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Lesson 7跨境电子商务英语Learn About the Future of EcommerceSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语Have you pictured what the e-commerce will be like in the future 跨境电子商务英语ReadingPart 2跨境电子商务英语What virtues doesonline shopping lack of compared with in-store shopping What does the author want toillustrate bythe example “Awesomematic DELUXE” According to the text, what does the future of E-commerce lies in How will the change affect the brick-and-mortar store owners Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.What virtues doesonline shopping lack of compared with in-store shopping Often lacking is the human element; the element that sells to you, or convinces you to change your mind.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension2.What does the author want toillustrate bythe example “Awesomematic DELUXE” Adding some human design to the website will make business more easier.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension3.According to the text, what does the future of E-commerce lies in A custom-tailored experienceRead the text and answer the following questions.跨境电子商务英语Reading Comprehension4.How will the change affect the brick-and-mortar store owners This may sound like a bleak prognosis for brick-and-mortar store ownersRead the text and answer the following questions.跨境电子商务英语Reading Comprehension(1)inception：start, beginninge.g.The club has grown rapidly since its inception in 1990. (2)tout：1)try to persuade people that sb/sth is important or valuable by praising them/it (标榜；吹捧；吹嘘)2) (especially British English) try to persuade people to buy your goods or services, especially by going to them and asking them directly 兜售；推销Words跨境电子商务英语Words & Expressions(3)Jetsons-esque: The Jetsons ia an American animated sitcom(情景喜剧，连续剧) produced by Hanna-Barbera. The Jetsons live in a comical version of the future.-esque是一个从法语来的后缀,跟在一个名词的后面,构成一个形容词.表示“像……那样的”“和……有关的”“有……特征的”“……式的”“……风格的”,发音就是/esk/.Words & ExpressionsWords跨境电子商务英语(4)embody: express or represent an idea or a quality(表现，体现某种思想或品质)(5)gadget：small machine or device(小玩意，小装置). e.g.Consumer gadgets and online services are smarter and easier to use.(6)Configuration: an arrangement of a group of things(构造，布局，配置)(7)gawk: stare at them in a rude, stupid, or unthinking way(n.呆子; v. 呆呆地看着)Words & ExpressionsWords跨境电子商务英语(8)gauge v, n.measure or calculate it, often by using a device of some kind(尺度，测量).(9)on the spot: without delay or immediately; in a difficult situation;at the place in question; there;(10)enticing: extremely attractive(11)bleak：of a situation which is bad and seems unlikely to improve.(暗淡)(12)prognosis: an estimate of the future of someone or something, especially about whether a patient will recover from an illness.(预测)Words & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.In recent years, the Ecommerce revolution has transformed shopping to the point where you can find a great deal without even getting dressed.Analysis:In recent years, the Ecommerce revolution has transformed... tothe point where...Translation:近年来，电子商务革命已经转变了购物方式，你甚至无需收拾出门就能买到便宜货。跨境电子商务英语Words & ExpressionsExpressions2.In many ways, it has lived up to that expectation, but still lacks many of the basic virtues embodied by the in-store shopping experience.live up to:If someone or something lives up to what they were expected to be, they are as good as they were expected to be.不辜负，达到e.g: Sales have not lived up to expectations this year.销售额今年还没有达到预期目标。跨境电子商务英语Words & ExpressionsExpressions2.In many ways, it has lived up to that expectation, but still lacks many of the basic virtues embodied by the in-store shopping experience.Translation:在许多方面，它都达到了这个期望，但仍然缺乏店内购物体验所体现的许多基本优点。跨境电子商务英语Words & ExpressionsExpressions3."sweetening of the deal."怀柔交易；（交易中）给更多好处e.g：Sweetening the deal was the prize Best secured for the winner: lunch with Jerry Yang, founder of Yahoo!而令这个交易更加诱人的当然是贝斯向胜出者承诺的奖赏：和雅虎网站的创办人杰里·扬一起共进午餐！跨境电子商务英语Words & ExpressionsExpressions4.Imagine visiting your favorite online store and stumbling across the Holy Grail of all gadgets, the "Awesomematic DELUXE."stumble across意外发现;偶然看见Translation:想象一下，你在你最喜欢的网上商店，无意中发现了厨具用品中的“圣杯”——“超豪华的Deluxe”跨境电子商务英语Words & ExpressionsExpressions5.Had you been in an actual store talking to a live person, that individual may have been able to convince you to make the purchase by sweetening the deal or lowering the price.Analysis:Hadyou beenin an actual store talking to a live person,=If you had been...Translation:如果你在实体店和一个真人交谈过，那这个人可能会通过提供优惠或降低价格来说服你购买。跨境电子商务英语Words & ExpressionsExpressions6.But because you're shopping online, a situation which would normally have been an easy sale has become instead, a missed opportunity for both you and the merchant.Analysis:a situationwhich......has become instead, a missed opportunity......Translation:通常情况下，这应该是一笔轻松的生意，但因为你是在网上购物，却使得你和商家错失了这个良机。跨境电子商务英语Words & ExpressionsExpressions7.How lucky that you just happened to stop by to find the product of your dreams displayed front and center, and marked down on that very day!stop by:make a short visit to a person or place. 顺便探访mark down:1)To mark an item down or mark its price down means to reduce its price. 降低…的价格跨境电子商务英语Words & ExpressionsExpressions7.e.g:A toy shop has marked down the latest computer games.一家玩具商店已经降低了最新版电脑游戏的价格。2)If you mark something down, you write it down. 记下front and center放在重要的位置跨境电子商务英语Words & ExpressionsExpressions7.Analysis:How lucky that you just happened to stop by tofindthe product of your dreamsdisplayedfront and center, andmarked downon that very day!Translation:你是多么的幸运,正好在那一天访问了这个网站,发现你梦寐以求的产品显示在重要的位置,而且降价了!跨境电子商务英语Words & ExpressionsExpressions8.By implementing advances in dynamic programming and in combination with thoughtful design, Ecommerce of the future will resemble a catalogless and lessand feelmore and morelike an in-store experience.Translation:通过改善动态编程,结合精心的设计, 未来的电子商务将会越来越不像商品目录，而越来越像实体店内的体验。跨境电子商务英语Words & ExpressionsExpressions8.跨境电子商务英语Words & ExpressionsExpressions9.The ability to adjust pricing and make deals on the spot -- without the need for human oversight -- can transform what would have been an impersonal online shopping experience into a rewarding and enticing opportunity.Analysis:The ability......can transform what....into.....跨境电子商务英语Words & ExpressionsExpressions9.The ability to adjust pricing and make deals on the spot -- without the need for human oversight -- can transform what would have been an impersonal online shopping experience into a rewarding and enticing opportunity.Translation:在不需要人为监督的情况下，调整定价和当场达成交易的能力，可能会将原本没有人情味的网上购物体验转变为一次令人满意的且诱人的机会。跨境电子商务英语Words & ExpressionsExpressions10.Sites will eventually become so honed to the personal taste of the individual that everywhere a person shops will be a next-generation experience, built just for them.honevt. to improve your skill at doing something, especially when you are already very good at it磨练，训练；提高跨境电子商务英语Words & ExpressionsExpressions10.Analysis:Sites will eventually becomesohoned to the personal taste of the individualthateverywhere(every place where)a person shopswill be a next-generation experience,built just for them.Translation:网站最终会变得非常适合个人品味，以至于人们在任何一个地方购物，都将会享受到专门为他们打造的新一代的体验。跨境电子商务英语Words & ExpressionsExpressions11.The Internet has given way to countless breakthroughs in information sharing, business, networking, productivity, as well as time-wasting disguised as productivity and entertainment.give way to让路，让步，退让；屈服，投降;以…替代，为…所替代，让位于；改变为跨境电子商务英语Words & ExpressionsExpressions11.Analysis:The Internet hasgiven way to countless breakthroughsin......as well as time-wastingdisguised as productivity and entertainment.Translation:互联网已经在信息共享、商业、网络、生产力以及伪装成生产力和娱乐的浪费时间的事情上有了无数的突破。跨境电子商务英语Words & ExpressionsExpressions12.Coming advances in Ecommerce promise to further change the way we live. promise v.give good grounds for expecting (a particular occurrence or situation)有...可能；给...以指望Translation:未来电子商务的发展有望进一步改变我们的生活方式。WritingPart 3跨境电子商务英语On -sale Offers and Counter-Offers(1)
The word “ counter-offer” more often implies an alteration in the price or other terms and conditions. At any rate, a counter-offer can be made either by an exporter or by an importer. In making a counter-offer the writer would have to explain why the offer is unacceptable and at what price or on what terms business can be done.
Introduction
On -sale Offers and Counter-Offers(2)
A counter –offer letter usually covers the following points:
1) express thanks to the offer.
2) express regret at inability to accept and state reasons for non-acceptance.
3) make a counter-offer if, in the circumstances, it is appropriate.
4) suggest other opportunities to do business together.
Writing Tips
Useful Expressions:1. make (sb.) a counter-offer (as follows) （向某人）还盘（如下）2. (price) on the high/ low side （价格）偏高/低3. current price / ruling price / prevailing price/the present price/ the going price 现行价格4. long-standing business relation 长期业务关系5. be in (out of) line with the market 与市场(不)一致keep with the current market 与现行市场一致跨境电子商务英语On -sale Offers and Counter-Offers(2)Useful Expressions:6.(price) is rising/advancing/going up. (价格)在持续上扬(price) is falling/dropping/going down. (价格)在持续下降7. to entertain business at … price 按……价格成交8. give/ allow/ make/ grant a discount 给折扣9. leave …with only a small profit 使得……获利低微10. at a price …% lower than …价格比……低……%11. meet sb. half way各让一半；折中处理跨境电子商务英语On -sale Offers and Counter-Offers(2)Useful Expressions:12. previous quotation先前的报价13. market is weak；market is declining市场疲弱；市场正在下滑14. make any further reduction再次降价，作进一步的降价15. (price) fixed at a reasonable level定价合理16. (products) moderately/ too highly priced (产品)定价适中/过高17. (the price) has advanced …% / considerably (价格)已上涨…% /明显上涨18. a jump/slump (in price)价格飞涨/暴跌跨境电子商务英语On -sale Offers and Counter-Offers(2)Useful Expressions:You can always find the lower price but quality is definitely different.If you can place order by 10th Jan., we agree to give you 3% discount .You drive a hard bargain We can onlymeet you half wayby making further reduction by 2% and request 100% advance payment.跨境电子商务英语On -sale Offers and Counter-Offers(2)Useful Expressions:The price we quote is already our most favorable price. We are unable to entertain any counter offer But we willabsorb the local truck chargefor you since you are our valued client.Please understand we have kept the price close to the cost of production and cannot offer you any more discount.If we cut down the price, we can hardlykeep reasonable profiton the order.Through careful thought, we must say frankly that our price is moderately fixed and we are unable to grant the reduction you asked for.跨境电子商务英语On -sale Offers and Counter-Offers(2)Sample:Dear sirs,We write to thank you for your letter and for the booklets you very kindly sent usWe appreciate the good quality of the captioned goods ,but unfortunately your prices appear to be on the high side and out of line with the prevailing market level . To accept the process you quote would leave us with only a small profit on our sales since this is a area in which the principal demand is for articles in the medium price range .We like the quality of your goods and also the way in which you have handle our enquiry and would welcome the opportunity to do business with you . May we suggest that you allow us a discount of 3% on your quote prices that would help you to introduce your goods to our customers 跨境电子商务英语On -sale Offers and Counter-Offers(2)Sample :Much as we would like to cooperate with you , we just can not see our way to entertain your offer, as the price quote is too much high to be workable . In view of our long-standing business relations , we counter-offer , subject to your reply here within two days ,As the market is declining，we hope you will consider our counter-offer most favorably and fax us your acceptance as soon as possible .We are anticipating your reply.Yours faithfully跨境电子商务英语On -sale Offers and Counter-Offers(2)Exercise:DearJohn,Our consultants had a final round of negotiation comparing with competitors.They require a 10% discount to face competition.Thanks for your help price-wise to see to get the Project.Waiting your Revised Proforma Invoice with 10% discount by return.Best Regards跨境电子商务英语On -sale Offers and Counter-Offers(2)Exercise:Dear Dott,Long time did not get email from you, wish everything goes best at your side.ABC company is in the camera industry for more than 13 years, and enjoy highest reputation from customers from all over the world.For discount, no 10%.跨境电子商务英语On -sale Offers and Counter-Offers(2)Exercise:Generally speaking, we support discount only based on quantity more than 5000pcs order at one time.But consider we two companies have communicated and done a lot on this project for the past 2 months, and we treasure the business relationship between us,2% discount is for our long term business cooperation and hope to promote the further process.We do believe this order is the good start of our cooperation.跨境电子商务英语On -sale Offers and Counter-Offers(2)SpeakingPart 4跨境电子商务英语Suppose a foreign customer is going to visit your factory, what kind of preparation are you going to make to leave him/her a good impression And what are you going to introduce when you show him/her around your factory Be prepared to share your opinions with the class.跨境电子商务英语Warming upUseful ExpressionsThe goods should be fully up to the Chinese Export standard.Sometimes copies are mass-produced so quickly that they reach the stores even before the original designs.Would you like to have a look around our factory Our daily capacity for a shift is 10,000 bottles of juice.Our monthly capacity can fully meet the demand of our customers.We canassure you that we are well experienced in this line.跨境电子商务英语Useful ExpressionsWe have receivedmany bookings for tapestry recently, so we are unable to make delivery before spring next year.Having been fully committed, we have to withdraw your order.By the way, all the equipments are imported from Germany.By the way, did your Manager Wang take part in this exhibition By the way, what is your floor area 跨境电子商务英语Speaking OutA: Can you make an introduction of your factory B: Yes. Our factory was set up in 1988. We have about 1, 000 production staff. About two thirds of them are women.A:May I ask what your production capacity is B: Our production capacity is 80, 000 dozen a year.In 2016 the factory introduced a set of advanced equipment and improved management. The output has seen a big rise since then.Our products sell well both at home and abroad.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.Visiting a FactorySpeaking OutA: Where do you get raw materials from B: Mainly from Korea. The accessories are from home.A: How about the quality B: We have our own quality control department. Beginning from purchasing, each procedure is strictly inspected. And another thorough inspection follows before delivery.跨境电子商务英语Speaking OutA:Can you assure us of delivery on time B: No problem.Though we are heavily committed, all orders, including yours, will be made up before the end of this month.Our workers are working overtime to advance the delivery.A:Good. By the way, how many production lines do you have B: Five. You'll see them after a while.跨境电子商务英语Role playA client is visiting your toy company.Please make a dialogue with your partner.跨境电子商务英语Role playA: Is this your toy company It looks so good.B: Thanks. Let’s have a look around it.A: Good !B: This is our cotton workshop. The average output per day is about 2,000 plush toys, which were well received by our customers.A: (Take a cloth rabbit) It looks nice and is also fashionably designed. Is it your own design B: Yes, we employ many creative designers and a lot of veteran workers跨境电子商务英语Role playA: Great!B: This is plastic workshop, specializing in producing plastic toys such as electromobiles and remote controlled aircrafts .A: They look good in quality. Where is your material from B: Mainly from here. The others are imported.A: Could you assure us of making delivery within one month if we order cloth rabbits in large quantities B: No problem. We can also produce according to your samples.跨境电子商务英语

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