资源简介

(共27张PPT)
All of us who professionally use the mass media are the shapers of society.
--William Bernbach
我们所有专业使用大众传媒的人都是社会的塑造者。
What tools do you usually use to keep up with the news
Lead-in
Weibo
Wechat
Tiktok
TV
Radio
Newspapers
Advertisements
...
mass media
Tools for seeking information
Billboards
Posters
Digital outdoor advertising
Public transit vehicles
Public transit stations
1. Preview and learning
term：n. a word or expression that has a particular meaning or is used in a particular activity, job, profession, ect.
audience：n. group of people who have gathered together to hear or watch sb./sth.
foothold：n. an initial accomplishment that opens the way for further developments.
entertainment：n. sth especially a public performance that entertains.
over time：beyond the regular time.
术语
观众
立足点，根据地
娱乐
随着时间的推移
format: n. style, type, form
blog : n. a shared on-line journal where people can post diary entries about their personal experiences and hobbies.
forum: n. any place where public matters may be talked and argued about; a meeting for such a purpose.
digital : adj. of or based one system in which information is represented in the form of changing electrical signals.
digitalize vt.
Billboard: n. large outdoor signboard.
格式，样式
博客，网络随笔
论坛
电子的
使...电子化
广告牌，布告牌
2. Watch the video and finish the following exercises.
Video watching
Print
Digital
Classify types of mass media
Weibo
Wechat
Tiktok
TV
Radio
Newspapers
Advertisements
Digital media:
Weibo, Wechat, Tiktok
TV, Radio
Broadcast media:
Print media:
Newspapers
Outdoor media:
Advertisements
Discuss the questions in group:
1. What else do you know about the types of mass media mentioned above
2. What types of mass media
do you usually rely on for
information and
entertainment
Be a critical news reader！
adj. 批评的，批判性的
Time Place Deaths and injuries Rescue efforts Cause
News report 1 Sunday night Henderson Tower (1) __________ _________________________________ (2) _________ ________________________________________________
News report 2 4 confirmed dead and dozens of people injured (3) _______
______________________________
The number of death could reach 5
Fire engines and ambulances reached the scene within 15 minutes
A dropped cigarette end on a carpet of the 8th floor
n. 救护车
n. 许多
n. 香烟
n. 地毯
Reading news reports critically
Why do news reports differ from or even contradict each other (4) ______________________________________
_________________________________________.
News reports may be written at different stages of an event.
(5) ______________________________________
_________________________________________.
How can we be critical news readers Read different news reports on the same event written from various perspectives and at different stages.
(6) ______________________________________
_________________________________________.
Journalists may have different priorities.
Journalists may approach information they get from research or interviews differently
It’s better to use our own judgement than relay entirely on news reports
n. 新闻记者
vt. 相矛盾
1 How long did it take the firefighters to get the situation under control according to the first news report
2 How did Lisa feel about the fire according to the second news report
A2
Read the two news reports and the article again carefully and answer the following questions.
About one hour and fifteen minutes .
She felt it was like an awful dream.
3 What should we not do when we come across factual differences in different news reports
4 What may different journalists do when an estimate of a number is given
A2
Read the two news reports and the article again carefully and answer the following questions.
When we come across such factual differences，we should not rush to the conclusion that one of the news reports gives false information.
Journalists may choose to present the minimum，the maximum or something in between in their news reports.
You alone are responsible for realizing your great potential.
B1
The blog post below is about how to be a good plete the blog post with the correct forms of the words and phrases in the box below.
So, you are interested in becoming a good journalist but don’t know where to start
Well, there are a couple of things you should put on your list of (1) ____________. Firstly, you need to be skilled at writing. The information involved in a complex story may come from (2) _________________ sources. Good journalists need to organize all this information clearly to give a(n) (3) _________________ account of what is happening.
priorities
dozens of
accurate
You alone are responsible for realizing your great potential.
B1
Secondly, you must have a natural curiosity about things that are happening, even though they may appear to be (4) _________________ matters. When something newsworthy (5) _________________, it may escape the attention of ordinary people; however, good journalists are sensitive enough to notice the event and draw public attention to it.
Finally, good journalists (6) _________________ revealing the truth. According to Noam Chomsky, “The duty of journalists is to tell the truth. Journalism means you go back to the actual facts, you look at the documents, you discover what the record is, and you report it that way.” To do this, journalists need to (7) _________________ an event thoroughly.
To (8) _________________, being a good journalist requires writing skills, curiosity and commitment to finding the truth. Good luck!
minor　
comes about
are committed to
investigate　
sum up　
The news reports and the article use the same words as different parts of speech. Find more words used this way in the news reports and the article, and make sentences using each of them.
B2
Emergency services estimate that the number of deaths could reach 9.
Suppose emergency services’ estimates of the number of deaths vary between 5 and 9.
（1）damage
· The storm didn’t do much damage. 暴风雨并未造成严重损失。（n. 破坏，损失）
· Several vehicles were damaged in the crash. 好几辆汽车在撞车事故中损坏了。
（v. 破坏，毁坏）
（2）report
· Are these newspaper reports true 报纸上这些报道属实吗？（n. 报道）
· It was reported that several people had been arrested. 据报道已有数人被捕。
（v. 报道，公布）　
Fill in the blanks
Time Type Forms
Since ancient times Outdoor media Shop signs
(2) _________________
Other advertisements
Digitalized billboards
With the invention of printing Print media (3) _________________
Magazines
(4) _________________
(1) __________ Broadcast media (5) _________________
Television
With the invention of the Internet Digital media (6) _________________
Forums
1920s
Poster
Books
Newspapers
Radio
Blogs
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