6.2.2中国本土男装品牌单农个案分析 课件(共14张PPT)-《服装产品设计--男装设计》同步教学(高教版)

资源下载
  1. 二一教育资源

6.2.2中国本土男装品牌单农个案分析 课件(共14张PPT)-《服装产品设计--男装设计》同步教学(高教版)

资源简介

(共14张PPT)
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved.
“内心自由” “人文关怀”
单农
单农作为一个崇尚内心自由的文化品牌,把自在美学糅合进服装,探寻契合东方人的穿衣哲学。让服装成为自我认知、传递审美的艺术表达。同时,也试图引导更多需求者,发掘精神诉求,诠释态度风骨。
品牌理念
品牌定位
WRITE HERE SOMETHING
·25-35岁的男性
·书生气息
·体现了简约大气、贴近自然的,休闲、中性的风格
人文关怀
形象大片
总体特征
理念:让更多人高品质的朴素生活,传递 安静有力
量的生活态度。
关注“内心自由”和“人文关怀”
消费群体:成熟的年轻人、年轻的成年人
Entrepreneurial activities differ substantially depending on the type of organization and creativity.
品牌卖场风格
Brand Store Style
STYLE.
产品色彩构成
WRITE HERE SOMETHING
Entrepreneurial activities differ substantially depending on the type of organization and creativity. Entrepreneurial activities differ substantially depending on the type of organization and creativity
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from
产品组合
WRITE HERE SOMETHING
Entrepreneurial activities differ substantially depending on the
AWESOME
Entrepreneurial activities differ substantially depending on the
SOMETHING
Entrepreneurial activities differ substantially depending on the
HELLO
Entrepreneurial activities differ substantially depending on the
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from
面料特征
WRITE HERE SOMETHING
TITLE
Entrepreneurial activities differ substantially depending on the
AWESOME
Entrepreneurial activities differ substantially depending on the
SOMETHING
Entrepreneurial activities differ substantially depending on the
HELLO
Entrepreneurial activities differ substantially depending on the
OUR BEGINNINGS
AWARD
RESOURCES
......
2001
开始进行布料定制化,设计风格趋于稳定。在中国艺术家圈、文化圈、媒体圈等朋友圈中拥有稳定的定制化客群。
单农在北京、上海、天津等国内一线城市开始全面布局。2013年6月1日,单农获得了由中国商业联合会购物中心专业委员会、中国房地产协会商业地产专业委员会联合评选的“2012-2013年度中国购物中心年度优秀商户”,成为国内最具艺术氛围和商业价值的男装品牌,备受关注。
2003-2008
2013
201X
为寻找贴合亚洲人形体和文化的穿着样式,开始专研,并尝试设计服装 。
包装及吊牌
Thanks!!
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

展开更多......

收起↑

资源预览