资源简介

(共30张PPT)
Words and expressions
forehead n. 额，前额 50
blank adj. 无表情的，木然的 50
dizzy adj. 头晕目眩的 50
chairwoman n. 女主席；女会长 50
* sunrise n. 日出（时分）；黎明；拂晓 50
potential n. （事物的）潜力，可能性 51
* bug n. 突然的兴趣，迷恋 51
enterprising adj. 有创业精神的；有事业心的；有进取心的 51
input n. 投入（物） 51
* obstacle n. 障碍，阻碍，妨碍 52
phase n. 阶段，时期 52
* manufacturer n. 制造商；制造公司，制造厂 52
* cosmetics n. 化妆品，美容品 52
purchase v. 购买 52
distribution n. （商品的）分销，经销 52
bonus n. 奖金；红利 52
* entrepreneurial adj. 创业的，具有创业精神的 52
guidance n. 指导，引导 52
consultant n. 顾问 52
How do graduates make the choice between starting a business or seeking employment
Look at the charts and answer the questions.
01
1. What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may choose not to have a job.
2. What does the second chart tell you about the trend for college graduates starting their own businesses
From 2009 to 2015, the percentage of university graduates who started a business rose.
Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
3. What do you think the trend will look like in five years’ time
Based on the title and the picture below, please predict: what would be talked about in the passage
Maybe it is about a young girl who starts a business of flowers.
Business Blossoms创业之花
① As she spoke, Zhang Yue put her hands behind her back to hide that they were shaking. She couldn’t, however, hide the line of sweat（汗水） running down 沿着……流 / 淌下来 her forehead , which was caused partly by the heat of the television studio电视演播室, but more by fear of the four people seated in front of her.
They stared back, [their blank faces giving no clue（线索，提示）]独立主格结构作伴随状语 as to what they would say next. Feeling dizzy , Zhang Yue took a deep breath as she struggled to finish her presentation, “And that is why I need your help in turning my new and exciting business into a successful one.”
go blank (脑子)一片空白
turn...into... 把……转变成……
② Now chairwoman of her own company, Zhang Yue is fond of saying, “The early bird catches the worm.” The place (where this happens) is a valley, a world away from(一个远离……的世界) any television studio. Moving carefully through the darkness, she passes row upon row of (鳞次栉比的) rose plants. In an hour, these fields will be full of people, working quickly to pick the flowers before sunrise. “It has to be done then,” says Zhang. “These flowers are delicate(精致的，娇嫩的，易碎的）.”
③ Zhang never thought that this was something （that) she would end up doing). Surrounded by roses as she was growing up, she paid them little attention. It was only after graduating from university overseas (adv. 在国外，在海外） and returning to visit her parents that Zhang realised the potential. “Conditions are ideal here,” she says. “This is a place where roses grow wild（植物自然生长，野生）.”
④ Zhang therefore decided to return to her home town and grow roses, which surprised many people. “I wanted to experience the freedom of being my own boss,” she said. “But I also wanted to give something back to my home town. As people say, ‘It takes a village to raise a child.’”
⑤ She is not the only young person to have been bitten by the start-up(创业) bug(突然的兴趣，迷恋) . All over the world, an increasing number of enterprising(有创业精神的，有事业心的，有进取心的) young people are thinking of starting their own businesses, as the growing economy creates more opportunities. Like Zhang, they present their ideas in the hope of(抱着……的希望) getting investment（投资） and advice, and they have the same passion and devotion.
be bitten by the...bug 迷上……，对……着迷
enterprise 　　 n. 公司; 企业; 事业(心); 进取心; 创业精神
表示“颁发，赠送”：They presented her with flowers.
表示“呈现，展示”：His options present his thoughts.
表示“提出”：They presented three opinions for reference.
表示“介绍，引见”：May I present my daughters
表示“引起，造成”：The final exam may present some problems.
表示“主持（广播或电视节目）”：He presents a weekly sports show.
表示“在场的，出席的”：Make a list of all those who are present at the meeting.
表示“现在的，目前的”：What is your present occupation
表示“礼物，赠品”：They gave me theatre tickets as a present.
表示“现在，目前”：At present, I don't have a clear direction about my career.
The majority meet with rejection(遭到拒绝). A few, like Zhang Yue, find themselves lucky enough to get investment and the all-important input and support from more experienced business people. The road to their success is however still a long and difficult one, with many challenges along the way.
⑥ As someone who grew up in the country, Zhang already knew about growing plants. However, like any entrepreneur who was just starting out(开始从事，着手), she still had a lot to learn. She has overcome a number of obstacles in nursing her business to the success it is today.
start out 起步；动身；开始时打算；着手进行；出发
(教材P52)However, like any entrepreneur who was just starting out, she still had a lot to learn.不过，跟所有刚起步的企业家一样，她要学的还有很多。
At midnight we'll start out again, for at dawn tomorrow we must be at the Field of Wonders.
Start out slowly, don't add too much pressure.
“The biggest challenge at the initial phase(在初始阶段，时期) was to persuade people to work for me, which was totally outside my experience. Few in the village believed I could create a multi-million yuan business from flowers,”
says Zhang,
multi- 表示“多个，许多”，常用于构成名词和形容词：multicultural，multimedia
“After I went on TV, a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution. It was only then that the locals began to believe me. Now my product is one of the best in Asia. This year, I can pay all my fellow workers a decent（相当不错的，正派的，得体的） bonus.”
⑦ Seeing her peers who also dream of (梦想……) success and independence , Zhang has mixed feelings. Though she welcomes the new entrepreneurial(创业的，具有创业精神的) spirit, she advises that people be realistic and seek guidance from expert consultants(顾问) before rushing into(匆忙...仓促……
) things.
insist/order/command/suggest/advise/recommend/request/require/ask/demand
⑧“I love running my own business, but it’s not for everyone,” says Zhang. “To succeed in business, you need more than a good idea, hard work and determination. What really matters is a sound (adj. =good/reasonable 合理的) business plan, access (使用或见到的权力、机会，通道) to capital（资金）, and good management and negotiating skills(谈判技巧).
accessible 可进入的，可到达的，可使用的，可理解的 negotiate -negotiation
Most of all (最重要的是), don’t be too ambitious. You should know your own limits and those of the people you work with. For young people who have little life experience, that can be a challenge.”
Read the passage quickly and choose the type of the passage.
A. An argumentation.
B. A feature story.
C. An exposition.
新闻特写
characteristics of a feature story:
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject.
A feature story uses quotes（引用，引述） throughout the body to give the subject voice.
Read the passage again. Choose the best answer according to the text.
1. Why did Zhang Yue speak to the four people
A. To seek investment.
B. To ask them for advice.
C. To join their companies.
D. To ask them to join her company.
2. What was the villagers’ attitude towards Zhang Yue at first
A.Supportive. B. Doubtful.
C.Indifferent. D. Disapproving.
Read the passage again. Choose the best answer according to the text.
3. Why did Zhang Yue decide to return to her home town after graduation
A. To surprise local villagers.
B. To take care of her parents.
C. To help her parents grow roses.
D. To realise her dream and repay her home town.
4. What is the biggest challenge at the original stage of Zhang Yue’s business
A. How to get investment and the important input.
B. How to persuade people to work for her business.
C. How to get support from more experienced business people.
D. How to know her own limits and those of the people she works with.
Choose the main purpose of the passage and give your reasons.
03
To introduce the main reasons why young people choose to start their own businesses.
To analyse the pros and cons（正反两面，优缺点，赞成和反对的理由） of young people starting their own businesses.
To encourage all young people to start their own businesses after graduation.
To help young people think more realistically before starting their own businesses.
To teach young people the correct procedures（程序，步骤） for starting their own businesses.
Paragraph 7: Though she welcomes the new entrepreneurial spirit, she advises that people be realistic and seek guidance from expert consultants before rushing into things.
Organise information from the passage and complete the interview notes.
04
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1_____________ of Rose Valley Co., Ltd
Date 26 April
chairwoman
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics
2 _______________________________________________
General situation of the company
was willing to purchase the product and help with its distribution
3 ______________ for growing roses.
Experiencing the freedom of 4 ____________________.
5 ___________________________________________
Reasons for starting a business in her home town
An ideal place
being her own boss
Giving something back to her home town.
Getting investment.
6_____________________________
Challenges
Persuading people to work for her.
You need a good idea, hard work, 7 ____________, 8____________________, access to capital, and 9 _____________________________________.
10 _____________________________________
Know your own limits and those of the people you work with.
Advice for young entrepreneurs
determination
a sound business plan
good management and negotiating skills
Don’t be too ambitious.
In order to get investment , Zhang Yue took part in a program , but she felt nervous when she was speaking to the four people in front of her . She made 1_____. Now she is chairwoman of her own company.
Zhang never thought that she would end up 2________(grow) roses , though she grew up in the country and 3_____________ (surround) by roses . It was only after graduating from university overseas and returning 4_________ (visit) her parents 5_______ Zhang realised what she should do . However, when she returned to her home town and grew roses , many people were 6_________ (surprise).
it
growing
was surrounded
to visit
that
surprised
Compared with other young people , she was so 7_______ (luck) that she got the investment and support from more experienced business people . Now, her product is one of the 8________(good) in Asia.
Successful as she is , she is also concerned with other young people 9_________dream of success . She advises that people 10__________(be) realistic and seek guidance from expert consultants before rushing into things.
lucky
best
who/that
(should)be
What qualities do you think have contributed to Zhang Yue’s success
willingness to ask for help
gratefulness
willingness to learn
being hard-working
being realistic
bravery to face challenges
1. as to
2. take a deep breath
3. a world away from
4. row upon row of
5. end up
6. be bitten by the ...bug
7. in the hope of
8. start out
9. persuade sb. to do sth.
10. more than
复习回顾
至于，关于；就……而论
深呼吸
一个远离的世界
鳞次栉比的；一排又一排的，一排排的
结束做；结果最终做；以……而告终
被……所吸引；爱上……；对……有强烈的兴趣
怀有……的希望；希望
起步；动身；开始时打算；着手进行；出发
说服某人做某事；劝说某人做某事
不仅仅；多于；超过；不只是

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