资源简介

(共20张PPT)
感谢您下载平台上提供的PPT作品，为了您和以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！
U1
The Mass Media
Be A Critical News Reader !
10 July
Firefighters quickly put out the Henderson Tower fire last night. The fire, ①｛______ is thought to _________ (start) from the 8th floor｝, spread quickly through the tower block _____ Sunday night, leaving people on the upper floors ______ (trap). Fears grew②｛that the number of ______ (die) could reach 5｝, according to figures released by emergency services｝.
1.put out___________________
2.句①是个 ______________从句，引导非限制性定语从句的连接词有：______________________，没有__________，非限定从还有“名词/代词+of+which / whom / who "的用法。限制性定语从句的作用是_________，而非限制性定语从句的作用是___________
3. be thought to have done________________,强调事情已经发生
4. spread quickly through_____________________________
which
have started
on
扑灭
trapped
deaths
非限制性定语
which，who,whom,whose,as
that
补充说明
限定范围
被认为做了...
快速席卷，快速蔓延
Be A Critical News Reader !
10 July
Firefighters quickly put out the Henderson Tower fire last night. The fire, ①｛______ is thought to _________ (start) from the 8th floor｝, spread quickly through the tower block _____ Sunday night, leaving people on the upper floors ______ (trap). Fears grew②｛that the number of ______ (die) could reach 5｝, according to figures released by emergency services｝.
5. leaving people on the upper floors trapped是“leave+O+O.C”结构，leaving是非谓语做什么句子成分？__________，trapped是非谓语做什么句子成分？__________
6. 句②是个 ___________从句
7. according to___________
8. released by emergency services是非谓语做什么句子成分？____________ 修饰_______
which
have started
on
状语
trapped
deaths
同位语
根据
figures
后置定语
后置定语
Fire engines and ambulances, called at 9:30 p.m., reached the scene
______ 15 minutes. By this time, the fire _________ (extend) to the
15th floor. Firefighters got the situation ______ control around 11 p.m.
There is concern③｛______ the construction company ④〖that built the tower block〗had not followed fire safety rules｝.
9.fire engines____________
10.called at 9:30 p.m.是非谓语做什么句子成分？____________
11. by this time____________
12. extend to ____________
13.句③是个 ___________从句，句④是个______从句，修饰_______
14.followed fire safety rules___________________
extended
within
非限制性定语
消防车
截止到此时
蔓延至，延伸至
同位语
定语
company
遵守消防安全规则
under
that
Deadly fire in tower block causes serious damage
A terrible fire broke out on Sunday night, ______ (leave) the Henderson Tower seriously damaged. Emergency services estimate①｛that the number of deaths could reach 9｝. _____ this morning, 4 people have confirmed dead. The fire has also left dozens of people ______(injury), ②｛5 of ______ are in a critical condition｝. Lisa Mayer, 29, is among the lucky ones③｛_____ only suffered minor injuries｝.
15.broke out_____________ break v.________→______(过去式) →______(过去分词)
16.leaving the Henderson Tower seriously damaged是非谓语做什么句子成分？_____
17.emergency services___________________
18.句①是个 ___________从句
19.the number of______________，谓语动词用单数
20.dozens of___________________
21.句②是个由“数词+of+whom”的 ______________从句
22.in a critical condition___________________
leaving
By
injuried
爆发，发生
whom
who
打断
broke
broken
应急服务机构
状语
宾语
...的数量
很多，许多
非限制性定语
情况危急
以上句子中，均使用了“leave+宾语+宾语补足语”的复合结构
leave在此意为“让...处于（某种状态、某地等），使保留”，在leave的复合结构中，可以使用doing，done，adj.，介词短语等作宾补，如
Don’t leave her waiting outside.
The car accident left 5 people dead.
I used to leave my bedroom light on to make them think I am working.
The fire,｛which is thought to have started from the 8th floor｝，spread quickly through the tower block on Sunday night, leaving people on the upper floors trapped.
A terrible fire broke out on Sunday night, leaving the Henderson Tower seriously damaged.
The fire has also left dozens of people injuried, 5 of whom are in a critical condition.
leave
+
O
+
done
She recalled, “I was about to have a bath ④｛______ I heard people screaming and dogs _____ (bark)｝. I looked outside and the smoke ________ (choke) me. It was like an awful dream."
Mr Peterson, head of the fire service, confirms⑤｛that a ______(drop) cigarette end on a carpet of the 8th floor started the fire｝and⑥｛______ the automatic fire alarms did not go off quickly enough to prevent the disaster｝. A team is ________ (current) investigating the accident further.
24.句④是个 ___________从句，翻译句④
_____________________________________________________________，screaming和barking是非谓语做什么句子成分？_______
25.句⑤是个 _______从句，句⑥是个 _______从句，在宾语从句中,当有两个及以上并列从句时,第一个that可省,以后的均不可省.（前省后不省）
26. the automatic fire alarms___________________
27. go off___________________
when
barking
choking
currently
dropped
that
时间状语
当我听到有人在尖叫，并且有狗叫声的时候，我正准备洗个澡
宾补
宾语
自动火警报警器
响起，发声
宾语
Reading news reports critically
Para 1
We rely on news to learn about①｛______ is happening in the world around us｝. However, we usually find②｛that reports ______ the same events contain different or even____________ (contradict) information｝. How do these differences come about
28. rely on________ =depend on
29. learn about __________
30.句①是个 ___________从句，句②是个 ___________从句
31.come about______________
what
contradictory
on
依赖
了解有关...
宾语
宾语
发生
Para 2
③It is ________(advice) to remember ｛that journalists may have different priorities,〖______ would influence (______ they report an event)〗｝. Let's take the two news reports on the Henderson Tower fire ______ an example. We can see ｛that the first news report pays more attention to the rescue efforts, ______ the second talks more about deaths and injuries｝.｛______ we read more than one report｝, we come to understand an event _____ a more comprehensive way.
32.翻译句③________________________________________________，有一个___________从句嵌套了一个___________从句
33. take...as an example ___________
34. pay more attention to ____________________ to是介词，后面加v-ing, 含有介词to的短语有：__________________________________________
35.in a more comprehensive way_____________________
advisable
how
which
主语
宾语
以...为例
look forward to，adapt (oneself) to， devote to
while
When
in
as
我们最好记住，记者们优先考虑的事情可能不一样
更加注意...
以更全面的角度
Para 3
③｛Even if news reports are written from ________(basic) the same perspective｝, they may contradict each other in terms of factual details,｛_____ events in the real world are usually complicated and constantly __________(change)｝. For instance, the numbers of deaths ______(difference) in the two news reports on the Henderson Tower fire.｛When we come across such factual differences｝, we should not rush to the conclusion④｛______ one of the news reports gives false information｝. ______, check ｛when the reports ____________(write)｝.
36.even if_________ ，引导___________ 从句
37.basic n. ______________→adj. ___________→adv. ___________
38. contradict each other____________ contradict vt._____________→adj. 相互矛盾的_____________
39. in terms of__________________________
40. for instance_________________=for example
41. come across______________
42.rush to the conclusion______________
43.句④是个 ___________从句，修饰_________
basically
changing
as
basical
that
Instead
were written
differ
即使
让步状语
基础，基本
basically
互相存在差异
相矛盾，反驳
contradictory
谈及，在...方面，就...而言
比如，举例来说
偶遇，偶然遇到
匆忙下结论
定语
conclusion
Para 3
News reports written _____ different stages of an event could contain different information ⑤｛as new facts are brought to light｝. Another aspect ______(worth) of mention is｛that journalists may approach information 〖they get from research or interviews〗 ____________(difference)｝. Suppose emergency services' estimates of the number of deaths ______ (various) between 5 and 9. Journalists may choose to present the minimum, the maximum or something in between in their news reports. ______, checking different sources enables us _______ (draw) a more informed conclusion.
44.at different stages of ...____________ stage n.__________ v._______
45.brought sth. to light___________,句⑤是个 ___________从句，翻译句⑤__________________________
46.approach n.______________ v.___________
at
deifferently
worthy
舞台，阶段
揭露，披露
时间状语
while
draw
vary
在...的不同阶段
方法，途径
靠近，走近
上演，举行
随着新的事实被揭露
Para 4
To sum up, it is wise to read news reports _______ (write) from various perspectives and at different stages, ｛which _______ (bring) us a more accurate understanding of a situation｝. We also need to be critical ______ the information ｛we receive and remember not to blindly trust｛______ we have read. ｛______ journalists are committed to ________ (present) the truth｝, it is better to use our own judgement than rely entirely on news reports. With great discrimination, every one of us _______ (have) the potential to be a critical news reader.
47.to sum up_______________，文章结尾用于进行总结的短语还有：_________________________________________________________
48.are committed to _______________， to是介词，后面加v-ing,
49.with great discrimination_____________________ discrimination n.____________________________________
written
about
brings
综上所述
Though
presenting
what
has
致力于
拥有了很好的鉴别力
all in all, in a word, on the whole, in conclusion
鉴别力，识别力；歧视，区别对待
Extended reading
Advertising: the power of persuasion
para 1
1._____ just one day, a person can see hundreds of marketing messages. Advertising 2.___________ (become) part of our modern life. But what is advertising exactly 3.______ short, it refers to the activity of 4._________ (promote) a product or service. In other words, it tries to persuade you 5._________(buy) a product or service.
1.hundreds of ___________ (具体的数字后的hundred不加s：one hunderd）
2.part of our modern life _____________________
3.in short ___________ (=________________)
4.refer to ___________________ refer v. _________ n. ______________
5.in other words _________
6.persuade sb. to do ____________(= _____________________)
In
has become
In
promoting
to buy
成百上千的
我们现代生活的一部分
简言之
in a word / in brief
指；涉及；提到；参考
查阅；参考
reference/ referee
换言之
说服某人去做
persuade sb. into doing sth.
para 2
The history of advertising has always been closely linked with7.______ of the mass media. From the ancient simple advertisements 8.______ (paint) on outdoor signs to the 9.________ (color), interactive ones in smartphone apps, the mass media and advertising have developed hand 10.____ hand.① 11._____ media channels have grown in number and type, so have advertisements.
7. be (closely) linked with ________________
8. paint on outdoor signs ____________(___________做____________的后置定语）
9. interactive adj. ______________ v. _______
10. hand in hand _______
11. 句①属于由as引导的___________从句，主句是so放在句首的_______句，其结构是so+_______+__________, 表示前者和后者的情况一样。
that
painted
colorful
in
As
与...（密切）相联系
印在户外招牌上
过去分词短语
advertisements
交互式的，相互的
interact
携手
时间状语
倒装
助动词
主语
para 3
12.｛________ the mass media reaches so many people｝, it is 13.a perfect vehicle for advertisers. 14.｛If an advertisement is placed 15.on a popular website or 16.on TV ____ peak times｝, millions of people will 17.know about the product or service 18.｛it is advertising｝. 19.In addition _____ making people 20.aware of a product or service, a successful advertisement will also create a desire to buy, thus 21.________(boost) business. That is 22.｛ _____when a company wants to promote a product or service, it often 23.launches a mass media advertising campaign｝.
12.该中括号的句子是because引导的_____状语从句，主句是后半句。
13.a perfect vehicle for... ____________ vehicle (熟词生义) ____________
14.该中括号的句子是if引导的______状语从句，be placed on意为__________。
15.on a popular website _______________ 16.on TV at peak times __________________
17.know about _______ 18. in addition to _____________
19.be aware of ____________ 20. boost v. _________________________
21.该中括号是由why引导的_______从句，从句中又含有when引导的______状语从句。
23.launch a mass media advertising campaign __________________________
Because
at
to
boosting
why
原因
...的完美载体
车辆；载体
条件
被投放在...
在一个热门网站
在黄金时段的电视上
知晓
除...之外
意识到；了解
使增长，使兴旺;增长，提高
表语
时间
发起大众传媒广告宣传活动
para 4
15._______(base) on the psychology behind creating a desire to buy, advertisers have developed ways of 16.persuading people into ____________(purchase) their products or services. A common technique to make an impact is to create a ___________(memory) slogan. Slogans use simple but __________(impress) language to make us remember the product or service _______________(advertise). Some of these slogans may also 17.appeal _____ our emotions. 18.For example, a slogan may 19.connect a fine china teapot ｛it aims to promote ｝_____ our pride in having good taste. You will hear 20.a _______(vary) of slogans ｛any time you 21.turn on the TV｝. 22.Think about your favourite one. What makes it special What message does it try to 23.get across A slogan 24.｛________ communicates an idea effectively｝ can boost sales and even become part of popular culture.That is the power of memorable slogans.
15. be based on ________ 16.persuade sb. into doing sth. ________________
17. appeal to _________________ 18.for example __________________
19. connect sth. with sth. ___________ 20. a variety of ____________________________
21. turn on ______ 22. think about ________ 23.get across _______________
Based
persuading
memorable
impressive
being advertised
to
with
variety
which
基于
说服某人做某事
呼吁；吸引；激发
例如（=for instance）
连接...和....
各种各样的(=various=all kinds of)
打开
想想
被传达，被理解
para 5
Another technique ｛advertisers often employ｝ is to link their company or product 24.____ a "25.brand ambassador--a famous actor, a sports star, or even a 26._______ (fiction) character. Think of a popular fast-food restaurant. Does it have a brand ambassador Is the brand ambassador 27.popular _______ potential customers ②The more we like the brand ambassador, the more we will be attracted to buy the product.
24. link...to... ______________
25. a brand ambassador ____________
26. a fictional character ____________
27. be popular among _____________
28. 黑体句子②属于the+比较级（...），the+比较级（...）结构，意思是 ___________________
to
fictional
among
将...与...联系起来
一名品牌大使
虚构的角色
在...中受欢迎
...越..., ...就越...
para 6
Of course, some advertisements are not so obvious: product placement is 29.________(typical) used in films with 30.huge box-office success and TV shows 31._____ high ratings. Some films are now sponsored by 32.leading brands, so that only their products appear in the films, like the watches 33.______(wear) by the title character in James Bond films. Other 34.types of mass media use product placement too, ________(include) video games. 35.③It is not __________ (common) for sports video game series to feature different 36.in-game ___________(equip) with real brand names. We absorb these marketing messages _________ thinking about them too much, yet they probably 37.have an effect ______ us ①｛the next time we go shopping｝.
29. typically adv. _________ 30. huge box-office success ______________
31.high ratings ___________ 32. leading brands ___________
34.types of __________
35.黑体句子③为固定句型，It is uncommon for sb. to do sth. ,意思是_____________
36.in-game ___________ 37.have an effect on sb. __________________
38. 中括号的句子是the next time引导的_______状语从句，意思是_____________
typically
with
worn
including
uncommon
equipment
without
on
一般，通常
票房大卖
收视率高
一流品牌
类型
...是正常的
游戏内的
对...有影响
时间
下次...的时候
para 7
In the past, advertising 39.was all about ___________(reach) as many people as possible with the same message. Now, advertising is becoming more digital and more 40.personalized. Already we may see online advertisements for products ②｛we have _________ (previous) searched for on the Internet｝, and we 41.are very likely to receive special ________(discount) and promotions 42.__________ (target) specifically at us. In the future, advertising will be even more about understanding individual customers and sending them advertisements ｛that 43.___________(tailor) to specific needs｝. 44.④Not only will this make them feel more valued and enable them to see｛______ they are most interested in｝, _____ it will also help companies target their customers 45. _________(efficient) to have a positive effect on sales.
39. be all about doing _____________ 40.personalize v. ______________
41. be very likely to do ___________ 42. target at...__________ target n./v. ___________
43. be tailored to one's needs ________________________ tailor n. ______ v. ________
44. 黑体句④使用了________________的结构，not only放在句首的时候，该分句使用________语序。They are most interested in为what引导的_____从句。
reaching
previously
discounts
targeted
are tailored
what
but
efficiently
旨在做某事
个性化
很可能做...
以...为目标
目标（是）
专门为...制作以满足需求
裁缝
定做
not only..but also
倒装
宾语
Thank You

展开更多......

收起↑