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上海市进才中学2025学年第一学期期中考试
(时间105分钟，满分115分)
高三英语试卷
(2025年11月)
命题救师：
审题教师：
I.Grammar and Vocabulary(每题1分，共20分)
Section A
Directions:After reading the passage below,fill in the blanks to make the passage coherent and
grammatically correct.For the blanks with a given word,fill in each blank with the proper form of the
given word;for the other blanks,use one word that best fits each blank.
The Brands(品牌)Lost in Translation
Chinese brands are moving into foreign markets as never before.The way they
(1)】
(perceive)when they arrive depends not just on the quality of their product but also on
their name.A few companies are already mastering foreign branding.Haidilao,a restaurant chain
(2)
(specialize)in spicy soups,has started using the word Hi as a simplified name at its
overseas shops.Pop Mart,the toy company which makes the sensational Labubu dolls,looks right at
home in America or Europe.
These are the few(3)
··are getting it right.Many others struggle.Take Mixue(蜜雪冰
as an example.The company's name translates to "honey snow",but instead of making use of that
overseas,it has employed the phonetic version of its Chinese name,which is not easy
(4)】
(pronounce).The name will limit the brand's growth abroad,predicts Chris Pereira of
iMpact,a consulting firm,(5)
people will not know how to say it when recommending it
to friends.
Many Chinese companies chose ill-advised foreign names decades ago and (6)
(stick)
with them.For example,an electronics maker chose an English name that faintly reflects
(7)
Chinese one but sounds closer to "chintzy",an American word for cheaply made.
Many firms try to turn their Chinese name into one that sounds Western,but end up with nonsense:
Youngor,a fashion brand,is one example.
And yet this is often preferable to experimenting with symbolism in a foreign tongue,as
demonstrated by the Chinese sunglasses brand that named itself(8)
the world's most
famous blind person,Helen Keller.Foreign-sounding names that provide international appeal at home
can be(9)】
(helpful)in overseas markets.Having created the impression among some
Chinese consumers (10)
it is German,Adolph,a Chinese shampoo-maker,now faces the
possibility that this very strategy could backfire in the German market.So the takeaway is quite clear:
the true art of branding lies in finding a name that travels well.
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