt] adj. 锁住的
GPS [ d i pi 'es] n. 全球定位系统
　（=Global Positioning System）
Café [k 'fe ] n. 咖啡馆
restroom ['restru m] n. 洗手间
charge [t ɑ rd ] v. 充电
outlet [ a tl t] n. 插座
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represent [ repr 'zent] v. 代表
uniform ['ju n f rm] n. 制服
badge [b d ] n. 工作牌
speech [spi t ] n. 演说，演讲
discount ['d ska nt] n. 折扣
whale [we l] n. 鲸
peso ['pe so ] n. 比索（菲律宾和某些拉丁美洲国家的货币单位）
signboard ['sa nb rd] n. 布告牌
credit card　信用卡
American dollar　美元
airport pickup　机场接机
cross-cultural awareness　跨文化交际意识
Pudong International Airport　浦东国际机场
sense of humor　幽默感
jet lag　时差
keep in mind　牢记
ight number　航班号
ID card　身份证
business card　名片
welcome speech　欢迎词
on behalf of　代表……
a variety of　各种各样的
double check　再次确认
international student　留学生
Lesson 7 Tour Guide Service Ⅱ
Goal Learn to explain the itinerary and
deliver tour commentary to guests.
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Write the correct term below each picture.
seafood Cantonese food Confucius
the Mountain Resort of Chengde　 pavilion altar
altar
Cantonese food
seafood
pavilion
Confucius
Mountain Resort of Chengde
7
Tom 是海南青年旅行社的导游，正和来自俄罗斯的旅游团领队Alice商讨旅行团的日程安排。
Tom:Hello, it’s Tom from Hainan Youth Travel Agency. Is Alice there
Alice: Hello, Tom. Yes, it’s Alice. I’m reading the draft itinerary you sent me an hour ago.
Tom: Great. I can explain it while you’re reading. As you can see, it is a one and a half day tour, so I recommended three places of interest for you to visit.
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Tom 是海南青年旅行社的导游，正和来自俄罗斯的旅游团领队Alice商讨旅行团的日程安排。
Alice: OK. That’s good.
Tom: After your group arrives, I’ll take you to visit a sea village in Yanfeng. The village is famous for its ethnic culture and seafood.
Alice: Sounds wonderful. We can enjoy the seafood there after the visit.
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Tom 是海南青年旅行社的导游，正和来自俄罗斯的旅游团领队Alice商讨旅行团的日程安排。
Tom: Then the next morning, we’ll start off at 8 a. m. to the Haikou Volcanic Clusters Global Geo-park.
Alice: I think Russian tourists will be interested in it. But can we start at 9 a. m. I’m afraid we can’t get up so early due to the jet lag.
Tom:No problem. There is a nice restaurant at the foot of the mountain where we’ll have lunch.
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Tom 是海南青年旅行社的导游，正和来自俄罗斯的旅游团领队Alice商讨旅行团的日程安排。
Alice: Terri c. Does it serve Chinese food
Tom: Yes, of course. Actually, it is Cantonese food, a famous type of Chinese food. In the afternoon, I’d like to take you to the famous West Seashore in Haikou. It has a wonderful view of the sea and you can walk on the soft sand and go swimming if you like.
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Tom 是海南青年旅行社的导游，正和来自俄罗斯的旅游团领队Alice商讨旅行团的日程安排。
Alice: That’s a great idea. Russians like sunshine
very much.
Tom: OK. I’ll make changes in your schedule and send a new one to you. See you in three days.
Alice: See you.
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7
A. Reorder the letters.
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B. Decide whether the statements are true or false according to the dialogue.
1. The tourists are from Russia. （　）
2. The group will get up early because they are not adapted to the time difference between Russia and China. （　）
3. The group will visit a sea village, Volcanic Clusters Global Geo-park and the West Seashore. （　）
olcanic
antonese
chedule
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Text 1　沿 途 讲 解
Good morning, everyone. Welcome to Qufu, the hometown of Confucius.
This morning, we are going to visit the Temple of Confucius. The site is listed as UNESCO World Heritage Site. I’d like to introduce the temple brie y before we visit.
Confucius was one of the greatest educators in China. As time went on, temples for him were built in honor of Confucius all over China. Among them, the one in Qufu, the hometown of Confucius, is the most famous and the largest.
大家早上好！欢迎来到曲阜，孔子的故乡。今天上午，我们将参观孔庙。孔庙被列入联合国教科文组织世界文化遗产地。在参观之前，我先向大家简要介绍一下孔庙。
孔子是中国最伟大的教育家之一。随着时间的推移，全中国建起了许多纪念孔子的庙宇。在它们中，孔子家乡曲阜的孔庙是最著名也是最大的。
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The Temple started as three houses in the year of 478 B. C. The existing temple was rebuilt during the Ming and Qing dynasties.
The temple is divided into nine courtyards. Altogether there are 466 rooms and 54 gateways. At the temple, you will learn about the life of Confucius and his role in Chinese culture.
OK, here we are. It’s time to get off the bus. Before you go, please take care of your personal belongings.
孔庙最初在公元前478年只有三间房。现存孔庙重建于明、清两朝。
孔庙分九个院子，共466间房，54个门。在庙内，您能感受孔子的生活和他在中国文化中的地位。
好了，我们到了。现在大家请下车。在下车之前，请带好自己的随身物品。
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Text 2　致 欢 送 词
Hello ladies and gentlemen, time has come for us to say goodbye. Let me begin by saying how lucky I feel to have the chance to serve as your guide.
I truly feel that my job cannot be done without the understanding and support of you. I want to thank all of you, my dear friends.
On your arrival, we knew little about each other. Now I’ve got the feeling that our friendship has just begun, but we have to say goodbye. It is my hope that you’ve enjoyed the trip as much as I have. Before you leave, could you please ll out this form of evaluation for me The comments that you make will be very valuable in helping plan future tours.
女士们、先生们好，说再见的时刻到了。首先，我想说能有机会作为各位的导游，我感到非常幸运。
如果没有各位的理解和支持，本人的工作不可能顺利完成。我亲爱的朋友，我想感谢在座的每一位。
在您刚到时，我们彼此了解甚少。现在，我感到我们的友谊刚刚开始，但是我们却要说再见了。我希望你们和我一样享受这次旅行。在您离开之前，请为我填一下评估表好吗？你们的评价对我们制订未来旅游计划非常宝贵。
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A. Match the English with the Chinese.
a. Please allow me to brie y introduce to you the World Expo Park.
b. As time goes by, you’ll nd your spoken English improving little by little.
c. It is time to have dinner.
3. 请允许我向您简要介绍一下世博园。
2. 随着时间的推移，你会发现自己的英语口语进步很快。
1. 是开饭的时候了。
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B. Choose the best answer to each blank.
1. The second passage is a 　　　　 .
a. welcome speech b. commentary
c. farewell speech d. news report
2. The tour guide could complete the job because of 　　　　 .
a. tourists’ friendship b. tourists’ understanding and support
c. his good luck d. tourists’ valuable comments
3. The sentence “it is my hope that you’ve enjoy the trip as much as I have” can be translated into 　　　　 .
a. 我希望您能和我一样拥有这么多的旅行经历
b. 我希望您能和我一样有过这样一次旅行经历
c. 我希望您能和我一样享受这次旅行
c
b
c
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Translate the English into Chinese.
导游工作程序　Work Procedures of a Tour Guide
预订
预订
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导游工作程序　Work Procedures of a Tour Guide
欢迎词。
入住手续。
叫早电话。
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导游工作程序　Work Procedures of a Tour Guide
日程安排。
景点概括。
物品。
退房手续。
欢送词。
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seafood ['si fu d] n. 海鲜
Confucius [k n'fju s] n. 孔子
resort [r 'z rt] n. 度假胜地
pavilion [p 'v li n] n. 亭子
altar [' lt r] n. 祭坛
volcanic [vɑ l'k n k] adj. 火山的
educator ['ed uke t r] n. 教师
dynasty ['da n sti] n. 王朝
courtyard ['k rtjɑ rd] n. 庭院
gateway ['ɡe twe ] n. 门
evaluation [ v lju'e n] n. 评估，评价
comment ['kɑ ment] n. 评论
commentary ['kɑ m nteri] n. 现场解说词
Cantonese food　粤菜
Mountain Resort of Chengde　承德避暑山庄
Haikou Volcanic Clusters Global Geopark　海口雷琼世界地质公园
West Seashore　西海岸
as time went on　随着时间的推移
in honor of　为纪念……
get off　下车
ll out this form　填表格
make a reservation　预订
in advance　提前
check in　入住登记
morning call　叫早电话
check out　退房手续
farewell speech　欢送词

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