资源简介

(共22张PPT)
FASHION ENGLISH
服 装 英 语
Unit 6 Fashion Forecasting
（时装流行预测）
Chapter 3
Design and Forecasting
( 设计和预测)
This unit includes the relevant terminologies and basic principles of fashion forecasting, the performance of fashion trend and the content of fashion prediction, market value and development status of color prediction. Through learning, students can master the professional words and expressions related to fashion trend and forecasting. The teaching of this unit can enable students to understand the phenomenon of fashion, the knowledge of fashion prediction and the law of the evolution of fashion, as well as guide students to form a feasible design theme.
本单元内容包括时装预测的相关术语和基本原理，时装趋势的表现和时尚预测的内容，色彩预测的市场价值和发展现状。通过学习，学生能够掌握与时装趋势和预测相关的专业词汇和表达。本单元的教学可以使学生了解时装流行的现象、时装预测知识和时装演变规律，引导学生构架可行的设计主题。
Teaching Contents
6. 时装流行预测
1. Master the vocabulary of fashion trends and color trends;
2. Be able to describe fashion trends and color trends with professional words;
3. Be able to understand and translate texts in this unit;
4. Be able to understand the relevant articles with similar difficulty;
5. Master the theory of fashion and color forecasting.
1.掌握时装趋势和色彩趋势的词汇；
2.能够用专业词汇描述时装趋势和色彩趋势；
3.能够理解和翻译本单元的课文；
4.能够读懂类似难度的相关文章；
5.掌握时装和色彩预测的理论。
Learning Objectives
6. 时装流行预测
Warming-up
Task 1 Translate the following words into Chinese.
1. stylish 2. forecast 3. trend 4. classic style 5. fad 6. color forecasting
Task 2 Discuss with a partner: Have you ever noticed fashion trends Which clothes do you think are fashionable in your wardrobe Why or why not
Part I Introduction to Fashion Trend Terminology
（时装流行趋势术语简介）
Fashion trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings. Today, Fashion forecasters rely on the Internet to retrieve information on new looks, colors, celebrity wardrobes, and designer collections.
时装趋势预测是一个需要关注其他行业的整体过程，如汽车、医药、食品和饮料、文学和家居。如今，时装预测工作者可以依靠互联网检索有关新外观、色彩、名人服装和设计师服装系列。
6. 时装流行预测
New Words and Phrases
antiestablishment [ n t st bl m nt]
n. 反正统，反建制，反主流
beanie [ bi ni] n. 毛线帽
bell-bottom [bel b t m] adj. 喇叭口的
boot-cut jeans 靴型牛仔裤
celebrity icon 名人偶像
cornrows [ k nr z] n. 玉米垄发型
Doctor Martens boots 马丁靴
faux fur 仿皮草，人造毛皮
fringed hem 流苏边
hoodie [ h di] n. 连帽衫
jelly shoes 果冻鞋，水晶鞋
minimalist [ m n m l st] adj. 极简的
Mohican hairstyle 莫西干发型
penny loafer 乐福鞋
platform shoes 厚底鞋，松糕鞋
poodle skirt 蓬蓬裙
skinny jeans 紧身牛仔裤
stylish [ sta l ] adj. 时髦的
subcultural adj. 次文化的
tie-dyed [ ta da d] adj. 扎染的
trench coat 双排扣军用大衣
turtle-neck [ t tlnek] adj. 高圆领的
versatility [ v s t l ti] n. 多样性
New Words and Phrases
重点词汇讲解
Doctor Martens boots：a name for a type of strong, heavy-looking shoes or boots, with laces and thick rubber soles, also called Dr Martens.
penny loafer: a type of shoe with a decorative strip of leather with a slot in it on the top part.
Notes
[1] The term “trend” is often used interchangeably with “fashion” when the writer is referring to fashion-forward items. The term, “fashion” is also confused with the term “style” because some writers use “fashionable” and “stylish” interchangeably. The term “style” is also confused with “design.”
trend 意 为“ 趋 势； 流 行 趋 势 ”，fashion 意 为“ 时 尚， 时 装 ”，style 意 为“ 风 格； 样 式 ”，fashionable 意为“时尚的”，stylish 意为“时髦的；漂亮的”。几个近义词之间有细节的差别。
译文：当作者在提到有关时装之类的时尚产品时，“趋势”通常可以和“时尚”一词交替使用。“时尚”一词也经常会和“风格”相混淆，因为一些作者经常将“时尚的”和“时髦的”这两个词替换使用。而“风格”又常和“设计”一词相混。
[2] A fad is a short-lived style. Unlike a fashion style, it becomes popular very rapidly, reaching its peak quickly, and then suddenly dies out. It tends to obtain limited rather than substantial adoption and may be accepted only in certain social and subcultural groups.
fad 和 fashion 相对应，是指流行周期更短的时尚潮流。subcultural groups 指次文化团体、非主流文化团体。
译文：流行风潮则是短暂的。和普通时尚趋势不同的是，流行风潮会迅速兴起，很快达到它的顶峰，然后突然消失。这种流行风潮易于被有限的社会或次文化团体接受，而非大众人群。
Notes
[3] New fashions have been continuously created throughout history. Although new fashions are considered to be innovations, most of them are not greatly different from existing fashions and are modifications of previous ones. Therefore, many new fashions tend to be evolutionary rather than revolutionary.
innovation 意为“改革；创新”，modifi cation 意为“改进；改变”，evolutionary 意为“演变的；逐渐发展的”，revolutionary 意为“革命的；巨变的”。
译文：历史在不断地创造新的时尚。虽然新的时尚被认为是创造性的，但是其实大部分和当时社会上其他服装没有太大的区别，而是对原来样式的改造。所以说，大多时尚与其说创新不如说是演化。
Notes
Part II The Color Forecasting
（色彩预测）
6. 时装流行预测
New Words and Phrases
activewear [ kt vwe (r)] n. 运动装
color forecaster 色彩预测员
Notes
[4] Now picture an array of merchandise colored helter-skelter, without regard to season, or customer appeal—somewhat like a warehouse. While the customer may like the concept of being “spoilt for choice”, the array of goods, services, and brands available to us can be overwhelming.
helter-skelter 原意为“乱七八糟的；忙乱的”，这里指“色彩杂乱无章”，spoilt for choice 指“有更多的选择”。
译文：现在想象有一系列色彩杂乱无章的产品，不考虑季节变化的影响或消费者需求——某种程度上就像一个仓库。消费者通常可能希望有“多元选择”，而提供给我们的产品、服务和品牌则是铺天盖地的。
Notes
[5] Color forecasters must develop their palettes with two sets of customers in mind. The fi rst customer is the designer, product developer, or retailer with whom the color forecaster interacts directly, and who is paying for the palette and consultation. The second and ultimate customer, of course, is the consumer, whose purchasing decisions will confi rm whether or not the color forecaster has done well.
palettes 原意指“调色板；主色调”，这里指“流行色系列；流行色卡等”。
译文：色彩预测者在开发流行色卡时头脑里面会考虑两类顾客。第一类顾客是设计师、服装研发人员或零售商，他们和色彩预测者有直接的联系，并支付流行色预测费用和咨询费。第二类也是最终的消费顾客，当然，他们的购买决策验证着色彩预测者是否预测准确。
Notes
[6] While some are free, there are many by-subscription Internet fashion services too, including WGSN (Worth Global Style Network), Stylesight, TrendPulse, and Fashion Snoops. Web-based services such as WGSN (launched in 1998) and Stylesight (from 2003) offer real-time consumer research and trend analysis, along with reporting on trade shows and the retail business.
by-subscription 意为“通过订购”；Internet fashion services 这里指各类网上时装服务机构；real-time 意为“实时的”。
译文：其中有些是免费的，但也有许多是通过订购方式发送趋势的互联网时装服务机构，包括WGSN、Stylesight、TrendPulse 和 Fashion Snoops。WGSN（1998 年开始推出预测服务）和 Stylesight（2003 年开始预测服务）等机构通过互联网提供实时的消费者研究和趋势分析，也有对贸易展和零售业务的报告。
Exercises
I. Match the words in Column A with the proper descriptions in Column B.
Column A
（ ）1.fad
（ ）2. subculture
（ ）3. stylish
（ ）4. trend
（ ）5. forecast
（ ）6. minimalist
Column B
A. Smart, elegant, and fashionable.
B. A short-lived style.
C. A general direction or movement.
D. A statement of what is expected to happen in the future.
E. Advocating minimal design.
F. The ideas, art, and way of life of a group of people are different from those of mainstream society.
Exercises
1. Fashion trends may be influenced by many factors except .
A. social events B. economic conditions C. technological advances D. personal preferences
2. “Punk” is a .
A. fashion B. style C. fad D. design
3. The American flag was widely used on fashion items to express after the September 11, 2001 terrorist attack.
A. anger B. love C. pride D. bright
4. According to the text, Chanel suits .
A. were short-lived B. were adopted at a slow rate
C. had been widely accepted D. were evolved from past styles
II. Choose the best answer according to the text.
Exercises
5. Good color forecasting must be .
A. saleable B. beautiful C. recognized D. powerful
6. Color forecasters don’t have to consider the demands of .
A. designer B. patternmaker C. consumer D. retailer
7. Designers, brands and retailers now have many options for color forecasting, including .
A. trade shows B. websites C. subscription D. all of the above
Expanding video — Trend Forecasting
1. 重点句翻译；
2. 整理本章相关专业词汇。
3. 完成教材练习III；
4. 课下自学补充阅读The Off-the-shoulder Top Is Suddenly Everywhere，完成课后习题。
5. 预习第7章热身练习，并熟悉阅读部分的词汇。
课下作业
THE END
Heaven and earth have no end，while life is as short as rosy clouds.
天地无终级，人命若朝霞——曹植

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