资源简介

高考英语阅读理解高频词汇超详细梳理（直播带货类）
词汇解析：
1. 平台和技术
（1）broadcast / br dkɑ st/
词性: 名词/动词
中文释义: 广播；播放
例句: The live broadcast of the product launch attracted millions of viewers. (产品发布的直播吸引了数百万观众。)
同义词: stream, transmit, air
搭配: live broadcast (直播), broadcast a show (播放节目)
拓展词组:
broadcast live 现场直播
go on the air 开始广播/播出
易错点点拨: broadcast 作动词时，过去式和过去分词均为 broadcast 或 broadcasted。
近似词辨析:
broadcast 强调通过广播或电视等媒介向大众传播信息。
stream 强调持续不断地传输数据，例如音频或视频流。
（2）network / netw k/
词性: 名词
中文释义: 网络
例句: The influencer leveraged her social media network to promote the products. (网红利用她的社交媒体网络来推广产品。)
同义词: system, web, connection
搭配: social network (社交网络), business network (商业网络)
拓展词组:
a network of roads 公路网
build/develop a network 建立/发展网络
近似词辨析:
network 通常指互相连接的系统或关系网。
web 特指像蜘蛛网一样复杂交错的网络结构。
（3）online / n la n/
词性: 形容词/副词
中文释义: 在线的；联网的
例句: The online shopping festival generated billions of dollars in sales. (网络购物节创造了数十亿美元的销售额。)
同义词: connected, internet-based
反义词: offline (离线的)
搭配: online shopping (网上购物), online payment (在线支付), online community (在线社区)
拓展词组:
go online 上网
be online 在线
近似词辨析:
online 通常指连接到互联网或计算机网络。
connected 泛指连接到任何类型的网络或系统。
（4）digital / d d tl/
词性: 形容词
中文释义: 数字的；数码的
例句: Digital marketing plays a crucial role in promoting products to a wider audience. (数字营销在向更广泛的受众推广产品方面起着至关重要的作用。)
搭配: digital marketing (数字营销), digital technology (数字技术), digital camera (数码相机)
拓展词组:
digital age/era 数字时代
go digital 数字化
（5）camera / k m r /
词性: 名词
中文释义: 相机，摄像机
例句: The live streamer used a high-quality camera to showcase the product details. (主播使用高质量的相机来展示产品细节。)
搭配: digital camera (数码相机), film camera (胶片相机), security camera (监控摄像头)
拓展词组:
face the camera 面对镜头
behind the camera 幕后
（6）screen /skri n/
词性: 名词
中文释义: 屏幕，荧光屏
例句: Viewers can interact with the live streamer through the comments section on the screen. (观众可以通过屏幕上的评论区与主播互动。)
搭配: computer screen (电脑屏幕), TV screen (电视屏幕), phone screen (手机屏幕)
拓展词组:
big screen 大银幕
on screen 在屏幕上
2. 商品展示和介绍
（1）product / pr d kt/
词性: 名词
中文释义: 产品
例句: The live stream featured a variety of products, from cosmetics to electronics. (直播中展示了各种各样的产品，从化妆品到电子产品。)
同义词: goods, merchandise, commodity
搭配: new product (新产品), launch a product (发布产品), promote a product (推广产品)
拓展词组:
product launch 产品发布
dairy products 乳制品
（2）goods /ɡ dz/
词性: 名词
中文释义: 商品，货物
例句: The influencer reviewed the goods in detail, highlighting their features and benefits. (网红详细介绍了商品，突出了它们的特点和优势。)
同义词: merchandise, products, commodities
搭配: consumer goods (消费品), luxury goods (奢侈品), import goods (进口商品)
拓展词组:
deliver goods 送货
household goods 家庭用品
（3）brand /br nd/
词性: 名词
中文释义: 品牌，商标
例句: The live streamer emphasized the brand's reputation for quality and innovation. (主播强调了该品牌在质量和创新方面的声誉。)
搭配: famous brand (著名品牌), luxury brand (奢侈品牌), build a brand (打造品牌)
拓展词组:
brand name 品牌名称
brand awareness 品牌知名度
（4）quality / kw l ti/
词性: 名词
中文释义: 质量，品质
例句: The influencer assured viewers of the high quality of the products. (网红向观众保证产品的高质量。)
同义词: standard, grade, excellence
反义词: poor quality (劣质)
搭配: high quality (高质量), good quality (良好质量), low quality (低质量)
拓展词组:
quality control 质量控制
quality of life 生活质量
（5）price /pra s/
词性: 名词
中文释义: 价格
例句: The live streamer offered a special discount on the products during the live stream. (主播在直播期间对产品提供了特别折扣。)
搭配: low price (低价), high price (高价), reasonable price (合理价格)
拓展词组:
at a price 付出代价
price list 价目表
易错点点拨: price 作动词，表示“给…定价”。
（6）describe /d skra b/
词性: 动词
中文释义: 描述
例句: The live streamer vividly described the product's texture and appearance. (主播生动地描述了产品的质地和外观。)
同义词: depict, portray, illustrate
搭配: describe in detail (详细描述)
拓展词组:
beyond description 难以形容
describe as 把…描述成
（7）show / /
词性: 动词
中文释义: 展示，显示
例句: The influencer showed how to use the product effectively. (网红展示了如何有效地使用产品。)
同义词: display, present, exhibit
搭配: show off (炫耀), show up (出现)
（8）detail / di te l/
词性: 名词
中文释义: 细节，详情
例句: The live streamer provided detailed information about the product's specifications. (主播提供了有关产品规格的详细信息。)
搭配: in detail (详细地), go into detail (详细说明)
（9）feature / fi t /
词性: 名词
中文释义: 特点，特征
例句: The live streamer highlighted the product's unique features. (主播突出了产品的独特功能。)
同义词: characteristic, attribute, trait
搭配: special feature (特色), key feature (关键特征)
（10）discount / d ska nt/
词性: 名词/动词
中文释义: 折扣；打折
例句: Viewers could enjoy exclusive discounts on the products during the live stream. (观众可以在直播期间享受产品的独家折扣。)
搭配: offer a discount (提供折扣), get a discount (获得折扣)
拓展词组:
at a discount 打折
discount rate 折扣率
3. 主播互动和销售
（1）talk /t k/
词性: 动词/名词
中文释义: 说话，谈话
例句: The live streamer talked enthusiastically about the product's benefits. (主播热情地谈论了产品的优势。)
同义词: speak, converse, chat
搭配: talk about (谈论), talk to (与…交谈)
易错点点拨: talk 作名词时，通常指非正式的谈话或讲话。
（2）chat /t t/
词性: 动词/名词
中文释义: 聊天，闲谈
例句: The influencer chatted with viewers, answering their questions about the products. (网红与观众聊天，回答他们关于产品的问题。)
搭配: chat online (在线聊天), have a chat (聊天)
拓展词组:
chat room 聊天室
chat show 谈话节目
（3）communicate /k mju n ke t/
词性: 动词
中文释义: 交流，沟通
例句: The live streamer effectively communicated the product's value proposition to viewers. (主播有效地将产品的价值主张传达给了观众。)
同义词: convey, express, interact
搭配: communicate with (与…沟通)
拓展词组:
means of communication 交流方式
communication skills 沟通技巧
（4）audience / di ns/
词性: 名词
中文释义: 观众，听众
例句: The live streamer engaged with the audience, creating a lively and interactive experience. (主播与观众互动，创造了生动活泼的互动体验。)
搭配: target audience (目标受众), live audience (现场观众)
（5）comment / k ment/
词性: 名词/动词
中文释义: 评论；发表评论
例句: Viewers left comments expressing their interest in the products. (观众留下评论，表达他们对产品的兴趣。)
搭配: make a comment (发表评论), comment on (评论)
拓展词组:
no comment 无可奉告
comment section 评论区
（6）recommend / rek mend/
词性: 动词
中文释义: 推荐，建议
例句: The influencer recommended the product to her followers. (网红向她的粉丝推荐了这款产品。)
同义词: suggest, advise, endorse
搭配: recommend a product (推荐产品), highly recommend (强烈推荐)
拓展词组:
recommend doing sth 建议做某事
letter of recommendation 推荐信
易错点点拨: recommend 后面接 that 从句时，从句谓语动词用 should do 形式，should 可以省略。
（7）persuade /p swe d/
词性: 动词
中文释义: 说服，劝说
例句: The live streamer's enthusiasm persuaded many viewers to purchase the products. (主播的热情说服了许多观众购买产品。)
同义词: convince, influence, sway
反义词: dissuade (劝阻)
搭配: persuade sb. to do sth. (说服某人做某事)
（8）sell /sel/
词性: 动词
中文释义: 卖，出售
例句: The live streamer successfully sold out all of the featured products. (主播成功地售罄了所有特色产品。)
反义词: buy (购买)
搭配: sell online (在线销售), sell out (售罄)
（9）buy /ba /
词性: 动词
中文释义: 买，购买
例句: Many viewers bought the products after watching the live stream. (许多观众在观看直播后购买了产品。)
反义词: sell (出售)
搭配: buy online (在线购买), buy in bulk (批量购买)
（10）order / d /
词性: 名词/动词
中文释义: 订购，订单；命令
例句: Viewers can place orders for the products directly through the live stream platform. (观众可以直接通过直播平台订购产品。)
搭配: place an order (下订单), order a product (订购产品), order online (在线订购), in order (整齐), in order to (为了)
拓展词组:
out of order 发生故障，混乱
in order of 按…顺序
（11）payment / pe m nt/
词性: 名词
中文释义: 付款，支付
例句: The live stream platform supports various payment methods. (直播平台支持多种支付方式。)
搭配: make a payment (付款), online payment (在线支付)
（12）deliver /d l v /
词性: 动词
中文释义: 递送，交付
例句: The company promised to deliver the products within three business days. (该公司承诺在三个工作日内交付产品。)
同义词: ship, transport, dispatch
搭配: deliver a product (交付产品), deliver a speech (发表演讲)
（13）service / s v s/
词性: 名词
中文释义: 服务
例句: The company provided excellent customer service during the live stream. (该公司在直播期间提供了优质的客户服务。)
搭配: customer service (客户服务), after-sales service (售后服务)
拓展词组:
at your service 听候您的吩咐
civil service 公务员
4. 其他相关词汇
（1）influence / nflu ns/
词性: 名词/动词
中文释义: 影响；施加影响
例句: Influencers can significantly influence consumers' purchasing decisions. (网红可以极大地影响消费者的购买决定。)
搭配: have influence on (对…有影响力), influence sb. to do sth. (影响某人做某事)
近似词辨析:
influence 通常指潜移默化地、间接地影响。
affect 强调对事物造成直接的影响或改变。
（2）popular / p pj l /
词性: 形容词
中文释义: 流行的，受欢迎的
例句: Live streaming is a popular way to promote products. (直播是一种流行的推广产品的方式。)
同义词: trendy, fashionable, in vogue
反义词: unpopular (不受欢迎的)
搭配: popular product (畅销产品), popular opinion (普遍的观点)
（3）fashion / f n/
词性: 名词
中文释义: 时尚，流行款式
例句: The live streamer showcased the latest fashion trends. (主播展示了最新的时尚潮流。)
搭配: fashion show (时装秀), fashion designer (时装设计师)
拓展词组:
in fashion 流行的
out of fashion 过时的
（4）trend /trend/
词性: 名词
中文释义: 趋势，倾向
例句: Live streaming is a growing trend in e-commerce. (直播是电子商务中一个不断增长的趋势。)
搭配: fashion trend (时尚潮流), market trend (市场趋势)
拓展词组:
set a trend 引领潮流
follow a trend 追随潮流
（5）promotion /pr m n/
词性: 名词
中文释义: 促销，推广
例句: The live stream offered special promotions to viewers. (直播向观众提供了特别的促销活动。)
搭配: sales promotion (促销活动), product promotion (产品推广)
拓展词组:
get a promotion 升职
promotion campaign 促销活动
练习：
一、选择最佳答案填空。
The influencer used her extensive social media ______________ to reach a wider audience.
A. brand B. screen C. network D. product
The live streamer gave a detailed ______________ of the product's features.
A. price B. description C. payment D. service
The company offered a 10% ______________ on all purchases made during the live stream.
A. feature B. quality C. discount D. order
The live streamer ______________ viewers to ask questions about the product.
A. chatted B. sold C. delivered D. encouraged
The platform provides secure ______________ options for online purchases.
A. delivery B. payment C. audience D. comment
二、用所给词的适当形式填空。
The company ______________ (broadcast) the product launch live on social media.
The influencer's review was very ______________ (persuade), and many viewers bought the product.
The online store has a wide ______________ (select) of goods to choose from.
The company offers free ______________ (deliver) on orders over $50.
It is important to read product ______________ (describe) carefully before making a purchase.
三、翻译下列句子。
主播展示了如何使用这款产品，并强调了其优点。(highlight)
观众可以通过直播平台上的评论区与主播互动。(interact)
该公司承诺在三个工作日内发货。(promise)
网红对产品的评价非常正面，这让很多观众相信了产品的质量。(positive)
直播带货已经成为一种流行的销售模式。(trendy)
四、阅读理解
Passage 1: Live Streaming: A New Frontier in E-Commerce
The digital landscape is constantly evolving, and one of the most recent and impactful transformations has been the rise of live streaming e-commerce. This innovative approach to online shopping has captivated consumers worldwide, turning passive observers into active participants in a dynamic and engaging shopping experience.
Imagine this: you're scrolling through your social media feed when you stumble upon a live video. A charismatic host is showcasing a new line of clothing, trying on different pieces, and describing the fabric, fit, and style in detail. Viewers are flooding the comment section with questions, and the host is responding in real-time, offering personalized recommendations and styling advice. This is the essence of live streaming e-commerce - a fusion of entertainment, information, and instant gratification that has redefined the online shopping experience.
The allure of live streaming e-commerce stems from several key factors. Firstly, it taps into the innate human desire for connection and real-time interaction. Unlike traditional e-commerce websites, where shoppers browse through static images and product descriptions, live streaming provides a sense of immediacy and authenticity. Viewers can witness the products in action, observe demonstrations, and ask questions directly to the hosts, fostering a more personal and engaging shopping experience.
Furthermore, live streaming e-commerce leverages the power of social influence. Hosts are often influencers or Key Opinion Leaders (KOLs) who have built a loyal following based on their expertise, personality, and ability to connect with their audience. Their endorsements and recommendations carry significant weight, inspiring viewers to trust their judgement and make purchase decisions based on their advice.
Beyond these social and experiential benefits, live streaming e-commerce offers several practical advantages. For consumers, it provides convenience, accessibility, and the thrill of discovering new products in real-time. For brands, it offers a powerful channel for reaching a wider audience, building brand awareness, driving sales, and generating immediate feedback.
However, this burgeoning industry also faces challenges. Ensuring product authenticity, protecting consumer privacy, and navigating ethical considerations in influencer marketing are crucial for fostering sustainable growth. As the technology behind live streaming e-commerce continues to advance, virtual reality (VR) and augmented reality (AR) are poised to further enhance the shopping experience, creating even more immersive and personalized interactions.
The future of live streaming e-commerce is bright, but its success will depend on striking a balance between innovation, entertainment, and responsible business practices.
1. What is the primary focus of the passage
A. The history of e-commerce and its evolution.
B. The technological advancements behind live streaming.
C. The rise and impact of live streaming e-commerce, including its benefits and challenges.
D. The ethical dilemmas faced by influencers in live streaming.
2. What is the main purpose of the scenario described in paragraph 2
A. To illustrate the interactive and engaging nature of live streaming e-commerce.
B. To showcase the technical complexity of live streaming platforms.
C. To emphasize the importance of influencer endorsements.
D. To highlight the dangers of impulsive buying.
3. Which of the following is NOT mentioned as a factor contributing to the appeal of live streaming e-commerce
A. Sense of community and shared experience.
B. Real-time interaction and personalized recommendations.
C. Convenience and accessibility for consumers.
D. Guaranteed product quality and customer satisfaction.
4. How does live streaming e-commerce leverage "social influence"
A. By relying on algorithms to target specific consumer demographics.
B. By utilizing influencers or KOLs with established followings to promote products.
C. By encouraging viewers to share their shopping experiences on social media.
D. By offering exclusive discounts and promotions to social media followers.
5. What does the passage suggest about the future of live streaming e-commerce
A. It will become increasingly regulated and restrictive, hindering innovation.
B. It will be replaced by more advanced e-commerce models.
C. It will continue to evolve, incorporating new technologies like VR and AR, while addressing ethical concerns.
D. Its popularity will decline as consumers grow weary of online shopping.
Passage 2: Behind the Screens: The Human Side of Live Streaming E-commerce
The dazzling world of live streaming e-commerce often showcases glamorous hosts and irresistible deals. Yet, behind the polished presentations and enticing product displays lies a complex network of individuals working tirelessly to orchestrate this digital spectacle.
From charismatic hosts to tech-savvy producers, meticulous product managers to data-driven analysts, the live streaming e-commerce ecosystem thrives on a diverse workforce with specialized skills.
The hosts, often the face of the live stream, are more than just charismatic personalities. They possess a unique blend of product knowledge, storytelling ability, and audience engagement skills. They understand the nuances of their target audience, adapt their presentation style accordingly, and forge genuine connections with viewers, fostering trust and loyalty.
Behind the scenes, a team of skilled producers works diligently to ensure a seamless and engaging live stream. They manage technical aspects, control lighting and sound, curate product displays, monitor chat activity, and facilitate audience interaction. Their expertise in live production techniques is crucial for creating a visually appealing and captivating experience.
Product managers play a pivotal role in selecting and showcasing the right products for each live stream. They meticulously research trends, analyze consumer preferences, negotiate with suppliers, and ensure product quality and availability. Their ability to curate a compelling product mix is crucial for attracting viewers and driving sales.
Data analysts are the unsung heroes of live streaming e-commerce. They track viewer engagement metrics, analyze sales data, and identify patterns and trends to inform future strategies. Their insights help brands optimize product offerings, target specific demographics, and measure the effectiveness of their live streaming campaigns.
The success of live streaming e-commerce hinges on the collaborative efforts of this diverse workforce. Their combined expertise in entertainment, technology, marketing, and data analytics creates a powerful synergy that drives innovation and growth in this dynamic sector.
1. What is the primary purpose of the passage
A. To criticize the superficiality of live streaming e-commerce.
B. To highlight the diverse and specialized workforce that makes live streaming e-commerce possible.
C. To provide a technical analysis of live streaming platforms.
D. To argue for stricter regulations in the live streaming industry.
2. Which of the following is NOT mentioned as a characteristic of successful live stream hosts
A. Charisma and stage presence.
B. In-depth product knowledge.
C. Advanced technical skills.
D. Audience engagement skills.
3. What is the main responsibility of live stream producers
A. Managing the financial aspects of live streaming campaigns.
B. Negotiating contracts with influencers and KOLs.
C. Ensuring a smooth and engaging live stream experience through technical expertise and production techniques.
D. Curating product displays and selecting featured products.
4. Why is the role of product managers crucial in live streaming e-commerce
A. They are responsible for developing new live streaming technologies.
B. They ensure that the technical infrastructure of live streaming platforms functions properly.
C. They select and showcase products that appeal to the target audience, driving viewer interest and sales.
D. They analyze consumer data and identify emerging trends.
5. How do data analysts contribute to the success of live streaming e-commerce
A. By providing technical support to live stream hosts and producers.
B. By engaging with viewers and answering questions about products.
C. By tracking viewer engagement, analyzing sales data, and informing future strategies.
D. By negotiating contracts with suppliers and securing inventory.
Passage 3: Live Streaming E-commerce: Global Expansion and Cultural Nuances
Live streaming e-commerce, once primarily associated with China, has rapidly expanded globally, captivating consumers in diverse markets. However, its success in different cultures depends on understanding and adapting to local preferences and nuances.
In China, where live streaming e-commerce first gained traction, consumers value interactive engagement, entertainment, and the "group-buying" experience. Hosts are often celebrity-like figures who foster a sense of community and excitement among viewers.
However, in Western markets, such as the United States and Europe, consumer preferences differ. While convenience and accessibility are appreciated, authenticity and transparency are paramount. Hosts are expected to be more relatable and knowledgeable, providing in-depth product reviews and addressing consumer concerns directly.
Moreover, cultural sensitivities must be carefully considered. Humor, language, and presentation styles should be tailored to resonate with the target audience. Understanding local customs and taboos is essential for avoiding cultural faux pas and building trust.
Adapting payment methods and delivery logistics to local infrastructure is also crucial. In emerging markets with limited access to traditional banking systems, mobile payment options and cash-on-delivery services are essential for reaching a wider customer base.
Navigating regulatory landscapes and ensuring compliance with local laws are equally important. Data privacy regulations, influencer marketing guidelines, and product safety standards vary significantly across regions, requiring careful attention from brands and platforms.
The global expansion of live streaming e-commerce requires a nuanced approach that acknowledges and respects cultural differences. Adapting to local preferences, building trust, and ensuring ethical conduct are essential for success in diverse markets.
1. What is the main argument presented in the passage
A. Live streaming e-commerce is only successful in China.
B. Global expansion of live streaming e-commerce requires sensitivity to cultural nuances and adaptation to local preferences.
C. Consumer preferences for live streaming e-commerce are universal.
D. Regulatory differences across regions are insignificant in live streaming e-commerce.
2. What is a key characteristic of live streaming e-commerce in China
A. Emphasis on exclusivity and luxury branding.
B. Focus on static images and pre-recorded videos.
C. Value for interactive engagement, entertainment, and group-buying experiences.
D. Preference for hosts who are unknown and relatable.
3. According to the passage, what do consumers in Western markets prioritize in live streaming e-commerce
A. Celebrity endorsements and flashy presentations.
B. Authenticity, transparency, and in-depth product reviews.
C. Low prices and fast delivery times.
D. Interactive games and virtual experiences.
4. Why is it important to consider "cultural sensitivities" in live streaming e-commerce
A. To ensure that all viewers have the same shopping experience regardless of their cultural background.
B. To avoid cultural misunderstandings and build trust with the target audience.
C. To promote a homogenized global culture.
D. To prioritize profit maximization over cultural considerations.
5. What does the passage suggest about adapting payment methods and delivery logistics
A. Brands should use the same payment and delivery methods globally.
B. Emerging markets do not require special considerations for payment and delivery.
C. Mobile payment options and cash-on-delivery services are crucial for reaching consumers in some emerging markets.
D. Delivery logistics are irrelevant in live streaming e-commerce.
答案：
一、选择最佳答案填空。
C 2. B 3. C 4. D 5. B
二、用所给词的适当形式填空。
broadcasted 2. persuasive 3. selection 4. delivery 5. descriptions
三、翻译下列句子。
The live streamer showed how to use the product and highlighted its advantages.
Viewers can interact with the live streamer through the comment section on the live streaming platform.
The company promised to deliver the goods within three business days.
The influencer's review of the products was very positive, which convinced many viewers of the product quality.
Live streaming e-commerce has become a trendy sales model.
四、阅读理解
Passage 1: Live Streaming: A New Frontier in E-Commerce
1. C The rise and impact of live streaming e-commerce, including its benefits and challenges.
解析： 这篇文章主要围绕直播电商的兴起及其带来的影响展开，既探讨了其优势 (如实时互动、真实感、社交影响力等)，也指出了其面临的挑战 (如产品真伪、消费者隐私、网红营销的伦理问题等)。
2. A Sense of community and shared experience.
解析： 文章中提到了直播电商的几个吸引人之处，包括实时互动和个性化推荐 (real-time interaction and personalized recommendations)，消费者购物的便利性和可及性 (convenience and accessibility for consumers)，以及品牌推广和销售的有效渠道 (a powerful channel for reaching a wider audience, building brand awareness, driving sales)。但文章没有提及“社区感和共享体验”。
3. D Guaranteed product quality and customer satisfaction.
解析： 文章中没有将“保证产品质量和客户满意度”列为直播电商的吸引力因素。
4. B By utilizing influencers or KOLs with established followings to promote products.
解析： 文中提到直播电商利用“社会影响力”的方式是通过有影响力的网红或关键意见领袖 (KOLs) 来推广产品。
原文定位: "Furthermore, live streaming e-commerce leverages the power of social influence... Their endorsements and recommendations carry significant weight, inspiring viewers to trust their judgment and make purchase decisions based on their advice."
5. C It will continue to evolve, incorporating new technologies like VR and AR, while addressing ethical concerns.
解析： 文章结尾展望了直播电商的未来，认为它将继续发展，并融入虚拟现实 (VR) 和增强现实 (AR) 等新技术，同时也会解决伦理方面的顾虑。
Passage 2: Behind the Screens: The Human Side of Live Streaming E-commerce
1. B To highlight the diverse and specialized workforce that makes live streaming e-commerce possible.
解析： 这篇文章旨在揭示直播电商幕后的“人”的因素， 强调了直播电商生态系统依赖于拥有专业技能的多元化劳动力。
2. C Advanced technical skills.
解析： 文章中描述了成功的主播需要具备的特点，包括：人格魅力 (charisma)，丰富的产品知识 (product knowledge), 叙事能力 (storytelling ability)，以及与观众互动 (audience engagement) 的技巧。但文章并没有将“高超的技术技能”列为必要条件。
3. C Ensuring a smooth and engaging live stream experience through technical expertise and production techniques.
解析： 直播制作人的主要职责是通过专业技术和制作技巧确保直播流畅且引人入胜。
原文定位: "Behind the scenes, a team of skilled producers works diligently to ensure a seamless and engaging live stream. They manage technical aspects, control lighting and sound, curate product displays, monitor chat activity, and facilitate audience interaction. Their expertise in live production techniques is crucial for creating a visually appealing and captivating experience."
4. C They select and showcase products that appeal to the target audience, driving viewer interest and sales.
解析： 产品经理在直播电商中的作用至关重要，因为他们负责挑选和展示适合目标受众的产品，从而吸引观众并促进销售。
5. C By tracking viewer engagement, analyzing sales data, and informing future strategies.
解析： 数据分析师通过跟踪观众参与度，分析销售数据，并为未来的策略提供信息来为直播电商的成功做出贡献。
Passage 3: Live Streaming E-commerce: Global Expansion and Cultural Nuances
1. B Global expansion of live streaming e-commerce requires sensitivity to cultural nuances and adaptation to local preferences.
解析： 这篇文章论证了直播电商的全球扩张需要对文化差异保持敏感，并适应当地偏好。
2. C Value for interactive engagement, entertainment, and group-buying experiences.
解析： 文章中提到中国直播电商的一个重要特征是消费者重视互动参与、娱乐和“团购”体验。
原文定位: "In China, where live streaming e-commerce first gained traction, consumers value interactive engagement, entertainment, and the 'group-buying' experience."
3. B Authenticity, transparency, and in-depth product reviews.
解析： 文章中提到西方市场的消费者在直播电商中更注重真实性、透明度和深入的产品评论。
4. B To avoid cultural misunderstandings and build trust with the target audience.
解析： 在直播电商中考虑“文化敏感性”是为了避免文化误解，并与目标受众建立信任。
5. C Mobile payment options and cash-on-delivery services are crucial for reaching consumers in some emerging markets.
解析： 文章指出，在新兴市场，移动支付和货到付款服务对于触达更广泛的客户群至关重要。
原文定位: "Adapting payment methods and delivery logistics to local infrastructure is also crucial. In emerging markets with limited access to traditional banking systems, mobile payment options and cash-on-delivery services are essential for reaching a wider customer base."

展开更多......

收起↑