资源简介

(共21张PPT)
Listening and Speaking
Corporate Culture
Unit 4
高教版（2023修订版）中职英语拓展模块
understand talks about choosing appropriate products
ask for and give information about corporate culture
Learning Objectives
Listen and match.
听录音，将下列企业与其特点相匹配。
1) Quanjude Roast Duck Restaurant
2) Garden Hotel
3) NFD
4) BYD
A. good service
B. focusing on product design
C. long history and special cooking method
D. going forward and aiming high
Scripts 录音原文
全聚德烤鸭店
比亚迪汽车
专注产品设计
好的服务
悠久的历史和特殊的烹饪方法
勇往直前和志存高远
关注
录音原文
Scripts
Dialogue 1
W: Wow, this roast duck is so delicious!
M: Yes. Quanjude Roast Duck is one of China’s time-honored brands.
W: What makes it so famous
M: Its special way of cooking and long history make it well known.
Go back 返回
one of +可数名词复数，“中国历史悠久的品牌之一”
make +宾语+adj.宾补
知名的，famous
录音原文
Scripts
Dialogue 2
M: How is your trip, Mary
W: Terrific! Staying at the Garden Hotel impressed me most.
M: Anything special
W: Yes. Their service makes me feel at home.
M: Good. I’d like to try this hotel too.
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动名词短语作主语
impress v.给...留下印象；使铭记；使钦佩
be impressed with/by....对...印象深刻
impress sb.with/by sth......给...留下印象
make sb.+do 让某人做....
形容词修饰不定代词放在后面
录音原文
Scripts
Dialogue 3
W: I heard you’ve got a new job recently.
M: Yes. I’ve worked as a product designer at NFD for 2 months.
W: Why did you choose this company
M: Well, NFD focuses on product design. It’s a great place to develop the skills I need.
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担任，充当
那是一个发展我需要技能的好地方。it作形式主语，真正的主语是to do
录音原文
Scripts
Dialogue 4
W: Have you heard of BYD
M: The car company
W: Yes. I wonder what the key to its success is.
M: Well, BYD believes true greatness can be achieved by going forward and aiming high.
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hear of /about听说
hear from收到来信
what引导的宾语从句，采用陈述句语序
the key to... “...的关键”
真正的伟大可以通过勇往直前和志存高远来实现
be achieved “被实现”
by +doing“通过做...”
Listen and choose.
听录音，选择正确答案。
2) What is Mr. Black interested in
A. Modern art of China. B. Chinese economy.
C. Chinese culture and history. D. Natural scenery in China.
1) What will Mr. Johnson do next week
A. He is going to visit his friend, Mr. Black.
B. He is going to visit Mrs. Johnson who works at BNG.
C. He is going to have a meeting with the secretary of BNG.
D. He is going to have a meeting with the general manager of BNG
3) What are the Palace Museum cultural and creative products
A. Ancient things in the Palace Museum.
B. Souvenirs of the Palace Museum.
C. Products made in the Palace Museum.
D. Books about the history of the Palace Museum.
have a meeting with..和某人开会
经济
自然风景
文创产品
纪念品
故宫
Listen and choose.
听录音，选择正确答案。
5) When will the secretary buy the gifts for Mr. Black
A. This afternoon.
B. Next week.
C. This weekend.
D. Immediately.
4) What gifts does the man suggest buying
A. A book and a pen.
B. A notebook, a pen and a bookmark.
C. A pen and a notebook.
D. A notebook and a bookmark.
Scripts 录音原文
suggest+doing建议做某事
suggest +从句（should do,其中should可以省略)
录音原文
Scripts
W: Mr. Johnson, this is the schedule for your visit to BNG next week. Would you like to have a look
M: OK. How about the meeting with Mr. Black, their general manager
W: I’ve discussed the schedule with his secretary, and everything is settled.
M: That’s good. Have you prepared any gift for him
W: I haven’t decided yet. Could you give me some suggestions
M: Well, Mr. Black has worked in China for many years. He is interested in Chinese culture and history.
W: So, we should buy something with Chinese characteristics.
M: Yes. And I think the Palace Museum offers some great cultural and creative products.
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总经理
settle v.解决，定居
日程，安排
not...yet 还没有
带有中国特色，characteristics n.特征特点
一切都解决了
录音原文
Scripts
W: Oh, I didn’t know that. What are they
M: They’re nice-looking souvenirs of the Palace Museum.
W: I see.
M: And there are many choices, such as notebooks, pens and bookmarks.
W: Sounds great. These kinds of products really bring Chinese culture to life. I think Mr. Black will love them.
M: Yes. I think a notebook and a bookmark would be perfect.
W: OK. I’ll get the gifts ready this afternoon. Thank you very much!
Go back 返回
such as 举多个例子，后面加n./pron/v-ing;只能放句中；
for example, 作为插入语，可以放句首，句中或句末，逗号隔开。
将...带入生活
书签
get...+形容词 “使...怎么样”
get +宾语+done “使..被..”
Listen and complete.
听录音，完成 Smart-Tech 公司的信息表。
Smart-Tech 智能科技 Main products Mobile phones
New model 新型号 Phones with 1)　　　　　　 technology in them, having 2)　　　　　　 speed Internet
Slogan 口号 Help 3)　　　　　 connect to 4)　 　　　　 better.
5G
high
people
the world
Scripts 录音原文
带有5G技术，上网速度快
帮助人们更好地连接世界
录音原文
Scripts
W: Good morning, sir. What can I do for you
M: Good morning. There is something wrong with my phone. It powers off for no reason and I missed a very important phone call from my boss yesterday.
W: Oh, that’s terrible! It seems that you need to get a new phone.
M: Yes. That’s why I’m here. But it is hard to decide which one to choose.
W: It depends on what function you think is the most important.
M: I use the Internet a lot on my phone. The speed of the Internet is the most important thing for me.
关机
There is something wrong with....有问题
没有原因
错过
It seems/seemed that...似乎，其中it作形式主语，真正的主语是that引导的从句
That’s why+结果，意为“那是为什么...”; that’s because+原因，意为”那是由于....”
取决于
它取决于你认为什么功能是最重要的。
录音原文
Scripts
W: Then this model from Smart-Tech may be a good choice. It can meet your needs.
M: Really I’ve used a Smart-Tech phone before, but I don’t think it was fast.
W: Oh, this one is different. It has the 5G technology in it. With this technology, you can surf the Internet with a much higher speed.
M: Wow, sounds nice.
W: Yes. Their slogan is “Help people connect to the world better.”
M: Cool.
W: And the company has been working very hard to put it into practice, and that’s why their phones are so popular.
Go back 返回
满足你的需求
宾语从句的否定前置
上网
比较级的修饰词：much, even far,a bit, a little, a lot
have been doing为现在完成进行时
Complete and speak.
选择合适的内容补全对话并跟读。
W: Good morning, Mr. Jones. I’m with China Business Weekly. Would you please give me a brief introduction of your company
M: Sure. CBS is a world-famous furniture retailer. We now have 150 stores around the world.
W: 1)______________
M: Well, in terms of the general style they’re all the same, although in different countries we may add or change things to match the local culture.
W: You mean the general style of simplicity
M: Yes, exactly.
W: 2)_____________
M: It goes back to Mr. David Smith who established CBS in the 1950s. He believed beauty lay in simplicity.
Wow, so CBS has followed the style for about 70 years.
Do all the CBS stores look the same
We begin by making sure they understand the values of our company.
May I ask where the style came from
You mean people share the same ideas
B
C
D
E
A
D
B
就总体风格而言，他们都是一样的忙不过在不同的国家，我们可能会根据当地文化增加或改变一些东西。
W: 3)__________ M: You’re right.
W: How does CBS do marketing in different countries
M: That’s a good question. I have been working at CBS for 15 years in Italy, Canada and China and what surprises me most is how much people have in common.
W:4)___________ M: Yes. For example, Eastern countries and Western countries are very different in terms of their culture, but the idea of simplicity is enjoyed by consumers in every country.
W: How do you manage more than 3 000 employees around the world
Complete and speak.
选择合适的内容补全对话并跟读。
Wow, so CBS has followed the style for about 70 years.
Do all the CBS stores look the same
We begin by making sure they understand the values of our company.
May I ask where the style came from
You mean people share the same ideas
B
C
D
E
A
E
A
我在意大利，加拿大和中国为哥伦比亚广播公司工作了15年，最让我惊讶的是人们又如此多的共同点。
M: 5)__________ This is very important.
W: Will the values affect their development in the company
M: Yes. It has a major influence.
Complete and speak.
选择合适的内容补全对话并跟读。
C
Wow, so CBS has followed the style for about 70 years.
Do all the CBS stores look the same
We begin by making sure they understand the values of our company.
May I ask where the style came from
You mean people share the same ideas
B
C
D
E
A
Act and practice.
选择一个情境，和同伴编排并表演对话。
Situation 1
Lily is a vocational school student. She will graduate this year and is eager to learn something about working in IT. Joe works at an IT company. Now he is talking to Lily about it.
Always keep on exploring new technology.
Always work in teams.
Should be very careful.
Never be afraid of failures and challenges.
渴望做某事
不断探索新技术
团队合作
应该非常谨慎
永远不要害怕失败和挑战
Act and practice.
选择一个情境，和同伴编排并表演对话。
Situation 2
Henry, a reporter at China Weekly, is preparing for a report about MIC, an IT company. He is interviewing Jack, the spokesman of MIC.
Key values: create value by offering new products
Practice: encourage employees to find out customer needs; work in teams to develop new technology to satisfy customer needs; provide high quality products and good services
关键价值：通过提供新产品创造价值
实践：鼓励员工了解客户需求；团副合作开发新技术以满足客户需求；提供高质量的产品和良好的服务
发言人
Summmary.
Summary
What have you learnt in this lesson
Discuss and share your opinions.
Homework.
根据老师要求，完成相应作业。
Homework
1.Review the knowledge in this part
2.Complete the exercise book

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