资源简介

Section Ⅴ　Extended reading
Step 1　速读——整体理解文意
Ⅰ.明文章大意
What is the main idea of the passage
A．The future of advertising.
B．The great power of advertising.
C．Different attitudes to advertising.
D．Different forms of advertisements.
答案　B
Ⅱ.悉篇章结构
Step 2　细读——深度获取细节
1．What is the purpose of an advertisement
A．To give a warning.
B．To collect information.
C．To promote a product or service.
D．To tell people of some information.
答案　C
2．When do companies prefer to place their advertisements on TV
A．At night.
B．In the morning.
C．At prime times.
D．Between two programs.
答案　C
3．What kind of language does a slogan use
A．Vivid and fluent.
B．Common and dull.
C．Complex and unforgettable.
D．Not complicated but unforgettable.
答案　D
4．Who is suitable to be a “brand ambassador”？
A．An advertiser.
B．A famous actor.
C．A potential buyer.
D．An advertisement agent.
答案　B
Step 3　读后——课文语法填空
Advertising,1.whose purpose is to promote a product or service，has become part of modern life.The history of advertising 2. has been linked(link) with that of the mass media from the ancient times.But advertisements nowadays are 3.more interactive(interactive) than the ancient ones.With the mass media 4.reaching(reach) so many people，it becomes a perfect vehicle for panies often launch mass media advertising campaigns 5.to promote(promote) products or services.Advertisers have developed ways to persuade people 6.into purchasing products，such as using slogans to communicate 7.effectively(effective) or employing famous people as brand ambassadors.Besides，product 8.placement(place) in films and games is another technique used.We absorb 9.what these advertisements convey without even thinking too much.To sum up，advertising is becoming more personalized and in the future we are likely to enjoy 10.promotions(promote) targeted specifically at us.
Ⅰ.补句子　析结构
1．The history of advertising has always been closely linked with/to that of the mass media.(P11，Para.2)
结构分析：此句是简单句。其中that相当于the history。
汉语翻译：广告的历史一直以来都与大众传媒的历史息息相关。
2．From the ancient simple advertisements painted on outdoor signs to the colourful，interactive(interact) ones in smartphone apps，advertising and the mass media have developed hand in hand.(P11，Para.2)
结构分析：此句是简单句。其中From...to...意思为“从……到……”，painted on outdoor signs为过去分词短语作后置定语，修饰advertisements。
汉语翻译：从古代画在户外招牌上的简单的广告到智能手机应用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。
3．As media channels(channel) have grown in number and type，so have advertisements.(P11，Para.2)
结构分析：此句是主从复合句。其中As意为“随着”，引导时间状语从句；so have advertisements为so引起的部分倒装结构，意为“……也是……，……也一样”，其完整形式为advertisements have also grown in number and type。
汉语翻译：随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。
4．If an advertisement is placed(place) on a popular website or on TV at peak times，a huge number of people will know about the product or service it is advertising.(P11，Para.3)
结构分析：此句是主从复合句。If引导条件状语从句；it is advertising为定语从句，修饰先行词the product or service，从句中省略了关系代词that/which。
汉语翻译：如果一则广告投放在一个热门网站或在电视的黄金时段播出，许多人都会知晓它所宣传的产品或服务。
5．In addition to making(make) people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting business.(P11，Para.3)
结构分析：此句是简单句。句子主干“a successful advertisement will also create a desire to buy”是主谓宾结构；boosting business为现在分词短语作结果状语。
汉语翻译：一则成功的广告除了让人们知晓一种产品或服务外，还会激发购买欲，从而促进业务增长。
6．Based on the psychology behind creating a desire to buy，advertisers have developed ways of persuading people into purchasing(purchase) their products or services.(P11，Para.4)
结构分析：此句是简单句。Based on...to buy为过去分词短语作状语，to buy为不定式作后置定语，修饰desire。
汉语翻译：基于激发购买欲背后的心理特征，广告商研究出了各种方法说服人们购买他们的产品或服务。
7．A slogan which communicates an idea effectively(effective) can boost sales and even become part of popular culture.(P12，Para.4)
结构分析：此句是主从复合句。which 引导定语从句，修饰先行词A slogan，which在从句中作主语。
汉语翻译：一则有效传达一种理念的广告语可以增加销售量，甚至成为流行文化的一部分。
8．The more we like the brand ambassador，the more we will be attracted to buy(buy) the product.(P12，Para.5)
结构分析：此句是主从复合句。句子采用了“the＋比较级．..，the＋比较级．..”结构，通常认为前面为状语从句，后面为主句，表示“一方随着另一方的变化而变化”。
汉语翻译：我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。
9．Some films are now sponsored by leading brands，so that only their products appear in the films，like the watches worn(wear) by the title character in the James Bond films.(P12，Para.6)
结构分析：此句是主从复合句。so that引导结果状语从句。
汉语翻译：如今一些电影由知名品牌赞助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的手表。
10．It is not uncommon for sports video game series to feature different in-game equipment with real brand names.(P12，Para.6)
结构分析：此句是简单句。It作形式主语，不定式to feature...是真正的主语。
汉语翻译：在体育电子游戏系列中，用真实的品牌名给不同的游戏装备命名的做法并不罕见。
11．We absorb these marketing messages without thinking(think) about them too much，yet they will probably have an effect on us the next time we go shopping.(P12，Para.6)
结构分析：此句是并列复合句。yet连接并列句，意为“然而”；the next time引导时间状语从句。
汉语翻译：我们没有多加思考就吸收了这些促销信息，而这些信息有可能在我们下次购物时对我们产生影响。
12．Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely to receive(receive) special discounts and promotions targeted specifically(specific) at us.(P12，Para.7)
结构分析：此句是并列复合句。and连接前后两个并列的分句；we have previously searched for on the Internet为省略了that/which的定语从句，修饰先行词products or services；targeted...为过去分词短语作后置定语，修饰discounts and promotions。
汉语翻译：我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。
13．In the future，advertising will be even more about understanding individual customers and sending them advertisements that are tailored(tailor) to specific needs.(P12，Para.7)
结构分析：此句是主从复合句。that引导定语从句，先行词为advertisements，that在从句中作主语。
汉语翻译：在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。
Ⅱ.研典句　学用法
That is why...
That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign.(P11，Para.3)
这就是为什么当一家公司想要推销产品或者服务时，往往会在大众传媒上发起一场广告活动。
结构分析：在此句中why引导表语从句，在表语从句中，when引导时间状语从句。
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常见的表原因、结果的表语从句有以下几种形式：
This/That is why...这/那就是为什么……
This/That is because...这/那就是因为……
The reason why...is/was that...……的原因是……
————————————————————————————————————————————————————————————————————————————————
(1)如今，人们已经忘记了善良的真正含义。这就是为什么我认为随机的善举真的很重要。
People nowadays have lost sight of the real meaning of kindness.That is why I think random acts of kindness are really important.
(2)节约能源对我们来说至关重要。这是因为我们的社会正面临严重的能源短缺。
Energy conservation is of vital importance to us.That is because our society is facing severe energy shortage.
(3)这个小女孩尖叫的原因是她看到一条蛇正向她游走来。
The reason why the girl screamed was that she saw a snake winding its way to her.
课文重点词块默写 1．简而言之in short 2．换句话说in other words 3．与……紧密联系be closely linked with 4．除了……之外(还)in addition to 5.使某人意识到make sb aware of 6．购买的欲望a desire to buy 7．发起一场广告活动launch an advertising campaign 8．以……为基础be based on 9．说服某人做某事persuade sb to do sth/persuade sb into doing sth 10．引起我们的情感共鸣appeal to our emotions 11．把……与……联系起来connect...with.../link...to... 12．为了做aim to do 13．各种各样的广告语a variety of slogans 14．对……有影响have an effect on 15．寻找，搜索search for 16．更加有效地锁定目标客户target customers more efficiently
训练5　Extended reading　[分值：62.5分]
Ⅰ.单句写作(课文佳句仿写)(共15分)
1．我们都知道近年来越来越多的广告出现在各种媒体上。(it 作形式主语；witness)
It is known that recent years have witnessed more and more advertisements appearing on various media.
2．有些广告以富有创意的方式制作，让我们觉得很有趣。(现在分词作结果状语；amuse)
Some advertisements are made in creative ways，keeping us amused.
3．广告标语不仅能提高销售量，而且有时候能引起我们情感上的共鸣。(not only置于句首的倒装；boost)
Not only do the advertising slogans boost sales，but also sometimes they strike an emotional chord with us.
4．我们接触的广告越多，我们越有可能被广告说服。(The＋比较级．..，the＋比较级．..；be likely to do)
The more we are exposed to advertisements，the more likely we are to be persuaded by advertisements.
5．广告业的飞速发展的原因是科技发展迅速。(the reason why...is that...)
The reason why advertising develops rapidly is that the technology develops fast.
组句成篇　以上句子可以加上过渡词语和其他联想内容组成一篇小短文。
It is known that recent years have witnessed more and more advertisements appearing on various media.Although the advertisements are presented to us in many different ways，there are still some advertisements that will draw our attention.Some advertisements are made in creative ways，keeping us amused.Others may impress us with their impressive and memorable languages，among which using slogans is a kind of useful way.Not only do the advertising slogans boost sales，but also sometimes they strike an emotional chord with us.The more we are exposed to advertisements，the more likely we are to be persuaded by advertisements.The reason why advertising develops rapidly is that the technology develops fast.
Ⅱ.阅读理解(共8小题；每小题2.5分，共20分)
A
From checking social media every minute to being lost in computer games，we tend to overuse technology.“For many people，a moment without your phone or laptop in sight can feel like a lifetime，” the Daily Mail commented.A team from the US-based company Toll Free Forwarding built a three-dimensional model to sniff out the negative effects technology can have on human bodies in less than 800 years.The computer model called Mindy may persuade many people to think twice.
“Spending hours looking down at your phone strains your neck and throws your spine(脊柱) off balance，” explained Caleb Backe，a health and wellness expert in the US.Then，the muscles in our neck need to spend extra effort to support the head，making our back hunched(驼背的) and neck wide.
“The way we hold our phones can cause strain in certain points of contact—causing text claw(手机手)，” Nikola Djordjevic，a physician in Serbia，told the team.It affects the elbows too，causing pain in the arm.Scientifically，it is called cubital tunnel syndrome(肘管综合征)．That’s why Mindy has a 90-degree elbow，and her hands look like she’s always holding a mobile phone.
Some people also commented that human evolution may not work this way.They believe that only features with actual benefits would be kept throughout the years.For example，features that can increase the rate of survival，instead of the negative impact of technology.
However，current human lifestyles still raise concerns.A model called Emma was built by researchers in the UK in 2019 to show how the way people work at their desks could change them in 20 years.The research team built Emma based on the health issues mentioned by over 3,000 workers in France，Germany and the UK.Emma’s back stays bent，and her legs are swollen(肿胀的) due to the time people spend in front of computers.With little time spent outdoors and in the sun，her skin is pale，too.
语篇解读　本文是一篇说明文。文章主要讲述了研究人员用计算机模型来证明过度使用电子设备会对人类产生负面影响。
1．What do the underlined words “sniff out” mean in paragraph 1
A．Detect. B．Approach.
C．Polish. D．Contradict.
答案　A
解析　词义猜测题。根据第一段最后一句“The computer model called Mindy may persuade many people to think twice.”可知，Mindy这一模型会说服人们在使用科技时三思是因为研究人员通过此模型发现了技术对人体造成的负面影响。故选A。
2．What can we learn from the two models of Mindy and Emma
A．They are built by the same US-based company.
B．They both have bent backs and pale skin similarly.
C．Everyone doesn’t approve human will evolve the way like Mindy.
D．Emma’s strange elbow is due to holding up a phone for a long time.
答案　C
解析　细节理解题。根据第四段“Some people also commented that human evolution may not work this way...instead of the negative impact of technology.”可知，一些人认为人类的进化不会像模型Mindy显示的那样，他们认为人类会将有益的特征保留，而不是保留技术的负面影响，即并不是所有的人都认为人类会像Mindy那样进化，故选C。
3．What is the author’s attitude towards this research
A．Negative. B．Indifferent.
C．Objective. D．Favorable.
答案　C
解析　观点态度题。本文作者主要是客观地阐述了一些研究者、媒体和大众的观点和评论。文中“the Daily Mail commented”“...explained Caleb Backe”“Nikola Djordjevic...told the team”以及“Some people also commented that...”等表达方式充分证明了作者对此研究的客观态度。故选C。
4．What is the purpose of the text
A．To compare two computer models Mindy and Emma.
B．To illustrate the reasons for overusing phone technology.
C．To address the effects caused by too much mobile phone use.
D．To remind technological dependence may change our appearance.
答案　D
解析　写作意图题。通读全文可知，文章通过介绍两个模型揭示了过度使用先进技术会影响人类的外貌和体型，阐述了未来人类进化或受电子设备的影响，其目的是提醒我们技术依赖可能会改变我们的外表。故选D。
B
We often share images or thoughts on social networks.Now，researchers at the Universitat Oberta de Catalunya (UOC) have developed an algorithm(算法) that can analyse the content people post online.
According to William Glasser’s Choice Theory，there are five basic needs: Survival，Power，Freedom，Belonging and Fun.
“These needs even have an influence on the images we choose to upload to our Instagram page，” explained Mohammad Mahdi Dehshibi，a researcher at the UOC.
The research team has spent two years working on a deep-learning model that identifies the five needs described by Glasser.
Glasser’s theory argues that each choice users make on social media does not respond to just one basic need—the multi-label approach of this study helps to clear it up.Dehshibi uses an example to explain this：“Imagine that a cyclist is riding up a mountain，and at the top，he can choose between sharing a selfie(自拍照) and a group photo.If he chooses the selfie，we perceive a need for Power，but if he chooses the other option，we can conclude that the person is not only looking for Fun but also a way to satisfy his need for Belonging.”
“Studying data from social networks that belong to non-English-speaking users could help build inclusive and diverse tools and models for addressing mental health problems in people with diverse cultural backgrounds，” Dehshibi adds.
The research team believe that their study can help improve preventive measures，ranging from identification to improved treatment when a person has been diagnosed with a mental health disorder.
Back in 2019，University of Vermont researchers developed an artificial-intelligence-based system that can detect signs of anxiety in the speech patterns of young children.Meanwhile，computer scientists from the University of Alberta，Canada，have developed algorithms that can detect and identify depression through people’s voices.
语篇解读　本文是说明文。研究人员开发了一种算法，可以从用户在社交网络上分享的文本和图像中发现其可能存在的心理健康问题。
5．What can the algorithm be used to do
A．Introduce William Glasser’s Choice Theory.
B．Create different databases for the research team.
C．Identify users’ basic needs from the content they share online.
D．Give people a tool to post images or thoughts on social networks.
答案　C
解析　细节理解题。根据第一段中的“Now，researchers at the Universitat Oberta de Catalunya (UOC) have developed an algorithm(算法) that can analyse the content people post online.”和第四段“The research team has spent two years working on a deep-learning model that identifies the five needs described by Glasser.”可知，研究人员开发的算法用于从用户在线分享的内容中识别他们的基本需求。故选C。
6．What does the example Dehshibi provides explain about the algorithm
A．How it works.
B．Why it is useful.
C．How it influences users.
D．Why it responds to Glasser’s theory.
答案　A
解析　推理判断题。根据第五段中“‘Imagine that a cyclist is riding up a mountain...we can conclude that the person is not only looking for Fun but also a way to satisfy his need for Belonging.’”可知，Dehshibi 通过这个例子形象地说明了他们研发的算法的具体操作方式。故选A。
7．What does the research team think of their study
A．It can suggest ways to improve social networks.
B．It is useful in handling mental health problems.
C．It is helpful in changing online users’ bad habits.
D．It can link people with diverse cultural backgrounds together.
答案　B
解析　观点态度题。根据倒数第二段“The research team believe that their study can help improve preventive measures，ranging from identification to improved treatment when a person has been diagnosed with a mental health disorder.”可知，研究小组认为他们的研究对治疗心理健康问题很有用。故选B。
8．What does the author intend to do in the last paragraph
A．Summarize the previous paragraphs.
B．Provide some advice for the readers.
C．Add some background information.
D．Introduce a new topic for discussion.
答案　C
解析　推理判断题。根据最后一段可知，作者在本段列举了两个例子： 2019年佛蒙特大学的研究人员开发了一个可以发现幼儿言语模式中的焦虑迹象的系统。来自加拿大阿尔伯塔大学的计算机科学家开发了一种可以通过人的声音来检测和识别抑郁症的算法。这两个例子与UOC的研究人员开发的算法类似，故可推知，作者在最后一段是想补充说明背景信息。故选C。
Ⅲ.七选五(共5小题；每小题2.5分，共12.5分)
Experts on child development agree that children learn and develop through everyday experiences. 1 That’s why introducing cooking to children at a young age is essential to their experiential learning.Children like playing make-believe and enjoy inventing a variety of characters while immersed in(沉浸于) imaginative play.Cooking games are a fantastic way to stimulate imaginative play.
Cooking games for kids train creativity.Free online cooking games encourage kids to try new things and think outside the box by letting them experiment with ingredients，recipes and preparation methods. 2
Online cooking games promote math and reading skills. 3 It promotes the development of fundamental mathematical abilities such as counting，adding，subtracting and working with fractions.Additionally，many free cooking games online，such as Cooking Mama，require kids to read the recipes or lists of ingredients and then follow the directions，teaching them to read and improving their vocabulary.
4 When kids take the initiative，finish a task or follow directions correctly，they feel good about themselves and proud of what they’ve done.When kids have trust in their own skills，they are more likely to grow up with a feeling of confidence，responsibility and independence.
Cooking games can improve social skills. 5 For example，playing multiplayer or two-player games allows children to interact with others，help each other，laugh together，solve problems in cooperation，and soon.This is especially convenient for kids who have difficulty reaching out to others in the real world.Online games can help these kids develop self-esteem and practice their communication skills，so they eventually feel more confident making friends in real life.
A．Why not try such cooking games
B．Such games can help kids develop creativity.
C．Most cooking games offer an in-built social space.
D．Cooking games boost confidence and independence.
E．Online cooking games can help kids make use of the world.
F．Food and cooking are such fundamental parts of our day-to-day lives.
G．The act of cooking，whether virtual or real，requires much counting and measuring.
1．答案　F
解析　根据上文“Experts on child development agree that children learn and develop through everyday experiences.”提到“孩子靠每天的体验来学习和成长”以及下文“That’s why introducing cooking to children at a young age is essential to their experiential learning.”提到“在孩子很小的时候向他们介绍烹饪对他们的体验式学习至关重要”可知，本句是在强调食物和烹饪在我们日常生活中的意义。故F选项“食物和烹饪是我们日常生活的基本组成部分”符合语境，故选F。
2．答案　B
解析　根据上文“Cooking games for kids train creativity.Free online cooking games encourage kids to try new things and think outside the box by letting them experiment with ingredients，recipes and preparation methods.”可知，烹饪游戏可以让孩子思考时跳出常规思维，本句为本段最后一句，故说明其结果：帮助孩子们培养创造力。故B选项“这样的游戏可以帮助孩子们培养创造力”符合语境，故选B。
3．答案　G
解析　根据上文“Online cooking games promote math and reading skills.”以及下文“It promotes the development of fundamental mathematical abilities such as counting，adding，subtracting and working with fractions.”可知，本句说明烹饪过程是如何促进孩子数学能力发展的：需要大量的计算和测量。故G选项“烹饪的过程，无论是虚拟的还是真实的，都需要大量的计算和测量”符合语境，故选G。
4．答案　D
解析　根据下文“When kids take the initiative，finish a task or follow directions correctly，they feel good about themselves and proud of what they’ve done.When kids have trust in their own skills，they are more likely to grow up with a feeling of confidence，responsibility and independence.”可知，本段的主旨是烹饪可以增强自信和独立性。故D选项“烹饪游戏可以增强自信和独立性”符合语境，故选D。
5．答案　C
解析　根据下文“For example，playing multiplayer or two-player games allows children to interact with others，help each other，laugh together，solve problems in cooperation，and soon.”可知，烹饪游戏可以给孩子提供社交的空间，故C选项“大多数烹饪游戏都提供内置社交空间”符合语境，故选C。
Ⅳ.语法填空(共10小题；每小题1.5分，共15分)
With the gradual 1. (arrive) of spring and as flowers blossom across the country，travel destinations around China are witnessing a boom in visitor numbers.
Zhou Hongmei，who is travelling in southeast provinces，says she is so 2. (excite) that she can’t stop herself from taking pictures.As Zhou looks forward 3. her new destination，the citizens of Shanghai start their own tours of the city.Public gardens，university campuses，and even commercial centers 4. (decorate) with cherry blossoms.
According to the Shanghai Tourism Information Bureau，tours of the Yangtze River Delta region are becoming 5. (increasing) popular.The travel agency also estimates that around 150 million domestic trips will be made during 6. May Day holiday，and that there is a notable growth 7. (expect) in both domestic and regional trips.The biggest driving factor is that the country is becoming more and more beautiful not only in the cities 8. in the countryside.
As China 9. (seek) green development，people can find beautiful scenery everywhere.China also aims to push forward supply-side reform in the tourism sector and further reduce admission fees at national scenic spots.With more scenic spots 10. (lower) their admission fees，it should be possible for people to travel all year round.
1．答案　arrival
解析　考查词性转换。此处表示随着春天的到来，前面有冠词和形容词，后有介词，故填arrive的名词形式arrival。
2．答案　excited
解析　考查形容词。空处形容人的感受，用动词的过去分词转化而来的形容词。故填excited。
3．答案　to
解析　考查介词。look forward to“盼望”为固定搭配。
4．答案　are decorated
解析　考查动词的时态、语态和主谓一致。空处在句中作谓语，此处表示“被樱花装饰”，应用被动语态；根据上下文时态可知此处用一般现在时，又因为句中主语为复数，故填are decorated。
5．答案　increasingly
解析　考查词性转换。修饰形容词popular应用副词形式作状语，故填increasingly。
6．答案　the
解析　考查冠词。此处特指“劳动节假期”，因此要加定冠词the。
7．答案　expected
解析　考查非谓语动词。growth和expect之间是逻辑上的动宾关系，故用过去分词作后置定语。
8．答案　but
解析　考查连词。此处考查not only...but also...“不但……而且……”，also可省略，故填but。
9．答案　seeks/is seeking
解析　考查动词的时态和主谓一致。“谋求绿色发展”是中国当下的实际情况或近年来中国正在做的事情，故用一般现在时或现在进行时皆可，主语China为第三人称单数，谓语动词也用单数。
10．答案　lowering
解析　考查非谓语动词。此处是with的复合结构，scenic spots与动词lower之间为逻辑上的主谓关系，故用动词-ing形式作宾补。Section Ⅴ　Extended reading
Step 1　速读——整体理解文意
Ⅰ.明文章大意
What is the main idea of the passage
A．The future of advertising.
B．The great power of advertising.
C．Different attitudes to advertising.
D．Different forms of advertisements.
Ⅱ.悉篇章结构
Step 2　细读——深度获取细节
1．What is the purpose of an advertisement
A．To give a warning.
B．To collect information.
C．To promote a product or service.
D．To tell people of some information.
2．When do companies prefer to place their advertisements on TV
A．At night.
B．In the morning.
C．At prime times.
D．Between two programs.
3．What kind of language does a slogan use
A．Vivid and fluent.
B．Common and dull.
C．Complex and unforgettable.
D．Not complicated but unforgettable.
4．Who is suitable to be a “brand ambassador”？
A．An advertiser.
B．A famous actor.
C．A potential buyer.
D．An advertisement agent.
Step 3　读后——课文语法填空
Advertising,1. purpose is to promote a product or service，has become part of modern life.The history of advertising 2. (link) with that of the mass media from the ancient times.But advertisements nowadays are 3. (interactive) than the ancient ones.With the mass media 4. (reach) so many people，it becomes a perfect vehicle for panies often launch mass media advertising campaigns 5. (promote) products or services.Advertisers have developed ways to persuade people 6. purchasing products，such as using slogans to communicate 7. (effective) or employing famous people as brand ambassadors.Besides，product 8. (place) in films and games is another technique used.We absorb 9. these advertisements convey without even thinking too much.To sum up，advertising is becoming more personalized and in the future we are likely to enjoy 10. (promote) targeted specifically at us.
Ⅰ.补句子　析结构
1．The history of advertising has always been closely linked that of the mass media.(P11，Para.2)
结构分析：此句是 句。其中that相当于 。
汉语翻译：
2．From the ancient simple advertisements painted on outdoor signs to the colourful， (interact) ones in smartphone apps，advertising and the mass media have developed hand in hand.(P11，Para.2)
结构分析：此句是 句。其中From...to...意思为“ ”，painted on outdoor signs为过去分词短语作 ，修饰 。
汉语翻译：
3．As media (channel) have grown in number and type，so have advertisements.(P11，Para.2)
结构分析：此句是 句。其中As意为“ ”，引导 从句；so have advertisements为so引起的 结构，意为“ ”，其完整形式为 。
汉语翻译：
4．If an advertisement (place) on a popular website or on TV at peak times，a huge number of people will know about the product or service it is advertising.(P11，Para.3)
结构分析：此句是 句。If引导 从句；it is advertising为 从句，修饰先行词 ，从句中省略了 。
汉语翻译：
5．In addition to (make) people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting business.(P11，Para.3)
结构分析：此句是 句。句子主干“a successful advertisement will also create a desire to buy”是 结构；boosting business为现在分词短语作 。
汉语翻译：
6．Based on the psychology behind creating a desire to buy，advertisers have developed ways of persuading people into (purchase) their products or services.(P11，Para.4)
结构分析：此句是 句。Based on...to buy为过去分词短语作 ，to buy为不定式作 ，修饰 。
汉语翻译：
7．A slogan which communicates an idea (effective) can boost sales and even become part of popular culture.(P12，Para.4)
结构分析：此句是 句。which 引导 从句，修饰先行词 ，which在从句中作 。
汉语翻译：
8．The more we like the brand ambassador，the more we will be attracted (buy) the product.(P12，Para.5)
结构分析：此句是 句。句子采用了“the＋比较级．..，the＋比较级．..”结构，通常认为前面为 从句，后面为 ，表示“一方随着另一方的变化而变化”。
汉语翻译：
9．Some films are now sponsored by leading brands，so that only their products appear in the films，like the watches (wear) by the title character in the James Bond films.(P12，Para.6)
结构分析：此句是 句。so that引导 从句。
汉语翻译：
10．It is not uncommon sports video game series to feature different in-game equipment with real brand names.(P12，Para.6)
结构分析：此句是 句。It作 ，不定式to feature...是真正的 。
汉语翻译：
11．We absorb these marketing messages without (think) about them too much，yet they will probably have an effect us the next time we go shopping.(P12，Para.6)
结构分析：此句是 句。yet连接 句，意为“ ”；the next time引导 从句。
汉语翻译：
12．Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely (receive) special discounts and promotions targeted (specific) at us.(P12，Para.7)
结构分析：此句是 句。 连接前后两个并列的分句；we have previously searched for on the Internet为省略了 的定语从句，修饰先行词products or services；targeted...为过去分词短语作 ，修饰 。
汉语翻译：
13．In the future，advertising will be even more about understanding individual customers and sending them advertisements that (tailor) to specific needs.(P12，Para.7)
结构分析：此句是 句。that引导 从句，先行词为 ，that在从句中作 。
汉语翻译：
Ⅱ.研典句　学用法
That is why...
That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign.(P11，Para.3)
这就是为什么当一家公司想要推销产品或者服务时，往往会在大众传媒上发起一场广告活动。
结构分析：在此句中why引导表语从句，在表语从句中，when引导时间状语从句。
————————————————————————————————————————常见的表原因、结果的表语从句有以下几种形式：
This/That is why...这/那就是为什么……
This/That is because...这/那就是因为……
The reason why...is/was that...……的原因是……
———————————————————————————————————————— (1)如今，人们已经忘记了善良的真正含义。这就是为什么我认为随机的善举真的很重要。
People nowadays have lost sight of the real meaning of kindness. .
(2)节约能源对我们来说至关重要。这是因为我们的社会正面临严重的能源短缺。
Energy conservation is of vital importance to us. .
(3)这个小女孩尖叫的原因是她看到一条蛇正向她游走来。
The reason why the girl screamed winding its way to her.课文
重点词块默写 1．简而言之　　　　　　　　　 2．换句话说 3．与……紧密联系 4．除了……之外(还) 5.使某人意识到 6．购买的欲望 7．发起一场广告活动 8．以……为基础 9．说服某人做某事　　　　　 10．引起我们的情感共鸣 11．把……与……联系起来 12．为了做 13．各种各样的广告语 14．对……有影响 15．寻找，搜索 16．更加有效地锁定目标客户(共32张PPT)
Section Ⅴ
Extended reading
The mass media
UNIT 1
Part 1　课文整体理解
Part 2　长句难句分析
整体理解
课文
Step 1　速读——整体理解文意
Ⅰ.明文章大意
What is the main idea of the passage
A.The future of advertising.
B.The great power of advertising.
C.Different attitudes to advertising.
D.Different forms of advertisements.
√
Ⅱ.悉篇章结构
Adverti-
sing:the
power of
persuasion
Advertising
The relationship bet-
ween advertising and
the mass media
The functions
of advertising
the activity of 1.__________
a product or service
try to 2.________ customers
to buy a product or service
They have developed
3.____________
make people 4.______ of
a product or service
·create a desire to buy
·5.______ business
promoting
persuade
hand in hand
aware
boost
Adverti-
sing:the
power of
persuasion
create a 6.________________
link their company or product
to a“7._________________”
use product 8._________
understand 9.___________________
be 10._______ to specific needs
The ways of
advertising
The future of
advertising
memorable slogan
brand ambassador
placement
individual customers
tailored
Step 2　细读——深度获取细节
1.What is the purpose of an advertisement
A.To give a warning.
B.To collect information.
C.To promote a product or service.
D.To tell people of some information.
√
2.When do companies prefer to place their advertisements on TV
A.At night.
B.In the morning.
C.At prime times.
D.Between two programs.
√
3.What kind of language does a slogan use
A.Vivid and fluent.
B.Common and dull.
C.Complex and unforgettable.
D.Not complicated but unforgettable.
√
4.Who is suitable to be a “brand ambassador”？
A.An advertiser.
B.A famous actor.
C.A potential buyer.
D.An advertisement agent.
√
Step 3　读后——课文语法填空
Advertising,1. purpose is to promote a product or service，has become part of modern life.The history of advertising 2.____________
_______(link) with that of the mass media from the ancient times.But advertisements nowadays are 3. (interactive) than the ancient ones.With the mass media 4. (reach) so many people，it becomes a perfect vehicle for panies often launch mass media advertising campaigns 5. (promote) products or services.
whose
has been
linked
more interactive
reaching
to promote
Advertisers have developed ways to persuade people 6. purchasing products，such as using slogans to communicate 7. (effective) or employing famous people as brand ambassadors.Besides，product
8. (place) in films and games is another technique used.We absorb 9. these advertisements convey without even thinking too much.To sum up，advertising is becoming more personalized and in the future we are likely to enjoy 10. (promote) targeted specifically at us.
into
effectively
placement
what
promotions
返 回
难句分析
长句
1.The history of advertising has always been closely linked that of the mass media.(P11，Para.2)
结构分析：此句是 句。其中that相当于 。
汉语翻译：_____________________________________________________
Ⅰ.补句子　析结构
with/to
简单
the history
广告的历史一直以来都与大众传媒的历史息息相关。
2.From the ancient simple advertisements painted on outdoor signs to the colourful， (interact) ones in smartphone apps，advertising and the mass media have developed hand in hand.(P11，Para.2)
结构分析：此句是 句。其中From...to...意思为“ ”，painted on outdoor signs为过去分词短语作 ，修饰_____________。
汉语翻译：_____________________________________________________
_______________________________________________________________
interactive
简单
从……到……
后置定语
advertisements
从古代画在户外招牌上的简单的广告到智能手机应用程序里丰富多彩的交互式广告，广告一直与大众传媒携手发展。
3.As media (channel) have grown in number and type，so have advertisements.(P11，Para.2)
结构分析：此句是 句。其中As意为“ ”，引导 从句；so have advertisements为so引起的 结构，意为“_________
__________________”，其完整形式为_____________________________
__________________。
汉语翻译：_____________________________________________________
channels
主从复合
随着
时间状语
部分倒装
……也是
……，……也一样
advertisements have also grown
in number and type
随着媒体渠道数量的增加和类型的丰富，广告也在不断发展。
4.If an advertisement (place) on a popular website or on TV at peak times，a huge number of people will know about the product or service it is advertising.(P11，Para.3)
结构分析：此句是 句。If引导 从句；it is advertising为_____从句，修饰先行词 ，从句中省略了________
_________。
汉语翻译：_____________________________________________________
_______________________________________________________________
is placed
主从复合
条件状语
定语
the product or service
关系代词
that/which
如果一则广告投放在一个热门网站或在电视的黄金时段播出，许多人都会知晓它所宣传的产品或服务。
5.In addition to (make) people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting business.(P11，Para.3)
结构分析：此句是 句。句子主干“a successful advertisement will also create a desire to buy”是 结构；boosting business为现在分词短语作 。
汉语翻译：_____________________________________________________
_______________________________________________________________
making
简单
主谓宾
结果状语
一则成功的广告除了让人们知晓一种产品或服务外，还会激发购买欲，从而促进业务增长。
6.Based on the psychology behind creating a desire to buy，advertisers have developed ways of persuading people into (purchase) their products or services.(P11，Para.4)
结构分析：此句是 句。Based on...to buy为过去分词短语作 ，to buy为不定式作 ，修饰 。
汉语翻译：_____________________________________________________
_______________________________________________________________
purchasing
简单
状语
后置定语
desire
基于激发购买欲背后的心理特征，广告商研究出了各种方法说服人们购买他们的产品或服务。
7.A slogan which communicates an idea (effective) can boost sales and even become part of popular culture.(P12，Para.4)
结构分析：此句是 句。which 引导 从句，修饰先行词
，which在从句中作 。
汉语翻译：_____________________________________________________
_______________________________________________________________
effectively
主从复合
定语
A slogan
主语
一则有效传达一种理念的广告语可以增加销售量，甚至成为流行文化的一部分。
8.The more we like the brand ambassador，the more we will be attracted
______(buy) the product.(P12，Para.5)
结构分析：此句是 句。句子采用了“the＋比较级...，the＋比较级...”结构，通常认为前面为 从句，后面为 ，表示“一方随着另一方的变化而变化”。
汉语翻译：_____________________________________________________
to buy
主从复合
状语
主句
我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品。
9.Some films are now sponsored by leading brands，so that only their products appear in the films，like the watches (wear) by the title character in the James Bond films.(P12，Para.6)
结构分析：此句是 句。so that引导 从句。
汉语翻译：_____________________________________________________
_______________________________________________________________
worn
主从复合
结果状语
如今一些电影由知名品牌赞助，因而只有该品牌的产品会出现在电影中，比如“007”系列电影的主人公詹姆斯·邦德佩戴的手表。
10.It is not uncommon sports video game series to feature different in-game equipment with real brand names.(P12，Para.6)
结构分析：此句是 句。It作 ，不定式to feature...是真正的
。
汉语翻译：_____________________________________________________
_______________________________________________________________
for
简单
形式主语
主语
在体育电子游戏系列中，用真实的品牌名给不同的游戏装备命名的做法并不罕见。
11.We absorb these marketing messages without (think) about them too much，yet they will probably have an effect us the next time we go shopping.(P12，Para.6)
结构分析：此句是 句。yet连接 句，意为“ ”；the next time引导 从句。
汉语翻译：_____________________________________________________
_______________________________________________________________
我们没有多加思考就吸收了这些促销信息，而这些信息有可能在我们下次购物时对我们产生影响。
thinking
on
并列复合
并列
然而
时间状语
12.Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely
_________(receive) special discounts and promotions targeted__________
(specific) at us.(P12，Para.7)
结构分析：此句是 句。 连接前后两个并列的分句；we have previously searched for on the Internet为省略了 的定语从句，修饰先行词products or services；targeted...为过去分词短语作__________，修饰 。
汉语翻译：_____________________________________________________
_______________________________________________________________
我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。
to receive
specifically
并列复合
and
that/which
后置定语
discounts and promotions
13.In the future，advertising will be even more about understanding individual customers and sending them advertisements that____________
(tailor) to specific needs.(P12，Para.7)
结构分析：此句是 句。that引导 从句，先行词为
，that在从句中作 。
汉语翻译：_____________________________________________________
_______________________________________________________________
在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。
are tailored
主从复合
定语
advertisements
主语
Ⅱ.研典句　学用法
That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign.(P11，Para.3)
这就是为什么当一家公司想要推销产品或者服务时，往往会在大众传媒上发起一场广告活动。
结构分析：在此句中why引导表语从句，在表语从句中，when引导时间状语从句。
　That is why...
常见的表原因、结果的表语从句有以下几种形式：
This/That is why...这/那就是为什么……
This/That is because...这/那就是因为……
The reason why...is/was that...……的原因是……
(1)如今，人们已经忘记了善良的真正含义。这就是为什么我认为随机的善举真的很重要。
People nowadays have lost sight of the real meaning of kindness.________
__________________________________________________.
(2)节约能源对我们来说至关重要。这是因为我们的社会正面临严重的能源短缺。
Energy conservation is of vital importance to us._____________________
___________________________________.
why I think random acts of kindness are really important
That is
That is because our
society is facing severe energy shortage
(3)这个小女孩尖叫的原因是她看到一条蛇正向她游走来。
The reason why the girl screamed winding its way to her.
was that she saw a snake
课文重点词块默写
1.简而言之 _______
2.换句话说 _____________
3.与……紧密联系 ___________________
4.除了……之外(还) ____________
5.使某人意识到 _______________
6.购买的欲望 _____________
7.发起一场广告活动 ____________________________
8.以……为基础 ___________
in short
in other words
be closely linked with
in addition to
make sb aware of
a desire to buy
launch an advertising campaign
be based on
9.说服某人做某事 ______________________________________
10.引起我们的情感共鸣 ____________________
11.把……与……联系起来 _______________________
12.为了做 _________
13.各种各样的广告语 _________________
14.对……有影响 _______________
15.寻找，搜索 _________
16.更加有效地锁定目标客户 ____________________________
persuade sb to do sth/persuade sb into doing sth
appeal to our emotions
connect...with.../link...to...
aim to do
a variety of slogans
have an effect on
search for
返 回
target customers more efficiently

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