资源简介

(共50张PPT)
Lesson 8跨境电子商务英语International Expansion Through Cross-border EcommerceSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语跨境电子商务英语ReadingPart 2跨境电子商务英语What is cross-border ecommerce Who will benefit from the international expansion of ecommerce What are the challenges the online Merchants have to overcome before international expansion Why does the author say “A 'One size fits all' approach might prove to be a pitfall” Why did Amazon make failure in Chinese market Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.What is cross-border ecommerce International ecommerce is called cross-border ecommerce, when consumers buy online from merchants, located in other countries and jurisdictions.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension1.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension2.Who will benefit from the international expansion of ecommerce consumersmerchantspayment service providersother stakeholders...Read the text and answer the following questions.跨境电子商务英语Reading Comprehension3.What are the challenges the online Merchants have to overcome before international expansion geography(local business customs, consumer preferences and cultural differences)languagepayment(currency,payment methods)Read the text and answer the following questions.跨境电子商务英语Reading Comprehension4.Why does the author say “A 'One size fits all' approach might prove to be a pitfall” Marketing strategies will have to be customized, to reach a different audience in a foreign market and a different infrastructure might require local logistic and delivery services.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension5.Why did Amazon make failure in Chinese market Read the text and answer the following questions.跨境电子商务英语Reading Comprehension5.Why did Amazon make failure in Chinese market Read the text and answer the following questions.跨境电子商务英语Reading Comprehension(1)stakeholders: people who have an interest in a company's or organization's affairs(利益相关者).(2)be engaged in: 从事，致力于e.g.At least 17 different units are engaged in the war. (3)inventory：a written list of all the objects in a particular place(存货清单).e.g.an inventory of the museum's contentsWords跨境电子商务英语Words & Expressions(4)multilingual： involving several different languages(使用多种语言的)(5)Boleto Bancário: a payment method in Brazil regulated by FEBRABAN, short for Brazilian Federation of Banks. Boleto Bancário is simply referred to as Boleto (English: Ticket).(6)COD：to cash on delivery (C.O.D.)Words & ExpressionsWords跨境电子商务英语(7)IDEAL：iDEAL is an e-commerce payment system used in the Netherlands, based on online banking. Introduced in 2005, this payment method allows customers to buy on the Internet using direct online transfers from their bank account. iDEAL remains by far the most popular method for online payments in the Netherlands.(8)chargebacks:退款(9)notwithstanding despite anything to the contrary(尽管，虽然)e.g.Notwithstanding some major financial problems, the school has had a successful year.Words & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.Global acquirers can help retailers with innovative solutions to overcome challenges posed by serving a diverse audience with varying consumer expectations, in multiple languages, solutions which can make cross-border ecommerce domestic and truly profitable.Analysis:Global acquirers can help retailers with innovative solutionsto overcomechallengesposed byserving a diverse audience ...,solutionswhich ...跨境电子商务英语Words & ExpressionsExpressions1.Global acquirers can help retailers with innovative solutions to overcome challenges posed by serving a diverse audience with varying consumer expectations, in multiple languages, solutions which can make cross-border ecommerce domestic and truly profitable.Translation:向有着不同的消费期望、使用不同语言的消费者提供服务会带来各种挑战，全球收购方可以为零售商提供新颖的解决方案来克服这些挑战，这些方案可以使跨境电商变的本土化且真正的有利可图。跨境电子商务英语Words & ExpressionsExpressions2.The increasing popularity of tablets and smartphones, allows consumers worldwide to compare prices, connect with other consumers via social media, to discuss products and services, to select a web shop independent of its location and to transfer payments via their PC, laptop, mobile phone or tablet at any place, anytime, anywhere.Analysis:The increasing popularity ..., allowsconsumers worldwidetocompare prices...,todiscuss products and services,toselect a web shop ... andto...跨境电子商务英语Words & ExpressionsExpressions2.independent of独立于…之外的；不受…支配的；不依赖于…的不管，不顾Translation:平板和智能手机的日益普及，使全世界的消费者能比较价格，通过社交媒体联系其他消费者 ，讨论产品和服务，选择一个网上商店而不用考虑它的位置，并在任何地方、任何时间、在任何地点通过他们的PC、笔记本电脑、移动电话或平板来转账支付。跨境电子商务英语Words & ExpressionsExpressions3.banks have come to realize that offering acquiring services to successful stakeholders engaged in online trade, can be more profitable than selling banking products.Analysis:banks have come to realizethatoffering acquiring servicesto successful stakeholdersengaged in online trade,can be more profitable than selling banking products.Translation:银行已经意识到，为从事在线交易的利益相关者提供收购服务，可能比销售银行产品更有利可图。跨境电子商务英语Words & ExpressionsExpressions4.on the contrary, these stakeholders have risen like a phoenix from the ashes, in an age when international expansion through global online trade has become big business.a phoenix from the ashese.g:We all thought the company was finished when it went bankrupt, but it rose like a phoenix from the ashes.公司破产时我们都以为它完了，但它有如凤凰涅磐般重生了。跨境电子商务英语Words & ExpressionsExpressions4.Analysis:these stakeholders..., in an agewhen... has become big business.Translation:相反，在通过全球在线贸易进行国际扩张成为大生意的时代，这些利益相关方像凤凰涅槃一样崛起。跨境电子商务英语Words & ExpressionsExpressions5.Marketing strategies will have to be customized, to reach a different audience in a foreign market and a different infrastructure might require local logistic and delivery services.Analysis:Marketing strategies will have to be customized,...anda different infrastructure might require local logistic and delivery services.Translation:营销策略必须是个性化的，以满足国外市场不同的受众，而国外不同的基础设施可能需要当地的物流和配送服务。跨境电子商务英语Words & ExpressionsExpressions6.A“One size fits all”approach might prove to be a pitfall.Translation:一刀切的方法可能会证明是错误的。跨境电子商务英语Words & ExpressionsExpressions7.Global expansion requires multi-currency conversion and settlement in currencies defined by major card schemes, including interchange rates.Translation:全球扩张需要多种货币的兑换和结算，而这些货币和汇率是由主要银行卡组织所决定的。跨境电子商务英语Words & ExpressionsExpressions8.Global payment solution providers with regional partners in the card payment sector, partners which have acquired expertise in the technical, innovative and legal aspects of online sales, can help merchants to manage transactions over one secure payment gateway.Analysis:Global payment solutionproviderswithregional partners...,partnerswhich...,can helpmerchants...跨境电子商务英语Words & ExpressionsExpressions8.Global payment solution providers with regional partners in the card payment sector, partners which have acquired expertise in the technical, innovative and legal aspects of online sales, can help merchants to manage transactions over one secure payment gateway.Translation:全球支付解决方案提供商与卡支付领域的区域合作伙伴合作，可以帮助商家通过一个安全的支付渠道来管理交易,因为这些合作伙伴在在线销售的技术、创新和法律方面具有专业知识。跨境电子商务英语Words & ExpressionsExpressions9.testimony to the fact that the digital highway provides retailers with unprecedented business opportunities for international expansion.testimonyn.[U] If you say that one thing istestimony toanother, you mean that it shows clearly that the second thing has a particular quality.证明be a testimony to/of sth.跨境电子商务英语Words & ExpressionsExpressions9.Analysis:testimony tothe factthatthe digital highwayprovidesretailerswithunprecedented businessopportunities forinternational expansion.Translation:事实证明，数字高速公路为零售商的国际扩张提供了前所未有的商机。WritingPart 3跨境电子商务英语On sale- Urging the Payment
一般情况下，客户下单后没有及时付款，可以提醒客户若有产品的价格、尺寸等相关问题，可以及时告知。还可以提醒客户付款后会尽快发货。
Situation 1
On sale- Urging the Payment
Dear customer,
We have got your order of ***. But it seems that the order is still unpaid. If there’s anything I can help with the price, size, etc., please feel free to contact me.
Once the payment is confirmed, I will process the order and ship it out as soon as possible.
Thanks!
Best Regards
(Your name)
Sample 1
On sale- Urging the Payment
客户是新手，可能不太熟悉付款流程。此时应该向客户介绍具体的付款流程。同时告知客户如果还有疑问可尽快联系。
Situation 2
On sale- Urging the Payment
Dear customer,
We appreciated your purchase from us. But we noticed that you havn’t made the payment yet. You may not know how to pay.
This is a detailed payment process links:***********
If you have any questions about payment, or any other reason that you don't want to go to complete the order, please let us know.
We can help you solve the question of payment or make any changes to the order.
Thanks again! We are all looking forward to get your answer as soon as possible.
Best regards,
(Your name)
Sample 2
On sale- Urging the Payment
若客户下单后2天内还未付款，且之前发送的邮件也没有回复，则有可能是客户是觉得价格高了或者找到更便宜的卖家。此时可以告知客户产品利润很薄，但是愿意给予一定的折扣以促成交易。
Situation 3
On sale- Urging the Payment
Dear friend,
We found you haven’t paid for the order you placed several days ago. The payment process has already been sent to you and I think you have already known how to pay.
Our profit margin for this product is very limited. But if you think the price is too high, we can give you a discount of 3%. Hope you are happy with it and you are welcome to contact me if there’s anything else I can help with.
Best Regards
(Your name)
Sample 3
Useful Expressions:Attached please find an invoice for your order.Please be aware that we require payment in full within 30 days.Please contact me if you have any questions about your account.To avoid service charges to your account, please make payment in full by May 3.Please make arrangements to settle your account by June 9.Your total bill is$575. 65.We accept most major credit cards.You may make payment by wire transfer.跨境电子商务英语On sale- Urging the PaymentSpeakingPart 4跨境电子商务英语Is price the only trade term when you make an inquiry If not, what other terms and conditions should be considered when you send an inquiry to the seller Be prepared to share your opinions with the class.跨境电子商务英语Warming upUseful Expressionsquote sb. a price for sth 向某人报某货e.g:Can you quote us your lowest price for Item No. 223 quotation n. 报价make sb a quotation for sth. 向某人报某货If you can increase the quantity of your order, we'll be able to make you a better quotation.place an order with sb. for sth.向某人订购某货物跨境电子商务英语Useful ExpressionsWe are offering you 5,000 pairs of Nike Basketball shoes at USD35 per pair FOB San Francisco for June shipment.We can deliver to you 10,000 pieces of SonyUSB FlashDisks at JPY 60 per piece FOB Kobe for shipment in March.跨境电子商务英语Speaking OutA: Can you show us your catalogue B: Certainly. Here you are.A: Thank you. Here's an enquiry sheet we've drawn up.B: Thanks. I will check the supply position for the products you are interested in and let you know later.A:Do you quote FOB or CIF B: We usually quote on CIF basis.And you'll find our prices very attractive.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.Enquiries and Offers(1)Speaking OutA:Would you give us an offer for Art. No. 17 CIFC5% Liverpool now B: What's the quantity A: We'd like to start with 10, 000 pieces.B: Is delivery in May acceptable to you A: Yes. And we pay by L/C at sight.B: OK.So now we can offer you 10, 000 pieces of Art. No. 17 at US $80 per piece CIFC5% Liverpool for shipment in May.跨境电子商务英语Speaking OutA: Thank you.How long will this offer be open B:It's valid for three days.A: I will study your offer with my colleagues and give you a definite reply soon.B: I'll be waiting for your reply.跨境电子商务英语Role playA customer from London is enquiring about the price of Oolong tea.Make a dialogue with your partner.跨境电子商务英语Role playA: It’s a great pleasure to meet you, Miss Feng.What is it in particular you’re interested in B: I’m interested in your oolong tea,green tea,scented tea and health protection tea .I’ve seen your teas and studied your catalogues.I think this tea will find a ready market in London.Here’s a list of requirements.A: Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer B: I’will do that.Meanwhile ,Could you give me an indication of the price 跨境电子商务英语Role playA: Yes,here is our FOB price.All the prices in the lists are subject to our confirmation.B: Well,we place an order of the oolong tea and green tea 150 kilogram each,scented tea 80 kilogram and health protection tea 50 kilogram.Your quotation is higher than the orther suppliers.Could you give me 10% discount A: Our price is well in line with the international market,fair and reasonable.B: But your prices is higher than the other supplier.跨境电子商务英语Role playA: Because our products quality is the best,and we are in a position to offer tea from stock.B: I know,but can you considering our long-terms coroperation and give me 10% discount A: You certainly have a way of talking me into it.Let’s make a concession.You must be order more 20 kilogram each teas.B: Ok,deal.What about the commission From other supplier I usually get 7 to 8 percent commission for my imports.It’s the general practice.跨境电子商务英语Role playA: As a rule we do not allow any commission.But if you guarantee an annual order of a certain amount,we will give you 3% commission.B: As commission agents we do business on a commission basis.So I hope you can give 6% commission.A: Well,I’ll bend the rule.As a encouragement of business ,we’ll allow you 5% commission.That’our maximum concession.B: Ok,Thank you.跨境电子商务英语

展开更多......

收起↑