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Lesson 13跨境电子商务英语State Interference In International TradeSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语跨境电子商务英语CHINADAILYMinistry of Foreign AffairsCHINA
RUSSIA
跨境电子商务英语CHINADAILYMinistry of Foreign AffairsChina has announcedthatsuspension of imports of Japaneseseafoodproductscompletely中国宣布全面暂停进口日本水产品跨境电子商务英语Discuss：Discuss how trade disputes between China and the United States would affect Chinese economy. Decrease the trade between China and U.S. having less effect on the competitive industry,more effect on the technology fields China has no advantages increase the domestic priceReadingPart 2跨境电子商务英语1.Why would state interfere with international business 2.How do the companies deal with tariffs or quotas 3.What are the types of tariffs 4.What are the differences between tariffs and quotas 5.What are the influences of quotas Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.Why would state interfere with international business These interferences may be simply the result of special-interest pleading, because particular groups suffer as a consequence of import competition. Or a government may impose restrictions because it feels impelled to take account of factors that comparative advantage sets aside.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension2.How do the companies deal with tariffs or quotas whether to choose self-support logistics or to outsource logistics mainly depends on two factors: The effect of key logistics activity on the success of the enterprise and the enterprise’s ability to manage logistics operation.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension3.What are the types of tariffs Protective tariffs，Revenue tariffs, A transit duty, an export duty, export subsidiesRead the text and answer the following questions.跨境电子商务英语Reading Comprehension4.4.What are the differences between tariffs and quotas 跨境电子商务英语Reading ComprehensionRead the text and answer the following questions.Quotas raise prices are set in physical terms, their effect on revenues5.What are the influences of quotas Quotas raise prices, an absolute ceiling set on quantity, the import license holders obtain a windfallRead the text and answer the following questions.跨境电子商务英语Reading Comprehension(1) reap:to get something, especially something good, as a result of what you have done 获得，取得〔成果〕e.g.reap the benefit/reward/profit (of sth)Those who do take risks often reap the rewards.那些真去冒险的人往往会得到回报。you reap what you sow 自食其果；种瓜得瓜，种豆得豆(2)pitfall:a problem or difficulty that is likely to happen in a particular job, course of action, or activity 〔可能出现的〕问题，困难；隐患；陷阱Words跨境电子商务英语Words & Expressions(3) be accustomed to:习惯于e.g.You may be accustomed to a system of national health care that is nonexistent in other places.你可能习惯于其他地方所没有的某种全民医疗制度。(4) burdensome:If you describe something as burdensome, you mean it is worrying or hard to deal with. 繁重的 [书面]e.g....a burdensome debt.…一笔沉重的债务。Words & ExpressionsWords跨境电子商务英语(5)VAT:a tax levied on the difference between a commodity's price before taxes and its cost of production 增值税(6)pursuant:依照 [正式]e.g. He should continue to act pursuant to the United Nations Security Council resolutions.他应当继续依照美国国家安全委员会的决议采取行动。(7)constitute:构成e.g.Testing patients without their consent would constitute a professional and legal offence.未得病人同意即对其进行试验会构成职业和法律犯罪。Words & ExpressionsWords跨境电子商务英语(8) legal tender:法定货币(9)misappropriation:the fraudulent appropriation of funds or property entrusted to your care but actually owned by someone else 侵吞e.g.The former Haitian leader has been charged in Haiti with theft and misappropriation of funds during his 15-year rule.这位前海地领导人在海地被指控在他的15年统治期间，偷窃和侵吞资金。(10) remuneration:Someone's remuneration is the amount of money that they are paid for the work that they do. 报酬; 酬金 [正式]Words & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.These interferences may be simply the result of special-interest pleading, because particular groups suffer as a consequence of import competition.pleading 恳求；央求Translation:这些干预可能仅仅是特殊利益集团的诉求，因为某些集团会因为进口竞争而遭受损失。跨境电子商务英语Words & ExpressionsExpressions2.Or a government may impose restrictions because it feels impelled to take account of factor that comparative advantage sets aside.set aside 驳回；撤销Translation:或者，政府可能会施加限制，因为它觉得必须考虑比较优势所忽略的因素。跨境电子商务英语Words & ExpressionsExpressions3. But the government that welcomes such benefits must also expect complaints of “foreign control,” an argument that will inevitably be pressed by domestic owners of older plants who fear a new competition that cannot be blocked by tariffs.Translation:但欢迎这些好处的政府也必然会面临“外国控制”的抱怨，这一论点将不可避免地受到国内老工厂所有者的施压，他们担心关税无法阻止新的竞争。跨境电子商务英语Words & ExpressionsExpressions4.This has been a pressing problem for many governments, particularly insofar as investment by U.S. firms is involved, and it is a chief complaint of critics who view globalization as a form of economic exploitation.Translation:对许多国家的政府来说，这一直是一个紧迫的问题，尤其是涉及到美国公司的投资，这是批评者们的主要抱怨，他们认为全球化是一种经济剥削的形式。跨境电子商务英语Words & ExpressionsExpressions5.The boundary may be that of a nation or a group of nations that has agreed to impose a common tax on goods entering its territory.Translation:边界可以是一个国家或一组国家的边界，这些国家同意对进入其领土的货物征收共同的关税。跨境电子商务英语Words & ExpressionsExpressions6.Quotas raise prices just as tariffs do, but, being set in physical terms, their impact on imports is direct, with an absolute ceiling set on quantity.Translation:配额就像关税一样会提高价格，但由于是以实物形式设定的，配额对进口的影响是直接的，对数量有绝对上限。跨境电子商务英语Words & ExpressionsExpressions7.With tariffs, the government receives the revenue; under quotas, the import license holders obtain a windfall in the form of the difference between the high domestic price and the low international price of the import.Translation:通过关税，政府获得收入:在配额下，进口许可证持有人通过进口产品的国内高价与国际低价之间的差价获得意外之财。跨境电子商务英语Words & ExpressionsExpressions8.Excise taxes may act as a barrier to trade if they are levied at higher rates on imports than on domestic goods.Translation:如果对进口商品征收的税率高于对国内商品征收的税率，消费税可能会成为贸易壁垒。WritingPart 3跨境电子商务英语Exercises:跨境电子商务英语Cross-border e-commerce replies to bad reviewsFirst Part:9 Reasons why Negative reviews matter1.More than 80% of shoppers trust online reviews and more than 90% read them.2. People trust the opinions of others more than direct advertising.3. Bad reviews are indicators of shoppers' behavior toward your products;4. Some people are more likely to read bad reviews when buying something,5, negative reviews will affect your search engine optimization;6, bad feedback will reduce product ranking and visibility;7, low ranking will reduce customer loyalty is not conducive to the second purchase;8, negative reviews will reduce your chances of winning the Buy Box;9. Negative Amazon reviews may indicate a problem with your product.Sample跨境电子商务英语CASE STUDY: Problems with damaged shoes or not liking the shapeDear XXXThis is the Ashley from XXX Customer Service Team. Sorry to disturbyou and thank you so much for your great support on us.About the problem you mentioned, could you please send us the pictureof shoes you received Because we have been checked all the shoesbefore they leave the factory, so we couldn't send one pair of defectiveshoes to our customers. / We are very sorry that you don't like our layoutCould you please tell us the specific problems so that we can modify andimprove it in the future.In order to express our sincere apology for all the inconvenience causedwe would like to send you a pair of new shoes for free. Or, if you don'twant the shoes any more, we could return your payment back. Whatevernew shoes or payment, the original shoes needn't be returned because wedon't want add any more inconvenience to you.Could you please let us know which of the two ways do you prefer Besides, if you have any other questions, please feel free to contact us atany time, we will try best to solve it by your satisfactory way.Hope to hear from you soon.1. Please write an email to modify the negative reviews
Exercise：
SpeakingPart 4跨境电子商务英语Warming up跨境电子商务英语Pair work ATerms of payment are an important point in international business negotiations. Work in pairs and discuss terms of payment in international trade. List as many terms as you can.e.g. 1. Letter of credit.2. Documents against Payment.3. Telegraphic Transfer.Warming up跨境电子商务英语Work in pairs and discuss the stages of issuing an L/C according to the given diagram.Letter of Credit Lingo:To better understand letters of credit, it may help to know the following:●Abbreviations for “letter of credit” include L/C, LC, and LOC●Applicant—the buyer in a transaction●Beneficiary—the seller or ultimate recipient of funds●Issuing bank—the bank that promises to pay●Advising bank—helps the beneficiary use the letterof creditSpeaking OutA: Since this is the first deal between us,I hope we can trade on customary terms, i.e, payment by a letter of credit payable against sight draft.B: I understand your position. But at the moment, I do have some difficulties.Could you make an exception, say, to accept D/P A:I would like to bend the rules a little if possible, but we accept D/P only if the amount is under USD2 000.This is not the case now. We could only accept confirmed irrevocable L/C.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.PaymentSpeaking OutB: As you are aware, payment by L/C is a bit complicated and expensive. Let's do this: if you can reduce the price by 2% and give us three months to raise money, we'd bewilling to give you a 10%o down payment.A:And the balance by 90 days L/C B: Exactly, what do you say then A: I’m afraid I’m not in a position to give you an immediate answer. I'll have to consult my head office.(A makes a phone call to her company.)A: Well, my head office says the best we can do is to accept 60 days.B: 60 days That's all right.跨境电子商务英语Role-playBrief introduction the payment methods your company accpect when doing businessGive a presentation in the front of class跨境电子商务英语

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