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(共18张PPT)
Unit 6
Congratulation Letter Writing
Learning Objectives
know the functions of congratulation letters;
know basic elements & principles of congratulation letter writing;
draft and write a one-page congratulation letter.
Section One
General Introduction
A congratulation letter is used for praising a person on his/her success.
I. Format
Inside Address
Salutation
Body：
1. the reason you are writing
2. your congratulations (Main Body)
3. an expression of good wishes
Signature
II. Tips
Keep the 7Cs principles as well as the 5Ws in business writing in your mind.
Respect the facts and avoid exaggerate praising.
Focus only on the receiver and avoid talking about yourself.
Don’t include any negative comments or unhappy news.
Usually under one page in length is enough.
III. Warm-up Exercise
You are Jack Wang, the Sales Manager of a company. Please write a congratulation letter to Henry Smith, the Purchasing Manager of your company to congratulate him on his promotion.
Points
He has served a long time for the company.
He works very hard and has made great contributions to the company.
Hope him make more achievements in future.
Section Two
Samples
Dear Ms. Green,
On behalf of the entire team of Design Department, I would like to heartily congratulate you for your new design work has won the first prize in the Design Competition.
All your colleagues are very excited for you are a star in our company now. We feel wonderful that you are part of our team. As an intern, you have done a lot of work. We know that you are keen on software design and you spent a lot of your spare time to research it. So you deserve this prize. We hope that we can work together to make greater progress in future.
The entire company is wishing you all the best for your future. Congratulations once again!
Yours truly,
Maggie
Sample 1
Sample 2
Dear Mr. Wool,
Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion.
It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way.
Wish you continued success.
Yours sincerely,
Li Ming
Sample 3
Mr. Jim Smith
14 Ocean Avenue
Manhattan, NY
Dear Jim,
I really can’t find an exact word to express my exciting heart when I heard that you have been selected as the CFO at ABC Corp. . But it is no surprise as you are intelligent and talent. Long ago I knew you would be successful in future.
As a CFO in this large company, you are in charge of the fate of the company. Every decision you make will influence the company. We all trust you because you are so experienced and we believe with your lead your company will be more profitable in the next year.
We all send you our heartiest congratulations and best wishes.
Yours sincerely,
Maggie
Sample 4
Dear Mr. Sean,
On behalf of all the staff in D. R. Ltd., I would like to sincerely congratulate you on your recent sales record which is the No.1 of this season in our company.
I know that all the employees in this company are the best in this country. You are very creative and initiative. I’m very proud that I can work with you. And especially you Mr. Sean, you are a genius of sales. You created a record of our company. It is a great success. I know you have made great effort in your work and have overcome unimaginable difficulties.
In view of your work ethic and relentless commitment to customer service, it is obvious that you have a bright future ahead of you. I hope that your experience working with us will contribute in some small way to your success.
On behalf of the staff in D. R. Ltd., I wish you all the best in your future career and life endeavors, whatever they may be.
Yours sincerely,
Tony Norton
President and CEO
Section Three
Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him.
Complete the following congratulation letter with the Chinese provided.
Dear Mr. Liu,
____________________（我很高兴听说）you opened a new office in Beijing. Let me congratulate you on the opening of your new office in Beijing. Your new office in Beijing shows that your hard work has been paid off.
_________________________________（祝愿你的事业在将来取得更大成就）.
Yours sincerely
Li Ming
I'm very glad to hear that
May you have greater success in the future.
Situation 2
Suppose your friend Mr. Li has recently got a promotion.
Complete the following congratulation letter with the Chinese provided.
Dear Mr. Li,
_____________________________________________________________（听说你在公司得到升职，我由衷地为你感到高兴）. Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, ________________________________________
________（你工作十分努力，而且有创造性）, which is essential to achieve your goals in work.
Moreover, your strong sense of responsibility enables you to win trust from people around you and thus win yourself various opportunities. ________________________
__________________________________（我想这是你在短期内获得提拔的原因）. _________________________________________（毫无疑问这是你应得的）. Having you as a friend, I really feel both proud and lucky because I can often learn so much from you.
Best wishes.
Sincerely,
(Signature)
I am extremely glad to hear that you have got a promotion in your company.
you are always a both hard-working and creative person,
I think that is why you can make achievements in such a short time.
There is no doubt that you deserve the promotion.
Situation 5
Your friend found a new job in a big company and you write a congratulation letter to him.
Points
Express your feeling of hearing the news.
Encourage and praise your friend.
Show your good wishes to your friend.
Dear Jim,

I am really happy to say “Congratulations” to you. But it is no surprise as you are intelligent and talent. Long ago I knew you would be successful in future.

As a member of the large company, there will be more both opportunities and challenges for you , I believe that you can achieve more because of your experience and talent.

I would like to send you my heartiest congratulations and best wishes.

Yours sincerely,
Maggie

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