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(共23张PPT)
新编旅游英语教程
A NEW TEXT BOOK OF TOURISM ENGLISH
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Supplementary Reading
Establishing a Promotional Mix for
Travel Intermediaries
Text A The Channels of Distribution
In the days before airline deregulation, making arrangements for a business trip was fairly easy.
Since deregulation, however, making travel arrangements has become more complicated.
At present, business travelers depend on two main channels of distribution to help them through the travel maze.
Text A The Channels of Distribution
Business Travel Department
Corporate Travel Agency
Text A The Channels of Distribution
Words and Expressions
distribution n. 分配, 分发, 配给物
deregulation n. 解除管制
arrangement n. 安排
charge v. 收费
fare n. 费用, 旅客, 食物
complicated adj. 复杂的, 难解的
influx n. 流入
innumerable adj. 无数的, 数不清的
Text A The Channels of Distribution
Words and Expressions
flood v. 使泛滥, 注满, 充满
maze n. 曲径, 迷宫, 迷津
business community 工商界， 企业界
staff n. 全体职员；（军）参谋机构
selected adj. 经由选择的, 挑选的
commercial adj. 商业的, 贸易的
tariff n. 价格表
access n. 通路, 访问, 入门
sponsor v. 赞助
Text A The Channels of Distribution
Words and Expressions
reservation n. (旅馆房间等)预订
issue v. 发行, 发布(命令)
motel n. 汽车旅馆
rental n. 租贷
volume n. 量, 大量, 音量
negotiate v. 谈判，磋商, 买卖
discount n. 折扣
rebate n. 回扣, 折扣
Text A The Channels of Distribution
Words and Expressions
executive n. 执行者, 经理主管人员
conduct v. 实施，引导, 管理
personnel n. 人员, 职员
relocation n. 再布置, 变换布置
convention n. 大会, 协定, 习俗, 惯例
maintenance n. 维护, 保持, 生活费用
coordinate v. 调整, 整理
Text A The Channels of Distribution
Words and Expressions
install v. 安装, 安置, 使就职
remote adj. 遥远的, 偏僻的, 细微的
aisle n. 走廊, 过道
compact car n. 小型汽车
compel v. 强迫, 迫使
commission n. 佣金
supplier n. 供应者, 补充者, 厂商
Text A The Channels of Distribution
Notes
airline deregulation解除航空管制：指取消政府对已获准飞行特殊路线的飞机在准入和价格上的限制。
channels of distribution分销渠道：指促使产品或服务顺利地被使用或消费的一整套相互依存的组织。
Following airline deregulation came deregulation of the channels of distribution. 航空管制解除后随之而来的是销售渠道的放宽。
Text A The Channels of Distribution
Notes
At present, business travelers depend on two main channels of distribution to help them through the travel maze. 现在，由于生意上的原因，旅行的人们主要靠两种销售渠道来处理异常繁琐复杂的旅行安排。
business travel商务旅游：以商贸活动为主要目的，把商业经营与旅行、观光结合起来的一种旅游形式。
Text A The Channels of Distribution
Notes
National Business Travel Association全美商务旅行协会(NBTA)
business travel department (BTD) 商务旅游部
the staff are organized to function…“staff”通常是集合名词，动词用单数。例：The entire staff has done an outstanding job this year. 只有在强调同一员工的个体时可以用复数。如果指不同类别的职员时，用“staffs”，动词为复数。
Text A The Channels of Distribution
Notes
satellite ticket printers 卫星票证打印机：卫星票证打印技术可以让您在自己的办公室通过呼叫中心预订您的旅行方案，然后在您的办事处打印出机票。
corporate clients共同客户：旅行社和它们的合作伙伴建立了长期合作的关系，使这些合作伙伴把它们的客户介绍给旅行社，成为共同的客户。
Text B
Specialty Channelers
Incentive Travel Firms
Corporate Travel Departments
Hotel Sales Representative Firms
Automated Distribution
Choosing Channels
Text B
Specialty Channelers
Words and Expressions
specialty n. 专门经营，专卖
channeler n. 媒介，中间者
intermediary n. 中介，代理
corporate travel offices 合作旅行社营业厅
convention planner 会议设计者
association executive 协会主管
Text B
Specialty Channelers
Words and Expressions
commission n. 佣金
incentive adj. 奖励的
employ v. 花时间和精力于……
motivator n. 促进因素, 激发因素
corporation n. 社团, 法人, 公司, 企业
firm n. 公司, (合伙)商号
corporate market 社团市场
Text B
Specialty Channelers
Words and Expressions
reward n. 报答
deregulate v. 解除管制
insert v. 插入, 嵌入
integrate v. 使成整体
operation n. 业务，操作，运作
expertise n. 专家的意见, 专门技术
Text B
Specialty Channelers
Notes
the Society of Incentive Travel Executives (SITE) 奖励旅游执行官社团：这是一个由致力于改进动机与行为认同和发展的商务人士组成的、以旅游为重要组成部分的世界性组织。
E.F. Mac-Donald and Maritz are leading companies. 埃尔顿 福布斯 麦当劳公司和玛立姿公司在这方面一直走在前面。
Text B
Specialty Channelers
Notes
Corporate Travel Department 企业内设的旅游部；代售机票和旅游服务。
This type of firm provides an alternative to hiring its own sales force and is an economical way to be represented in foreign markets.这类公司为雇用自己的推销员提供了另外一条途径，该途径是公司在国外市场找到代理的一个节约的办法。注意：“economical”意为“节约的”，和“economic”意思不同。
Text B
Specialty Channelers
Notes
credit card信用卡
作为一种支付工具的银行卡，按性质可以分为借记卡、准贷记卡和贷记卡三种。
信用卡按使用对象分为单位卡和个人卡；按信誉等级分为白金卡、金卡和普通卡；按币种分为人民币卡、国际卡或兼有两种功能的双币种卡。
sales-effective销售效益好
The guidelines below are followed for a letter of inquiry or request:
Restrict the subject of your letter by keeping your questions brief, clear and to the point.
Practical Writing: Letters of Inquiry or Request
Arrange the body of the letter in three paragraphs in which you:
（1）give the reason for inquiry or request;
（2）state clearly and specifically what is wanted;
（3）include an expression of appreciation for the addressee’s reply to, or consideration of, your inquiry or request.
Practical Writing: Letters of Inquiry or Request
Practical Writing: Letters of Inquiry or Request

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