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Unit 6 The Media教学设计
Lesson 3 The advertising game 板块教学设计 （建议时长40–45分钟，教师可根据教学实际酌情调整。）
课型 Reading + Speaking
主题语境 人与社会——广告的发展
内容分析 本节课是这个单元的第三个课时，课型为阅读课，旨在让学生了解广告的类型、每种广告的目的及局限性，从而让学生全面了解广告的发展。
教学目标 获取广告发展的事实性信息（类型/目的/局限性）； 找到一篇长篇文章中每一段的主题句； 3. 总结文章大意； 4. 让学生认识到广告是一把双刃剑，既有优点也有缺点。
教学重点 1. 引导学生获取广告发展的事实性信息； 2. 引导学生寻找每段的主题句。
教学难点 引导学生梳理文本主题句，并了解广告的发展进程。
教学策略 任务型教学法、P–W–P阅读模式
Teaching contents Procedures Purposes
Teacher’s activity Students’ activity
Words & expressions T presents pictures to Ss and asks them to guess words and expressions in this lesson. Ss look at the pictures and speak out the words and expressions. Help Ss recall the topic-related words and get Ss familiar with the new words and expressions from the text.
Before reading Activity 1 T shows an interesting advertisement and introduces the topic of the advertisement T asks Ss if they have ever bought anything as a result of seeing, hearing or reading advertisements and what makes the advertisement attractive Ss share their experience of buying sth as a result of seeing, hearing or reading advertisements and the factors that make the advertisement attractive. 1. Create a real situation and introduce the topic. 2. Activate Ss’ information related to the advertisement.
While reading Activity 1 T asks Ss to skim through the passage and chose what the passage is mainly about. Ss read the text quickly and choose the main idea of the passage. Students will have a general understanding of the text.
While reading Activity 2 T asks Ss to underline the main idea of each paragraph. Then compare with a partner. Ss read the text again and underline the main idea of each paragraph. Then compare with a partner. Ss learn to find the topic sentence of each paragraph
While reading Activity 3 T asks Ss to choose the category of text types under the teacher’s guidance. Ss choose the category of text types Ss have a better understanding of text type.
While reading Activity 4 T asks Ss to fill in the blanks. Ss fill in the blanks. Ss get to know some basic factors about ads.
While reading Activity 5 T asks Ss to answer some questions about ads. Ss answer the questions about ads. Improve the students' ability of induction and summary
After reading T asks Ss to use the diagram to talk about what they have learnt about advertising. Ss use the diagram to talk about what they have learnt about advertising. Ss review the development of advertising
Group discussion T asks Ss to discuss the future of advertising. Ss discuss the future of advertising. Ask students to think about the future of advertising industry
Conclusion T asks Ss to think about the following two questions: What has been the driving force for the development of advertisements What does the title “The Advertising Game” mean to you Ss think about the driving force for the development of ads and the meaning of the title. Ss have a conclusion of the passage.
Review T asks Ss bring one of their favorite advertisements to the classroom. Explain why they like it, and how they would like to make it even better. Ss share their favorite ad and explain the reason. T helps Ss create a real situation and Ss apply what they have learned into practice.
Quiz T asks Ss to fill in blanks in a summary of the passage. Ss fill in the blanks with the knowledge they have learnt in the lesson. Practice and check whether Ss have learnt well.
Self-evaluation T presents Ss three questions to check Ss’ understanding: Do you know the main structure of the text Can you how advertisements develop Can you know how to identify text types Ss answer the three questions individually and carefully. Ss assess their performance in the class and adjust their attitude and method in the next class.
Homework T asks Ss to finish Exercise 3 on Page 88 and design an advertisement with the concept and picture illustrated and language polished. Ss finish it after class. Apply the language points related to the topic and the structure of the text to their writing.

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