资源简介

(共21张PPT)
Unit1 Extended Reading
Advertising:
The power of persuasion
海的味道，________
今年过节不收礼，________________
德芙，________
农夫山泉__________。
舔一舔，______________，就是奥利奥~
你没事吧~你没事吧~ ___________________
我知道！
Let’s shout out these ad slogans together!
收礼只收脑白金
纵享丝滑~
有点甜
没事儿就吃溜溜梅。
扭一扭，泡一泡
Pre-reading
What do you think the text will talk about according to the title and pictures？
In your view, what kind of advertisement can persuade you to buy the product or the service
What advertising is？
What functions it has？
its development？
Fast-reading
Skim the article and find out the topic sentence of each paragraph.
Definition
Relationship
Reasons
The technique of creating a slogan
The technique of relating a “ brand ambassador ”
Product placement
The future of advertising
Fast-reading
Skim the article and find out the topic sentence of each paragraph.
Definition
Relationship
Reasons
The technique of creating a slogan
The technique of relating a “ brand ambassador ”
Product placement
The future of advertising
Part 1 [Para.1]
Part 2 [Para. ______] ___________________
______________________
Relationship between
advertising and mass media
Part 3 [Para. ______]
___________________
______________________
Techniques used
by advertisers
Part 4 [Para. ______]
Future development
2–3
4–6
7
Advertising:
the power of persuasion
Analysis the structure
Para 1
What’s the definition and purpose of advertising
Careful reading
It refers to the activity of promoting a product or service.
In other words, it refers to persuade people to buy a product or service.
Relationship
Paras. 2-3
Careful reading
1. The history of advertising has always been closely linked with that of the mass media.
3. As media have grown in number and type, so have advertisements.
Find out some sentences or phrases in para. 2 to show the relationship.
2. develop hand in hand
How have advertising and the mass media developed hand in hand
As media channels have grown in number and type, so have advertisements.
advertisements also have grown in number and type
the history
What is the purpose of a mass media advertising campaign
Relationship
Paras. 2-3
Careful reading
large audience
perfect vehicle for advertisers
boost bussiness
create a desire to buy
Techniques
Paras. 4-6
Careful reading
Ways of persuasion in advertisements
Technique Feature Example
Creating a ___________ Simple but ___ language Appealing to people’s ____ Communicating an idea ____ A fine china teapot
Having _________
Read Para.4-6 and complete the table.
Linked to ___________ A well-known actor, a sports star,or a fictional character A popular fast-food
restaurant
__________ Sponsoring ______,_______ and _________ The watches worn by the character;
Different in-game______
Ways of persuasion in advertisements
Technique Feature Example
Creating a ___________________ Simple but _________ language Appealing to people’s ______ Communicating an idea ____ A fine china teapot
Having _________
Techniques
Paras. 4-6
Careful reading
Read Para.4 and complete the table.
memorable slogan
impressive
emotion
effectively
good taste
Can you give some examples
三折叠，
怎么折，都有面。
Ways of persuasion in advertisements
Technique Feature Example
Linked to ___________ A well-known actor, a sports star,or a fictional character A popular fast-food
restaurant
Techniques
Paras. 4-6
Careful reading
Read Para.5 and complete the table.
Can you give some examples
a“brand
ambassador’
Ways of persuasion in advertisements
Technique Feature Example
_____________ Sponsoring ______,_______ and _________ The watches worn by the character;
Different in-game______
Techniques
Paras. 4-6
Careful reading
Read Para.6 and complete the table.
Can you give some examples
Product placement
film
TV show
video game
equipment
wide audience
understand (3)__________ customers and send them advertisements that are tailored to (4)___________ .
(1)__________ and
(2)________________
Change
Future
Change and future
individual
special needs
1. Finish the mind map.
more digital
more personalized
Para.7
2.What is your prediction for advertisements in the future
Paras. 7
Careful reading
Some advertisements might disappear.
Be more digital and can meet people's needs.
Q1: What is the text type of the magazine article
A.Narrative(记叙文)
B.Exposition(说明文)
C.Argument (议论文)
Analyze the writing techniques.
Careful reading
Q2: What is the relationship between the sentences
Analyze the writing techniques.
Careful reading
> They echo (呼应) and explain each other.
Q3:Why does the author ask the questions in Para.4-5
> To motivate the reader to think about and reach the ideas that the author puts forward earlier.
Analyze the writing techniques.
Careful reading
Disadvantages
Advantages
Post reading
Discuss in pairs for further thinking.
What advantages and disadvantages the advertising brings to us
let the customers know more about the products;
some advertising aims to teach us and help us lead better lives;...
advertising plays tricks on customers;
advertising will not tell people the complete truth;
advertising makes people puzzle about what to buy;…
Showing respect to customers
What social responsibility should advertisers take since advertising has a power of persuasion
Post reading
Discuss in pairs for further thinking.
Spreading positive social values
Advocating positive beliefs and ideas
Following the moral standards
An advertisement which communicates an idea effectively not only can boost sales but also even can became part of popular culture and better our society.
Post reading
Discuss in pairs for further thinking.
1.What is advertising
2.What is the relationship between advertising and the mass media
3.What are the functions of advertising
4.How does advertising work
5.What is the future of advertising
Write a summary.
Please write a summary.
Your writing should involve:
Homework
All of us who professionally use the mass media are the shapers of society.
William Bernbach

展开更多......

收起↑