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Section 10　聚焦单元主题活动·发展语言交际技能
1语言技能 Listening
主题活动 广告创作
(一)听第1段材料，回答第1、2题。
1．How much did the man pay for the books
A．$20.　　　B．$40.　　　C．$80.
2．What will the man probably do
A．Take the course of History 101.
B．Put up some advertisements.
C．Sell the books to the bookstore.
[答题区]　1～2　________________
(二)听第2段材料，判断正(T)误(F)。
1．David wants to be a great chemist in the future.(　　)
2．David is now in a large drugstore chain with an in house advertising unit.(　　)
3．David opens his own graphics design and photography business.(　　)
(三)听第3段材料，补全下面信息，每空不超过3个词。
Boot Camp
·I do ①________________ in villages, and I ②______________ in local primary schools.
·The training is always ③________________， in all weathers.
·You don't need gym equipment or ④________________.
·⑤________________ is next on my list for the website.
·I hope to have some videos of people showing some training methods within ⑥________________________________________________________________________.
2语言技能 Looking and Speaking
主题活动 生活媒体
1．What kinds of media do your family rely on to get information (The answers may vary.)
　
　
2．Do you think if the radio or newspapers will disappear with the development of the Internet
　
　　
3语言技能 Talking and Speaking
主题活动 报纸和杂志
根据汉语提示补全对话。
A: As the Internet becomes more and more popular, ①_________________________ (喜欢读报纸和杂志的人越来越少)．
B: That's true.But ②_______________________________________ (我认为报纸信息量很大)．
A: Of course they are.Do you often buy magazines
B: I buy Rayli and Fashion every month.③____________________________________ (它们帮助我紧跟所有最新的时尚趋势)．Plus, I like to read magazines in a café.
A: Oh, I especially like reading books in the sunny afternoon.
B: By the way, ④________________________ (你最近在读什么)
A: A charming book.I read it from cover to cover in two days.A lot of people say ⑤ __________________________________ (它值得一读)．Do you want to have a look
B: Sure! I can't wait to read it.
4 语言技能 Reading and Writing
主题活动 互联网
As Internet users become more dependent on the Internet to store information, are people remembering less If you know your computer will save information, why store it in your own personal memory — your brain Experts are wondering if the Internet is changing what we remember and how.
In a recent study, Professor Betsy Sparrow conducted some experiments.She and her research team wanted to know whether the Internet is changing memory.In the first experiment, they gave people 40 unimportant facts to type into a computer.The first group of people understood that the computer would save the information.The second group understood that the computer would not save it.Later, the second group remembered the information better.People in the first group knew they could find the information again, so they did not try to remember it.
In another experiment, the researchers gave people facts to remember, and told them where to find the information on the Internet.The information was in a specific computer folder (文件夹)．Surprisingly, people later remembered the folder location better than the facts.When people use the Internet, they do not remember the information.Rather, they remember how to find it.This is called “transactive (交互) memory”．
According to Sparrow, we are not becoming people with poor memory as a result of the Internet.Instead, computer users are developing stronger transactive memory；that is, people are learning how to organize huge quantities of information so that they are able to access it at a later date.This doesn't mean we are becoming either more or less intelligent, but there is no doubt that the way we use memory is changing.
Questions：
1．Please summarize the main idea in 30 words.
　　
　
2．Do you think we will become poor memory people because of the Internet
　
Section 10　聚焦单元主题活动·发展语言交际技能
Listening　
(一)1～2　CB
(二)1.F　2.F　3.T
(三)①morning training　②advertise　③outdoors
④heavy weights　⑤Healthy diet　⑥six months
附：听力材料
(Text 1)
M: I just finished my course of History 101 this term, and I'm trying to get rid of the books.Are you interested
W: I'm not really interested in those books.Why don't you try to sell them back to the bookstore
M: I tried, and they would only give me $20, but I paid $60 more when I first bought them.I'd like to get at least $40.
W: Why don't you put up some advertisements in the history building Maybe someone will call you and buy them.
M: Good idea.I'll try it.
(Text 2)
David had a dream since childhood.He wanted to draw for a living when he grew up.He looked for many jobs, but because of lacking experience, no one wanted to employ him.Finally, he found a large drugstore chain with an in house advertising unit and offered to work without getting any pay.They took him up on the offer.David worked hard, and within weeks he gained professional experience and the drugstore decided to pay him for his efforts.After working for a number of advertising agencies, David went on to open his own graphics design and photography business.Now he is a successful businessman.But he often looks back on the offer to work without pay.“I just needed an opportunity, a start in this business, and I haven't had to work for free since，” he says with a smile.
(Text 3)
This is mainly about my so called Boot Camp.Most of my customers are women.I do morning training in villages, and I advertise in local primary schools.I find that's the best way of reaching young mothers.The training is always outdoors, in all weathers.I'm very much into showing that you don't need gym equipment or heavy weights.So I like to use real things which you can find around your house or garden.My business is still at the developing stage, and the same goes for my website.At the moment, it's just advertising what I do.It's also got some pages of advice about training.Healthy diet is next on my list for the website, although I haven't started that yet.Within six months, I hope to have some videos of people showing some training methods.I'm also planning to organize some sports camps for young children in the summer holidays.
Looking and Speaking　
1．My grandparents are used to getting information by watching TV, listening to the radio, and reading newspapers while my parents and I often surf the Internet to get informed of the latest news.
2．Maybe one day but not today.Since there are still many people accustomed to them, I think they will exist for a long time.
Talking and Speaking　
①fewer and fewer people like to read newspapers and magazines
②I think newspapers are very informative
③They help me keep up with all the latest trends of fashion
④what are you reading recently
⑤it's worth reading
Reading and Writing　
1．The Internet may change the way we remember, but it doesn't mean we have poorer memory.We are developing transactive memory to organize information.
2．The Internet provides easy access to information, which may lead some people to rely on it instead of remembering.However, this doesn't necessarily mean we will become poor memory people.The way we use memory is changing, and developing transactive memory can help us organize and access information more effectively.Whether we will have poorer memory depends on how we use and balance the Internet and our own cognitive abilities.
3 / 3(共55张PPT)
Section 10　聚焦单元主题活动
发展语言交际技能
目 录
1 语言技能 Listening
2 语言技能 Looking and Speaking
3 语言技能 Talking and Speaking
课时检测
4 语言技能 Reading and Writing
语言技能 Listening
1
(一)听第1段材料，回答第1、2题。
1．How much did the man pay for the books
A．$20.　　 B．$40.　　　C．$80.
语言技能 Listening
1
主题活动 广告创作
√
2．What will the man probably do
A．Take the course of History 101.
B．Put up some advertisements.
C．Sell the books to the bookstore.
√
(二)听第2段材料，判断正(T)误(F)。
1．David wants to be a great chemist in the future.( )
2．David is now in a large drugstore chain with an in-house advertising unit.( )
3．David opens his own graphics design and photography business.( )
F
F
T
(三)听第3段材料，补全下面信息，每空不超过3个词。
Boot Camp
·I do ① in villages, and I ② in local primary schools.
·The training is always ③ , in all weathers.
·You don't need gym equipment or ④ .
morning training
advertise
outdoors
heavy weights
·⑤ is next on my list for the website.
·I hope to have some videos of people showing some training methods within ⑥ .
Healthy diet
six months
附：听力材料
(Text 1)
M: I just finished my course of History 101 this term, and I'm trying to get rid of the books.Are you interested
W: I'm not really interested in those books.Why don't you try to sell them back to the bookstore
M: I tried, and they would only give me $20, but I paid $60 more when I first bought them.I'd like to get at least $40.
W: Why don't you put up some advertisements in the history building Maybe someone will call you and buy them.
M: Good idea.I'll try it.
(Text 2)
David had a dream since childhood.He wanted to draw for a living when he grew up.He looked for many jobs, but because of lacking experience, no one wanted to employ him.Finally, he found a large drugstore chain with an in-house advertising unit and offered to work without getting any pay.They took him up on the offer.David worked hard, and within weeks he gained professional experience and the
drugstore decided to pay him for his efforts.After working for a number of advertising agencies, David went on to open his own graphics design and photography business.Now he is a successful businessman.But he often looks back on the offer to work without pay.“I just needed an opportunity, a start in this business, and I haven't had to work for free since，” he says with a smile.
(Text 3)
This is mainly about my so-called Boot Camp.Most of my customers are women.I do morning training in villages, and I advertise in local primary schools.I find that's the best way of reaching young mothers.The training is always outdoors, in all weathers.I'm very much into showing that you don't need gym equipment or heavy weights.So I like to use real things which you can find around your
house or garden.My business is still at the developing stage, and the same goes for my website.At the moment, it's just advertising what I do.It's also got some pages of advice about training.Healthy diet is next on my list for the website, although I haven't started that yet.Within six months, I hope to have some videos of people showing some training methods.I'm also planning to organize some sports camps for young children in the summer holidays.
语言技能 Looking and Speaking
2
语言技能 Looking and Speaking
2
主题活动 生活媒体
1．What kinds of media do your family rely on to get information (The answers may vary.)
My grandparents are used to getting information by watching TV, listening to the radio, and reading newspapers while my parents and I often surf the Internet to get informed of the latest news.
2．Do you think if the radio or newspapers will disappear with the development of the Internet
Maybe one day but not today.Since there are still many people accustomed to them, I think they will exist for a long time.
语言技能 Talking and Speaking
3
根据汉语提示补全对话。
A: As the Internet becomes more and more popular, ①_________
(喜欢读报纸和杂志的人越来越少)．
语言技能 Talking and Speaking
3
主题活动 报纸和杂志
fewer and
fewer people like to read newspapers and magazines
B: That's true.But ② (我认为报纸信息量很大)．
A: Of course they are.Do you often buy magazines
B: I buy Rayli and Fashion every month.③___________________
(它们帮助我紧跟所有最新的时尚趋势)．Plus, I like to read magazines in a café.
I think newspapers are very informative
They help me keep
up with all the latest trends of fashion
A: Oh, I especially like reading books in the sunny afternoon.
B: By the way, ④ (你最近在读什么)
A: A charming book.I read it from cover to cover in two days.A lot of people say ⑤ (它值得一读)．Do you want to have a look
B: Sure! I can't wait to read it.
what are you reading recently
it's worth reading
语言技能 Reading and Writing
4
As Internet users become more dependent on the Internet to store information, are people remembering less If you know your computer will save information, why store it in your own personal memory — your brain Experts are wondering if the Internet is changing what we remember and how.
语言技能 Reading and Writing
4
主题活动 互联网
In a recent study, Professor Betsy Sparrow conducted some experiments.She and her research team wanted to know whether the Internet is changing memory.In the first experiment, they gave people 40 unimportant facts to type into a computer.The first group of people understood that the computer would save the information.The second group understood that the computer would not save it.Later, the second group remembered the information better.People in the first group knew they could find the information again, so they did not try to remember it.
In another experiment, the researchers gave people facts to remember, and told them where to find the information on the Internet.The information was in a specific computer folder (文件夹)．Surprisingly, people later remembered the folder location better than the facts.When people use the Internet, they do not remember the information.Rather, they remember how to find it.This is called “transactive (交互) memory”．
According to Sparrow, we are not becoming people with poor memory as a result of the Internet.Instead, computer users are developing stronger transactive memory；that is, people are learning how to organize huge quantities of information so that they are able to access it at a later date.This doesn't mean we are becoming either more or less intelligent, but there is no doubt that the way we use memory is changing.
Questions：
1．Please summarize the main idea in 30 words.
The Internet may change the way we remember, but it doesn't mean we have poorer memory.We are developing transactive memory to organize information.
2．Do you think we will become poor memory people because of the Internet
The Internet provides easy access to information, which may lead some people to rely on it instead of remembering.However, this doesn't necessarily mean we will become poor memory people.The way we use memory is changing, and developing transactive memory can help us organize and access information more effectively.Whether we will have poorer memory depends on how we use and balance the Internet and our own cognitive abilities.
课时检测
单元语基回顾性盘查
Ⅰ.在空白处填入括号内单词的正确形式——词形转换
1．Buying in bulk is more (economic) than shopping for small quantities.
2．Eventually, he won the (elect) and served as the president of the Students' Union.
economical
election
3．Under his editorship, the newspaper has introduced regular sports (cover)．
4．To make this possible, he perfected the (mix) of materials used by type factories up to the present century.
5．Nobody knows (precise) how many people are learning this language.
coverage
mixture
precisely
6．Many of us fail to respond to this increased________________
(expect)．
7．The story is based on a Richard Matheson novel, and this is its third film (adapt)．
8．She has argued that wild animals should be left in the wild and not used for entertainment or (advertise)．
expectation
adaptation
advertisements
9．I was given the (free) of the whole house.
10．Applicants are selected for jobs on the results of a__________
(compete) examination.
11．I sincerely hope that the festival will be a great success and I'm looking forward to your (participate)．
freedom
competitive
participation
12．It is (frighten) to think what damage it would do.
13．Some people care much about their (appear) and always ask if they look fine in what they are wearing.
14．The boy seemed (genuine) interested in the program we created.
15．My mother doesn't like me wearing that dress to the party — she thinks it's not (suit)．
frightening
appearance
genuinely
suitable
Ⅱ.在空白处填入括号内单词的正确形式——动词形式变化
1．Yesterday the two sides (debate) with each other about who was the better for a whole day.
2．It (acknowledge) that China is the most populous country in the world.
debated
is acknowledged
3．He (consult) with his business partners about the matter after he knew what had happened.
4．Employees are encouraged (purchase) shares in the firm.
5．If you want to attract more customers, try _________________
(advertise) in the local paper.
consulted
to purchase
advertising
6．If you already have a phone making app account you are able _________(upload) your favourite pictures from your computer and create great photo products.
7．I didn't know whether (interpret) her silence as acceptance or refusal.
to upload
to interpret
8．He is a creative person who can often (generate) new ideas.
9．In recent years an English word “infosphere” has appeared, __________(combine) the sense of “information” and “atmosphere”．
10．He offered me some ways (boost) my confidence in the long run.
generate
combining
to boost
11．It (anticipate) that a talk between the two countries will be a success.
12．Creating a personal connection helps you feel more comfortable about (participate) in class.
13．The bank has offered (sponsor) him at university.
is anticipated
participating
to sponsor
14． (trap) in a lift can be one of the worst experiences of one's life.
15．Whether pollution (link) to the disease is under debate.
Being trapped
is linked
Ⅲ.写出蓝体部分在具体语境中的词性和含义——熟词生义
1．I was standing right next to her, but she didn't even acknowledge me._________
2．The class was dismissed early today so that we got home earlier than before.________
vt.注意到
vt.解散
3．Keeping a sheep in the garden is a novel way of keeping the grass short.___________
4．The statue cast in bronze looks splendid.________
5．The company has made commercials for leading sportswear manufacturers. ________
adj.新颖的
vt.铸造
n．广告
6．I bought a white skirt with red spots for my daughter._______
7．He failed again, so he obviously hasn't profited by his experiences. ______________________________
8．We couldn't locate the source of the radio signal.
_________________________________
n.斑点
vi.从(经验、失误等)中吸取教益
vt.找出/指出……的准确位置或地点
9．The workers who are out of work often have a budget meal in this small restaurant. ___________________
10．The climbers had difficulty getting a purchase on the rock face._____________
adj.不贵的；便宜的
n.紧握，紧抓
Ⅳ.在空白处填入1个适当的单词——固定搭配
1．Your password should consist at least 6 characters.
2．On the other hand, we don't want to leave an essential detail either.
3．Email well as mobile phones is playing an important part in our daily life.
of
out
as
4．I know how fortunate I am to have gone this and responded to this.
5．Weak buildings will fall in an earthquake, but strong ones may stay up.
6．However, they gave up that project because technological difficulties and high costs.
through
down
of
7．I managed to stand among the candidates and survive the test alone.
8．He didn't know how to deal the accident.
9．Guests should check of their rooms by noon.
10．Lacking this, ideas should be put on paper.
out
with
out
down
11．Finally, we found the goods were poor quality.
12．Our new house is close the school so we walk to school every day.
13．We should help our mothers do some housework a daily basis.
of
to
on
14．I can't figure why he quit his job.
15．Everybody likes to consult him about their problems; large or small.
out
with
Ⅴ.根据汉语意思完成句子——单句写作
1．The question is .
问题是，他什么时候可以到达酒店。
2． I saw him yesterday afternoon.
昨天下午我是在街上看见他的。
when he can arrive at the hotel
It was on the street that
3．At this age, many children their chores.
在这个年龄，许多孩子发现很难完成他们的家务。
4．Now my sister was always coming up with some “good ideas”，
.
现在，我妹妹总是想出一些“好主意”，但大多数都没有按计划实施。
find it difficult to complete
most of which didn't work out as planned
5． , you have to insert a special card.
要骑走自行车，你必须插入一张特殊的卡。
6．The software filters out Internet sites______________________
.
该软件过滤掉了那些内容不适合儿童的网站。
To take a bicycle
whose content is not
suitable for children
7．In my city, there is an annual firework show__________________
.
在我的城市，每年都有政府赞助的烟火表演。
8．Life is like a long race_____________________________________
.
人生就像一次长跑，在此过程中，我们通过与他人竞争来超越自我。
sponsored by the
government
where we compete with/against others to
go beyond ourselves
9．He , but now he is used to taking a walk after supper.
他过去常常看电视，但现在他习惯于晚饭后散步。
10． through difficulties in the process of growing up.
在成长过程中经历艰难困苦是必要的。
used to watch TV
It is necessary to go

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