资源简介

(共55张PPT)
Lesson 1跨境电子商务英语International BusinessSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语跨境电子商务英语http://www.chinadaily./a/202203/24/WS623bc91ea310fd2b29e52eac.htmlDiscuss：1.Why do these professionals from enterprises have faith in China's cross-border ecommerce 2. What's the role of cross-border ecommerce in Chinese economy ReadingPart 2跨境电子商务英语1.What's the definition for international business 2.What arethe differences between international business and domestic business 3.What are the forms of international business 4.Why should a company choose licensing to enter into a foreign market Why not 5.What's the trend of international business under the background ofcross-border e-commerce Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.What's the definition for international business transaction between parties from different countriesbusiness across the borders of different customs areas of the same countryRead the text and answer the following questions.跨境电子商务英语Reading Comprehension跨境电子商务英语2. What arethe differences between international business and domestic business Read the text and answer the following questions.跨境电子商务英语ABCDdifferent legal systemsdifferent currenciesCultural differencesnatural and economic conditionsReading Comprehension3.What are the forms of international business 跨境电子商务英语tradeinvestmentinternational licensingcommodity tradeservice tradeFDI(greeenfield investment;acquisition)portfolio investmenttrademarks, brand names, patents, copyrights,etcother formsReading ComprehensionRead the text and answer the following questions.4.Why should a company choose licensing to enter into a foreign market And Why not Read the text and answer the following questions.跨境电子商务英语avoid trade barrierlow capital cost;benefit from locational advantages;without any obligation in ownership or managementmay lose intellectual property;may build rivalsReading Comprehension5.What's the trend of international business under the background of cross-border e-commerce liberalized;diversified;networkedReadingRead the text and answer the following questions.跨境电子商务英语Reading Comprehensionadjust vt./vi. 调整以适应e.g. We have been preparing our fighters to adjust themselves to civil society.我们一直在让我们的战士们准备好自我调整以适应普通社会。resale n.转卖，转售account for(数量、比例上) 占e.g. Computers account for 5% of the country's commercial electricity consumption.电脑占了这个国家商业用电的5%。Words跨境电子商务英语Words & Expressionsportfolio investment 证券投资,间接投资bond n. (政府或公司发行的) 债券certificate of deposit存款单 franchise n./vt. (公司授予某人的) 特许经营权royalty n.[C usually plural 一般用复数]〔付给书或乐曲作者的〕版税；〔发明等的〕使用费Words & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.account for ( accounting, accounted, accounts )1)If you can account for something, you can explain it or give the necessary information about it. 解释e.g :How do you account for the company's alarmingly high staff turnover 你怎么解释这家公司高得惊人的人员流动率？跨境电子商务英语Words & ExpressionsExpressions1.account for ( accounting, accounted, accounts )2)If someone has to account for an action or policy, they are responsible for it, and may be required to explain it to other people or be punished if it fails. 对…负责e.g:The president and the president alone must account for his government's reforms.该总统并且只有总统一个人必须对他的这些政府改革负责。跨境电子商务英语Words & ExpressionsExpressions2.Today, the contribution of service industries of the developed countries constitutes over 60% of their gross domestic products and account for an increasing proportion of world trade.Analysis:Today,the contribution...constitutes...andaccount for...Translation:今天，发达国家服务业的贡献占国内生产总值的60%以上，占世界贸易的比重越来越高。跨境电子商务英语Words & ExpressionsExpressions3.The first kind of investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country.returns:The return on an investment is the profit that you get from it. 返利; 收益 [商业]Analysis:The first kind of investments,...is made for returnsthroughcontrollingthe enterprises or assetsinvestedin a host country.Translation:第一种投资，即外国直接投资或简称FDI，是通过控制投资在东道国的企业或资产来获得回报。跨境电子商务英语Words & ExpressionsExpressions4.The host country is a foreign country where the investor operates, while the country where the headquarters of investor is located is called the home country.Analysis:The host country is a foreign countrywhere the investor operates, while the countrywhere the headquarters of investor is locatedis called the home country.Translation:东道国是投资者运营所在的外国，投资者总部所在国家为母国。跨境电子商务英语Words & ExpressionsExpressions5.Besides, they can benefit from locational advantages of foreign operation without any obligation in ownership or management.Analysis:they can benefit from......without any obligation......Translation:此外，他们可以受益于外国经营的区位优势，而不用承担任何所有权或管理义务。跨境电子商务英语Words & ExpressionsExpressions6.The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country.Analysis:on the part of就...而言；由...所作出的；在...一边；由...所表现出的Translation:在东道国高关税和非关税壁垒的情况下，尤其鼓励许可。跨境电子商务英语Words & ExpressionsExpressions7.Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty.Analysis:a firm...is allowedto..., called the franchiserwho....Translation:在特许经营下，一个公司，我们称之为特许经营商，被允许以另一家公司的名义经营，我们称之为特许商，该公司向前者提供商标、品牌名称、标志和经营技术以获得版权费。跨境电子商务英语Words & ExpressionsExpressions8.The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services.Analysis:The franchiser can develop internationally and gain access to useful information about the local marketwith little risk and cost, andthe franchisee can easily get into a businesswith established products or services.跨境电子商务英语Words & ExpressionsExpressions8.The franchiser can develop internationally and......Analysis:established:already in use or existing for a long period of timeTranslation:特许人可以在国际上发展，获得有关当地市场的有用信息，几乎没有风险和成本，而特许经营人可以很容易地进入一个有成熟的产品或服务的企业。WritingPart 3跨境电子商务英语Layout of Business Letter跨境电子商务英语1.信头Letterhead2.日期Date3.封内地址Inside Address4.称呼Salutation5.事由Subject6.正文Body7.结尾敬语Complimentary Close8.签名Signature9.附件Enclosurea.参考号Refrence No.b.经办人Attention Linec.抄送Carbon CopyLayout of Business LetterElements:The company’s nameAddressPostcodeTelephone numberFax numberE-mail address1.Letterhead跨境电子商务英语Layout of Business Letter宁波市慈溪进出口股份有限公司地址： 慈溪市寺山路269号邮编： 31 5300电话： +86-574-63891000传真： +86-574-6381 3763E-mail: sale@Website: http://1.Letterhead跨境电子商务英语China Ningbo Cixi I mport and Export CorporationAdd: 269 Sishan Road , Cixi, Ningbo, Zhejiang, ChinaP. C.: 315300Tel: +86-574-63891000Fax: +86-574-63813763E-mail: sale@Website: http://英文地址的书写应遵循从小到大的原则。1.Letterhead跨境电子商务英语Layout of Business Letter楼Fl.4号码No.5弄Alley 15或巷Lane 1 0或段Section 4或街xxx Street或xxx RoadCityProvinceCountry一般写法有:A.5 th March 2021B.5 March 2021C.March 5 th ,2021D.March 5, 2021day/month/year (English practice)month/day/year (American practice)2.Date跨境电子商务英语Layout of Business Letter注意事项：一般按日,月,年的顺序写出； 日可用基数或序数； 日亦可放在月份后面， 但日年之间必须加逗号。年份应完全写出， 不能用(07)代替(2007)月份要写英文名称，不能用数字来代替，但可以用缩写。2.Date跨境电子商务英语Layout of Business Letter受信人的姓名和地址一般列在信的左上方3.Inside Address跨境电子商务英语Layout of Business Letter由于不同国家书写地址的习惯不同， 收件人地址应按照对方公司信纸中的信头书写， 切勿擅自更改。 写国际地址时， 不要忘记在最后一行写上国家名。致某公司：Messrs. Lake Kane＆ Co.， Ltd.66 Martins LaneLondon EC3V 7BH致公司中某职位：The ManagerEagle Press Inc.66 Martins LaneLondon EC3V 7BH3.Inside Address跨境电子商务英语Layout of Business Letter致公司某人：Mrs. Jutta BrownEagle Press Inc.66 Martins LaneLondon EC3V 7BH3.Inside Address跨境电子商务英语Layout of Business LetterFor addressing one personDear Sir,Dear Madam,For addressing two or more personsDear Sirs,Dear Madams,Gentlemen: (always should be in plural form)4.Salutation跨境电子商务英语Layout of Business LetterA less formal greetingDear Mr.Dear Ms.注意：若不能确定阅信者是男是女， 用Dear Madam or Sir;称呼后面的标点， 一般使用逗号或分号， 美加来信中Gentlemen后用冒号：4.Salutation跨境电子商务英语Layout of Business Letter标题写在称呼语下面两行， 一般是在信笺中间位置， 事由要简单扼要， 说明商品名称， 数量， 信用证或合同号等即可。e.g.(1)Subject:Sewing Machines(2)Subject:Our contract No.1 23(3)Sewing Machines(4)Re: Your Order No.4635.Subject跨境电子商务英语Layout of Business Letter书信的主体 (一般分为3部分)Opening SentencesWe have received your letter of May 5th, 2006 …We have your name and address from …I am writing this letter to …6.Body of the Letter跨境电子商务英语Layout of Business Letterbody信函的中心部分是正文的主要内容，或提供信息，或说明情况，或请求解决问题。6.Body of the Letter跨境电子商务英语Layout of Business LetterClosing sentence结尾部分用来总结信函内容，表达谢意与祝愿，请求合作与帮助，或期待回复等。常用的结尾语有：6.Body of the Letter跨境电子商务英语Layout of Business LetterClosing sentenceWe are awaiting your good news.We look forward to your reply at your earliest convenience.Please remember me to your family.Should there be anything else we can do for you, please let us know.6.Body of the Letter跨境电子商务英语Layout of Business Letter结尾敬语仅仅是一种用于结束信函的礼仪方式，结尾敬语必须与称呼配套。如：7.Complimentary Close跨境电子商务英语Layout of Business Letter跨境电子商务英语Layout of Business Letter建议使用A letter should be signed by hand, and in ink.外国函件都必须由负责亲笔签名，用橡皮戳说明该信并非本人亲自过目， 只是通函， 不为人重视， 不礼貌。e.g:Julie Wang for Mary Huang（此方式表示书信内容为Mary Huang的意思， Julie Wang 只是代为签字而已；8.Signature跨境电子商务英语Layout of Business Letter一般商务书信， 还应在签名下方将发信人的姓名用打字形式打出。签名者代表公司、 某单位名义时， 应在结束词下方打出全部大写的单位名称，然后再签名。当负责人不在而由经办人员代签名时，要加上by, for字样。8.Signature跨境电子商务英语Layout of Business Letter如信中有附件时， 应在签名下注明Encl.或Enc.如附件不止一件应注明2 Enclsor 3 Encls,或详细列明如下：Encls: 2 InvoicesEnc: 1 B/L1 Photo1 Certificate9.Enclosure跨境电子商务英语Layout of Business Letter发件人
收件人
抄送
附件
主题
称呼
Exercises:1.中国服装进出口公司2.中国建材进出口公司 　3.ABC橡胶与塑料产品有限公司4.纺织品和皮革制品5.中国远洋运输公司跨境电子商务英语Translate the following:China National Garments Imp/Exp Corp.China National Construction Materials Imp/Exp Corp.ABC Rubber & Plastics Products Co., Ltd.textiles & leather productsChina Ocean Shipping CompanySpeakingPart 4跨境电子商务英语Warming upSpeak slower and clearer.Be a good listener and if you don’t catch, use “Pardon me ”Never use slang or “I don’t know.”.Use formal words.Have eyeball contact whenever talking to each other.Use some sign or body language.Respect girls and ladies.Abide by each other’s tradition and customs.跨境电子商务英语Here are some principles you can use in introducing and greeting people. Talk with your partner which is more important and why Useful ExpressionsBefore we start (First of all), let me introduce myself.Mr. Johnson, allow me to introduce myself. My name is Lin Chen, sales manager of International Trade Department.Hello, may I introduce myself I’d like to introduce myself first.Could you please introduce me to your manager This is Miss Carol. She is in charge of reception and secretarial work of the company.Let me introduce Judy from Australia, our new client.跨境电子商务英语Sentences for self-introduction and introductionSpeaking OutL: Good afternoon, are you Carol C: Yes, I am.L:It’s great to see you. I am Lee Chen. Manager of the International Trade Department. Did you have a good trip C: Yes, it was a good flight. I was a little tired yesterday, but I’m fine now.L: Great. Welcome to our corporation.This is Susan, and she is in charge of the export business in European countries.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.Greeting&IntroductionSpeaking OutC: I’m glad to meet you, Susan.S: I’m glad to meet you, too. Carol. I heard that you are interested in being an agent of our product.C: Yes, this is why I come here.L: I’m sorry I have to go to Shanghai for an appointment. Susan will exchange views with you and give you all the help she can.C: That’s fine. I’m sorry we won’t be able to talk a while. I’ll talk with Susan first.L: OK. I’ll be back tomorrow evening. I’ll be at the dinner party in your honor then. I look forward to talking with you, OK C:I’m looking forward to seeing you then.跨境电子商务英语Speaking OutC: I’m glad to meet you, Susan.S: I’m glad to meet you, too. Carol. I heard that you are interested in being an agent of our product.C: Yes, this is why I come here.L: I’m sorry I have to go to Shanghai for an appointment. Susan will exchange views with you and give you all the help she can.C: That’s fine. I’m sorry we won’t be able to talk a while. I’ll talk with Susan first.L: OK. I’ll be back tomorrow evening. I’ll be at the dinner party in your honor then. I look forward to talking with you, OK C:I’m looking forward to seeing you then.跨境电子商务英语Role-playYour clients from Australia will pay the first visit to your company.Work in groups and discuss how to meet them, greet them and introduce to each other.Give a presentation in the front of class跨境电子商务英语

展开更多......

收起↑