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(共15张PPT)
商务英语写作实务
Business English Writing Practice
Unit 1
General Introduction of Business Writing
Learning Objectives
know what the 3 functions of business writing are;
know what the 5 key elements of business writing are;
know what the 7 principles of business writing are
I. Functions of Business Writing
Informing means to convey information to complete daily operations of business.
Influencing means if we want a desired response, it is important to influence the reader’s emotions.
Entertaining means our writing can gain the readers’ active or positive responses.
II. Key Elements of Business Writing
The key elements are:
Who
What
When
Where
why or how.
III. Principles of Business Writing
The principles are:
Clarity
Conciseness
Concreteness
Correctness
Consideration
Completeness
Courtesy
Clarity means clearness.
Sample 1
Hi John,
I wanted to write you a quick note about Daniel, who’s working in your department. He’s a great asset, and I’d like to talk to you more about him when you have time.
Best,
Skip
Sample 2
Hi John,
I wanted to write you a quick note about Daniel Kedar, who’s working in your department. In recent weeks, he’s helped the IT department through several pressing deadlines on his own time.
We’ve got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work
I’d appreciate speaking with you about this. When is it best to call you to discuss this further
Best wishes,
Skip
Conciseness means to write in the fewest possible words without sacrificing completeness and courtesy.
Sample 1
Hi Matt,
I wanted to touch base with you about the e-mail marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company’s philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch.
For instance, if we talk about the company’s efforts to become sustainable, as well as the charity work we’re doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater.
What do you think
Jessica
Sample 2
Hi Matt,
I wanted to quickly discuss the e-mail marketing campaign that we analyzed last Thursday.
Our target market will want to know about the company’s philanthropic efforts, especially our goals to become sustainable and help local schools.
This would have a far greater impact, and it would stay in their minds longer than a traditional sales pitch.
What do you think
Jessica
Concreteness means description should be vivid, specific and definite rather than vague, general and abstract.
Sample
How much time do you spend every day packing your kids’ lunches
No more!
Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch AND have more time to play or read with them!
Correctness means that there is no mistake of grammar, punctuation and spellings.
Sample
Hi Daniel,
Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I’m looking forward to moving ahead on our project. I’m sure that the two-weak deadline won’t be an issue.
Thanks again, and I’ll speak to you soon!
Best,
Jack Miller
Consideration means writing the message with the receiver in mind.
Sample
Traci,
I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting we’re having this Friday. We’ll be creating an outline for the new employee handbook.
Thanks,
Jessica
Completeness means that our message should include all necessary facts and background information.
Sample
Hi everyone,
I just wanted to send you all a reminder about the meeting we’re having tomorrow!
See you then,
Chris
Courtesy means to show our appreciations and respect to the reader.
Sample
Jeff,
I wanted to let you know that I don’t like your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your team, I haven’t been able to do that. Can you make sure they make time for me and my team next week
Thanks,
Phil

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