资源简介

(共19张PPT)
Advertising:
the power of persuasion
XB2U1 Extended reading
1. What does it talk about
Before reading
It is an advertisement persuading customers into buying GQ smellblock socks.
2. Do you want to buy the socks
3. Where can we see advertisements
television
bus
leaflet
billboard/poster
livestream（网络直播)
Before reading
banner(横幅)
[P6]______________
Product placement
[P5]______________
Brand ambassadors
[P4]______________
Slogans
[P3]
________________
__________________
Reasons for advertising
on mass media
[P2] History
Part 1 [P1]Introduction to advertising
Part 2 [P____]
Relationship between__________ and ____________
mass media
Part 3 [P___]
____________used by advertisers
Techniques
Part 4 [P7]
Future development
2–3
4–6
Advertising:
the power of persuasion
Fast reading
advertising
点击此处添加章节的描述内容，字数不超过20字。
What is the purpose of advertising
It aims to promote a product or service.
In other words, it tries to persuade people to buy a product or service.
Careful reading(P1)
Careful reading(P2-3)
1. How have advertising and the mass media developed hand in hand
2. Why does a company often launch a mass media advertising campaign to promote a product or service
The history of advertising has always been closely linked with that of the mass media.
As media channels have grown in number and type, so have advertisements.
Because the mass media reaches so many people. It can make many people aware of a product or service.
A successful advertisement will also create a desire to buy, thus boosting business.
Careful reading(P4-6)
2. Who can be chosen as a “brand ambassador”
3. What types of mass media use product placement
1. What are the features of memorable slogans What is the power of a memorable slogan
Careful reading(P4)
What is the power of a memorable slogan
A memorable slogan can not only boost sales but also become part of popular culture.
They use simple but impressive language. They also appeal to our emotions.
1. What are the features of memorable slogans
What famous slogans do you know
One ID, One Ring, One Love.
A famous actor, a sports star, or even a fictional character.
2. Who can be chosen as a “brand ambassador”
Careful reading(P5)
Careful reading(P5)
Have you ever been attracted by something because of a brand ambassador
Typically, _______with huge box-office success and ____ _____with high ratings often use product placement and so do_____ _______.
films
TV shows
video games
Careful reading(P6)
3. What types of mass media use product placement
What is the difference between advertising in the past, now and in the future
In the past
Now
In the future
Reaching as many people as possible with the same message.
Becoming more digital and more personalized.
Understanding individual customers and sending them advertisements that are tailored to their specific needs.
Careful reading(P7)
Task 1:
What is your favourite advertisement
What techniques does it use
Post reading
Slogan:
Ambassador:
Task2: Make an advertisement for our school.
Post reading
Do you think all the products in the ads are perfect
Homework
Advertising Advantages Disadvantages
let the customers know more about the products;
some advertising aims to teach us and help us lead better lives;...
advertising plays tricks on customers;
advertising will not tell people the complete truth;
advertising makes people puzzle about what to buy;…
Do you think all the products in the ads are perfect
Homework

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