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涉外秘书英语阅读
Unit 12
Management Innovation
Unit 12 Management Innovation
Matrix
Entrepreneurship
Managing research and development project
Unit 12 Management Innovation
A Brainstorming
B Teambuilding
C Motivating
D Reading Strategy
E Banked Cloze
Part A Brainstorming
Is the student clever or innovative
Do you stand with the student
When nobody in the class dared to speak, the student concluded, “Then, according to our professor’s logic, ____________________________.”

The following information may do help to expand your thinking perspective:
1. Is the professor’s logic right
2. What does the student want to prove
it must be true that our professor has no brain!
Part B Corporate Planning
Pre-reading Questions
To distinguish between invention and innovation
The role entrepreneurship plays in a company
Task One Choose the best answer to fill in the blank.
1. He might feel that _________ the company at a time when he sees tremendous growth opportunities would be a mistake.
helping B. financing C. leveraging D. Providing
2. Western aid may help but will not be a________.
medicine B. drug C. cure D. Panacea
3. Medieval alchemists attempted to ________ base metals into gold.
change B. transmute C. turn D. Morph
4. As a disciple, one must regard one's ________as an enlightened being.
A. teacher B. instructor C. guru D. president
c
d
b
c
5. The solid, ordinary candidate responds as ‘a passionate customer champion and _________ ‘
employee B. worker C. innovator D. Intrapreneur
6. Free-market reforms have moved governments everywhere to_________, deregulate, and privatize.
A. downsize B. upsize C. diminish D. minimize
7. Do what you do best ( your core competency ) and __________ the rest!
delegate B. outsource C. automate D. package
8. The idea has acquired a proverbial___________.
A. currency B. belief C. saying D. proverb
d
a
b
a
Task Two Decide whether the following statements are true or false according to the text.
1. ( ) Invention is the initial commercialization(or dissemination by other means) of invention.
2. ( ) Controls and discipline are required to bring inventions to practical use.
3.( ) Entrepreneurship can be referred to those activities involving vision, ownership and passion.
4. ( ) The needs from stakeholders determine the functions of innovative product or service.
5. ( ) The term entrepreneurship to refer strictly to the creation of new ventures
f
f
f
t
t
Task Three Translate the following sentences from the text into Chinese.
These executives concurred, to a large degree, that generating growth through innovation is essential for success in their respective industries.
________________________________________________
2. Invention is the creation of new products or processes through new knowledge or the integration of existing knowledge in new ways.
________________________________________________
这些行政官员一致同意在很大程度上，通过创新来增长对其各自产业有着很重要的作用。
发明是指通过新知识或者使用新方法对对已有知识的整合，从而创造出新产品或者新过程
3.Innovation is the initial commercialization {or dissemination by other means } of invention, by producing and selling a new product, service or process
_____________________________________________________________________
4. We can characterize entrepreneurial endeavors as being those activities which involve the entrepreneurial characteristics of vision, ownership and passion.
____________________________________________________________________
5. Due to downsizing, reengineering, outsourcing, and a corporate strategy often designed around using consultants rather than employees; now, in the 21st century, most employees appropriately think of themselves as "hiring out their services to a given firm for a given period of time.“
____________________________________________________________________________
创新是发明的商业化初期阶段（或者通过其他方式分解），它使用生产，销售新产品，服务和过程。
我们用企业家式的眼界，所有权，热情所创造的活动来描绘企业家精神。
于缩小规模，重新改造，外包服务，外加顾问型而非雇员型的公司战略；21世纪大部分雇员能正确地认为自己只是在特定时期雇佣给特定的企业。
Part C Globalization
Pre-reading Questions

What are the roles R&D playing in the strategies of a company
What are the three types of organizational approaches
Task One Fill in the blanks with the expressions given below
constraint; merge; alliance; initiative; compatible; aggregate; grant; funnel; matrix; initiative; spin out
1. Its Global Program on AIDS _________ money from donors to governments.
2. France has agreed to_________ him political asylum.
3. What is needed, as one executive described it, is a " _______ of mutually supportive goals. "
4. Please ________ all these items together under the item of " incidental expenses ".
5. We felt a little _______ ___with the new boss for the first day or so.
6. The two parties entered into a defensive _______ __with each other to win the election.
7. Foreign bankers and economists cautiously welcomed the minister's _________.
8. Their objectives were __________ with the interests of North American investors.
9. The tax increases will, in the__________, cause much hardship.
10. I’ll try to ________ my money in order to make both ends meet at the end of every month.
funnelled
grant
matrix
merge
constraint
alliance
initiative
compatible
aggregate
spin out
Task Two
Choose the best answer according to the text.
1. What is the subject of the passage
A. R&D organizations are structured in different ways.
B. There is a great need for both centralized and decentralized labs.
C. How to manage R&D programs through collaboratively different organizations
D. Moving, merging and spinning organizations are required in an R&D project.
c
2. Linkages with the external world are very critical in __________.
A. establishing networks to funnel in technology
B. turning ideas into profitable products
C. providing technology intelligence
D. focusing on the next generation product line
3. Which of the following is not of organizational approaches
A. Functional organizations.
B. Project organizations.
C. Matrix organizations.
D. Research organizations.
c
d
4. Which of the following is not for the improvement of technology intelligence
A. Offering grants for the excellent university students.
B. Setting up labs in famous universities around the world.
C. Buying the advanced technologies from other companies or countries.
D. Providing enough capital needed.
5. What shouldn’t a project team do if it is working on a brand-new technology
A. Company-wide training.
B. The responsibility for product development from the whole team.
C. Merger.
D. Isolation from other companies.
c
d
Part E Banked Cloze
A)expected B)tendency C)way D)goals E)conditions F)degree G)maintaining H)focus I)simulation J)perceived
Stressful working conditions lead to a breakdown in group co-operation which can damage effectiveness and productivity, a study has found. Psychologists have discovered that when employees work in crisis (1)________, they are less willing to work together. The study showed
that when workers are under stress, they have a strong (2) ________ to concentrate on their own personal (3) ________ to the detriment of their colleagues. In the study, 100 naval personnel worked in groups of three, and each group was given a computer (4) ________of a naval decision-making task. Under a high (5) ________of stress, they had' to monitor a radar screen with their own ship at the centre and numerous unidentified contacts around the ship. As (6) ________,
e
b
d
i
f
a
A)expected B)tendency C)way D)goals E)conditions F)degree G)maintaining H)focus I)simulation J)perceived
participants operating in this highly stressful situation performed worse than those operating under normal circumstances. But the results also showed that under stress, the workers'(7) ________ of attention shifted from group involvement to a more narrow individual perspective, which led to a severe breakdown in team performance. The author of the study concludes that it is possible that, for many team tasks, the importance of teamwork behavior such as co-ordination
and communication may be (8) ________as secondary to basic individual demands. In his opinion, the (9) ________ to achieve efficiency under stress is by delegation. Simplifying tasks by delegating parts of them, making them less demanding, is one of the best ways of (10) ________ the effectiveness of the group.
h
j
c
g
Thank you!

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