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Lesson 2跨境电子商务英语International CompaniesSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语跨境电子商务英语1.How many international companies do you know 跨境电子商务英语2.What's the role of international companies in international business become an important engine of world economic growthfoster integration with the global economyfacilitate the transnational flow of fundspromote the development of international trade and international financethe influence in international politics and economy is growing跨境电子商务英语Mitsubishi GroupReadingPart 2跨境电子商务英语What's the definition for Multi-national Enterprise Why does the writer prefer the MNE designation to MNC The differences between a global company and a multidomestic company.The strengths of a global company and those of a multidomestic company.What are the influences of multi-national enterprise on the host country Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.What'sthe definition for Multi-national Enterprise The multinational enterprise ( MNE ) is a company that takes a global approach to foreign markets and production. It is willing to consider market and production locations anywhere in the world.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension2.Why does the writer prefer the MNE designation to MNC We prefer the MNE designation because there are many internationally involved companies, such as accounting partnerships, that are not organized as corporations.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension3.The differences between a global company and a multidomestic company.a global company and a multidomestic company differ in the degree of integration among company operations in different countriesRead the text and answer the following questions.跨境电子商务英语Reading Comprehension跨境电子商务英语跨境电子商务英语Concentrated efforts4.The strengths of a global company and those of a multidomestic company.Read the text and answer the following questions.跨境电子商务英语Reading ComprehensionCustomizedofferingsglobalQuick responseBrand consistencymultidomesticCost advantagesEconomies of scaleCopyright 2011 Pearson Education11-5.What are the influences of multi-national enterprise on the host country Increased production and employmenthelpful for enterprises to enhance competitiveness, accelerate structural adjustment and upgrade industrial structurepromote the technological progressnegative influence...Read the text and answer the following questions.跨境电子商务英语Reading Comprehension(1)approachn. [C] a method of doing something or dealing with a problem 方法，方式e.g. He decided to adopt a different approach and teach the Bible through story-telling.他决定采用一种不同的方法，通过讲故事来教授《圣经》。(2)qualifyv.[I] to have all the necessary qualities to be considered to be a particular thing 可被认为是，可算作 (+as)(3)arenan. all the activities and people connected with politics, public life etc 政治/国际/公众等舞台Words跨境电子商务英语Words & Expressions(4)designationn.[C] a name or title 名称，称号(5)multidomestic多国化的 multidomestic strategy多国本土化战略(6)diffusev.[I,T] to spread ideas or information among a lot of people, or to spread like this (使)〔观点或信息〕传播，散布e.g. Their ideas diffused quickly across Europe.他们的观点很快在欧洲传播开来。Words跨境电子商务英语Words & Expressions(7)in that: for the reason that, because因为，由于e.g. I’m in a slightly awkward position in that he’s not arriving until the 10th.我的处境有点尴尬,因为他要到10号才来.(8)leveragev. use something to maximum advantage最大限度地利用，最优化使用(9)dispersev. if something disperses or is dispersed, it spreads in different direction-s over a wide area (使)〔某物〕消散Words跨境电子商务英语Words & Expressions跨境电子商务英语Words & ExpressionsExpressions1.The multinational enterprise ( MNE ) is a company that takes a global approach to foreign markets and production.Analysis:take an approach( to )采取....方式Translation:多国企业(MNE)是指在国外市场和生产方面采取全球策略的公司。跨境电子商务英语Words & ExpressionsExpressions2.However, it can be difficult to determine whether a company takes this global approach, so narrower definitions of the term multinational enterprise have emerged.Analysis:Itcan be difficult to determinewhether..., so...Translation:然而,很难确定一个公司是否采取了全球策略, 所以对于跨国企业的较狭隘的定义开始层出不穷。跨境电子商务英语Words & ExpressionsExpressions3.For example, some say a company, to qualify as an MNE, must have production facilities in some minimum number of countries or be of a certain size ( usually in terms of sales ).Translation:例如，有人说，一家公司要想成为跨国公司，必须在至少几个国家拥有生产设施，或者拥有一定的规模(通常是销售额)。跨境电子商务英语Words & ExpressionsExpressions4.split sth. between sb./sth.分配e.g: Profits will be split between three major charities.盈利将在三大慈善机构中分配。跨境电子商务英语Words & ExpressionsExpressions5.They use the term to mean an organization in which capabilities and contributions may differ by country but are developed and integrated into its worldwide operations.Analysis:They use the term to mean an organizationin whichcapabilities and contributionsmay differby country butare developed and integratedinto its worldwide operations.跨境电子商务英语Words & ExpressionsExpressions5.They use the term to mean an organization in which capabilities and contributions may differ by country but are developed and integrated into its worldwide operations.Translation:他们使用这个词来表示这样一种组织，在这个组织中，组织成员的能力和贡献可能因国家而异，但却被发展并融入其全球业务中。跨境电子商务英语Words & ExpressionsExpressions6.In this type of company, the development of capabilities and the decisions to diffuse them globally are essentially made in the company`s home country.Analysis:the developmentofcapabilitiesandthe decisionsto diffusethemgloballyare essentially madein the company`s home country.跨境电子商务英语Words & ExpressionsExpressions6.In this type of company, the development of capabilities and the decisions to diffuse them globally are essentially made in the company`s home country.Translation:在这种公司中，能力的发展以及将这些能力扩散到全球的决策基本上都是在公司的母国做出的。跨境电子商务英语Words & ExpressionsExpressions7.Thus a global company and a multidomestic company differ in the degree of integration among company operations in different countries.Analysis:a global company and a multidomestic companydiffer in the degree ofintegration among company operations in different countries.Translation:因此，一家全球性公司和一家多国化公司不同点在于，公司在不同国家的业务一体化程度上存在差异。跨境电子商务英语Words & ExpressionsExpressions8.The TNC is like the global company in that it leverages the capabilities of both the home country and the foreign countries where it operates, but its main location of power within the organization may be geographically dispersed.Analysis:The TNC is like the global companyin thatit leverages....but....跨境电子商务英语Words & ExpressionsExpressions8.The TNC is like the global company in that it leverages the capabilities of both the home country and the foreign countries where it operates, but its main location of power within the organization may be geographically dispersed.Translation:跨国公司就像全球化的公司是因为，它利用母国和国外分公司的能力，但它组织内部主要权力的位置在地理上可能是分散的。WritingPart 3跨境电子商务英语Development Letters（1）对方的邮箱是否有效？对方会不会打开你的邮件？打开你的邮件后，会不会回复你？跨境电子商务英语SubjectSubject of Development Letters跨境电子商务英语From: alicia0618@To:jdeal@Date: 15 Aug. 2010-9:30Subject: establishing business relationsAttachment: catalogue“Subject” should be “SMARTSubject of Development Letters跨境电子商务英语{介绍人} recommended I get in touchDon't sell last year's style. New arrival of XXX.Here is a way to crush your competitor{目标客户名字}+read this email to get benefitedRe: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.“Subject” should be “SMARTSubject of Development Letters类别一: 【形容词】+【产品】+ 来源1.Custom Jewelry Boxes from ABC, China2.Latest Trendy Toys from ABC, China3.Healthy Organic IQF Vegetables-Factory Direct4.FDA Grade TPE Material from ABA China5.SGS Approved Medicine Grade Lactose（乳糖）-China Direct跨境电子商务英语Subject of Development Letters类别二:【卖点】+ 【产品描述】1.【Last chance】30% off Bedroom furniture2.【Final Day】Grab at least 50% off on the dining table.3.【MOQ 100 PCS ONLY】Cotton Caps with Your Logo4.【Factory Direct】Sunglasses with Various Styles5.【Provide Free Design】Custom T-shirts跨境电子商务英语Subject of Development Letters类别三：问句提问式How to pick the durable LED light How to get the fadeless custom shirts 跨境电子商务英语Smart Subject跨境电子商务英语informationalpersonalclever&catchyshort&sweetlist with numbersContent of Development Letters
A letter aiming at establishing business relations often consists of the following parts:
1) the source of your information;
2) your intention for export or import;
3) a brief introduction to your business scope, experice and products;
4) expectation for cooperation and an early reply
1) The Source of Information
{引荐人名字} suggested I contact you.
It was a pleasure to know you at XXX fair in {城市/国家}
We met at XXX in {城市/国家} +时间
Noticed you are in the market for {产品} 或Glad to know you are in XXX industry.
Content of Development Letters
a. We learn/know/ note/obtain your name and address from …
b. We owe your name and address to the Commercial Counsellor’s Office of the…
c. On the recommendation of ABC Co., your sister-company, we come to know your name and address.
Useful Expressions
2) The purpose of the letter
We write to you in a hope of establishing direct business relations with you.
b. We would like to avail ourselves of this opportunity to write you for the purpose of having opportunity to cooperate with you.
c. We take the liberty of writing to you with a view to building up business relations with your firm.
Content of Development Letters
2) The purpose of the letter
E.g.
We are willing to enter into business relations with your company on the basis of equality and mutual benefit.
我们愿在平等互利的基础上与贵公司建立业务关系。
We are desirous ／ glad ／ more than pleased ／ keen ／ ready ／ eager ／ anxious to have an opportunity of cooperating with you.
Content of Development Letters
SpeakingPart 4跨境电子商务英语Warming upImpress her at first speaking.Take notes of some important details, and confirm by repeating key words,suchas “time, place and the number of people”.Answer kindly and calmly no matter how busy you are.Give answers, especially something important, with the manager’s permission.Use fewer or seldom initials or special terms.Speak clearly at proper rate.Be a good listener.跨境电子商务英语Here are some principles you can use in introducing and greeting people. Talk with your partner which is more important and why Useful ExpressionsHow do you like the weather here How long have you been here It’s a lovely day, isn’t it Do you like reading How I wish I could go to Paris with you!You seem to be in a good mood today.跨境电子商务英语Sentences for self-introduction and introductionSpeaking OutDavid Smith, an importer of Plastic seals, has his business office in Wenzhou. Lee Chen, his supplier, pays a visit to him with his new colleague Wang Fang.David=D; Lee=L; Wang=WD: Great to see you again, Lee Chen.L: Hello, David.How's your business going D: Oh, I can't complain.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.ChattingSpeaking OutL:And how about the family D:Fine, thanks. How are things with you L: Pretty well. Thanks. David, I'd like to introduce my new colleague, Wang Fang. She's just joined us from a very famous company in Shanghai, and she'll be looking after you from now on. She'll be your day-to-day contact, David.W: Hello, Mr. Smith.D: David, please.W: David, nice to meet you.跨境电子商务英语Speaking OutD: How do you do And welcome to my office in Wenzhou.Is this your first visit to Wenzhou, Miss Wang W: Yes, though I've been to some other places in Zhejiang several times. But it used to be my dream to work in this beautiful and developed city.D:I'm glad your dream has come true.And the city is beautiful indeed and it is one of the coastal cities opened to the outside world.W: Yes, and it's famous for light industrial products, such as glasses, clothes, lighters and shoes.L: So we all live in such a famous city.跨境电子商务英语Speaking OutD: Why not And it's my pleasure to have you here. I hope you'll enjoy the life here and have a wonderful time.W: Thank you, Mr. Smith.I look forward to working with you.Hope we could cooperate well.D: David, please.L: David is one of our best business partners.Please try to make him feel at home.W: I'll do my best.跨境电子商务英语Speaking OutD: Thank you, Miss Wang. Actually I'm already at home; I've been in Wenzhou longer than you.W: Sure. That's why I'd like you to give me a chance to show how I am at home. I mean, if it is convenient to you, how about having lunch together at Fishermen's Paradise.D: Thank you, Miss Wang. Actually I'm already at home; I've been in Wenzhou longer than you.W: Sure. That's why I'd like you to give me a chance to show how I am at home. I mean, if it is convenient to you, how about having lunch together at Fishermen's Paradise.跨境电子商务英语Speaking OutD: You know all my favorite restaurants, Miss Wang.W: Because Lee Chen knows better. He's given me a list!D: How kind of you both! All right, let's go. I've got a couple of things to discuss with you. We can talk while we eat.跨境电子商务英语Role-playYour clients from America will chat with you about their business trip there.Work in pairs or groups to make a dialogue.Give a presentation in the front of class.跨境电子商务英语

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