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Lesson 11跨境电子商务英语Supply Chain SimplificationSpeaking04Lead-in01Writing03Reading02Contents跨境电子商务英语Lead-inPart 1跨境电子商务英语跨境电子商务英语Discuss：According to the video, Briefly describe the links of the automotive supply chain ReadingPart 2跨境电子商务英语1.What are the characteristics of advanced form of 3PLs operation 2.How does an enterprise choose self-support logistics or to outsource logistics 3.In what condition an enterprise should choose self-support logistics 4.What are the benefits and risks of outsourcing logistics 5.According to the author, what is 3PLs Reading ComprehensionRead the text and answer the following questions.跨境电子商务英语1.What are the characteristics of advanced form of 3PLs operation Sharing information and establishing logistics solution jointly are important signs of highly interactive collaboration of enterprises, and also the remarkable characteristics of advanced form of 3PLs operation.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension2.How does an enterprise choose self-support logistics or to outsource logistics whether to choose self-support logistics or to outsource logistics mainly depends on two factors: The effect of key logistics activity on the success of the enterprise and the enterprise’s ability to manage logistics operation.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension3.In what condition an enterprise should choose self-support logistics if the enterprise takes development of supply chain management as its core competitive ability, it should not outsource the logistics service.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension4.What should a company do to manage channels 跨境电子商务英语Reading ComprehensionRead the text and answer the following questions.Generally speaking, the enterprise could gain much economic benefits through outsourcing special logistics service and make itself competitive, such as reducing investment in capital assets, the operation cost and requirements of flow capitals, acquiring the special technology and management technology of logistics operation, gathering resources for core business, improving the operation and customer service of enterprise and market penetration. But the enterprise will bear some risks, that is, losing control of key logistics activity.5.According to the author, what is 3PLs the so-called 3PLs is the process of enterprise or other economic organizations outsourcing part or all of logistics management, logistics jobs or logistics establishment of non-core business to strengthen its core competitive capability, and to establish the win-win interactive cooperation with dedicated logistics company until further to establish the market competitive strategic alliance.Read the text and answer the following questions.跨境电子商务英语Reading Comprehension(1)masterstroke:N-COUNT A masterstroke is something you do which is unexpected but very skilful and which helps you to achieve something. 妙招; 绝招e.g. His promise during the campaign to try to bring the war to an end was a political masterstroke.他在选举中承诺努力结束战争是个政治高招。(2)green hand:n. 生手；没有经验的人(3)trade off: n. an exchange that occurs as a compromise [亦作 trade away] 以…易货；拿…作物物交换；以…作为交换；卖掉；换掉:Words跨境电子商务英语Words & Expressions(4)backhaul in trucking, a backhaul is hauling cargo back from point B to the originating point A. Since it costs almost as much time and fuel to drive empty as fully loaded this makes economic sense as it pays for the trip back for the trucker.(货车)回运，回程货物运输，回程载货Backhaul traffic: Goods carried on a return journey.回运：货物的回程运输。(5)stock-in-trade:n. any equipment constantly used as part of a profession or occupation. 库存品Words & ExpressionsWords跨境电子商务英语(6)kernel:The kernel of something is the central and most important part of it. 核心e.g.The kernel of that message was that peace must not be a source of advantage or disadvantage for anyone.那一信息的核心是和平绝不应该成为对任何人有利或不利的根源。Words & ExpressionsWords跨境电子商务英语(1) reap:to get something, especially something good, as a result of what you have done 获得，取得〔成果〕e.g.reap the benefit/reward/profit (of sth)Those who do take risks often reap the rewards.那些真去冒险的人往往会得到回报。you reap what you sow 自食其果；种瓜得瓜，种豆得豆(2)pitfall:a problem or difficulty that is likely to happen in a particular job, course of action, or activity 〔可能出现的〕问题，困难；隐患；陷阱Words跨境电子商务英语Words & Expressions(3) be accustomed to:习惯于e.g.You may be accustomed to a system of national health care that is nonexistent in other places.你可能习惯于其他地方所没有的某种全民医疗制度。(4) burdensome:If you describe something as burdensome, you mean it is worrying or hard to deal with. 繁重的 [书面]e.g....a burdensome debt.…一笔沉重的债务。Words & ExpressionsWords跨境电子商务英语(5)VAT:a tax levied on the difference between a commodity's price before taxes and its cost of production 增值税(6)pursuant:依照 [正式]e.g. He should continue to act pursuant to the United Nations Security Council resolutions.他应当继续依照美国国家安全委员会的决议采取行动。(7)constitute:构成e.g.Testing patients without their consent would constitute a professional and legal offence.未得病人同意即对其进行试验会构成职业和法律犯罪。Words & ExpressionsWords跨境电子商务英语(8) legal tender:法定货币(9)misappropriation:the fraudulent appropriation of funds or property entrusted to your care but actually owned by someone else 侵吞e.g.The former Haitian leader has been charged in Haiti with theft and misappropriation of funds during his 15-year rule.这位前海地领导人在海地被指控在他的15年统治期间，偷窃和侵吞资金。(10) remuneration:Someone's remuneration is the amount of money that they are paid for the work that they do. 报酬; 酬金 [正式]Words & ExpressionsWords跨境电子商务英语跨境电子商务英语Words & ExpressionsExpressions1.The reason for adopting the term “highly interactive cooperation” rather than “cooperation” is that 3PLs service cooperation could have different levels from the perspective of essence of outsourcing operation of enterprise logistics, but the term of “3PLs” actually refers to the advanced form of logistics service outsourced by enterprises particularly.Translation:之所以采用“高度互动合作”而非“合作”一词，是因为从企业物流外包运作的本质来看，第三方物流服务合作可能具有不同的层次，而“第三方物流”一词实际上是指企业将物流服务外包的高级形式跨境电子商务英语Words & ExpressionsExpressions2.On the other hand, the 3PLs cooperation is not just co-operation based on division of labor in general, but a process of working out logistics solution together and dynamic execution according to the market needs for the common strategic goal under the condition of sharing information between the two collaborative parties.Translation:另一方面，第三方物流合作不仅仅是一般意义上的基于分工的合作，而是在合作双方信息共享的条件下，根据共同战略目标的市场需求，共同制定物流解决方案并动态执行的过程。跨境电子商务英语Words & ExpressionsExpressions3.In the background, NC Inc. connected to the ERP system of General Food Inc. through special-purpose communications link.Translation:在后台,数控公司与通用食品公司的ERP系统通过专用通信链接。。跨境电子商务英语Words & ExpressionsExpressions4.In the foreground, the freight information of General Food Inc. is divided and loaded with the freight plan of 200 carriers which are operating on four million lines.Translation:在前台，通用食品公司的货运信息被分割，并由200家运输公司的400万条航线上来承载。跨境电子商务英语Words & ExpressionsExpressions5.Generally speaking, the enterprise could gain much economic benefits through outsourcing special logistics service and make itself competitive, such asreducinginvestment in capital assets, the operation cost and requirements of flow capitals,acquiringthe special technology and management technology of logistics operation,gatheringresources for core business,improvingthe operation and customer service of enterprise and market penetration.(……ing 属于并列关系)Translation:一般而言，企业可以通过外包特殊物流服务获得大量的经济效益，使企业具有竞争力，如减少资产投资，降低流动资金的运营成本和需求，获得物流运营的特殊技术和管理技术，集中核心业务资源，提高企业运营和客户服务水平，市场渗透。跨境电子商务英语Words & ExpressionsExpressions6.Actually, the decision-making of outsourcing logistics for enterprise itself is a process to trade off interactive cooperation economically and technically.trade off :权衡Translation:实际上，企业物流外包决策本身就是一个在经济和技术上权衡互动合作的过程。跨境电子商务英语Words & ExpressionsExpressions7.Toprovideconsigners or consignees services from functional service of logistics node to broader integration service of logistics channel; tointegratetransport management, stock-in-trade schedule and information technology, toprovidecustomers increment service through the whole low cost of channelTranslation:从物流节点的功能服务到更广泛的物流渠道一体化服务，为发货人或收货人提供服务;整合运输管理、库存进货计划、信息技术，通过全渠道低成本为客户提供增值服务跨境电子商务英语Words & ExpressionsExpressions8.the so-called 3PLs is the process of enterprise or other economic organizations outsourcing part or all of logistics management, logistics jobs or logistics establishment of non-core business to strengthen its core competitive capability, and to establish the win-win interactive cooperation with dedicated logistics company until further to establish the market competitive strategic alliance.Translation:所谓第三方物流是指企业或其他经济组织将部分或全部物流管理、物流岗位或物流建设等非核心业务外包，以增强其核心竞争力的过程。并与专业物流公司建立双赢互动合作关系，直至进一步建立市场竞争战略联盟。跨境电子商务英语Words & ExpressionsExpressions9. The development of logistics industry depends on the maturity of market economy on one hand, and benefits from the continuous enrichment and innovation of logistics service ideas.Translation:物流业的发展一方面有赖于市场经济的成熟，另一方面得益于物流服务理念的不断丰富和创新。WritingPart 3跨境电子商务英语Exercises:跨境电子商务英语Dear Mr. Tailor,Thank you for your prompt delivery. We received the goods the day before yesterday. The 300 cartons of all the 800 cartons are in good condition. To our disappointment, the rest 500 cartons are totally wet.We hope that you can understand that we have to lodge a claim against your company for the damaged goods.Your response of cooperation will be of benefit to both parties.Yours sincerely,Tamp Hobs CorporationPearly CharlesExercises:跨境电子商务英语Training:按下列要求撰写两封信函：（1）日本某公司向香港某商行提出索赔要求。（2）湖南某贸易公司就进口大豆发生霉变向美国某贸易公司提出索赔。SpeakingPart 4跨境电子商务英语Warming up跨境电子商务英语Pair work AHere are some tips in describing your company’s products package. Which three do you think are most important Why 1.Research theproduct and its uses. You should know and understand every feature and advantage the product may have. Many manufacturers have websites with product details or customer service lines where you can obtain additional information.2.Determine your audience.Writing styles should always vary depending on the desired audience. You should research who uses and purchases the product to establish the tone and style of your audience and create a unique voice for your product.Speaking OutA: Shall we have a discussion about the packing today B: Sure.We usually pack our shirts individually in poly bags, ten dozen to one carton.A: That sounds good. But please pay extra attention to the design of the inner packing.All the packages must suitable for window display.B: Please do not worry. They are all beautifully designed to meet the local market preference and taste.跨境电子商务英语Read the model dialogues. Pay attention to the highlighted sentences and then role-play it with your partner.PackingSpeaking OutA: Did you bring any samples I'd like to have a lookB: Here you are.A: It does look good.B: What do you think about the outer packing A: You mentioned cartons, right I'm afraid they are not strong enough for long distance shipment.B: Your order only involves shirts. And they’re not fragile goods. That’s why we suggest cartons,since they are light and easy to handle.A: Well, I just mean the cartons are easily breakable.B: We can reinforce the cartons with straps.跨境电子商务英语Speaking OutA: Well, these goods will have to go a long way to our port. What if dampness gets into the packages B:All the cartons are lined with plastic sheets, so they're absolutely waterproof, I can assure you.A: As I just said, it's a long distance shipment. I really don't want to take any chances.B:Our way of packing has been widely accepted by other clients, and we have received no complaints what so ever up to now. And most importantly, these cartons are transported in containers.Container transportation can ensure that the goods arrive in good order.A: Well, in that case I feel assured.跨境电子商务英语Role-playThe main prodcution of your company is food/toy/machine, please describe your product packaging toward your clients Give a presentation in the front of class跨境电子商务英语

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