资源简介

(共21张PPT)
涉外秘书英语阅读
Unit 11
Business Management
Unit 11 Business Management
Corporate planning
Globalization
Matrix
A
B
C
D
E
Unit 11 Business Management
Brainstorming
Teambuilding
Motivating
Reading Strategy
Banked Cloze
Part A Brainstorming
How did the fox know that the sick lion ate all the
disappeared beasts
What can you learn from the story in the
perspective of business management
What can you learn from the story
A. He is wise who is warned by the misfortunes of others.
B. Nature exceeds nurture.
C. Birds of a feather flock together.
D. United we stand, divided we fall.
A
Part B Corporate Planning
Pre-reading Questions
What does Corporate Planning mean
Define the major competitive scopes within
which the company will operate.
Task One Choose the best answer to fill in the blank.
1. He claims that the laws are antiquated and have no contemporary__________.
relation B. connection C. relevance D. Reference
2. We will actively manage your __________to maximize the return on your investment.
combination B. portfolio C. investment D.Management
3. As rural factories shed labor, people ___________towards the cities.
A. wander B. roam C. float D. drift
b
c
d
Task One Choose the best answer to fill in the blank.
4. When the boss falls from power, his lackeys_________.
disperse B. spread C. scatter D. Distribute
5. _________to the documents remains restricted to civil servants.
Way B. Entry C. Approach D. Access
6. _________in speech is more than eloquence.
Valor B. Caution C. Discretion D. Bravery
d
a
c
Task One Choose the best answer to fill in the blank.
7. The big six record companies are multinational, and thus can _______ the world market into national ones.
segment B. portion C. division D. Section
8. What is the _______ mix of private and public property rights in natural resources
A. optimum B. optimal C. glory D. glorious
a
b
Task Two Decide whether the following statements are true or false according to the text.
1. ( ) The planning may lose its relevance due to changed market conditions or the addition of new products and markets to its portfolio.
2. ( ) Good planning statements have three major characteristics
3. ( ) Policies widen the range of individual differences so that employees act consistently on important issues.
4. ( ) Planning statements should be revised every few years to accommodate to every new turn in the economy.
5. ( ) A company must redefine its planning if that planning has lost credibility or no longer defines an optimal course for the company.
t
t
t
f
f
Task Three Translate the following sentences from the text into Chinese.
Over time the planning may lose its relevance because of changed market conditions or may become unclear as the corporation adds new products and markets to its portfolio.
_____________________________________________________
2. When management senses that the organization is drifting from its planning, it must renew its search for purpose.
_____________________________________________________
由于市场多变，计划可能失去相关性；或者因公司推出新产品，挖掘新市场，原有计划变得模糊。
当管理层意识到结构正在偏离计划，它必须更新其目的研究。
3. The statement guides geographically dispersed employees to work independently and yet collectively toward realizing the organization's goals.
_____________________________________________________
4. We will earn this leadership position by providing to our distributor and end-user customers innovative, high-quality, cost-effective and environmentally responsible products.
_____________________________________________________
此申明指导不同地区员工独立且协力地实现公司共同目标。
我们将通过提供给分销商以及最终用户以创新，高品质，划算的环保产品来确保领先地位。
5. A company must redefine its planning if that planning has lost credibility or no longer defines an optimal course for the company.
_____________________________________________________
如果原有计划失去可信度，或不能为公司提供最优途径，公司必须重新定义其计划。
Part C Globalization
Pre-reading Questions

Why did markets and marketing win out in the competition with communism
Is the trade cycle relevant to companies today Why Why not
Task One Fill in the blanks with the expressions given below
address; category; cluster; diffusion; energize; eliminate;
equation; segment; threshold; executive
1. Designer wedding dresses make wedding fashion a separate _______ from mainstream fashion.
2. Throughout the book we have________ ourselves to the problem of ethics.
3. The big six record companies are multinational, and thus can ________world market into national ones.
4. Acupuncture has a harmonizing and _________ effect on mind and body.
5. The invention of printing helped the _________ of learning.
category
address
segment
energize
diffusion
address; category; cluster; diffusion; energize; eliminate;
equation; segment; threshold; executive
6. There's no town here, just a ________ of shops, cabins and motels at the side of the highway.
7. The availability of public transport is also part of the ________ .
8. The sound was so loud it was on the __________ of pain.
9. CEO stands for chief __________ officer.
10. Liu Xiang is ___________ from the London Olympics in the first round.
cluster
equation
Threshold
executive
eliminated
Task Two Choose the best answer according to the text.
1. What does the text mainly talk about
A. The rise of the global market segments will be a trend in the future.
B. There’re great demands for products on global level.
C. Global markets will continue to grow in importance.
D. The most significant of all of the changes impacting global marketing is the rise of the Internet and information technology
a
2. “Amazon.com can reach customers in Taiwan and Tokyo just as easily as it can reach customers in Boston.” indicates _________________________.
A. The trend that will change the future of global marketing is the rise of global market segments.
B. There are global segments for many kinds of products.
C. The rapidly growing diffusion of Internet access plays a major role in supporting the growth of global markets
D. The growth of market worldwide will enhance and expand the value of global experience for businessmen.
3. Which of the following is not one of the features of “pets”.
A. Pets refer to those gadgets which record the number of times their owners talk to them or hold them.
B. Pets are exclusively designed for the trendsetters.
C. It would transmit some information to an agency that monitors these elderly
D. Pets can respond to a greeting, engage in simple conversation and even express remorse.
c
b
4. “Finally, marketing is at the threshold of a new and exciting era:” what does the threshold mean
A. the smallest detectable sensation
B. a region marking a boundary
C. the sill of a door; a horizontal piece of wood or stone
D. the starting point for a new state or experience
5. Why does the author say “Marketing, for the first time in history, can address the individual customer.”
A. This capability is available to address markets from local to global.
B. Companies can for the first time really focus on the customer.
C. The most significant of all of the changes impacting global marketing is the rise of the Internet and information technology
D. Small companies can act like large companies, and large, giant companies can act like small companies.
d
c
Part E Banked Cloze
A)consider B)environment C)determining D)assured E)view F)techniques G)availability H)potential J)outlay
Corporate planning may be described as the careful and systematic taking of strategic decisions. In .contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term(1)__________ of future developments and with designing a strategy so that the organization can achieve its chosen objectives. Many large companies now recognize the importance of (2)___________ a formal approach to developing a corporate plan. They prepare `scenarios' or forecasts of future developments in the (3)__________ in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years, companies have been developing more sophisticated (4)________ with which to analyze the risks involved in such decisions.

e
j
b
f
A)consider B)environment C)determining D)assured E)view F)techniques G)availability H)potential J)outlay
(5)__________, for example, an oil company deciding if it should invest in a new refinery. Faced with this decision, involving the (6)__________of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be (7)__________ of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the (8) __________ of crude oil and other supplies needed in the process.
Corporate planning, therefore, involves three main areas: (9)__________the long-term objectives of an organization, deciding what market(10) __________ there may be and formulating a product policy to satisfy them.

a
i
d
g
c
h
Thank you!

展开更多......

收起↑