资源简介

(共23张PPT)
FASHION ENGLISH
服 装 英 语
Unit 7 Fashion Market
（时装市场）
Chapter 4 Market and Careers
( 市场和就业)
This unit includes the composition of the fashion market and the features of the fashion market in different levels; characteristics of the global fashion market; the channel of fashion marketing. Through learning, students can master words and expressions related to the fashion market, fashion promotion and fashion brand. The knowledge of this unit can also broaden students’ international horizons and increase the knowledge of the fashion market and fashion promotion.
本单元内容包括时装市场的构成和不同层次的时装市场特征；全球时装市场的特点；时装营销的渠道。通过学习，学生能够掌握与时装市场、时装推广和时装品牌相关的词汇和表达方式。本单元的知识还可以拓宽学生的国际视野，增加时装市场和时装推广的知识。
Teaching Contents
7. 时装市场
1. Master the vocabulary of the fashion market, fashion promotion and fashion brand;
2. Be able to describe the fashion market, fashion promotion and fashion brand with professional words;
3. Be able to understand and translate texts in this unit;
4. Be able to understand the relevant articles with similar difficulty;
5. Master the difference between haute couture and ready-to-wear markets, typical features of global
fashion centers and fashion promotion channels.
1.掌握有关时装市场、时装推广、时装品牌的词汇；
2.能够用专业词汇描述时装市场、时装推广、时装品牌；
3.能够理解和翻译本单元的课文；
4.能够理解类似难度的相关文章；
5.掌握高级时装和成衣市场之间的差异，全球时装中心的典型特征和时装推广渠道。
Learning Objectives
7. 时装市场
Warming-up
Task 1 Fashion brands are divided into different kinds. Match the pictures to the proper categories.
A. Mass-market fashion B. Haute couture C. Sportswear
Task 2 Where are the big four Fashion Weeks held What else do you know about Fashion Week
Part I Haute Couture and Ready-to-wear
（高级时装和成衣）
The fashion market can be subdivided in a number of ways depending on what aspect of the market or industry is being analyzed. Regardless of where you sell your fashion products, you’ll need to decide on a market level for your brand. This will influence the materials and technolgies you choose, price of the fashion product and service quality.
服装市场可以从多个角度划分，取决于所研究的是服装市场或行业的哪一个方面。无论在哪里销售服装产品，都需要确定品牌的市场水平。这将影响选择的服装材料和工艺、服装产品价格以及服务质量。
7. 时装市场
New Words and Phrases
atelier [ telie ] n. 工作室，作坊
clientele [ kli n tel] n. 客户，客户群
custom-made [ k st m me d] n. 定制的，定做的
diffusion line 副线，二线
fashionista [ f n i st ] n. 非常时髦的人，潮人
haute couture 高级时装，高级定制
high-end fashion 高端时装
high street 高街，大众时装
homeware [ h mwe (r)] n. 家居用品
made-to-order [ me d tu d (r)] adj. 定做的
mass market 大众服装市场
recession [r se n] n. 经济不景气，衰退时期
trimming [ tr m ] n. 装饰品
New Words and Phrases
重点词汇讲解
high street：used to describe clothes that can be bought in ordinary shops in ordinary cities and towns, rather than being specially made by fashion designers
custom-made: specially made for a particular person.
Notes
[1] The term “haute couture” is protected by law and governed by very strict rules set by the Chamber Syndicale de la Haute Couture in Paris. To be classifi ed as a bona fi de haute couturier a fashion house must create made-to-order garments for private clients.
Chamber Syndicale de la Haute Couture 指法国巴黎的高级时装协会，引用法语表达方式；bona fi de 为拉丁语，形容词，意为“真实的；真诚的”，常用于书信等正式文件。
译文：“高级时装”术语受到法律保护，并且法国巴黎的高级时装协会制定了严格的条款进行管理。作为一个真正的高级时装设计师，其时装公司必须为私人客户提供定制服装。
[2] For the Christian Dior show in July 2013, Belgian designer Raf Simons, responding to this growing international clientele, divided the collection into segments for Asia, Africa, Europe and the Americas.
responding to 这里指“为了应对这种局势”；clientele 意为客户群。
译文：在 2013 年克里斯蒂安·迪奥时装发布会上，比利时服装设计师拉夫·西蒙根据客户分布全球化的局势，将时装秀分为亚洲、非洲、欧洲和美洲等几个系列组合。
Notes
[3] A designer or fashion brand that has established itself within the high-end market may decide to introduce a secondary diffusion line, as it is known in the United States, so that they can extend their brand into the middle market.
diffusion 原意为“扩散；发散”，secondary diffusion line 意为“二线”或“副线”品牌。
译文：一个已经成为高端产品的设计师或者时装品牌会有可能推出二线产品，由于这些品牌在美国已经为人熟知，所以这样做可将其品牌扩展到中端市场。
Notes
[4] At this level of the market, terminology can become slightly confusing as “high street”, “fast fashion” and “mass market” are descriptions also used in reference to British retailers Primark and New Look, French’s Kiabi.
terminology 意为“术语”，这里指大众市场中的一些专门用词，如“高街”、“快时尚”等，这些词汇既可指前文的 Gap、Topshop 等中端服装产品，也可以指本句里面所提到的“Primark”等店的服装。普利马克是英国最著名的平价店，其产品以便宜而著称。
译文：在这个层次的服装市场中，一些用词可能会令人们感到有点混乱，“高街”、“快时尚”和“大众市场”等词汇也用来指英国零售商普利马克、纽洛克，法国的凯家衣。
Notes
Part II The Global Fashion Market
（全球时装市场）
7. 时装市场
New Words and Phrases
affluence [ flu ns] n. 富裕；丰富
consultancy [k n s lt nsi] n. 咨询公司；顾问工作
indigenous [ n d d n s] adj. 本土的；国产的
overtake [ v te k] v. 赶上；压倒
contemporary [k n tempr ri] n. 同 代 人， 同 龄 人；同时期的东西
adj. 发生（属）于 同时期的；当代的
tend to 趋向；有……的倾向
Notes
[5] The emergence of global fashion in many locations is good news for new designers in markets around the world, giving them a platform to show to local and regional press and buyers as well as an increasing number of international fashion professionals who attend.
此句结构较复杂，主句的主语为“The emergence of global fashion”，“giving them a...”作状语，从“show to”直至结尾为介宾结构，译为“向……展示”。
译文：对于世界各地服装市场的新生设计师来说，在很多地区涌现国际时装发布会是一个好消息，这给了他们向当地或其他区域的媒体、买主以及日益增加的参会国际时尚专业人士展示自己的平台。
Notes
[6] This has led to the pre-season collections—resort and pre-fall. Resort hits stores in November and is aimed at customers heading for warmer climes during the winter, but also those who live in the southern hemisphere. Pre-fall, arriving in store for May, offers transseasonal products, usually in lightweight materials but in colors that give a foretaste of the Autumn/Winter season to come.
hit store 意为“抵达店面”；aim at 意为“定位于；针对”；foretaste 意为“先兆；预兆”。
译文：于是就出现了季前系列——度假和早秋服装。度假服装系列会在 11 月在店面销售，针对的是冬天会去温暖地区或在南半球居住的顾客。早秋系列抵达店面的时间是 5 月份，提供的是季节过度的服装，通常采用的是轻型面料，但是其色彩预示着即将到来的秋冬流行色。
Exercises
I. Match the words in Column A with the proper descriptions in Column B.
Column A
（ ）1. high street
（ ）2. value fashion
（ ）3. haute couture
（ ）4. ready-to-wear
（ ）5. resort collection
（ ）6. diffusion line
Column B
A. Fashion for holiday season.
B. Factory-made clothing, usually mass- produced and garments sold in finished condition in standardized sizes.
C. Fashion with low price or at a discount.
D. A secondary line of merchandise created by a high-end fashion house.
E. The primary business street of cities.
F. The highest level of fashion with high quality and price.
Exercises
II. Fill in the blanks with correct words or phrases in the following box．
mass market showcase high-end fashion fashion collection brand craftspeople
1. Donna Karan is a designer, but she also extends middle-market product.
2. In 2013, Belgian designer Raf Simons, responding to the growing international clientele, divided his into several segments for different regions.
3. Christopher Kane, Paul Smith, Mulberry and Burberry are all fashion of the U.K.
4. Haute couture is produced by many skilled of embroidery, trimming and accessory.
5. The haute couture shows take place twice each year: Spring/Summer collections in January and
Autumn/Winter in July. July is the for the next Spring/Summer.
6. British retailers Primark and New Look both aim at the .
Exercises
1. An haute couturier must .
A. produce dress which costs more than 100, 000 B. produce a collection a year
C. be recognized by the Chamber Syndicale de la Haute Couture D. have diffusion lines
2. The highest level of fashion is .
A. high fashion B. couture C. ready-to-wear D. haute couture
3. Middle-market fashion is designed at a level .
A. between couture and haute couture B. between value fashion and high street
C. between luxury and haute couture D. between luxury and mass market
4. The fashion retail brands such as Gap and Topshop can be included into the level of .
A. mass market B. value fashion C. high-end fashion D. middle market
5. A high-end fashion brand built a secondary diffusion line for .
A. attracting more costumers B. raising the status
C. extending the brand into the mass market D. receiving more press coverage
III. Choose the best answer according to the text.
Exercises
6. Which one of the following is TRUE about haute couture
A. It is slowly growing. B. It is a marketing tool for the fashion brand.
C. It has attracted more consumers than ever before. D. It can be industrially manufactured.
7. London has been famous for its style.
A. casual B. street C. luxurious D. simple
8. Many designers choose Paris Fashion Week to show their ready-to-wear collections because .
A. many apparel trade shows are held in the city B. Paris is the center of haute couture
C. fashion press and famous buyers will fl ock to the city D. Paris is an important city for haute couture
9. Casual and relaxed style is the typical feature of .
A. American fashion B. French fashion C. Italian fashion D. British fashion
Expanding video — Channel’s Haute Couture
1. 重点句翻译；
2. 整理本章相关专业词汇。
3. 完成教材练习IV；
4. 课下自学补充阅读Fashion Promotion，完成课后习题。
5. 预习第8章热身练习，并熟悉阅读部分的词汇。
课下作业
THE END
Endure for a while and everything goes smoothly; Take a step back and there will be a bigger world in front of you.
忍一下，风平浪静，退一步海阔天空——周希陶

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