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(共28张PPT)
新编旅游英语教程
A NEW TEXT BOOK OF TOURISM ENGLISH
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Supplementary Reading
Tour Wholesalers and Operators
Text A Special Segments of Business Travel
Meetings
Incentive Travel
Exposition
Conventions
Text A Special Segments of Business Travel
Words and Expressions
vigorous adj. 精力充沛的，精神饱满的
divergent adj. 有分歧的，不同的
perceive v. 察觉，理解，发觉
facsimile n. 传真，复制本
transmission n. (数据)传输，传送
facsimile transmission 传真的发送
Text A Special Segments of Business Travel
Words and Expressions
teleconferencing n. 远距离（卫星）电话会议
scrutinize v. 细察，细阅，仔细审查
assessment n. 评估，评价
interaction n. 互相作用，互相影响
incentive n. 刺激，鼓励，动机
convention n. 会议，代表会议
exposition n. 展览会，博览会
Text A Special Segments of Business Travel
Words and Expressions
account v. （指数量等）占；解释，说明
criteria n. 标准
forum n. 论坛，研讨会
panel n. 专门研究小组，座谈小组
moderator n. （会议）主持人，讨论会的主持人
symposium n. 专题讨论会, 座谈会, 学术报告会
clinic n. 学术会议，培训班
facilitator n. 推动事务顺利进行的人或物
Text A Special Segments of Business Travel
Words and Expressions
top-performing adj. 出色表现的
retreats n. 务虚会
morale n. 士气, 民心
vendor n. 卖主，小贩
contingent n. 偶然事件
subsidize v. 资助, 津贴
prestige n. 声望，威望，威信
standpoint n. 立场，观点
Text A Special Segments of Business Travel
Notes
Meetings and conventions events now have professional planners to deal with the complex activities and needs that are unique to these events. 会议和会展业已拥有职业策划人员，他们根据会展业独特的复杂性及需要来策划活动。
Text A Special Segments of Business Travel
Notes
One of the most important factors influencing business travel patterns has been the increasing cost-consciousness of corporations and other organizations.影响商务旅游模式的重要因素之一就是各公司和组织的成本意识的增强。
Text A Special Segments of Business Travel
Notes
MICE，由meeting（会议）、incentive（激励）、conference（大型企业会议）、exhibition（活动展览）的第一个字母大写组成，是会展旅游的英文缩写。
incentive travel 奖励旅游：根据国际奖励旅游协会的定义，奖励旅游是现代管理的法宝之一，目的是协助企业达到特定的目标，并对达到该目标的参与人士，给予一个尽情享受、难以忘怀的旅游假期作为奖励。
Text A Special Segments of Business Travel
Notes
Meetings can be held on-premise at one of the companies or organizations that is convening the meeting, or off-premise at other sites, requiring the rental of meeting facilities. 会议场所可以安排在主办公司的会场进行，也可选在其他地方，这就需要租赁会议设备。
convention and visitors bureaus会议观光局
Text A Special Segments of Business Travel
Notes
A clinic is usually a small, “hands-on” educational meeting that emphasizes participant involvement in the learning process. 培训会议是一种要求与会者亲自动手的小型教育会议，主要强调与会者在学习过程中的亲身体验。
ripple effect连锁反应
Text A Special Segments of Business Travel
Notes
IACVB(International Association of Conventions and Visitors Bureaus) 国际会议及旅游局协会：1914年成立。该协会致力于推动及策划国际大型会议的召开，促进旅游业的发展，现有会员420多个，遍布于30多个国家和地区。
Text A Special Segments of Business Travel
Notes
Manila马尼拉：菲律宾首都，位于菲律宾最大岛屿吕宋岛西岸，濒马尼拉湾。它是全国政治、经济、文化的中心，也是一个重要的交通枢纽和贸易港口。
McCormick centre美国芝加哥迈考密展览中心
Text B
Specialty Channelers
Incentive Travel Firms
Corporate Travel Departments
Hotel Sales Representative Firms
Automated Distribution
Choosing Channels
Text B Incentive Travel & Convention/Meeting Planners
Incentive Travel Planners
Convention/Meeting Planners
Text B Incentive Travel & Convention/Meeting Planners
Words and Expressions
characterize v. 表现……的特色，刻画……的性格
exceed v. 胜过，超出
lucrative adj. 有利的，赚大钱的，获利多的
recipient n. 受方，接受者
applications n. 应用，运用；申请，请求
dabble in v. 涉猎，研究
deal with v. 安排, 处理, 涉及, 做生意
Text B Incentive Travel & Convention/Meeting Planners
Words and Expressions
assemble v. 集合, 聚集, 装配
markup n. 加成，成本外加数
commission n. 佣金，回扣；委员会；委托
sponsor v. 赞助（活动、节目等），发起，主办
exotic adj. 异国情调的, 外来的, 奇异的
expenditure n. 支出, 花费
coordinate v. 协调，调整，整理
split up 划分，分解，分裂
Text B Incentive Travel & Convention/Meeting Planners
Words and Expressions
budget n. 预算
agenda n. （会议的）议程表，议事日程
reservation n. (旅馆房间等)预订, 预约
specification n. 详述, 规格, 说明书, 规范
secure v. 确保，保护
audiovisual adj. 视听的
intermediary n. 中介，媒介；仲裁者，调解者
Text B Incentive Travel & Convention/Meeting Planners
Notes
Traditionally, incentive travel has been used to recognize outstanding sales performances by company employees, dealers, or distributors, but the variety of applications is expanding.
一直以来，奖励性旅游主要是为了表彰公司职员、经销商或批发商出色的工作业绩而设立的，但它的应用范围正在不断扩大。
tour wholesaler 旅游批发商
Text B Incentive Travel & Convention/Meeting Planners
Notes
They assemble tailor-made packages that include transportation, accommodations, meals, special functions, theme parties, and tours. 他们（奖励旅游策划者）整合包括交通、食宿、特殊宴会、主题晚会、游览在内的完全满足游客需要的一揽子计划。
Text B Incentive Travel & Convention/Meeting Planners
Notes
The original concept of incentive planning—sending only the top performers (usually salespersons) in large groups to exotic destinations—has been expanded to include non-sales personnel, individual incentives, cruise incentives, and multi-destination trips.
奖励旅游最初的概念是指让大批业绩突出者（通常是销售人员）到异国他乡旅游，而如今该项目内容已扩展到对非销售人员奖励、个人奖励、巡游奖励及多个目的地旅行奖励。
Text B Incentive Travel & Convention/Meeting Planners
Notes
association meeting 协会会议，一般可分为：
annual conference (年度专业会议)
regional convention (地区性会议)
convention (协会大会)
seminar &workshop (专题研讨会)
Text B Incentive Travel & Convention/Meeting Planners
Notes
company or cooperative meeting公司或合作会议，一般包括：
international, national ®ional sales meeting
(国际、国内和地区性销售会议)
new product introduction /dealer meeting
(新产品介绍会/经销商会议)
training meeting(培训会议)
stockholder/public relation meeting (股东/公关会议)
Text B Incentive Travel & Convention/Meeting Planners
Notes
Promotion to them is usually split among advertising in special meeting planners’ journals, exhibiting at major trade shows, and personal selling to individual planners.
会议策划者通常采用不同的促销手段，有的在会议策划期刊上登广告，有的通过参加展览来展示，还有的直接向策划者推销。
When you prepare a welcome speech, in it you should：
1. extend a sincere welcome to the distinguished guests or group of guests;
2. assure their visit will promote the friendly relationship between the two parties;
3. extend a welcome again and give good wishes to the guests for a fruitful and enjoyable trip.
Practical Writing: Welcome Speech
Useful Expressions
We are proud and honored to have such a distinguished group guests come all the way from the United States to visit us.
We are glad to have such a group of experienced experts visiting us.
On behalf of all the staff members of this company, I want to express …
I would like to extend a sincere welcome to you all.
I want to extend my warmest welcome to all of you.
I sincerely hope that your visit here will be worthwhile and meaningful.
Practical Writing: Welcome Speech
Tips on Delivering Speeches
When you present speeches, you should follow the tips:
Begin with a pause；
Be enthusiastic；
Maintain eye contact with the audience；
Control your voice and vocabulary；
Move naturally.
Practical Writing: Welcome Speech

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