资源简介

(共21张PPT)
FASHION ENGLISH
服 装 英 语
Chapter 4 Market and Careers
( 市场和就业)
Unit 8 Careers in Fashion
（时装就业）
This unit includes the key skills and typical work activities of the main positions in the fashion industry; the qualifications, working environment and key skills that buyers should have; advantages and disadvantages of fashion careers. Through learning, students can learn professional words and expressions related to fashion careers and fashion jobs. The knowledge of this unit will help students understand the characteristics of different occupations in the fi eld of fashion industry and plan their careers according to their own interests.
本单元内容包括时装行业主要职位的关键技能和典型工作活动；买手应具备的资历、工作环境和关键技能；服装职业的优点和缺点。通过学习，学生可以学习与服装职业和服装工作相关的专业词汇和表达。本单元的知识将帮助学生了解时装行业不同职业的特点，并根据自己的兴趣规划职业生涯。
Teaching Contents
8. 时装就业
1. Master the vocabulary of fashion careers, key skills and typical work activities in fashion industry;
2. Be able to describe key skills and typical work activities in fashion industry with professional words;
3. Be able to understand and translate texts in this unit;
4. Be able to understand the relevant articles with similar diffi culty;
5. Master the main positions in the fi eld of fashion, their work activities and professional skills.
1.掌握服装职业、关键技能和服装行业典型工作活动的相关词汇；
2.能够用专业词汇描述服装行业的关键技能和典型工作活动；
3.能够理解和翻译本单元的课文；
4.能够读懂类似难度的相关文章；
5.掌握服装领域的主要职位、工作活动和专业技能。
Learning Objectives
8. 时装就业
Warming-up
Task 1 Translate the fashion careers into Chinese.
1. fashion designer 2. fashion stylist 3. patternmaker 4. fashion and trend forecaster
Task 2 Discuss with a partner: what key skills would be required to be a fashion designer or patternmaker
5. merchandiser 6. visual merchandiser 7. buyer
Part I Career Choices
（时装行业职业选择）
Pursuing a career in the fashion industry can be exciting and rewarding. If you are planning to get jobs in fashion, it is helpful to understand what is required of various positions. In this article, we discuss some common careers spanning all three main sectors of the fashion industry: design, production and sales.
在服装行业求职是令人兴奋和有回报的。如果你计划在时装行业工作，了解不同职位的要求是很有帮助的。在这篇文章中，我们将讨论一些常见的职业，这些职业涵盖时装行业的三个主要部门：设计、生产和销售。
8. 时装就业
New Words and Phrases
bulk fabric 大货面料
delivery date 交货期
distribution [ d str bju n] n. 配送，物流
flat drawing 平面图
illustration [ l stre n] n. 时装画，效果图
in-store display 店内陈列
mannequin [ m n k n] n. 人模，时装模特
markdown [ mɑ kda n] n. 降价
merchandiser [ m t nda z ] n. 销售员，销售负 责人
source [s s] v. 寻求供货来源，提供信息
stock [st k] n. 大货，库存
trend forecaster 流行趋势预测员
New Words and Phrases
重点词汇讲解
illustration：a picture that shows something.
mannequin：an artificial model made in the form of a human being, used to show clothes in a store
Notes
[1] They produce presentations and printed and/or online reports that include color palettes, design illustrations, print and fabric designs and technical fl at drawings of product so that companies who purchase their services can see how the predicted trends will translate into product designs.
presentation 意为“展示品；展示册”；color palettes 原意为“色板”，这里指用各种颜色构成的色彩趋势。
译文：他们制作展示册，提供印刷形式的或在线的预测报告，报告内容包括色彩趋势、主题说明、印花和织物设计特征、服装的平面设计图，帮助公司在购买了他们的报告后能够理解如何将预测的流行信息转变成服装产品的设计。
[2] A visual merchandiser is responsible for creating and installing schemes for windows and in-store displays with the aim of drawing customers into the store, promoting merchandise and maximizing potential sales.
installing 原意是“安装；安置”，这里意为“布置”。
译文：视觉陈列师负责设计和布置橱窗和店面展示方案，以达到吸引顾客进店、推销产品、实现销售业绩最大化的目的。
Notes
Part II The Fashion Buyer
（时装买手）
8. 时装就业
New Words and Phrases
brick-and-mortar location 实体店
merchandise planner 产品策划师
qualifi cation [ kw l f ke n] n. 资质，资格，素养
reliability [r la b l ti] n. 可靠性
suitability [ su t b l ti] n. 适用性
vendor [ vend (r)] n. 供应商
Notes
[3] How a buyer operates varies considerably: a department store buyer may select from pre-existing branded ranges, while a buyer for a mid-range, private-label clothing retailer will be required to develop a unique range from scratch.
private-label 直译为“自有品牌；自主品牌”，是指贴有零售商品牌而不是企业品牌的产品；from scratch 是非正式语，意为“白手起家；从头做起”。
译文：同为买手所从事的工作会有相当大的不同：一个百货商店的买手可以从已有的品牌中选择需要的产品，而一个为中等档次、贴自主品牌的服装零售商服务的买手就需要从头做起，开发独具特色的系列产品。
Notes
[4] They work diligently in researching trends; sourcing materials and/or product; creating seasonal buying plans; and working with outside vendors and designers to produce a range that will be distributed through various retail channels such as brick-and-mortar locations, online stores, and/or catalog.
brick-and-mortar 原意是“砖块和灰浆”，这里意为“实体的”；catalog 指“目录册；目录薄”，一种销售方式，目录中会包含在售产品的型号等各类有用信息。
译文：他们孜孜不倦地分析市场趋势，寻求原料和产品的货源，制定每季的购买计划，和外部供应商以及设计师共同合作开发产品系列，通过不同的零售渠道如实体店、网店或邮购产品目录来进行销售。
Exercises
I. Match the words in Column A with the proper descriptions in Column B.
Column A
（ ）1.trend forecaster
（ ）2. fashion buyer
（ ）3. visual merchandising
（ ）4. in-store display
（ ）5. mannequin
（ ）6. distribution
Column B
A. A tool used to show consumers what the products look like on a person.
B. A commercial activity of transporting and selling goods from a producer to a consumer.
C. A practice of developing floor or window plans in order to maximize sales.
D. A career that selects what fashion items will be stocked.
E. An essential component which can be used to capture the attention of consumers while they are in the store.
F. A career that focuses on upcoming trends.
Exercises
II. Fill in the blanks with correct words or phrases in the following box．
install assistant online store delivery date good eye sales results
1. A fashion designer should have a for color and style.
2. Once we receive your purchase order, we’ll confi rm the with you.
3. He started as an for a fashion company before becoming a famous designer.
4. You might consider launching an to sell clothes, cosmetics and food.
5. The store had put much money on window and in-store displays.
6. The company got excellent this year.
Exercises
1. A fashion designer should have .
A. communication skills B. good eye for proportion and color
C. good networking skills D. ability to analyze trend data
2. There is no need for a fashion stylist to .
A. have extensive knowledge of brand names B. have knowledge of body fi gures
C. have a college degree D. travel frequently
3. Fashion forecasters work for the season at least in advance.
A. 18 months B. two years C. one year D. half a year
4. The reports which trend forecasters provide for the garment industry do not have the element of .
A. colors B. layouts C. styles D. fabrics
5. Which one of the following characteristics can appropriately describe a fashion buyer’s job
A. A competitive job. B. A skilled work. C. A soft job. D. A dreary work.
III. Choose the best answer according to the text
Expanding video — Fashion Careers
Expanding video — Trend Forecaster
1. 重点句翻译；
2. 整理本章相关专业词汇。
3. 完成教材练习IV；
4. 课下自学补充阅读Advantages and Disadvantages of Fashion Careers，完成课后习题。
5. 掌握课文重点句和词汇，写作练习。
课下作业
THE END
To be a good man may not be blessed, but disaster will be far away.
人而好善，福虽未至，祸其远矣——曾子

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