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Lesson 5跨境电子商务英语How to Be an E-commerce Entrepreneur by Tomorrow Speaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语Do you know the entrepreneurial experience of the following businessmen 跨境电子商务英语ReadingPart 2跨境电子商务英语What's the purpose of this article What does the author warn about making a profit How do you understand “There are just too many me-too ecommerce sites to justify one more” What are your tips for e-commerce startups Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.What's the purpose of this article to help people get their e-commerce business startedRead the text and answer the following questions.跨境电子商务英语Reading Comprehension2.What is the author’s suggestion about making a profit have the financial discipline to cut the losses when needednot over-ambitious in the expenditure on pay-per-click advertisingRead the text and answer the following questions.跨境电子商务英语Reading Comprehension3.How do you understand “There are just too many me-too e-commerce sites to justify one more” There are too many similar e-commerce sites. You should have your unique selling points.Read the text and answer the following questions.跨境电子商务英语Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语Reading Comprehension3.Use an example to explain B2B.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension4.What are your tips for e-commerce startups advertisingselling pointsmanagement...Read the text and answer the following questions.跨境电子商务英语Reading Comprehension(1)be bitten by ... bug: You can say that someone has been bitten by a particular bug when they suddenly become very enthusiastic about something.被...迷住.(2)come up:1) to happen 发生e.g. We'll let you know if any vacancies come up.2) to be mentioned or discussed 被提及；被讨论e.g. The question is bound to come up at the meeting.Words跨境电子商务英语Words & Expressions(3)start over: to begin again (重新开始)e.g.She wasn't happy with our work and made us start over.Sometimes the hardest part isn't letting go, but rather, learning to start over.-(4)tweak:1) to pull or twist sth. suddenly (扭,拧,扯)2) to make slight changes to a machine, system, etc. to improve it (稍稍调整机器、系统等)Words & ExpressionsWords跨境电子商务英语(5)hit the winning formula: succeedwinning formula: successe.g.There is no one winning formula for succeeding in business. After many failures, the team hit the winning formula.(6)(on your first)go:1)an attempt at doing sth (做某事的)尝试，一番努力);e.g. :It took three goes to get it right.2)one’s turn(轮到的机会)Words & ExpressionsWords跨境电子商务英语(7)conversant with：knowing about sth; familiar with sth(通晓的，熟悉的)(8)gear up: 加档e.g.We'd better gear up ( the car ) if we are to arrive at the airport before six.Now the country needs to gear up the domestic economy.Words & ExpressionsWords跨境电子商务英语(9)appeal:1)n. a quality that makes sb/sth attractive or interesting(吸引力，魅力)e.g.The prospect of living in a city holds little appeal for me.2)v. requeste.g.Organizers appealed to the crowd not to panic.Words & ExpressionsWords跨境电子商务英语(9)appeal:1)n. a quality that makes sb/sth attractive or interesting(吸引力，魅力)e.g.The prospect of living in a city holds little appeal for me.2)v. requeste.g.Organizers appealed to the crowd not to panic.Words & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.Are you bitten by the ecommerce bug Translation:你是否被电子商务的狂热所吸引 跨境电子商务英语Words & ExpressionsExpressions2.Especially make sure that you are not over-ambitious in your expenditure on pay-per-click advertising.Analysis:ambitious:having a strong desire for success or achievement野心勃勃的Translation:尤其要确保你在点击付费广告上的支出不要太高。跨境电子商务英语Words & ExpressionsExpressions3.There are just too many me-too ecommerce sites to justify one more.Analysis:There are justtoomany me-too ecommerce sitestojustifyone more.Translation：有太多“山寨”的电子商务网站，不需要证明又是其中一个。跨境电子商务英语Words & ExpressionsExpressions4.This gets down to creating your ecommerce marketing plan.Analysis:get down to (doing) sth.:If you get down to something, especially something that requires a lot of attention, you begin doing it. 开始认真考虑；着手处理Translation:这意味着要开始着手创建你的电子商务营销计划。跨境电子商务英语Words & ExpressionsExpressions5.It is impossible to hit the winning formula on your first go.Translation:你不可能在第一次尝试中就找到制胜的法宝。e.g: China’s Winning Formula for ‘Green Bond’ Investment中国绿色债券投资的制胜法宝跨境电子商务英语Words & ExpressionsExpressions6.Setting up a payment gatewaygateway:If something is a gateway to a job, career, or other activity, it gives you the opportunity to make progress or get further success in that activity. 途径跨境电子商务英语Words & ExpressionsExpressions7.Most third-party logistics providers will offer you options for pickup too.pickup1)N-COUNT 轻型货车跨境电子商务英语Words & ExpressionsExpressions7.Most third-party logistics providers will offer you options for pickup too.pickup2)N-SING A pickup in trade or in a country's economy is an improvement in it. (贸易或经济的) 改善例：...a pickup in the housing market.…房地产市场的好转。跨境电子商务英语Words & ExpressionsExpressions7.Most third-party logistics providers will offer you options for pickup too.pickup3)N-COUNT A pickup takes place when someone picks up a person or thing that is waiting to be collected. (人或物的) 接取跨境电子商务英语Words & ExpressionsExpressions8.Get your math and budget in place for pay per click advertising.Analysis:in place在适当的位置上;适当的，恰当的;就地Translation:让你的计划和经费为点击付费广告做好准备。跨境电子商务英语Words & ExpressionsExpressions9.And with that starts the eternal journey of increasing your conversion rate.Analysis:And with thatstarts the eternal journeyof increasing your conversion rate.跨境电子商务英语Words & ExpressionsExpressions9.And with that starts the eternal journey of increasing your conversion rate.Translation:这样就开始了提高转化率的永恒之旅conversion rate:In internet marketing, the conversion rate is the proportion of visits to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.跨境电子商务英语Words & ExpressionsExpressions10.The process described above is far from exhaustive, but it will get you started.Ananysis:far from远远不是，不仅不…，(而且)；远离Translation:上面描述的过程还远远不够详尽，但它会让你开始。跨境电子商务英语Words & ExpressionsExpressions11.learn the ropes:If you are learning the ropes, you are learning how a particular task or job is done. 熟悉门道 [非正式]know the ropes:If you know the ropes, you know how a particular job or task should be done. 懂行 [非正式]e.g:The moment she got to know the ropes, there was no stopping her.一旦她懂了行，她就一往无前了。跨境电子商务英语Words & ExpressionsExpressions11.show sb. the ropes:If you show someone the ropes, you show them how to do a particular job or task. 给某人指点门道 [非正式]e.g:We had a patrol out on the border, breaking in some young soldiers, showing them the ropes.我们在边境上进行了一次巡逻，训练一些年轻士兵，对他们做了指点。跨境电子商务英语Words & ExpressionsExpressions12.May your baby steps turn to giant strides of success.Translation:愿你婴儿般的脚步迈向巨大的成功。e.g: China is taking giant strides forward now.中国现在正以巨人般的步伐向前迈进。WritingPart 3跨境电子商务英语Pre-sales Inquiry and Reply(2)
e.g:Please I need all prices of your products.
1) May I know your end user market
2)We offer both single and double heads of embroidery machine. Could you please advise which products you want to do the embroidery on So we can quote you a few hot selling and suitable models for your options.
Reply to General Inquiry
Pre-sales Inquiry and Reply(2)
e.g:Please I need all prices of your products.
Since models are various. Can you please advise your budget and approx. order quantity So we will recommend you some trendy designs as per your requirements.
Reply to General Inquiry
起订量不足MOQ的回复？1)不打算接订单Thanks for your inquiry. Kindly note that MOQ is *** pcs.2)如果数量接近起订量Thanks for your inquiry. Best price we can offer based on your QTY is...Here is the FOB price for ***pcs for your reference.跨境电子商务英语Pre-sales Inquiry and Reply(2)起订量不足MOQ的回复？3)额外增加费用/希望对方加量Please note that we will charge extra USD200 when order quantity is less than 1*20'GP.Now it is busy season. Procution schedule is full and it is hard to proceed if the order quantity is less than our MOQ.4)建议拼单Your quantity is less than our MOQ but we can combine the order together with another client's. We are afraid there might be slight color difference.跨境电子商务英语Pre-sales Inquiry and Reply(2)起订量不足MOQ的回复？4)建议拼单Your quantity is less than our MOQ but we can combine the order together with another client's. We are afraid there might be slight color difference.5)推荐替代品Please advise if attahced design is of your taste. It can be customized based on QTY1000pcs.跨境电子商务英语Pre-sales Inquiry and Reply(2)Pre-sales Inquiry and Reply(2)开首语的相关表达：Thanks for your enquiry. I should be able to send you quotation by tomorrow.Thank you for your inquiry regarding our product.Thank you for your interest in our product XX.It was a pleasure to receive your inquiry about the product of our company.常用的询盘回复模板跨境电子商务英语Pre-sales Inquiry and Reply(2)回复询盘附上资料的相关表达：According to your inquiry, we have enclosed the quotation for your reference.In response to your inquiry, please find attached the quotation for xx in this email.To address your request, please find attached the detailed quotation for xx.We are pleased to satisfy your demand with the attached quotation.常用的询盘回复模板跨境电子商务英语Pre-sales Inquiry and Reply(2)随附了其他资料供客户阅览，参考：In addition to the information above, we also attached xx.Besides the given information, we also enclosed xx.In order to fully answer your request, we would like to give you some further details.There is some other information we believe may be useful to you.You can find some relevant items below.常用的询盘回复模板跨境电子商务英语Pre-sales Inquiry and Reply(2)结束语，表明会随时进一步协助，或盼复的意愿：We are on standby for any further support.If you require further information, feel free to contact me.If you have any questions or need more details, we are always ready to help.Thank you for your time and consideration. I look forward to hearing from you soon.常用的询盘回复模板跨境电子商务英语Exercise:Hello!I'm emailing to see if you have any coasters that look like the attached. We are looking to have them personalized.And can you deliver them in 5 days Please let me know.Daniel跨境电子商务英语Pre-sales Inquiry and Reply(2)If you can only deliver the goods in 10 days,how do you reply to your customer Reference:Hi Daniel,Thanks for your inquiry.We can supply the rubber coasteras peryour type with custom print.Kindly advise following questions so we can work on the costing:1) You required coaster diameter – 4 inch (10cm) or 3-3/4 inch (9.5cm) or else 2) Your order quantity. Usually MOQ is 1000 pcs.3) Your delivery address, so we can check about the freight for you.跨境电子商务英语Pre-sales Inquiry and Reply(2)Reference:I checked with production manager and he advised quickest in about 10business days.Though we want to have opportunity to work with you,I have to say if your timeline is tight it might not be suitable to place the order for now.It's busy production season especially the shipping situation is a bit abnormal coz of pandemic.Sometimes delay is really beyond control.Please consider.Waiting for your feedback soon.Best Regards,跨境电子商务英语Pre-sales Inquiry and Reply(2)SpeakingPart 4跨境电子商务英语Warming up跨境电子商务英语Find the items equivalent to those given in Chinese below, and put the corresponding letters in the brackets numbered 1-10.A-headofficeF-market capitalizationB-branchofficeG-net profitC-joint ventureH-registered capitalD-state-owned enterpriseI-financial standingE-private enterpriseJ-corporate culture 1)( )净利润6)( )国有企业2)( )企业文化7)( )财务状况3)( )总公司8)( )市值4)( )合资企业9)( )分公司5)( )注册资本10)( )私营企业JGACHDIFBETips1. Company profile企业概况History历史Business scope业务范围Scale规模Facilities设施Personnel人员2. Product产品Categories种类Quality质量Production organization生产组织Inventory库存保证3. Price & Service价格及服务优势Price competitiveness价格的竞争力Logistics management物流的管理水平4. R&D技术研发Internal technical support企业内部技术保障External technical collaboration外部的技术合作5. Corporate Culture企业文化建设Corporate culture connotation企业文化内涵Unique spirit独特精神跨境电子商务英语What to introduce Useful ExpressionsWholly/solely/exclusively foreign-owned/funded enterprise外商独资企业foreign-funded/invested/capital enterprise外资企业joint venture合资企业equity joint venture股权式合资企业contractual joint venture契约式合资企业cooperative enterprise合作企业private enterprise私营企业labor-intensive enterprise劳动力密集型企业technology-intensive enterprise技术密集型企业跨境电子商务英语企业类型Useful Expressionsbranch office分公司domestic office国内办事处overseas office海外办事处affiliated company附属公司subsidiaries子公司parent company母公司liaison office办事处、联络处跨境电子商务英语海外分支Speaking OutA:Is your company a state-operated one B:Yes, Our company isa large state-owned and export-oriented enterprise.A: What do you mainlydeal in B: We mainly deal in foreign trade but we also do international transportation, warehousing, hotel service, advertising, exhibition, labor export, real estate. etcA: That's great. Do youhandletextiles in your foreign trade 跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your pany Introduction.Speaking OutB: Yes. That's the main item we handle.We have been in this line since 1986.A:What about the size of your company B: Well, we have 20 subsidiaries at home and 10 permanent representative offices abroad. We' ve also set up more than 20joint venturesin the home market.A: 20 Unbelievable! Then how many workers do you employ B: Approximately 50, 000 in total, with 200 working for the head office alone. And all the staff share the same company missions, i.e. to be a market leader in terms of quality and creativity, to achieve a high level of customer satisfaction and to support the development of staff.跨境电子商务英语Speaking OutA: This is impressive! I wonder whether I have a chance to visit some of your joint ventures.B: Certainly you do. We can arrange for you to visit our Ever Bright Cotton Mill this afternoon. It is aSino-Korean joint venturewith 600 workers.A: Thank you. I would like to go very muchB: OK, let's go and have lunch first. The table has been set.跨境电子商务英语Pair workTake turns asking and answering questionsExamples:- “When was your company founded - “Our company was founded in …”- “Where is your company based - “We are based in …”- “What do you mainly deal in ”- “We mainly deal in/ handle/ do…”- “What about the size of your company ”- “We have …branches/overseas offices, and … employees.”跨境电子商务英语

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