资源简介

(共20张PPT)
The Rise of the
“Chicken steak brother”
in Jingdezhen
教学目标
1. 语言能力目标
学生能够识别与网络爆红、旅游及城市发展相关的核心词汇（如：go viral, boost tourism, niche destinations, sustainable growth等）
学生能够通过阅读文本，提取关键信息，理解事件发展的脉络。
2.向世界. 思维品质目标
培养学生分析现象背后原因的能力，如“鸡排哥”走红的原因。
3.学习能力目标
通过小组合作、角色扮演等活动，提升学生的协作与沟通能力。
引导学生利用课外资源辅助学习，提高信息素养。
4.文化意识目标
通过中国本土案例，理解当代中国社会文化与经济动态，并能够用英语向世界介绍这一现象。树立文化自信。
教学文本（取自China daily,对一些超纲单词和较难的表达进行了调整）
Expertly flipping a chicken steak in his hot wok, 48-year-old street vendor Li Junyong—nicknamed “Chicken Steak Brother”—has become a local celebrity and a signature attraction in Jingdezhen, Jiangxi Province.
His humorous talk with customers, such as, “You can refuse me, but not my chicken steak,” and, “You deserve everything beautiful in the world, including my chicken steak,” helped turn the city into a trending travel destination during the recent Mid-Autumn and National Day holiday. Li and his street stall’s popularity have given a noticeable boost to tourism in Jingdezhen, a city long famous for its ceramics.
According to Douyin, the Chinese version of TikTok, bookings related to Jingdezhen surged by nearly 70% on the platform during the first three days of the eight-day holiday, which ran from October 1. Group purchases for glass-blowing and pottery-making experiences in the city also saw significant growth, rising 74% and 71% year-on-year, respectively, over the same period. Travel platform Qunar also highlighted the “Chicken Steak Brother” effect: on October 1, hotel occupancy rates in Jingdezhen increased by 30% compared to the same day last year.
Australian artist David Reid recently visited Li’s stall and shared his impression in a video: “This is 5 stars… When you love something, you want to make it the best you can. As artists, we strive for that all the time.”
This is not the first time a lesser-known city has gained sudden popularity during a public holiday. Earlier, Zibo in Shandong Province went viral among travelers for its barbecue scene, reflecting a growing interest among Chinese tourists in exploring niche destinations to avoid overcrowded hotspots.
A Qunar report confirmed that smaller cities—especially those with distinctive cuisine, natural scenery, or cultural appeal—were particularly popular during the National Day holiday. Over the eight-day break, the platform’s users booked hotels in more than 2,000 county-level destinations across China, with top picks including Jiuzhaigou in Sichuan, Yangshuo in Guangxi, and Pingtan in Fujian.
“China’s domestic tourism market is diversifying, with both major cities like Beijing and Xi’an and smaller cities or counties thriving during holidays,” said Wei Changren, founder of the tourism finance news website .
Wei noted that the online buzz around Jingdezhen and “Chicken Steak Brother” will likely give the local tourism market a strong push. However, he emphasized that local authorities should seize the opportunity to enhance tourism offerings and services, turning short-term attention into sustainable long-term growth.
Lead-in
Have you known this person in the picture
Can you guess his job
Pre-reading
Words and Phrases
go viral / become an instant hit
street vendor / food stall
boost / promote tourism
trending destination
niche destination
booking / hotel occupancy rate
sustainable growth
Pre-reading
Words and Phrases
go viral / become an instant hit
street vendor / food stall
boost / promote tourism
trending destination
niche destination
booking / hotel occupancy rate
sustainable growth
Pre-reading
Words and Phrases
go viral / become an instant hit
street vendor / food stall
boost / promote tourism
trending destination
niche destination
booking / hotel occupancy rate
sustainable growth
While-reading
What is the main idea of the passage
Read for main idea
Expertly flipping a chicken steak in his hot wok, 48-year-old street vendor Li Junyong—nicknamed “Chicken Steak Brother”—has become a local celebrity and a signature attraction in Jingdezhen, Jiangxi Province.
Wei noted that the online buzz around Jingdezhen and “Chicken Steak Brother” will likely give the local tourism market a strong push. However, he emphasized that local authorities should seize the opportunity to enhance tourism offerings and services, turning short-term attention into sustainable long-term growth.
The popularity of “Chicken steak brother” has significantly boosted tourism in Jingdezhen.
While-reading
Read for details
Expertly flipping a chicken steak in his hot wok, 48-year-old street vendor Li Junyong—nicknamed “Chicken Steak Brother”—has become a local celebrity and a signature attraction in Jingdezhen, Jiangxi Province.
Question:
Who is “Chicken steak brother”
While-reading
Question：
What are his famous slogans
Read for details
His humorous talk with customers, such as, “You can refuse me, but not my chicken steak,” and, “You deserve everything beautiful in the world, including my chicken steak,” helped turn the city into a trending travel destination during the recent Mid-Autumn and National Day holiday. Li and his street stall’s popularity have given a noticeable boost to tourism in Jingdezhen, a city long famous for its ceramics.
While-reading
What are his famous slogans
你值得拥有这世界上任何美好的东西，包括我的鸡排在内。
我的控场能力是非常强的，而且在这种局面下并没有失控。
I have excellent crowd control skills, and even in this situation, everything is still under control.
你可以拒绝我，但请不要拒绝美味。
You can refuse me, but not my chicken steak.
I hope you'll give me a chance to serve you.
希望你给我一次为你服务的机会。
Your taste is my only standard.
你的口味才是我的标准。
You deserve everything beautiful in the world, including my chicken steak.
I'll fry it to perfection. If I don't get it right, I won't forgive myself.
我要把它炸到位。炸不到位，我将无法原谅我自己。
While-reading
Question：
How did he help Jingdezhen
Read for details
According to Douyin, the Chinese version of TikTok, bookings related to Jingdezhen surged by nearly 70% on the platform during the first three days of the eight-day holiday, which ran from October 1. Group purchases for glass-blowing and pottery-making experiences in the city also saw significant growth, rising 74% and 71% year-on-year, respectively, over the same period. Travel platform Qunar also highlighted the “Chicken Steak Brother” effect: on October 1, hotel occupancy rates in Jingdezhen increased by 30% compared to the same day last year.
While-reading
Question：
What other small cities are mentioned as example
Read for details
This is not the first time a lesser-known city has gained sudden popularity during a public holiday. Earlier, Zibo in Shandong Province went viral among travelers for its barbecue scene, reflecting a growing interest among Chinese tourists in exploring niche destinations to avoid overcrowded hotspots.
While-reading
Question：
What is Wei Changren’s suggestion for the local government
Read for details
“China’s domestic tourism market is diversifying, with both major cities like Beijing and Xi’an and smaller cities or counties thriving during holidays,” said Wei Changren, founder of the tourism finance news website .
Wei noted that the online buzz around Jingdezhen and “Chicken Steak Brother” will likely give the local tourism market a strong push. However, he emphasized that local authorities should seize the opportunity to enhance tourism offerings and services, turning short-term attention into sustainable long-term growth.
世上摊贩千千万，
为啥鸡排哥火出圈？
Why can he go viral
Post-reading
Why do you think “Chicken steak brother” became so popular
His sincere remarks and impromptu interactions with customers satisfy people's craving for warm, human exchanges amid the rush of modern life.
He embodies a life attitude that allows one to find personal meaning and value in an ordinary job, even in the era of algorithms and monetized popularity.
Group Discussion
Post-reading
What are the positive and negative effects of such “internet fame” on a city
Group Discussion
Post-reading
How can someone make use of the “internet fame” for tourism
Role A: A tourism official
Role B: Chicken Steak Brother
Role C: A local hotel manager
Role D: A tourist who visited his stall
seize the opportunity, improve services, turn short-term traffic into long term growth, etc.
Role Play
Homework
1.Writing:
The Pros and Cons of Internet Fame for a city
2.Creative thinking：
Design an innovative idea to attract foreign tourists to your hometown or a Chinese city you know. Introduce it briefly in English.
See you next time!

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