资源简介

(共55张PPT)
Unit 3 Understanding ideas
A New Chapter
新的篇章
阅读课件
To compare and tell the differences between life in the past and at present.
To learn the changes of book selling in China according to the charts and get specific information about the old and new Rainbow Bookstore.
To describe the author’s feeling towards the Rainbow Bookstore and think about the changes that will happen to the bookstores.
To talk about your opinion on the changes made to the bookstore.
Learning objectives
How do you come to school on school days
How did your parents go to school when they were students almost 40 years ago
Lead-in
Today
40 years ago
VS
Do you know other changes over these years
Free talk
letters
social media apps
cash
mobile payment
sales in market
live-streaming sales
ways of shopping
medical conditions
With the development of the economy, great changes have taken place in people’s life.
What happened in a book store？
Understanding Ideas
Look at the charts and answer the questions.
1 What information do the charts show
2 What conclusions can you draw from these charts
1 The charts show the sales made by physical bookstores and online bookstores in China from the year 2011 to 2017.
2 More and more people are choosing to buy books online instead of in physical bookstores.
relatively stable
increasing greatly
1
实体书店
在线书店
Activity 1
Pre-reading
Do you prefer to buy books online or in bookstores
It depends on your shopping habits. If you are used to seeing genuine books before you dare to buy them, then a physical store is your best choice. On the other hand, if you are keen on a cheap price, you may prefer to shop online.
Activity 1
Physical bookstores have their own advantages. For example, they allow consumers to immediately get their books, while customers who buy books online have to wait for a few days. Besides, you can see and feel the books to know whether they are good or not. I think they will have a bright future.
Do you think online bookstores will take the place of physical bookstores Discuss and tell your reasons.
Activity 1
Look at the title of the passage and the pictures. Think about what the title means.
2
Activity 2
The word “chapter” refers to a period of time in a person’s life or in history.
The title here may mean a new period of the Rainbow Bookstore.
Activity 2
1 What’s the main idea of this passage
2 What order is the passage based on And find the evidence.
It's about the changes in a bookstore, from the old to the new.
To get the main idea of a passage, you can refer to the first paragraph and the last paragraph as well as the title and the related pictures.
Learning to learn
Activity 3
Time order
Activity 3
Based on the time order, we can divide the passage into two parts.
Part 1 (para__to__)
Part 2 (para__to__)
The disappearance of old
Rainbow Bookstore
The birth of new Rainbow
Bookstore
1
5
4
8
Change
What changes have been made to the bookstore
Structure
Activity 4
Part Ⅰ The old bookstore
Part Ⅱ The new bookstore.
Para. 1
Para. 3
Para. 4
Para. 5
Para. 6
Para. 7
Para. 8
Para. 2
Structure
Activity 4
Para. 1
Para. 3
Para. 4
Para. 5
Para. 6
Para. 7
Para. 8
2. The reason for the bookstore’s closing.
1. Hearing the news that the bookstore would be closed.
3. Childhood memories.
6. The new owner of the bookstore.
4. Leaving the Rainbow bookstore.
5. The changes of the Rainbow Bookstore.
8. The previous owner's feelings about the new bookstore.
Para. 2
7. New functions of the bookstore.
Structure
Activity 4
It was becoming difficult to run an independent bookstore.
...dusty shelf...
“Most young people preferred reading e-books on tables.”
“More and more customers were being attracted by chain stores and online discounts.”
Books fail to meet the reading needs of people.
The business model is traditional.
The bookstore environment is poor.
1. Why did the old bookstore turn on a new chapter
Details
Activity 5
deliver book readings;
shelves selling stationery, posters and best-seller-themed gifts;
a big screen displaying the month’s best-seller;
a café selling organic food;
community events like book readings, poetry recitals, jazz concerts & movie nights.
2. How did the old bookstore turn on a new chapter
Creativity plays an important role in the revival of traditional bookstore.
Details
Activity 5
Can you think of other creative approaches to the revival of traditional bookstores
better service
large collections of goods
more discounts
online and offline combination
free shipping for online orders
user-friendly
Thinking
Activity 6
Read the passage again and answer the questions.
1. Which paragraphs describe the situation of the old bookstore
2. Which paragraphs describe the situation of the new bookstore
Details
Activity 7
1. Which paragraphs describe the situation of the old bookstore
Para. 1- 4
I tried to think of some words of sympathy, but I had to admit that the Rainbow Bookstore couldn’t stay in business much longer.
Para. 1
The bookstore, which was a legendary fixture in the neighborhood, was a place where anyone could drop in and connect through their love of books.
Para. 2
Para. 3
Para. 4
A bunch of us kids would frequently drop by the store after school. ... Casey encouraged us to share our ideas and comments on the books, by writing them on a large board in one cornerof the store.
... the bookstore and all that Old Casey had given to the community could soon
disappear for good.
Details
Activity 7
2. Which paragraphs describe the situation of the new bookstore
Para. 5- 8
I was told that the community had decided to work together on a campaign to save the Rainbow Bookstore. The campaign had been led by Jennifer Oakley ...
Para. 5
a book reading was being delivered ... customers were poring over shelves selling stationery, ... The board in the corner had been replaced by a big screen, ...
Para. 6
Para. 7
Para. 8
the bookstore was being turned into a place for literature-loving members of the community to get together. ... book readings, poetry recitals and even jazz concerts and movie nights, where people could gather to share an experience that couldn’t be downloaded.
“Well, as you can see, corporate knowledge combined with creativity has brought my humble bookstore into the 21st century!
Details
Activity 7
Read Para 1 and Think
Why was I heartbroken
The day I heard that the Rainbow Bookstore was closing after 50 years of business, I was heartbroken. The bookstore, which was a legendary fixture in the neighborhood, was a place where anyone could drop in and connect through their love of books.
Details
Activity 8
Read para 2 and Think
More and more customers were being attracted by chain stores and online discounts. I tried to think of some words of sympathy, but I had to admit that the Rainbow Bookstore couldn't stay in business much longer.
Details
According to Casey, why did he have to close the Rainbow Bookstore
Activity 8
Read para 3 and Answer
look at the new books
chat with Old Casey
Details
What did kids do in the old Rainbow bookstore Find the author’s memories in the bookstore from the text.
Activity 8
He knew every book in the store and would always pick the perfect one for us from a dusty shelf.
We spent hours reading, seated on the stores old but comfortable furniture.
Share our ideas and comments on the books, by writing them on a large board in one corner of the store.
Details
Activity 8
Read para 4 and Think
When I left the bookstore. it was becoming cold and dark outside. I turned to wave goodbye to Casey, but both he and his bookstore were already hidden in a thick mist. It made me realise that the bookstore and all that Old Casey had given to the community could soon disappear for good.
How did I feel when I left the bookstore (Use Adjectives )
sad
disappointed
hopeless
Details
Activity 8
Read para 5 and Think
1. Did the Rainbow Bookstore disappear when I was back
Details
The Rainbow Bookstore was still there and open for business.
A few months later, I was back in the neighbourhood during my spring break and was surprised to see that the Rainbow Bookstore was still there and open for business.
Activity 8
Read para 5 and Think
2. What changes did the Rainbow Bookstore make Find sentences from the text.
Details
In one area, a book reading was being delivered. Nearby, customers were poring over shelves selling stationery, posters and other best-seller-themed gifts. The large board in the corner had been replaced by a big screen, where customers’ comments on the month’s best-seller were being displayed.
Activity 8
Read para 5 and Think
book reading
shelves selling…
a big screen
Details
Activity 8
Read para 6 and Think
1. What kind of person do you think Jennifer Oakley is (adj)
creative
intelligent
brave
responsible
determined
Details
Activity 8
Read para 6~7 and Think
2.Who saved the Rainbow Bookstore
The community.
3.Who led the campaign
Jennifer Oakley.
4.What can people do in the new Rainbow Bookstore
People can shows the ideas and comments on a big screen and sells stationery, posters and other best-seller-themed gifts and sells organic food and hold more community events (book readings, poetry recitals and even jazz concerts and movie nights).
Details
Activity 8
I Joined Casey, who was looking up at the screen on which readers comments kept popping up. "Well, as you can see, corporate knowledge combined with creativity has brought my humble bookstore into the 2lst century! I'm so pleased to see that everything I wanted it to offer to the community is still here.
Read para 8 and Think
How did Casey and the author feel now (adj)
pleased
grateful
Details
Activity 8
Choose the ideas conveyed in the passage and find evidence to support your choices.
1.Traditional bookstores can’t compete with large bookstore chains.
2. People’s love of reading never changes.
3. Technology has been a key factor in bringing the Rainbow Bookstore back to life.
4. Creativity plays an important role in the new Rainbow Bookstore.
3
Details
Activity 9
Choose the ideas conveyed in the passage and find evidence to support your choices.
1.Traditional bookstores can’t compete with large bookstore chains.
2. People’s love of reading never changes.
3. Technology has been a key factor in bringing the Rainbow Bookstore back to life.
4. Creativity plays an important role in the new Rainbow Bookstore.
3
Para. 5: “Clearly, the Rainbow Bookstore was in good, creative hands.”
Para. 7: “It had a café selling organic food, and there were now more community events such as…”
Para. 8: “… corporate knowledge combined with creativity has brought my humble bookstore into the 21st century. ”
Para. 1: “The bookstore, …a place where anyone could drop in and connect through their love of books.”
Para. 7: “…the bookstore was being turned into a place for literature-loving members of the community to get together.”
Activity 9
Details
Read the passage again and answer the following questions.
1. Why did the Rainbow Bookstore close down
2. What brought the Rainbow Bookstore back to life
　　　　　　　　　　　　　　　　　　　　
Most young people liked reading e-books and more and more customers were attracted by chain stores and online discounts.
Corporate knowledge combined with creativity.
Activity 10
Details
Read the passage and complete the table.
time (when) experiences/thoughts (what) feelings (how)
The day I heard…
When I hurried to…
When I left…
A few months later…
was closing after 50 years of business…legendary fixture…could drop in and connect through their love of books.
heartbroken
When..hurried to…,were already being packd into boxes…had a long chat with its elderly owner…
Sighing deeply…preferred…attracted by…couldn’t stay..
childhood memories came back to me…; a bunch of…drop by…look at…chat with…pick…from…; spent…reading, seated on…old but comfortable furniture…share..corner
anxious
sympathetic
cold & dark… turn to wave goodbye to…;hidden in a thick dust
realize…disappear for good
sad/frustrated
was still there and open for business…; inside it was like a different world…; was being delivered…were poring over…had been replaced by…were being displayed…;
surprised
pleased
gather…couldn’t be downloaded; ….brought…humble…into the 21st century!
evocative
Details
Activity 10
Describe the author’s feeling towards the Rainbow Bookstore in your own words.
Heartbroken
Surprised
Sympathetic
Pleased
Para.1
Para.5
Para.2
Para.7
Details
Activity 10
Organise information from the passage and complete the diagram.
4
Details
Activity 11
Organise information from the passage and complete the diagram.
A New Chapter
The old Rainbow Bookstore
The new Rainbow Bookstore
Owned by_________
*Reasons for its closing:
1)People prefer _______
2)Customer were attracted by____________ _______
*Features(特点)
1)a_________ fixture in the neighborhood for ____ years.
2)Kids would _______the
store after school and spent hours_________, seated
on_________________
3)The owner knew every book and encouraged kids to _________________ on a large _______in one corner
Owned by_________
*With the help of community, the new owner led a ________to save the bookstore.
*Changes(The inside was a _________ world.)
1)A place for_____________
members of the community to get
together
2)A ____________ was being
delivered in one area.
3)Shelves selling___________
4)a big ______ which was
displaying customers’_______
5)a café selling_________
6)more __________ events, such
as_______________________
in______, _______ hands
Conclusion:__________________________ combined with ____________has
brought Casey’s humble bookstore into the 21st century.
Similarities
Sell ______
*the old_________
*community_____
*love for ________
good
creative
Jennifer Oakley
literature-loving
campaign
book reading
stationery,posters & gifts
screen
comments
organic food
book readings, poetry recitals
community
and jazz concerts and movie nights
Corporate knowledge
creativity
Casey
e-books
chain stores & online discounts
legendary
50
drop by
reading
old but comfortable furniture
share ideas and comments
board
books
brick exterior
different
events
books/reading
4

Details
Activity 11
wrote the ideas and comments on a large board;
was becoming difficult to run;
lost customers
shows the ideas and comments on a big screen;
sells stationery, posters and other best-seller-themed gifts;
sells organic food;
has more community events (book readings, poetry recitals and even jazz concerts and movie nights)
◆ reads books;
◆ is community-minded;
◆ shares ideas and comments on the books;
◆ has old brick exterior
Organise information from the passage and complete the diagram.
4
Post-reading
Activity 12
Think and share
1. Do the author’s childhood memories make the passage more appealing Why or why not
2. What do you think of the changes made to the bookstore
Yes, because the memories describe how the author and other kids benefit from the bookstore, illustrating how and why it is so important to the community.
I think the changes of the bookstore keep peace with the development of technology and society.
Activity 12
Think and share
3. What changes do you think will happen to the bookstores around you
4. How does the diagram help you to better understand the passage
I think the bookstore will make changes from the aspects of improving the bookstores’ environment, adding new technology experience, redefining the service direction so as to keep pace with the development of society.
It helps me understand the passage more directly.
Activity 12
1. Which aspect of your life has changed the most in recent years？Why
2.If you were to run a bookstore, how would you innovate to attract more readers
Deep thinking
Activity 13
1. Which aspect of your life has changed the most in recent years？Why
In the past few decades, people's payment methods have gradually shifted from cash payments to electronic payments, making payments more convenient, secure, and efficient.
In recent years, with the development of technology, shopping methods have undergone significant changes.More and more consumers choose to shop online and purchase products through e-commerce platforms such as Taobao and . This shopping method is convenient and fast, and can be done anytime and anywhere, providing great convenience for consumers.
Deep thinking
Activity 13
2. If you were to run a bookstore, how would you innovate to attract more readers
Robot
Audiobook
(有声读物)
Decorating style
New
ideas
Deep thinking
Activity 13
1．How do you think about the changes of the Rainbow Bookstore, and why (Critical thinking)
I think they are quite important, because the changes bring the Rainbow Bookstore back to life by providing a new reading experience for customers. For example, people can have a cup of coffee while reading and engage in more community events like book readings hosted by the bookstore. All these changes make the bookstore more appealing and competitive.
Deep thinking
Discussion
Activity 13
2. Do you think physical bookstores will survive facing the challenge of online bookstores, and why (Creative thinking)
Yes, because compared with the online bookstores, the physical bookstore has its own advantages. For example, generally, physical bookstores allow consumers to immediately obtain their books while customers who buy books online have to wait for a longer time. With more creative ideas put forward，physical bookstores will have a promising future.
Deep thinking
Activity 13
Discussion
Deep thinking
Change is inevitable in life. You can either resist it and potentially get run over by it, or you can choose to cooperate with it, adapt to it, and learn how to benefit from it. When you embrace change you will begin to see it as an opportunity for growth.
Jach Canfield
生活中变化是不可避免的。你可以抗拒它，并有可能被它碾过，或者你可以选择与之合作，适应它，并学会如何从中受益。当你拥抱变化时，你将开始看到它作为增长的机会。
贾奇·坎菲尔德
Activity 14
Deep thinking
Activity 14
The Rainbow Bookstore, 1______(date)back to 50 years ago, was closing, which made me heartbroken. The fact that most of the young people 2__________(prefer) reading e-books, and chain stores and online discounts contributed 3_____ its tragedy. I could still remember the owner of the book store, Casey, a warm-hearted elder man. The childhood 4________ (memorize) came back to me . We kids used 5_________(drop) by the store, looking at the new books, chatting with him and sharing ideas and comments on the board. 6_____ to my relief, several months later, the bookstore was still there, open. Having changed its functions, the bookstore is now a 7_________(differ) world, becoming 8____ center for literature-loving members of the community to get together. It is the corporate knowledge 9__________ (combine) with creativity 10______ saved the bookstore.
dating
preferred
to
memories
to drop
But
different
a
that
combined
Consolidation
Activity 15
课文语法填空
顺道拜访（某人、某地）
赶往
一群，一伙
向某人挥手道别
永远
在可靠的人手里；被照顾得很好
接管，接任
突然出现，冒出来
drop in on sb/ at somewhere;
drop by somewhere
hurry to + 地点
a bunch of
wave goodbye to sb.
=wave sb. goodbye
for good
in good hands
take over
pop up
Useful expressions
Consolidation
1. Write down the changes that you think will happen to the bookstores around you.
2. Preview Using language part on page 29.
Homework

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