资源简介

(共49张PPT)
Lesson 4跨境电子商务英语Types of E-commerceSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语What are the differences between the following e-commerce platforms 跨境电子商务英语ReadingPart 2跨境电子商务英语How manycategories of e-commerceare mentioned in the text What are they What makes B2C unique among these catogories Use an example to explain B2B.How does C2B work Are there any new types of e-commerce Give an example.Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.How manycategories of e-commerceare mentioned in the text What are they five categories: business-to-consumer (B2C); business-to-business (B2B); consumer-to-business(C2B)；consumer-to-consumer (C2C); and mobile commerce (m-commerce).Read the text and answer the following questions.跨境电子商务英语Reading Comprehension2.What makes B2C unique among these catogories Directly interacting with the customers is a marked main difference from other business models.Read the text and answer the following questions.跨境电子商务英语Reading ComprehensionB2CRead the text and answer the following questions.跨境电子商务英语Reading Comprehension3.Use an example to explain B2B.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension3.B2B.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension4.How does C2B work A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid onthe project. The consumer reviews the bids and selects the company that will complete the project.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension4.C2BRead the text and answer the following questions.跨境电子商务英语Reading Comprehension5.Are there any new types of e-commerce Give an example.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension5.Are there any new types of e-commerce Give an example.Read the text and answer the following questions.跨境电子商务英语Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语Reading Comprehension(1)goal: a successful attempt(进球), aim(目标)e.g. :The second goal was scored minutes from the end.(2)in one move: accomplish in one step(一蹴而就)e.g. :The economy question cannot accomplish in one move, but must phase to solve.(3)transaction：carrying on commercial activities, conducting business(交易)e.g. :No transaction are possible without him.He was always in the middle of a business transaction.Words跨境电子商务英语Words & Expressions(4)retail: selling goods to consumers(零售); retailer：a merchant who sells goods at retail (零售商)e.g. :retail price/business/trade(5)wholesale: the activity of buying and selling goods in large quantities and therefore at cheaper prices, usually to shopkeepers who then sell them to the public(批发)；wholesaler：a person whose business is buying large quantities of goods and selling them in smaller amounts to shops(批发商).Words & ExpressionsWords跨境电子商务英语(6)accessory：a. items of equipment that are not usually essential, but which can be used with or added to something else in order to make it more efficient, useful, or decorative (附件)(7) bid on: tender a contract for a project(投标承包)e.g.:The firm decided to bid on the new bridge.(8)empower：. give or delegate power or authority to do somethinge.g. :She authorized her assistant to sign the papers.(9)a host of: a lot ofWords & ExpressionsWords跨境电子商务英语(10)classifieds: a classified advertisement (分类栏，分类信息广告)e.g.In the classifieds, one of our competitors is advertising for people who speak Japanese. (11)auction: a public sale where goods are sold to the person who offers the highest price.(12)superfluous: serving no useful purpose, more than needed or requiredWords & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.ElanceElance是全球最大的外包服务站点之一，成立于1999年，提供平台给买方与卖方，使双方都能找到最满意的合作对象，在这里企业可以雇用或与全世界各地的专业人士合作进行诸如网站设计、市场营销写作以及工程设计等项目。跨境电子商务英语Words & ExpressionsExpressions2.Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.empowervt. To empower someone means to give them the means to achieve something, for example, to become stronger or more successful. 使能够Analysis:Elance empowers consumers...by providingthe meeting ground and platform for such transactions.跨境电子商务英语Words & ExpressionsExpressions2.Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.Translation: 通过为此类交易提供场所和平台，Elance使得全世界的消费者有了自主权。跨境电子商务英语Words & ExpressionsExpressions3.a host of许多，一大群；众多，大量4.put sth. in/into perspective:If you get something in perspective or into perspective, you judge its real importance by considering it in relation to everything else. (看待事物) 正确out of perspective不正确地看待事物5.Cyber Monday 网络星期一跨境电子商务英语Words & ExpressionsExpressions6.If Alibaba manages to keep up this pace, it will......Analysis:If Alibaba manages to keep up this pace, it will be on track to overtake U.S.conglomerateWal-Mart as the world's largest retail network — a goalthe company's executive team has been eyeing since 2013.conglomeraten.a large business firm consisting of several different companies. 企业集团e.g:the world's second-largest media conglomerate.…世界第二大传媒集团。跨境电子商务英语Words & ExpressionsExpressions6.If Alibaba manages to keep up this pace, it will be on track to overtake U.S. conglomerateWal-Mart as the world's largest retail network — a goal the company's executive team has been eyeing since 2013.Translation:如果阿里巴巴能够保持这个步伐，它将有望取代美国企业集团沃尔玛(Wal-Mart)，成为全球最大的零售网络。而这个目标，也是自2013年以来，阿里巴巴的高管团队一直在关注的。跨境电子商务英语Words & ExpressionsExpressions7.There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease.Analysis:There are many sites offering ...where...thanks to online payment systems like PayPalwhere ...跨境电子商务英语Words & ExpressionsExpressions7.There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease.Translation:有许多网站提供免费分类广告、拍卖和论坛，人们可以在这些网站上进行买卖，多亏了贝宝(PayPal)等在线支付系统，他们能轻松地在网上收付款。WritingPart 3跨境电子商务英语Pre-sales Inquiry and Reply(1)
个人邮箱，询价内容指明了产品类别，却没有提及材质、尺寸，数量，落款也只是名字，无任何公司信息
I'm interested in carry bags. Please send me prices.
I want to buy 300ml plastic jars. Kindly send me catalog with price list if possible.
Can you please send me the price for embroidered keychain Also inform me about the delivery time and payment method accepted by you.
General Inquiry
Specific Inquiry企业邮箱，落款信息丰富，有明确的职称，询价内容简练但明确，例如：I am looking for blank acrylic rectangle photo insert keyrings 2''x 3'' or close in size.-Please quote: 1) 1000 pieces, 2) 5000 pieces-Shipping (most economical) to Canada跨境电子商务英语Pre-sales Inquiry and Reply(1)Pre-sales Inquiry and Reply(1)（1）样品方面：sample样品,sample-book , patternbook样本,pattern design款式/式样,sample-cuttings剪样（2）目录：catalogue商品目录,the latest catalogue最新目录,illustrated catalogue附有说明书的目录, list 货单,display cards展览卡在询盘时，常常查问或要求对方提供的项目有：跨境电子商务英语Pre-sales Inquiry and Reply(1)（3）价格：export price出口价,the lowest price/ the best price最低价,competitive price可竞争价格,indication of price参考价,reasonable price/ moderate price公道价,favorable price优惠价格,practical price / workable price可行价格实际价格在询盘时，常常查问或要求对方提供的项目有：跨境电子商务英语Pre-sales Inquiry and Reply(1)（4）付款：支付条款terms of payment /payment terms（5）折扣：数量折扣quantity discount,特价折扣special discount在询盘时，常常查问或要求对方提供的项目有：跨境电子商务英语Pre-sales Inquiry and Reply(1)（6）交货：交货期lead time, 预计交货期estimated delivery date, 最早交货期the earliest delivery date（7）一般资料：小册子brochure ,---的全部细节the full details of ---,有关---的全部资料the full information about---,公开性资料publicity material,技术资料technical information在询盘时，常常查问或要求对方提供的项目有：跨境电子商务英语Pre-sales Inquiry and Reply(1)询盘信函主要包括以下三方面的信息：1.开头段告知对方信息来源，并表明想和对方达成交易的意愿：We learned from the www.cbg. Website that you are a leading exporter of…We know your company through the courtesy of…We are keenly interested in importing …from your company.如果是初次向对方发出询盘，要作简单的自我介绍。必要时可向对方提供资信证明人的联系方法。以便让对方了解自己公司的信誉情况。Writing Skills跨境电子商务英语Pre-sales Inquiry and Reply(1)询盘信函主要包括以下三方面的信息：2.下一步说明写信的目的，比如希望对方提供什么信息或服务等。如果不确定对方公司能否提供所需服务，应说明“如你方不经营此项业务， 请将我们的询盘转交给有关公司”。We shall appreciate it if you can quote us a firm offer for…Please quote us your best price and shipping date.Please submit specifications, preferably with illustrations.Writing Skills跨境电子商务英语Pre-sales Inquiry and Reply(1)询盘信函主要包括以下三方面的信息：2.下一步说明写信的目的，比如希望对方提供什么信息或服务等。如果不确定对方公司能否提供所需服务，应说明“如你方不经营此项业务， 请将我们的询盘转交给有关公司”。We would appreciate a sample of each of the items listed above.Please send us your latest catalogue with your best CIF Tianjin prices.If you do not deal in this line, please hand on our enquiry to the appropriate company.Writing Skills跨境电子商务英语Pre-sales Inquiry and Reply(1)询盘信函主要包括以下三方面的信息：3.结尾段表达希望对方及早回复的愿望。We look forward to hearing from you.We hope this will be a good start for long and profitable business relations.I am looking forward to a favourable reply at your earliest convenience.Writing Skills跨境电子商务英语Samples:Dear Mr. Zhao:We acknowledge with thanks the receipt of your E-Mail, that as exporter of Chinaware, you are interested in establishing business relations with us. It is also our wish.At present, we are in the market for a lot of Chinaware. And we want to know the prices of the DR series, the DR2010, DR2202, DR2211, DR2300 and DR2401 as you mentioned. We will be glad if you can offer some specimen. And we will be also glad to receive your best quotation with indications of detailed specifications, package, terms of payment.跨境电子商务英语Pre-sales Inquiry and ReplySamples:Gentlemen:We learn from your letter of July 2 that you are manufacturing and exporting a variety of textile machines. As there is a demand here forhigh-quality dyeing machines, we will appreciate your sending us a copy of your illustrated catalogue, with details of your prices and terms of payment. Kindest regards.Yours truly,跨境电子商务英语Pre-sales Inquiry and ReplySpeakingPart 4跨境电子商务英语Warming upWork in pairs and discuss the following questions.●Work with your partner and list the arrangements before and after the exhibition.●What do sales people do to keep in touch with their potential customers 跨境电子商务英语Pair workUseful ExpressionsI should like to put forward a suggestion.What do you think of some modern patterns I think your suggestion is acceptable.Thanks for giving us ideas for our new designs.I can help you to call the transportation company.Shall I help you dismantle Perhaps I could assist in some way.Could you recommend a company to ship this exhibit 跨境电子商务英语Useful ExpressionsIt was ever so sweet of you to give us support.I can never thank you enough for your timely help.There is no way I could have done so well without you.Here’s a little token of my affection.I’d be much delighted if you would accept this little present.May I give you this A small way of saying thank you.跨境电子商务英语Speaking OutMrs. Hill comes to the booth of Wenzhou Thunderseal Container Fittings Co. on the last day of exhibition. Lee has a talk with her. Mrs. Hill expresses her appreciation of the products. At the same time, she gives her own suggestions.Mrs. Hill = H; Lee = LH: Hi, Mr. Chen.L: Hi there. I’m so happy to see you again. You are Mrs. Hill.I remember you came to our booth on the first day of the exhibition.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.After the exhibition.Speaking OutH:Yes, I’m here again because your ziplock seals are very appealing to me.L: Yes. The ziplock seals are selling well, especially the item XGS-Lock02. Many guests come to make great deals. They appreciate our fine quality.H: I believe that. In this exhibition, your products, presentation, and hospitality really impressed me. By the way, if your products have brighter colors, they will be more popular.跨境电子商务英语Speaking OutL: I’m glad you have a good impression of our products, Mrs. Hill. And I’ll tell the R&D department about your suggestion.I’ll post you one of the most updated catalogues of our various products when I go back to the company.H: Thank you.L: I hope we can keep in touch and continue to cooperate. Our phone numbers and E-mail address are on the booklet I gave you.Please keep us informed about your selling of our products.H: I will keep in touch with you.L: Have a safe and happy journey home!跨境电子商务英语Role playStudent A: You are Mr. Thompson. You come to Mr. Luo’s booth to show your appreciation of his products on the last day of theChinese Export Commodities Fair. But you are not satisfied with the color of the products and suggest him to change the color, so that the products may be more popular on your market.Student B: You are Mr. Luo. You are willing to accept Mr. Thompson’s suggestion and establish business relationship with him.跨境电子商务英语

展开更多......

收起↑