资源简介

(共56张PPT)
Corporate Culture
Unit 4
拓展模块
understand talks about choosing appropriate products
ask for and give information about corporate culture
understand a passage explaining corporate culture
write a business invitation letter
understand how corporate culture shapes a company
Learning Objectives
01
Listening and Speaking
02
Reading
03
Writing
04
Culture Understanding
05
Language Practice
06
Self-assessment
01
Listening and Speaking
Listen and match.
听录音，将下列企业与其特点相匹配。
1) Quanjude Roast Duck Restaurant
2) Garden Hotel
3) NFD
4) BYD
A. good service
B. focusing on product design
C. long history and special cooking method
D. going forward and aiming high
Scripts 录音原文
录音原文
Scripts
Dialogue 1
W: Wow, this roast duck is so delicious!
M: Yes. Quanjude Roast Duck is one of China’s time-honored brands.
W: What makes it so famous
M: Its special way of cooking and long history make it well known.
Go back 返回
录音原文
Scripts
Dialogue 2
M: How is your trip, Mary
W: Terrific! Staying at the Garden Hotel impressed me most.
M: Anything special
W: Yes. Their service makes me feel at home.
M: Good. I’d like to try this hotel too.
Go back 返回
录音原文
Scripts
Dialogue 3
W: I heard you’ve got a new job recently.
M: Yes. I’ve worked as a product designer at NFD for 2 months.
W: Why did you choose this company
M: Well, NFD focuses on product design. It’s a great place to develop the skills I need.
Go back 返回
录音原文
Scripts
Dialogue 4
W: Have you heard of BYD
M: The car company
W: Yes. I wonder what the key to its success is.
M: Well, BYD believes true greatness can be achieved by going forward and aiming high.
Go back 返回
Listen and choose.
听录音，选择正确答案。
2) What is Mr. Black interested in
A. Modern art of China. B. Chinese economy.
C. Chinese culture and history. D. Natural scenery in China.
1) What will Mr. Johnson do next week
A. He is going to visit his friend, Mr. Black.
B. He is going to visit Mrs. Johnson who works at BNG.
C. He is going to have a meeting with the secretary of BNG.
D. He is going to have a meeting with the general manager of BNG
3) What are the Palace Museum cultural and creative products
A. Ancient things in the Palace Museum.
B. Souvenirs of the Palace Museum.
C. Products made in the Palace Museum.
D. Books about the history of the Palace Museum.
Listen and choose.
听录音，选择正确答案。
5) When will the secretary buy the gifts for Mr. Black
A. This afternoon.
B. Next week.
C. This weekend.
D. Immediately.
4) What gifts does the man suggest buying
A. A book and a pen.
B. A notebook, a pen and a bookmark.
C. A pen and a notebook.
D. A notebook and a bookmark.
Scripts 录音原文
录音原文
Scripts
W: Mr. Johnson, this is the schedule for your visit to BNG next week. Would you like to have a look
M: OK. How about the meeting with Mr. Black, their general manager
W: I’ve discussed the schedule with his secretary, and everything is settled.
M: That’s good. Have you prepared any gift for him
W: I haven’t decided yet. Could you give me some suggestions
M: Well, Mr. Black has worked in China for many years. He is interested in Chinese culture and history.
W: So, we should buy something with Chinese characteristics.
M: Yes. And I think the Palace Museum offers some great cultural and creative products.
W: Oh, I didn’t know that. What are they
M: They’re nice-looking souvenirs of the Palace Museum.
W: I see.
M: And there are many choices, such as notebooks, pens and bookmarks.
W: Sounds great. These kinds of products really bring Chinese culture to life. I think Mr. Black will love them.
M: Yes. I think a notebook and a bookmark would be perfect.
W: OK. I’ll get the gifts ready this afternoon. Thank you very much!
Go back 返回
Listen and complete.
听录音，完成 Smart-Tech 公司的信息表。
Smart-Tech
Main products Mobile phones
New model Phones with 1)　　　　　　 technology in them, having 2)　　　　　　 speed Internet
Slogan Help 3)　　　　　 connect to 4)　 　　　　 better.
5G
high
people
the world
Scripts 录音原文
录音原文
Scripts
W: Good morning, sir. What can I do for you
M: Good morning. There is something wrong with my phone. It powers off for no reason and I missed a very important phone call from my boss yesterday.
W: Oh, that’s terrible! It seems that you need to get a new phone.
M: Yes. That’s why I’m here. But it is hard to decide which one to choose.
W: It depends on what function you think is the most important.
M: I use the Internet a lot on my phone. The speed of the Internet is the most important thing for me.
W: Then this model from Smart-Tech may be a good choice. It can meet your needs.
M: Really I’ve used a Smart-Tech phone before, but I don’t think it was fast.
录音原文
Scripts
W: Oh, this one is different. It has the 5G technology in it. With this technology, you can surf the Internet with a much higher speed.
M: Wow, sounds nice.
W: Yes. Their slogan is “Help people connect to the world better.”
M: Cool.
W: And the company has been working very hard to put it into practice, and that’s why their phones are so popular.
Go back 返回
W: Good morning, Mr. Jones. I’m with China Business Weekly. Would you please give me a brief introduction of your company
M: Sure. CBS is a world-famous furniture retailer. We now have 150 stores around the world.
W: 1) .
M: Well, in terms of the general style they’re all the same, although in different countries we may add or change things to match the local culture.
W: You mean the general style of simplicity
M: Yes, exactly.
W: 2) .
M: It goes back to Mr. David Smith who established CBS in the 1950s. He believed beauty lay in simplicity.
Complete and speak.
选择合适的内容补全对话并跟读。
D
B
Wow, so CBS has followed the style for about 70 years.
Do all the CBS stores look the same
We begin by making sure they understand the values of our company.
May I ask where the style came from
You mean people share the same ideas
B
C
D
E
A
W: 3) .
M: You’re right.
W: How does CBS do marketing in different countries
M: That’s a good question. I have been working at CBS for 15 years in Italy, Canada and China and what surprises me most is how much people have in common.
W: 4) .
M: Yes. For example, Eastern countries and Western countries are very different in terms of their culture, but the idea of simplicity is enjoyed by consumers in every country.
W: How do you manage more than 3 000 employees around the world
Complete and speak.
选择合适的内容补全对话并跟读。
Wow, so CBS has followed the style for about 70 years.
Do all the CBS stores look the same
We begin by making sure they understand the values of our company.
May I ask where the style came from
You mean people share the same ideas
B
C
D
E
A
E
A
M: 5) .
This is very important.
W: Will the values affect their development in the company
M: Yes. It has a major influence.
Complete and speak.
选择合适的内容补全对话并跟读。
C
Wow, so CBS has followed the style for about 70 years.
Do all the CBS stores look the same
We begin by making sure they understand the values of our company.
May I ask where the style came from
You mean people share the same ideas
B
C
D
E
A
Act and practice.
选择一个情境，和同伴编排并表演对话。
Situation 1
Lily is a vocational school student. She will graduate this year and is eager to learn something about working in IT. Joe works at an IT company. Now he is talking to Lily about it.
Always keep on exploring new technology.
Always work in teams.
Should be very careful.
Never be afraid of failures and challenges.
Act and practice.
选择一个情境，和同伴编排并表演对话。
Situation 2
Henry, a reporter at China Weekly, is preparing for a report about MIC, an IT company. He is interviewing Jack, the spokesman of MIC.
Key values: create value by offering new products
Practice: encourage employees to find out customer needs; work in teams to develop new technology to satisfy customer needs; provide high quality products and good services
02
Reading
Read and match.
读下面四段有关企业文化的介绍，将其与相应的企业匹配。
A. an IT company
B. an express mail service company
C. a coffee chain
D. a cell phone company
1
Our company focuses on providing the best service by delivering parcels fast and safely to customers. We believe that a company shouldn’t only think about making money. We’d like to develop a long-term business, and aim to make people’s life more convenient with our best service.
Read and match.
2
The story of our company began in a humble garage, with three friends working day and night. It has been imagination and hard work that have kept
us going forward to became the best in the field of smartphones. It’s impossible to sum up everything in a single article, but passion has been one of the most important factors.
读下面四段有关企业文化的介绍，将其与相应的企业匹配。
A. an IT company
B. an express mail service company
C. a coffee chain
D. a cell phone company
Read and match.
3
Our corporate culture is centered on our customers because we believe that customer satisfaction is our success. As you know, we don’t just sell coffee. We sell an experience. We keep our stores open late at night because we want our customers to know there will always be a place for them to sit down and have a cup of coffee.
读下面四段有关企业文化的介绍，将其与相应的企业匹配。
A. an IT company
B. an express mail service company
C. a coffee chain
D. a cell phone company
Read and match.
The history of our company is not long but we have got hundreds of millions of users in China. We have invested a lot in technology and actively taken part in the development of the Internet industry. Our goal
is not just developing technology, but enriching the lives of our users with it.
4
读下面四段有关企业文化的介绍，将其与相应的企业匹配。
A. an IT company
B. an express mail service company
C. a coffee chain
D. a cell phone company
Corporate culture is the term that describes the values held in common within a company. The culture affects the attitude of employees and the way they work. The following aspects are all related to corporate culture.
Vision A great culture starts with a vision statement, which guides a company’s values and provides it with purpose. Good vision statements will help employees make right decisions.
Values A company’s values are the most important part of its culture. If the vision statement shows the company’s purpose, the values will tell employees how to achieve it.
Practices Values are of little importance unless they are put into practice. If a company takes providing best services as one of its key values, it may have relative requirements or policies to encourage employees to do it.
Read and choose.
读有关企业文化的介绍，选择正确答案。
People No company can build a culture successfully without people who share its values and have the ability to carry them out. People are willing to stick with cultures they like, so most companies employ those who are not just talented but also fit for the corporate culture.
History Every company has its own history. It is important to find out the value of it and make it a key factor when building the corporate culture. For example, some companies may establish company museums to tell their history, which aims to make their culture more powerful.
Place Place shapes culture. It is true that the location, construction and decoration of the workplace have influence on the values and behaviors of people who work there.
Read and choose.
读有关企业文化的介绍，选择正确答案。
Read and choose.
读有关企业文化的介绍，选择正确答案。
What is corporate culture
A. The books and videos about a company.
B. The values everyone in a company believes in.
C. The history of a company.
D. The rules all staff follow.
2) What is the most important part of corporate culture
A. The values. B. The people.
C. The history. D. The vision.
3) If a company takes providing best services as its key value, what is it likely to require its employees to do
A. Ask customers to wait when they are busy.
B. Ask employees to learn corporate culture.
C. Never argue with customers.
D. Encourage employees to create new products.
Read and choose.
读有关企业文化的介绍，选择正确答案。
4) A company always prefers to choose people who 　　　　.
A. are creative B. have finished internships
C. have graduated from college D. share its values
5) Why do some companies establish company museums
A. To sell their products.
B. To make the workplace more interesting.
C. To employ more talented people.
D. To make good use of their history.
Read and complete.
再读关于企业文化的介绍，补全下面的信息表。
Corporate Culture
Vision Guide a company’s 1) and provide it with purpose.
Values Tell employees how to 2) the company’s purpose.
Practices Values will be of little 3) if they are not put into practice.
People People who 4) 　 the company’s values and have the ability to 5) 　 them out are necessary for building corporate culture.
History 6) out the value of the company’s history and make it a
key factor when building corporate culture.
Place 7)　　 　　, construction and 8)　　 　　 of the workplace have influence on employees’ values and behaviors.
value
achieve
importance
share
carry
Find
Location
decoration
03
Writing
Read and match.
读邀请函，将邀请函的结构名称与相应内容匹配。
Dear Ms. Fellini,
On behalf of the organizing committee, I would like to invite you to the 20th Harbin International Trade Fair. This year’s event is going to be held from June 15th to 19th in Harbin International Exhibition Center.
1)___________
signature
opening
more information
job title
salutation
closing
salutation
3)_________________
2)__________
opening
more information
During the fair, a series of business activities will be held. It will be a good opportunity to meet Chinese and international partners with products and services up to your expectation. You can go to our website to learn more about the fair and register.
Read and match.
读邀请函，将邀请函的结构名称与相应内容匹配。
We do hope your schedule will allow you to accept our invitation. Look forward to seeing you at the fair.
Yours respectfully,
Liu Qianwen
President
Organizing Committee of the 20th Harbin International Trade Fair
4)__________
closing
5)____________
signature
6)_________
job title
signature
opening
more information
job title
salutation
closing
Read and complete.
再读邀请函，完成其关键信息的备忘录。
Event
Date
Place
Activities
Reasons for Attending
1) .
2) .
3) .
A series of 4)
Meet 5) .
with products and services up to your expectation.
The 20th Harbin International Trade Fair
June 15th to 19th
Harbin International Exhibition Center
business activities
Chinese and international partners
Read and complete.
根据备忘录，完成给卡特先生的邀请函。
Event
The 20th China International Fashion Fair
Date and Time
March 27th to April 2nd, this year
Place
Shenzhen Exhibition and Convention Center
Activities
Fashion shows and fashion forums
Reasons for attending
Make brands better known and find new business partners
Organizer
Organizing Committee of the 20th China International Fashion Fair
Dear Mr. Carter,
On behalf of the organizing committee, I would like to invite you to
1) . This year’s event is going to be held 2)　　　　 　　　 in
3) 　　　　.
During the fair, 4)　 　 .will be held. It will be a good opportunity to 5)　　　 　　　.
. You can go to our website to learn more about the fair and register.
We do hope your schedule will allow you to accept our invitation. 6) .
.　　　　　　　
7)　　　　　 ,
Tan Jun
Marketing Director
8) .　　　　　　　　　　　　　　　　　　　　　
Read and complete.
根据备忘录，完成给卡特先生的邀请函。
the 20th China International Fashion Fair
from March 27th to April 2nd
Shenzhen Exhibition and Convention Center
fashion shows and forums
make your brand better known and
find new business partners
Yours respectfully
Organizing Committee of the 20th China International Fashion Fair
Look
forward to seeing you at the fair.
04
Culture Understanding
In China, hotpot restaurants are everywhere. Haidilao is one of the most popular hotpot chains in the country, where people are willing to wait a long time for a table without complaint. Many even enjoy the waiting time, because customers can get many free services such as manicures (美甲), free Wi-Fi and shoe-shining while waiting. There is also free snacks and free reading materials.
Culture Understanding
When the guests finally get a table, the waiters will greet them and bring them aprons, hairpins, cell phone bags, and eyeglasses-cleaning cloths to protect them from the hot pot broth, and the waiters will also offer warm towels for them to refresh themselves with. While customers are enjoying the hotpot, a skilled waiter will dance with long noodles for the entertainment of everyone at the table. The noodles finally land in the pot, absorbing its flavors, and become part of the
delicious food.
Culture Understanding
Haidilao also cares about how customers feel about its food and works continually to improve it. It aims to satisfy every customer. Its remarkable service has made it a great success.
Culture Understanding
Read the passage and answer the following questions.
2) What will waiters bring to the customers when they get a table
A. Some long noodles. B. Some water and fruit.
C. Aprons and hairpins. D. Glasses and cell phones.
Why are customers willing to wait a long time for a table in Haidilao
A. The food there is very cheap.
B. They can get many free services while waiting.
C. They can enjoy dancing performances while waiting.
D. They can eat for free if they wait long enough.
Read the passage and answer the following questions.
2) Why is Haidilao so famous
A. It offers clean and fresh food. B. It has a long history.
C. It provides remarkable service. D. It has quiet dining environment.
3) The “noodle dance” in Haidilao is 　　　　　　　.
A. performed when customers leave the restaurant
B. performed by a skilled waiter
C. performed by customers themselves
D. very expensive
3) Which of the following statements is not true according to the passage
A. Hotpot is popular in China.
B. People will not easily get bored when waiting for a table in Haidilao.
C. Haidilao’s hotpot has the best taste in China.
D. Haidilao tries to meet every customer’s needs.
05
Language Practice
Grammar
1) What we want to know
2) That he found out a more efficient way to serve customers
3) Whether they will support us
4) What worried the manager most
A. is still a problem.
B. is how to establish a powerful corporate
culture.
C. surprised us most.
D. that their company always focuses on
providing the best service.
5) It is reported
E. was that few people agree with the
company’s values.
Read and match.
将左右两栏匹配，组成完整的句子。
Subjective Clauses
1) Mr. Anderson suggested
2) The group leader taught us
3) The reporter asked me
4) The HR manager wanted to know
A. where she should go to have the
employee training.
B. when we established the company.
C. that we should put the values into
practice.
D. whether Jimmy could begin to work
tomorrow.
5) The new saleswoman asked
E. how we could better cooperate with
each other.
Read and match.
将左右两栏匹配，组成完整的句子。
Objective Clauses
Read and complete.
Many people know 1)　　　　 (what / that) the logo of Apple Inc. is an apple with a bite out of it, but few people know the story behind it. In fact, it was Ron Wayne, 2)　　　　 (who / which) was the
co-founder of the company, designed the first Apple logo. 3)　　　　 (What / That) he designed was rather a picture than a logo. It showed 4)　　 　　 (that / which) Isaac Newton was sitting and thinking under the famous apple tree.
This logo was only used on Apple I, the company’s first product. Steve Jobs felt 5) 　　 (that / what) it was too detailed and complicated. It was a big problem 6)　　　 　(that / what) people could only recognize the details of the drawing when it was large enough.
that
选择合适的连接词补全有关企业标志的介绍。
who
What
that
that
that
Read and complete.
In 1977, Jobs decided to redesign the logo. He found a designer and asked him 7)　　　 　 (whether / why) he could design a new logo for Apple. The logo the designer made was a simple shape of an apple in rainbow colors with a bite out of it. When the designer was asked 8)　　 　　 (why / whether) he designed the logo like that, he explained 9)　　 　 　(that / what) he wanted to express through this logo was wisdom and knowledge.
In 1997, Steve Jobs decided 10) 　　　 (that / how) they should have a more modern logo. The new logo used the same shape of an apple with the bite out of it, but the colors of a rainbow were changed to a single color, which we all know very well today.
选择合适的连接词补全有关企业标志的介绍。
that
whether
why
what
Read and complete.
阅读并选择正确答案补全有关麦当劳的介绍。
It is known 1)　　　　 McDonald is one of the world’s leading food service brands with more than 36 000 restaurants in more than 100 countries. But few people know 2)　　　　 it was only a small burger restaurant at the very beginning.
This small restaurant was started in 1948 by the McDonald brothers. It was Ray Kroc, the founder of McDonald 3)　　　　 discovered it. 4)　　　　 impressed Ray Kroc most was that such a small restaurant could produce huge quantities of food at low prices. It was obvious 5)　　　　 the convenient and fast food service they provided for customers made them successful.
D
1) A. whether B. why C. where D. that
2) A. that B. why C. where D. whether
3) A. what B. which C. how D. who
4) A. Whether B. What C. That D. Why
5) A. who B. whose C. what D. that
A
D
B
D
Read and complete.
阅读并选择正确答案补全有关麦当劳的介绍。
Ray Kroc realized 6)　　　　 there would be a bright future in their restaurant concept. He decided 7)　　　　 he would buy the restaurant and open a franchise (连锁店). It was said
8)　　　　 he opened the first McDonald’s franchise on April 15, 1955 and launched the McDonald’s Corporation in the same year. As everybody knows 9)　　　　 the business of McDonald’s Corporation has expanded very fast since it was established. 10)　　　　 makes McDonald’s one of the most popular family restaurants is that they provide affordable food and attractive services to both children and adults.
D
1) A. when B. whether C. how D. that
2) A. who B. that C. when D. what
3) A. what B. how C. that D. who
4) A. if B. whether C. as if D. that
5) A. Why B. When C. That D. What
B
C
D
D
Read and choose.
选择恰当的词语补全对话。
— Do you have a logo for your company
— Yes, we have one since our company was 　　　　.
A. begun B. established C. set D. constructed
2) — Why do you want to work at our company
— I like the 　　　　 of your company which guides your values.
A. vision B. technology C. motto D. characteristics
3) — What’s the key value of your company
— We 　　　　 on providing the best service to customers.
A. focus B. put C. aim D. pay attention
Read and choose.
选择恰当的词语补全对话。
4) — How do you manage more than 300 employees of your company
— We trained them to 　　　　 the values of our company at work.
A. put out B. work out C. take out D. carry out
5) — What kind of employees do you prefer
— I think people who are talented and 　　　　 our culture are the best.
A. suit for B. fit for C. match for D. agree
Read and complete.
用所给单词或短语的正确形式补全对话。
establish carry out benefit vision
decision influence practice fit for
Mr. Brown: I hope you can give me some advice on how to 1)　 　　 a more powerful corporate
culture.
Miss Lee: No problem. What have you got already
Mr. Brown: We have got a 2)　　 　　 statement and the key values.
Miss Lee: That’s good. They are very important. A good vision statement will help employees
make right 3) 　　　.
Mr. Brown: Yes, but I’m worried that people can’t keep the culture in mind at work.
Miss. Lee: I know. Corporate culture will not have great 4)　 　　 on people, if you do not put
it into 5) 　　　.
Mr. Brown: You mean we should make some policies to encourage people to 6)　　 　　 the values
Miss. Lee: Yes, and it is important for you to find those who are 7)　　 your culture.
Mr. Brown: Thank you very much. Your suggestions are very helpful.
Miss. Lee: My pleasure. I’m sure your company will 8)　 　 　　 a lot from a great corporate culture.
establish
vision
decisions
influence
practice
carry out
fit for
benefit
06
Self-assessment
根据本单元所学，对自己的表现进行评价。
Rate your performance based on what you have learned.
After learning this unit, I can
use the key sentence structures, words and expressions;
understand talks about choosing appropriate products;
ask for and give information about corporate culture;
understand a passage explaining corporate culture;
write a business invitation letter;
understand how corporate culture shapes ag company.
poorly
not well
okay
well
very well
Words and Expressions
achieve / t i v/ v. 实现；获取
behavior /b he vj (r)/ n. 行为
brand /br nd/ n. 品牌
chain /t e n/ n. 连锁店
characteristic / k r kt r st k/ n. 特征，特点
corporate / k p r t/ n. 企业
describe /d skra b/ v. 描述
enrich / n r t / v. 使……丰富
establish / st bl / v. 建造，建立
factor / f kt (r)/ n. 要素；因素
fashion / f n/ n. 时尚；时装
focus / f k s/ v. 聚焦
humble / h mbl/ adj. 不大的；普通的
impress / m pres/ v. 给……留下深刻印象
influence / nflu ns/ v.& n. 影响
invest / n vest/ v. 投资
parcel / pɑ sl/ n. 包裹
purpose / p p s/ n. 目的
relative / rel t v/ adj. 相关的
series / s ri z/ n. 系列
settle / setl/ v. 解决
simplicity /s m pl s ti/ n. 简单，简约
slogan / sl ɡ n/ n. 口号
souvenir / su v n (r)/ n. 纪念品
vision / v n/ n. 愿景；视力
aim to 旨在，为了
be fit for 适合
focus on 关注
feel at home 感到放松、舒适

展开更多......

收起↑