资源简介

(共28张PPT)
Optional compulsory 2
Unit 1　The mass media
Ⅰ.阅读理解
A
(2025·江苏扬州)
Nearly two decades ago, Facebook exploded on college campuses as a site for students to stay in touch. Then came Twitter, where people posted about what they had for breakfast, and Instagram, where friends shared photos to keep up with one another.
Today, the kinds of posts where people update friends and family about their lives have become harder to see over the years as the biggest sites have become increasingly “corporatized (企业化的)”. Instead of seeing messages and photos from friends and relatives about their holidays or fancy dinners, users of Instagram, Facebook, TikTok, Twitter and Snapchat now often view professionalized content from brands, influencers and others that pay for placement.
The change has impacted large social networking companies and how people interact with one another digitally. As big social networks made connecting people with brands a much greater focus than connecting them with other people, some users have started seeking sites targeting communities and apps devoted to specific hobbies and issues. “Platforms, as we knew, are over,” said Zizi Papacharissi, a communications professor at the University of Illinois Chicago. “They have outlived their usefulness.”
The shift helps explain why some social networking companies are now exploring new fields of business. For users, this means that instead of spending all their time on one or a few big social networks, some are turning to smaller, more focused sites. These include Nextdoor, a social network for neighbors.
“It's not about choosing one network to rule them all—that is crazy Silicon Valley logic,” said Ethan Zuckerman, a professor of public policy at the University of Massachusetts Amherst. “The future is that you're a member of dozens of different communities because as human beings, that's how we are. The idea that a new social media site might come along to be the one app for everyone appears unrealistic. People's online identities will become increasingly fragmented (碎片化的) among multiple sites.”
1. What does the author say about the current major social networking sites
A. Their content is getting more and more lifestyle focused.
B. Their users' interest in professional content is decreasing.
C. They fail to provide adequate support for college communities.
D. They now rarely see updates about friends' and family's lives.
2. What is Zizi Papacharissi's attitude towards traditional social media platforms
A. Positive. B. Negative. C. Neutral. D. Indifferent.
3. What can we infer from the last paragraph about future social media usage
A. People will choose online apps more carefully.
B. People will change their online identities at will.
C. People will join numerous specialized communities.
D. People will prefer to use traditional social platforms.
4. What would be the best title for the text
A. The rise of the corporatized tech giants
B. The evolution of social media platforms
C. The history of social networking companies
D. The challenges faced by major platforms
答案及解析：本文是一篇说明文。文章主要介绍了随着主流社交网站日益企业化，用户看到的更多是品牌和网红的内容，而非亲朋好友的生活分享。这一变化影响了社交网络公司的业务和人们的互动方式，一些用户开始转向针对特定社区、爱好和问题的小众网站，社交网络的未来是多元化和碎片化的。
1. D　细节理解题。根据第二段中的“Instead of seeing messages and photos from friends…influencers and others that pay for placement. (如今，照片墙、脸书、抖音、推特和色拉布的用户常常看到来自品牌方、网红及其他付费投放者的专业内容，而不是来自亲朋好友的关于他们度假或丰盛晚餐的消息和照片。)”可知，当前主流的社交网络网站上很少看到关于朋友和家人生活的更新。故选D。
2. B　推理判断题。根据第三段中的“‘Platforms, as we knew, are over,’ said Zizi Papacharissi, a communications professor at the University of Illinois Chicago. ‘They have outlived their usefulness.’(伊利诺伊大学芝加哥分校传播学教授Zizi Papacharissi说：‘我们所熟知的平台已经结束了，它们已经失去了效用。’)”可知，Zizi Papacharissi认为传统的社交平台已经过时且失去了其作用，所以其态度是消极的。故选B。
3. C　推理判断题。根据最后一段中的“The future is that you're a member of dozens of different communities because as human beings, that's how we are. (未来，你将成为许多不同社区的成员，因为作为人类，我们就是这样的。)”可知，在未来人们将会加入众多专门的社区。故选C。
4. B　标题归纳题。文章主要讲述了社交媒体平台从早期的以分享个人生活为主到如今的企业化，以及这种变化导致用户行为的改变和社交平台的业务调整，体现了社交媒体平台的发展演变，B项“The evolution of social media platforms(社交媒体平台的发展演变)”最能概括全文。故选B。
B
(2025·湖北荆州)
This is the digital age, and the advice to managers is clear. If you don't know what ChatGPT is or dislike the idea of working with a robot, enjoy your retirement. So, as for the present you should get for your manager this festive season, a good choice may be anything made of paper. Undoubtedly, it can serve as a useful reminder of where the digital world's limitations lie. Several recent studies highlighted the enduring value of this ancient technology in several different aspects.
A study by Vicky Morwitz of Columbia Business School, Yanliu Huang of Drexel University and Zhen Yang of California State University, Fullerton, finds that paper calendars produce different behaviours from digital calendars. Users of old fashioned calendars made more detailed project plans than those looking at an app, and they were more likely to stick to those plans. Simple dimensions seem to count. The ability to see lots of days at once on a paper calendar matters.
Here is another study from Maferima Touré Tillery of the Kellogg School of Management at Northwestern University and Lili Wang of Zhejiang University. In one part of their study, the researchers asked strangers to take a survey. Half the respondents were given a pen and paper to fill out a form; the other half were handed an iPad. When asked for their email address to receive information, those who used paper were much more likely to decide on a positive answer. The researchers believe that people make better decisions on paper because it feels more consequential than a digital screen. Paper and pen respondents were more likely than iPad users to think their choices indicated their characters better.
Researchers had other findings. They found shoppers were willing to pay more for reading materials in printed form than those they could only download online. Even the sight of someone handling something can help online sales. Similarly, people browsing(浏览) in a virtual reality(虚拟现实) shop were more willing to buy a T shirt if they saw their own virtual hand touch it.
5. How does the author introduce the topic
A. By telling a story. B. By giving examples.
C. By raising questions. D. By describing a situation.
6. Why can paper calendars make users stick to plans better
A. They are a better reminder.
B. They can show more detailed plans.
C. They provide chances for people to practice writing.
D. They provide a better view of many days' plans at a time.
7. Which of the following did paper influence based on paragraph 3
A. Decisions. B. Sympathy.
C. Efficiency. D. Responsibility.
8. What can we infer from the last paragraph
A. Paper posters will greatly promote sales online.
B. E magazines are thought less valuable than paper ones.
C. Seeing others buy will increase one's purchasing desire.
D. People prefer items made of paper instead of other materials.
答案及解析：本文是一篇说明文。文章主要介绍了研究发现，世界数字化是时代发展趋势，纸制品的存在虽然有其局限性，但它也有其恒久的价值。
5. D　推理判断题。根据首段中的“If you don't know what ChatGPT is or dislike the idea…a good choice may be anything made of paper.”可知，作者是通过描述一种情形引出了本文的主题——纸制品更具有恒久的价值。故选D。
6. D　细节理解题。根据第二段中的“they were more likely to stick to those plans. Simple dimensions seem to count. The ability to see lots of days at once on a paper calendar matters”可知，纸质日历可以显示许多天的计划。这使得使用者更容易坚持计划。故选D。
7. A　细节理解题。根据第三段中的“The researchers believe that people make better decisions on paper because it feels more consequential than a digital screen.”可知，研究者认为，使用纸制品的人更有可能做出更好的决定，由此可知，纸制品对人们的决策有影响。故选A。
8. B　推理判断题。根据最后一段中的“They found shoppers were willing to pay more for reading materials in printed form than those they could only download online.”可知，消费者更愿意支付印刷的阅读材料而不愿意支付那些只能在网上下载的材料，由此可推断，人们认为电子版的杂志不如纸质版的有价值。故选B。
Ⅱ.完形填空
(2025·广东广州)
Tobias, a 35 year old Belgian musician, has become popular on social media for his excellent grasp of the Shanghai dialect. He has been sharing his everyday experiences, which he __1__ in Shanghai dialect, on video sharing and lifestyle __2__ Douyin and Xiaohongshu, winning thousands of followers and millions of __3__.
In the videos, he speaks __4__ Shanghai dialect, which many non locals believe is as difficult to learn and __5__ as a foreign language. He talks about walking on the city's streets, enjoying the food and music, and __6__ his daily life in the city. Tobias started shooting and __7__ these short videos for his own practice purposes. He didn't expect so many people would be watching them, following him and sending him __8__ and encouragement.
Tobias did not bury his nose in textbooks or __9__ intensive study to learn Shanghai dialect. He said his learning __10__ involved getting immersed (沉浸) in a language environment, having a positive attitude, and speaking __11__ “without being afraid to make mistakes”. He was not thinking too much when he started learning the Shanghai dialect—it was just for __12__.
Tobias said he did not expect he would __13__ the promotion of the Shanghai dialect, but it would be an __14__ and pleasure if his posts encouraged his followers to learn and pass on the dialect. “I believe a dialect is the heart of a local __15__,” said the musician.
　　　　　　　　　　　　
1. A.acts B. delivers C. competes D. votes
2. A.approaches B. habits C. platforms D. communities
3. A.likes B. dollars C. medals D. chances
4. A.ancient B. sweet C. modern D. fluent
5. A.understand B. write C. create D. practise
6. A.advancing B. searching C. recording D. observing
7. A.testing B. reviewing C. selling D. posting
8. A.notes B. comments C. reports D. replies
9. A.interrupt B. assess C. conduct D. appreciate
10. A.materials B. methods C. objectives D. resources
11. A.secretly B. slowly C. happily D. bravely
12. A.fun B. work C. fame D. show
13. A.stick to B. contribute to C. focus on D. rely on
14. A.advantage B. opportunity C. honor D. option
15. A.authority B. history C. custom D. culture
答案及解析：本文是一篇新闻报道。文章主要介绍了35岁的比利时音乐家Tobias因精通上海话而在社交媒体上走红。
1. B　考查动词词义辨析。句意：他一直在视频分享和生活方式平台抖音和小红书上用上海话发布自己的日常经历与大家分享，赢得了成千上万名粉丝和数百万个赞。A. acts行动，表现；B. delivers发表，发布；C. competes竞争；D. votes投票，选举。根据下文“on video sharing and lifestyle __2__ Douyin and Xiaohongshu”可知，在视频分享和生活方式平台抖音和小红书上用上海话发布自己的日常经历。故选B。
2. C　考查名词词义辨析。句意同上。A. approaches方法；B. habits习惯；C. platforms 平台；D. communities社区。根据下文“Douyin and Xiaohongshu”以及常识可知，抖音和小红书是两个平台。故选C。
3. A　考查名词词义辨析。句意见第1题解析。A. likes点赞；B. dollars美元；C. medals奖牌；D. chances机会。根据上文“Tobias, a 35 year old Belgian musician, has become popular on social media for his excellent grasp of the Shanghai dialect.”可知，Tobias的视频非常受欢迎，赢得许多粉丝以及点赞。故选A。
4. D　考查形容词词义辨析。句意：在视频中，他说着一口流利的上海话，许多外地人认为上海话和外语一样难学和理解。A. ancient古代的；B. sweet甜蜜的；C. modern现代的；D. fluent流利的。根据上文“his excellent grasp of the Shanghai dialect”可知，他说着一口流利的上海话。故选D。
5. A　考查动词词义辨析。句意同上。A. understand理解；B. write写；C. create创造；D. practise练习。根据下文“difficult to learn”可知，外地人认为上海话和外语一样难学和理解。故选A。
6. C　考查动词词义辨析。句意：他谈到走在城市的街道上，享受美食和音乐，记录他在城市的日常生活。A. advancing进步；B. searching搜寻；C. recording记录；D. observing观察。根据上文“He has been sharing his everyday experiences”以及下文“his daily life in the city”可知，指记录并分享他在这个城市的日常生活。故选C。
7. D　考查动词词义辨析。句意：Tobias为了自己的练习目的，开始拍摄和发布这些短视频。A. testing测试；B. reviewing回顾；C. selling卖；D. posting发布，邮寄。根据上文“which he __1__ in Shanghai dialect, on video sharing”可知，此处指拍摄和发布这些短视频。故选D。
8. B　考查名词词义辨析。句意：他没想到会有这么多人看它们(短视频)、关注他、给他评论和鼓励。A. notes便条，笔记；B. comments评论；C. reports报道；D. replies回复。根据上文“winning thousands of followers and millions of”以及下文“encouragement”可知，许多粉丝在平台给他评论，给予鼓励。故选B。
9. C　考查动词词义辨析。句意：Tobias没有埋头读书，也没有进行深入的研究来学习上海话。A. interrupt打断；B. assess评估；C. conduct进行，实施；D. appreciate感激。根据下文“intensive study”可知，没有进行深入的研究来学习上海话。故选C。
10. B　考查名词词义辨析。句意：他说，他的学习方法包括沉浸在语言环境中，保持积极的态度，要勇敢地说，“不怕犯错误”。 A. materials材料；B. methods方法；C. objectives目的，目标；D. resources资源。根据下文“getting immersed (沉浸) in a language environment”可知，此处阐述他学习上海话的方法。故选B。
11. D　考查副词词义辨析。句意同上。A. secretly秘密地；B. slowly慢慢地；C. happily快乐地；D. bravely勇敢地。根据上文“having a positive attitude”以及空后“without being afraid to make mistakes”可知，Tobias勇敢地说上海话，不怕犯错。故选D。
12. A　考查名词词义辨析。句意：当他开始学习上海话时，他并没有想太多，只是为了好玩。A. fun乐趣，好玩；B. work工作；C. fame名声；D. show演出。根据上文“He was not thinking too much”可知，他一开始学习上海话时并没有想太多，只是为了好玩。故选A。
13. B　考查动词短语辨析。句意：Tobias说，他没有想到自己会为上海话的推广做出贡献，但如果他的分享能鼓励他的粉丝学习和传播上海话，那将是一种荣幸和值得开心的事。A. stick to坚持；B. contribute to做贡献，促进；C. focus on集中；D. rely on依靠。根据上文“Tobias, a 35 year old Belgian musician, has become popular on social media for his excellent grasp of the Shanghai dialect.”以及下文“the promotion of the Shanghai dialect, but it would be an __14__ and pleasure if his posts encouraged his followers to learn and pass on the dialect”可知，他没有想到自己会为上海话的推广做出贡献。故选B。
14. C　考查名词词义辨析。句意同上。A. advantage优势；B. opportunity机会；C. honor荣誉；D. option选择。根据下文“pleasure”以及“if his posts encouraged his followers to learn and pass on the dialect”可知，Tobias认为自己如果鼓励粉丝学习和传播上海话，那对他来说将是一种荣幸和值得开心的事。故选C。
15. D　考查名词词义辨析。句意：这位音乐家说：“我相信方言是地方文化的核心。”A. authority专家，当局；B. history历史；C. custom习俗；D. culture文化。根据常识可知，方言是文化的一部分。故选D。
Ⅲ.语法填空
(2025·湖南长沙)
In the live streaming channel (直播间) of Yang Weiyun, no singing or dancing is performed and no products 1.__________ (sell). She teaches pinyin, reading and writing, 2.________ has been most familiar to her for the past 50 years. The difference is that her students are 3.__________ (main) adults.
After she retired as a teacher, she opened her live streaming account in May 2021 and offered free pinyin courses 4.__________ (prepare) for kindergarten pupils about to attend primary schools. However, she gradually learnt among her viewers there are a lot of illiterate (不识字的) adults eager to learn pinyin, so she managed to meet their 5.__________ (need).
are sold　
which　
mainly　
prepared
needs　
“Many illiterate adults didn't have the chance to go to school when they were young. I wanted to give them 6.___ new starting point,” Yang said. 7.__________ (consider) that most of the adult students have to make time to attend the lessons, Yang holds two live stream sessions every day starting at 8:30 am and 8:30 pm.
Knowing that each of the students learning through her live streaming channel 8.__________ (have) their own demands, she always prepares her classes carefully after concluding a live streaming session.
Yang said she tried her best to work 9._________ ways the students can learn and remember better, and her biggest wish now is 10._______ (see) these students graduate from her classes.
a　
Considering
has
out
to see　
答案及解析：本文是一篇新闻报道。文章主要讲述了退休语文教师杨维云在自己的直播间里教授拼音的故事。她的观众和粉丝主要是成年人，杨老师希望通过自己的直播间，让那些在小时候失去上学机会的成年人能够获得一个新的开始。
1. are sold　考查动词的时态和语态。句意：在杨维云的直播间里，没有唱歌或跳舞，也没有销售任何产品。根据“and”可知，“no products 1.______ (sell)”与前文构成并列句，因此，所填应是后句的谓语动词，结合语境，此处用一般现在时，且主语“no products”与动词“sell”之间为被动关系，用一般现在时的被动语态。故填are sold。
2. which　考查定语从句。句意：她教拼音、阅读和写作，这些是她在过去50年里最熟悉的。分析句子结构可知，本空引导非限制性定语从句，先行词在从句中作主语，用关系代词which引导。故填which。
3. mainly　考查副词。句意：不同的是，她的学生大部分是成年人。所填应是副词作状语。“main”的副词形式为“mainly(大部分)”。故填mainly。
4. prepared　考查非谓语动词。句意：在她退休后，她于2021年5月开设了自己的直播号，并为即将上小学的幼儿园学生提供免费的拼音课程。分析句子结构可知，空处作后置定语，动词“prepare”与“courses”为被动关系，用过去分词形式。故填prepared。
5. needs　考查名词。句意：然而，她逐渐了解到，在观众中有很多不识字的成年人渴望学习拼音，所以她设法满足了他们的需求。空前“their”作定语修饰名词，因此，所填应是名词。“need”在此处作名词，意为“需要的事物”，结合语境，此处应是复数形式。故填needs。
6. a　考查冠词。句意：杨维云说：“许多不识字的成年人小时候没有机会上学。我想给他们一个新的起点。”“6.______ new starting point”为名词短语，“point”为可数名词，此处为泛指，因此所填应是不定冠词，空后“new”为辅音音素开头的单词，此处用a。故填a。
7. Considering　考查非谓语动词。句意：考虑到大多数成年学生必须抽出时间上课，杨维云每天从上午8:30和晚上8:30开始举行两次直播。分析句子结构可知，动词“consider”与主语“Yang”之间为主动关系，此处用现在分词。置于句首，首字母大写。故填Considering。
8. has　考查主谓一致。句意：她知道通过她的直播间学习的每个学生都有自己的需求，所以每次直播结束后，她都会认真备课。分析句子结构可知，空处为谓语动词，从句主语由“each of”修饰，动词用单数形式。故填has。
9. out　考查固定短语。句意：杨维云说，她尽了最大的努力想办法让学生们更好地学习和记忆，她现在最大的愿望就是看到这些学生从她的课上毕业。“work out”为固定短语，意为“思考”。故填out。
10. to see　考查非谓语动词。句意同上。分析句子结构可知，空处为表语，应是用动词不定式。故填to see。

展开更多......

收起↑